6 月 15 日深夜，杭州网红烘焙品牌 "欢牛蛋糕屋" 在官方公众号发布《致消费者的告别公告》，直言 "因成本激增、市场竞争加剧及自身管理失误，最终 失去继续管理和服务的能力"。 这家从 3 万元私房烘焙起步、曾获顺为资本近千万美元 A 轮融资的品牌，在经历 13 年扩张后骤然倒塌，其暴雷背后不仅是一家企业的经营溃败，更折射 出网红烘焙赛道在高速发展中的深层危机。 01■ 融资千万美元，巅峰门店50+ 网红烘焙品牌欢牛突然宣布： 已失去继续经营能力 欢牛蛋糕屋创始人邓周虹大学毕业后，放弃留学日本的计划，以三万元资金于杭州下沙高教园区盘下公寓，开启私房烘焙制作。 初期仅售彩虹蛋糕、生日蛋糕及水果千层等产品，其秉持 "用更好的原料，做幸福的味道" 之理念，选用动物奶油与新鲜水果等高端食材，逐步积累粉丝 群体。 后在粉丝推动下，将私房烘焙转型为线下门店，此即 "欢牛蛋糕屋" 的雏形。 为了实现门店稳定盈利，他以新鲜水果、动物奶油及其他甜点食材推出 "水果杯"，迅速积攒了人气；后续推出的 "豆乳盒子" 更将品牌推向人气高峰。 该产品以豆浆为基底熬制卡仕达酱，融合鲜奶油与黄豆粉，制作耗时 6-8 小时。"豆乳盒子" 上 ...

东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说，说他们精彩的创业故事。 我们希望能够从创始人、主理人的经历中，去记录、去观察、去思考开店这件不容易的事情，我们 相信，这是一种值得探索的事。 【独家采访 · 第 164 家】 /// 在浙江温州，一家名叫 "灵擀烘焙" 的面包店成了法包爱好者的朝圣地。它的产品大多都是无油无 糖、不预制、不添加，也...不打折。它的菜单里全是硬欧、法棍、可颂，还标榜"无油无糖""72小时 发酵"，听起来不像是一家"流行店铺"。 可偏偏就是这家"不走寻常路"的小店，主理人却在2024年法国面包节上，拿下了"最佳艺术面包 奖"，受到了法国面包节的"官方认可"。 这家店的灵魂人物周军，从业20多年，用一根法棍讲述着一个"不妥协"的烘焙故事。 "我入行，是在上海一家面包工厂做工。那时候刚下学，人生没方向。" 周军的烘焙路，没有光环开局。 他最初进入面包行业，是因为朋友介绍去面包厂打短工，没想到一头扎进了揉面发酵的世界就再也 没有走出来。 他说自己小时候就喜欢面团的质感，"像一种能掌控的生命体"。在面包厂，他从流水线的揉面机学 起，从最基础的操作到整形、入炉、出炉，重复 ...

2025年6月16日凌晨，杭州连锁烘焙品牌欢牛突然发公告宣布闭店，第二天白天开始几乎大部分门 店已经停止运营，欢牛总部人去楼空，生产线、运输线等全线停摆。 消息过于突然迅速，让包括消费者和加盟商、员工在内的所有人都一脸愕然：前一天不是还运行得 好好的吗？怎么突然就关了？ 在欢牛的公告中提到了闭店原因： 成本激增、市场竞争加剧、自身管理失误。 一家地方蛋糕品牌的谢幕，不只是商业新闻，它更像是一面镜子，照出整个烘焙行业的冷暖真相。 在杭州本地，欢牛蛋糕一度是年轻人心中的"蛋糕天花板"。 豆乳盒子、爆浆芝士、果冻酸奶……它推出的产品几乎每一款都曾是朋友圈里的热词。它不仅懂杭 州人喜欢的口味，也很早就掌握了"用视觉卖蛋糕"的密码——切面美、包装潮、文案俏皮，就等于 流量。 我们曾经采访过欢牛的创始人邓邓，她向我们讲述了欢牛的兴起路径与未来规划，"一款爆品撑起一 个品牌"是欢牛的真实写照，曾经在扩张过程中多次撑不下去，都是靠一款或者两款爆品出圈挽回了 颓势。 采访原文见： 【独家专访】从3万块钱私房烘焙创业，到靠大单品年销过亿，「欢牛」告诉我们创新才是生命力！ 在那个"拍照即种草"的年代，欢牛确实做到了产品与传播的双轮 ...

