5月6日晚，中国演出行业协会公布了2025年"五一"假期全国演出市场简报，其中指出"五一"假期，全国5000人以上的大型营业性演出票房收入达到12.12 亿元，同比增长5.12%。时代少年团、陶喆、周华健、任贤齐等明星演唱会，北京超级草莓音乐节、常州太湖湾音乐节、天津泡泡岛音乐与艺术节、武汉 仙人掌音乐节、佛山银河左岸音乐节等演出项目在一众大型演出项目中热度居高，热门演出目的地呈现"高线城市主导、地域下沉、边界外延"的趋势。 今年"五一"假期期间大型演出拉动效应凸显，以音乐节为中心出现显著的文旅虹吸效应，围绕演出场地三公里范围出现"酒店+After Party"经济圈，大型音 乐节广泛的吸引了跨市、跨省乐迷，由此带来的消费呈现出音乐节门票占小头，吃住行游购娱占大头的趋势。 在演唱会、音乐节之外的衍生消费上，今年格外值得关注的是"音乐节应援妆"消费的高速增长，"音乐节应援妆"在美团平台搜索量同比增长179%，"00 后"用户占比超30%，其消费趋势在线下体现明显，咪豆音乐节现场出现了多个妆发服务摊位，可以实现化妆、发型、服饰租赁购买一条龙服务。 接下来的五月江苏还有超多大型营业性演出正在蓄势待发，包括5月10日 ...

Group 1 - The "May Day" holiday saw a vibrant performance market in Jiangsu, with 285,100 attendees and ticket revenue of 190 million yuan, driving direct cultural and tourism consumption of 1.3 billion yuan [1] - The trend of "traveling with performances" has emerged, with notable concerts by artists like Ren Xianqi and Jacky Cheung evoking nostalgia among fans [1] - Four large music festivals were held during the holiday, with the Mido Music Festival attracting 80,000 attendees, 83% of whom were from outside Nanjing, and generating over 30 million yuan in ticket and merchandise sales [1][2] Group 2 - Concerts and music festivals have stimulated consumption in over 10 related industries, including accommodation, dining, and transportation [2] - The Mido Music Festival offered exclusive packages, including discounts for local attractions and hotels, leading to over 110,000 visitors at the Tian Sheng Qiao Scenic Area in the first three days of the holiday [2] - The Taihu Bay Music Festival transformed into a "mobile commercial complex," boosting bookings for nearby accommodations and eco-tourism activities [2]

Core Insights - The Chinese performance market showed a diverse and flourishing trend during the 2025 May Day holiday, with the "performance+" model significantly promoting the integration of culture and tourism [1][3] Revenue and Attendance - The total box office revenue for commercial performances during the May Day holiday reached 2.159 billion yuan, representing a year-on-year increase of 3.60%, with an audience attendance of 10.316 million, up by 0.47% [1] - Large-scale performances with over 5,000 attendees generated 1.212 billion yuan in box office revenue, marking a 5.12% increase year-on-year [3] Performance Trends - Popular performances included concerts by artists such as the Times Youth League, Tao Zhe, and Zhou Huajian, with major music festivals in high-tier cities leading the trend while also expanding into smaller regions [3] - The rise of music festivals in smaller cities highlights a clear trend of market penetration, with events like the "Delight Electronic Music Festival" and "King of Glory E-sports Party Music Festival" combining various entertainment elements [3][4] Consumption Patterns - The integration of concerts and music festivals with tourism has led to a significant increase in related hospitality orders, with some cities seeing nearly a 100% year-on-year growth [5] - The search volume for music festival-related products, such as "music festival support makeup," surged by 179%, with over 30% of users being from the post-2000 generation [5] Cultural Experience Enhancement - The rich variety of tourism performance projects during the holiday significantly enhanced cultural experiences at major tourist attractions, with box office revenue for large and medium-sized tourism performances reaching 685 million yuan, a 9.08% increase year-on-year, and attendance of 5.5843 million, up by 6.11% [5]

