转自：北京日报客户端 7月15日下午，2025中国国家话剧院"CNT现场"高清展映季新闻发布会举办。中国国家话剧院副院长程 鹏，中国联通集团政企客户事业群副总裁于艳，京东方集团高级副总裁、中联超清董事长兼CEO荆林 峰，中国国家话剧院数字演艺融媒体中心负责人、北京国话数字文化科技有限公司总经理苏子航及合作 剧场代表等出席。 中国国家话剧院副院长程鹏在致辞中表示，中国国家话剧院始终以习近平文化思想为指引，积极践行国 家文化数字化战略，落实文化和旅游部"双演融合"部署，于2023年推出线上演播品牌"CNT现场"。两年 来，剧院在田沁鑫院长的带领下，深耕"第二现场"赛道，逐步推进两个转变，即从传统单一演出模式向 全面数字化战略布局的结构性升级转变，从传统文艺院团经营格局向国际一流的数字化制播机构的转 变。此次展映季借助AI辅助手段及前沿技术，将八部经典作品打造成"思想精深、艺术精湛、制作精 良"的高清影像，以数字之光点亮艺术之美，让舞台艺术佳作惠及更多观众，期待与中国联通、京东方 共同努力，在全国各地30个剧场，开启一次跨越时空的"戏剧嘉年华"。 中国国家话剧院数字演艺融媒体中心负责人、北京国话数字文化科技有限公司 ...

新京报讯（记者刘臻）7月15日，2025中国国家话剧院"CNT现场"高清展映季新闻发布会在京举办。中国国家话剧 院副院长程鹏，中国联通集团政企客户事业群副总裁于艳，京东方集团高级副总裁、中联超清董事长兼CEO荆林 峰，中国国家话剧院数字演艺融媒体中心负责人、北京国话数字文化科技有限公司总经理苏子航及合作剧场代表 等出席。 展映季主视觉海报。 中国国家话剧院副院长程鹏在致辞中表示，中国国家话剧院始终以习近平文化思想为指引，积极践行国家文化数 字化战略，落实文化和旅游部"双演融合"部署，于2023年推出线上演播品牌"CNT现场"。两年来，剧院在田沁鑫 院长的带领下，深耕"第二现场"赛道，逐步推进两个转变，即从传统单一演出模式向全面数字化战略布局的结构 性升级转变，从传统文艺院团经营格局向国际一流的数字化制播机构的转变。此次展映季借助AI辅助手段及前沿 技术，将八部经典作品打造成"思想精深、艺术精湛、制作精良"的高清影像，以数字之光点亮艺术之美，让舞台 艺术佳作惠及更多观众，期待与中国联通、京东方共同努力，在全国各地30个剧场，开启一次跨越时空的"戏剧嘉 年华"。 中国国家话剧院副院长程鹏。 中国国家话剧院数字演艺 ...

Core Viewpoint - The article discusses the ongoing issue of box office manipulation in Chinese cinemas, particularly focusing on the recent "补票房" (supplementing box office) actions taken by cinemas that were found to have engaged in fraudulent practices during the Spring Festival period. This has led to significant financial implications for the industry, with the total amount of supplementary box office exceeding 2 billion yuan, marking one of the largest actions of its kind in history [1][5]. Group 1: Box Office Manipulation - "补票房" actions are a response to cinemas that engaged in fraudulent practices, such as inflating box office numbers, which were discovered through big data analysis [3][5]. - The concept of "影厅服务费" (theater service fee) was introduced to compensate cinemas for the operational costs of special screening rooms, but some cinemas exploited this by charging excessive fees that did not contribute to the official box office [4][5]. - The recent crackdown on these practices has revealed that many cinemas were charging service fees exceeding 30%, violating established regulations [5][6]. Group 2: Historical Context of Box Office Fraud - The term "偷票房" (stealing box office) refers to cinemas underreporting ticket sales to retain a larger share of revenue, a practice that has been prevalent since the implementation of the revenue-sharing system [6][8]. - The first major public awareness of box office fraud occurred with the release of "Avatar" in 2010, where it was estimated that over 20% of ticket sales were unreported [8]. - "挪票房" (moving box office) is another fraudulent practice where ticket sales from one film are reported under another, often to meet funding requirements or revenue-sharing agreements [9][10]. Group 3: Regulatory Measures and Industry Response - In response to the rampant box office fraud, the National Film Administration has implemented stricter regulations and is utilizing advanced technology for monitoring and enforcement [15][16]. - The industry has seen a reduction in the scale of box office fraud, with estimates suggesting that currently about 4% of total box office revenue may still be unreported [15][16]. - The involvement of fans and the public in monitoring box office practices has been highlighted as a significant factor in increasing transparency and accountability within the industry [14].