Core Viewpoint - The rapid expansion and subsequent collapse of HuanNiu Cake House highlight the critical importance of sustainable business practices over short-term growth strategies in the competitive bakery industry [3][7]. Group 1: Company Overview - HuanNiu Cake House started in 2013 with an initial investment of 30,000 yuan and gained popularity through viral products, achieving over 100 million yuan in annual sales by 2022 [2]. - The company received nearly 10 million USD in Series A funding from Shunwei Capital, expanding to 30 stores in Hangzhou with an impressive single-store annual GMV exceeding 3.33 million yuan and a repurchase rate of 76% [2]. Group 2: Recent Developments - On June 15, HuanNiu announced its closure due to rising costs, intense market competition, and management failures, causing significant unrest among consumers and franchisees [3]. - Prior to the closure announcement, the company attempted to dispel rumors of financial distress and planned to open 100 new stores through franchising [3]. Group 3: Financial Challenges - Despite a high gross margin of 77.5%, the company faced severe financial strain due to high marketing costs and rent, leading to a profit margin of only 5%-10% [4]. - The number of store closures began to exceed openings, with 2024 projected to see more closures than openings for the first time [4]. Group 4: Product and Market Position - HuanNiu's product innovation lagged behind industry standards, with SKU updates at only 50% of the average frequency, resulting in a loss of competitive edge [5]. - The company's membership system failed to engage consumers effectively, leading to a repurchase rate that was only half of the industry average [5]. Group 5: Consumer Impact - The sudden closure left many consumers with prepaid cards, resulting in significant financial losses, with estimates suggesting that consumer prepaid balances accounted for 20%-30% of the company's total debt [6]. - Consumers have begun organizing to seek compensation, but the company has indicated it lacks the resources to refund these amounts [6]. Group 6: Industry Implications - The downfall of HuanNiu Cake House serves as a cautionary tale for the bakery industry, emphasizing the need for a balanced approach to growth that prioritizes operational quality, cost management, product innovation, and effective consumer engagement [7].

1.胡润将张朝阳送回的LABUBU送给小马智行CEO彭军 6月15日，胡润百富榜创始人胡润发布最新一期交换礼物视频。视频显示，之前被搜狐创始人张朝阳送回的 绝版签名LABUBU公仔被送给了小马智行创始人兼CEO彭军。作为交换，彭军将公司第一辆在公共道路上 路的自动驾驶汽车交给胡润，将送给福耀玻璃集团创始人曹德旺。 点评：科技大佬跨界互动，LABUBU传递情谊，行业联动趣味十足。 2.沃尔玛在南昌最后一家店宣布7月16日起停业 据都市现场报道，南昌最后一家沃尔玛超市沃尔玛南昌象湖店，宣布7月16日起停止营业。沃尔玛南昌象湖 店工作人员表示，闭店前，购物卡可以正常使用，如果闭店后余额没用完，还可以在山姆会员店使用。此 外，闭店前，线上配送服务将正常运营，闭店后，线上配送将变成沃尔玛全城配，由外地公司接手，消费 者可以继续购买除蔬菜鲜肉以外的日常用品。 3.中熔电气：计划在2030年前通过并购补强产品组合 中熔电气(301031)在机构调研时表示，公司计划在2030年前通过并购补强产品组合，提升核心竞争力，主要 考量因素包括战略契合度、团队融合度、行业前景。此外，机器人领域布局方面，目前公司正在探索相关 产品（如E ...

预付卡的背后其实是信任的博弈，一头牵着商家对经营蓝图的美好愿景，一头连着消费者对品牌价值的 真心认可。但是随着各种预付卡乱象频出，这张背负着商家想要好好经营下去、消费者想要一直都来消 费的"美好卡片"变了味。我们希望也呼吁这次的事件得到妥善的处理。 预付式消费不是"无解之题"，杭州市在国内率先推出了"安心付"模式，引导平台企业在全国首创推出的 这一消费模式，这也是杭州在探索"预付式消费"管理的破冰之举，让消费者和商家都能安心。 它包括周期卡"先享后付"和金额卡"先付后享"两类功能。自上线以来，"安心付"已经吸引了20万消费者 和4000多家商户的加入，业务覆盖餐饮、生鲜水果、美容美发、托育等行业。 对于商家而言，"安心付"不仅降低了用户疑虑，还帮助商家提前锁客、留存增收，转化效率提升 10%-40%不等。这一创新产品为商家提供了一剂"定心丸"。 监管的监督、商家的承诺、消费者的信任以及第三方的守护，对良好的消费环境来说，缺一不可。未 来，希望有更多的企业加入其中，通过多方的共同努力与推进，将消费守护得更安心。 ■记者手记 "对不起"三个大字映入眼帘——欢牛蛋糕的告别公告在深夜发出，留下了攥着预付卡不知所措的消 ...