Core Insights - The 2025 China (Chengdu) Performance Trade Fair showcased the robust growth of the Chinese performance market, with a record attendance of 12,000 professional participants, 35,000 visitors, and a signing amount of 608 million yuan, alongside over 1 billion yuan in cooperation intentions [2][3][17] Industry Overview - The overall revenue of the national performance market in 2024 is projected to reach 79.629 billion yuan, marking a year-on-year increase of 7.61%. Ticket sales are expected to contribute 57.954 billion yuan, while other revenues will account for 21.675 billion yuan [3][18] - The performance market is experiencing a shift towards high-quality productions, with a notable reduction in regional supply disparities and a more balanced distribution of large-scale performances across the country [3][18] Cross-Industry Collaboration - "Cross-industry collaboration" has emerged as a key theme in the performance market, facilitating new business models and consumption spaces. The trade fair included presentations from local cultural and tourism departments to promote investment projects and performance content needs [3][4][18] - The event resulted in 35 project signings, with significant collaborations in Sichuan, including the "Chengdu Arts Center Performance Cluster" and the "Hot Wave Flying Galaxy Left Bank Music Festival" [4][18] Economic Impact - The trade fair significantly boosted local tourism, with over 30% of attendees choosing to extend their stay in Chengdu, contributing approximately 69 million yuan to the local economy through dining, accommodation, and shopping [4][18] - The Chengdu performance market is projected to host 32,000 commercial performances in 2024, attracting 12.5 million attendees and generating nearly 3 billion yuan in ticket sales, with large-scale performances driving a total consumption of 13 billion yuan [7][8] Original Content Development - The trade fair emphasized the importance of original productions, with a focus on incubating high-quality works. A "Potential New Works Investment Conference" was held to explore pathways for original productions and their market potential [5][19] - Notable projects, such as the musical "This Life Must Drive" and immersive drama "Once Upon a Mountain," received significant interest from multiple investment institutions, indicating a strong market for innovative content [5][6][19] Future Trends - The performance market is expected to continue evolving, with a shift from a single ticket sales economy to a comprehensive experience economy, enhancing the synergy between music events and urban development [13][14] - The 2024 data indicates that large-scale performances, particularly concerts and music festivals, are becoming key drivers of urban consumption, with over 60% of attendees traveling from other cities to participate [13][14]

Group 1 - During the "May Day" holiday from May 1 to May 5, 2025, Beijing will host 276 ticketed performances across 1,178 shows, showcasing a vibrant cultural scene [2][3] - The National Centre for the Performing Arts will kick off the May Music Festival on the first day of the holiday, featuring 27 performances over 20 days, including special concerts and classical music events [2][3] - Major events include the musical "The Count of Monte Cristo" with 8 performances during the holiday, and various operas and plays being staged at prominent venues such as the National Centre for the Performing Arts and Beijing People's Art Theatre [3][4] Group 2 - The holiday will feature a variety of concerts, including Zhang Jie’s "Live - Heading to 1982" concert at the National Stadium and the Strawberry Music Festival at Beijing Expo Park, with 72 performances across four stages [3][4] - Classic performances will include traditional Chinese operas and ballets, such as "Farewell My Concubine" and "Dream of the Red Chamber," highlighting the rich cultural heritage of Beijing [3][4] - The holiday programming also includes immersive theater and children's productions, catering to diverse audiences and enhancing the cultural offerings in the city [4]

演出，指演出单位或个人在特定的时间特定的环境下所举办的文艺表演活动，把戏曲、舞蹈、曲艺、杂技等才艺在观众面前表演出来。详细地 说就是演员通过某种艺术表演形式和服装道具、舞美、灯光、音响的特殊艺术效果，现场把舞台艺术品展现给观众的过程。 | ■ 华经情报网 | 专业严谨 · 容观科学 | | --- | --- | | | 演出分类 | | 营业性演出 | | | | 营业性演出是指以营利为目的、通过下列方式为公众举办的演出活动:(一) | | | 售票或者包场的;(二)支付演出单位或者个人报酬的;(三)以演出为媒介进 | | | 行广告宣传或者产品促销的;(四有赞助或者捐助的;(五以其他营利方式 | | 组织演出的。 | | | 公益性演出 | | | | 现代的公益,是人人参与的公益,不管是个人还是集体,人们通过各种公益 | | | 活动、公益基金、公益网站等途径,通过直接参与、捐赠、公益广告、公益 | | | 歌曲等方式参与到公益中来。公益性演出指的是通过演出的形式参与到公益 | | | 中来,不以营利为目的,即不以追求利润的最大化作为根本目标。 | | | 资料来源:公开资料,华经产业研究院整理 | 中 ...