Core Viewpoint - The well-known baking brand "Huan Niu Cake House" announced its closure due to rising costs, intense market competition, and management failures, marking the end of its 12-year journey [1][3]. Company Summary - Founded in 2013, Huan Niu Cake House was a star baking brand in Hangzhou, having raised nearly $10 million in Series A funding in 2022 for store expansion and brand upgrades. At that time, it had opened 30 stores in Hangzhou and planned to expand to cities like Suzhou, Nanjing, and Shanghai [3]. - The brand's rapid expansion and high operational costs led to significant financial strain, with reports indicating that the company was listed as a defendant in a legal case and faced restrictions on high consumption as of May 2025 [11][12]. - Despite a strong product innovation strategy, including the introduction of 150-200 new SKUs annually, the high costs associated with premium ingredients and rapid expansion proved unsustainable in a challenging market environment [16][14]. Industry Summary - The baking market is currently undergoing a significant reshuffle, with several brands facing closures and financial difficulties. Notable examples include the exit of well-known brands like "Dole's Day" and "Slow City Cake" from various markets [17]. - The closure of Huan Niu Cake House reflects broader challenges within the baking industry, where many brands are struggling to maintain profitability amid rising costs and changing consumer preferences [17].

Core Viewpoint - The company "Huan Niu Cake House" announced its closure due to rising costs, intense market competition, and internal management failures, leading to an inability to continue providing products and services [3][4][9] Group 1: Company Announcement - On June 15, Huan Niu Cake House published a farewell announcement on WeChat, stating that it would cease operations and cooperate with relevant departments to formulate a disposal plan for customer complaints regarding stored value cards [3][4] - The announcement indicated that all member stored value amounts were held in the company's account, and the company would actively work on a resolution for these funds [3][4] - Franchisees and employees were reportedly unaware of the closure until the announcement was made, leading to confusion and a lack of communication from the headquarters [6][9] Group 2: Financial and Operational Background - Huan Niu Cake House was founded in 2013 and targeted young consumers with a variety of baked goods [7] - In 2022, the company raised nearly $10 million in Series A funding, which was intended for store expansion and brand upgrades, with a monthly sales target of approximately 500,000 yuan per standard store [7] - Prior to the closure, the company had plans to open 100 new stores nationwide by 2025 through a franchise model [8][9] Group 3: Recent Developments - Just a week before the closure announcement, the company claimed it was not going bankrupt and was still operating normally, despite facing legal restrictions on its major shareholder due to unresolved debts [8][9] - The company had around 60 stores primarily located in Hangzhou, with a few in Ningbo and Shaoxing, falling short of its goal of 100 stores [9]

Group 1: Company News - Leonard A. Lauder, the honorary chairman of Estée Lauder, passed away at the age of 92, having played a crucial role in transforming the company from a single brand to a multi-brand cosmetics group [1] - The company is expected to experience limited direct impact on stock prices in the short term, with investors focusing more on current performance and business progress [1] Group 2: Industry Impact - The price of lemons, particularly Anju lemons, has surged to 7.5 to 10 yuan per jin, nearly tripling from the previous price of 3 to 4 yuan per jin, due to reduced production caused by drought conditions [2] - Rising raw material costs may lead tea beverage brands, especially smaller ones, to adjust their supply chain strategies and product pricing capabilities [2] - The exit of Huan Niu Cake from the market due to cost increases, competition, and management issues highlights the importance of cost control and operational management in the baking industry [3] - The termination of the acquisition of Hunan Ailing Food Technology by Three Squirrels indicates disagreements on core terms, potentially affecting the pace of expansion in the snack food sector [4]

一方面，近年来，传统包装面包品牌对研发费用的压降幅度显著。"烘焙行业新品生命周期短、消费者 偏好变化快，缺乏研发方面的投入是传统包装面包品牌'掉队'的主要原因。"业内人士解释，研发投入 在一定程度上是研发新产品、保持产品多样化和满足市场多元需求的基础保障。 另一方面，短保、中保、长保面包的差异化属性正加剧市场分层，其中，短保烘焙品牌很难下沉市场。 一位经销商说："短保烘焙品牌在三四线城市很难铺开。"在低线城市的商超里，长保烘焙品牌凭借"低 运输成本、长保质期"的优势占据主导，铺货率高，流通速度快。 新锐品牌层出不穷，商超烘焙迅速走红，现烤烘焙、便利店烘焙等模式快速崛起……近年来，传统包装 面包行业受到了多维冲击，代表性品牌业绩滑坡，行业陷入"中年危机"。在中国食品产业分析师朱丹蓬 看来，不仅传统包装面包行业，创新、升级、迭代已成我国烘焙行业整体的发展主旋律。 品牌发展遇多重难题 近年来，数个已在烘焙赛道驰骋多年的传统包装面包品牌出现"掉队"苗头，引发业内关注。"传统包装 面包品牌面临的压力不小。"业内人士表示，对品牌来说，产品创新不足、保质期问题、毛利率下降等 都是亟待解决的难题。 消费认知的变迁推动了新锐品 ...