可制作 2 个面包 1 杯芝麻 1 个基础乡村面包面团 本科普选自《 酸面包的细节 》 芝麻面包 充分烘烤后的芝麻可以给面包带来一种意想不到的香气。把芝麻加入面团中后，芝麻的香气会随着面团 的自然发酵而变得更浓郁。面团烘焙后，这种香气会变得柔和。这种面包可以和基础乡村面包互换使 用，还可以用来制作一些意想不到的美味：烤奶酪三明治、花生酱果酱三明治、牛排鸡蛋吐司，还有番 茄烤面包。 将烤箱预热至 200℃。将芝麻均匀地铺在一个有边烤盘内，烤 10 分钟。把芝麻从烤箱里取出并搅拌 —— 靠近烤盘边缘的芝麻会比中间的颜色更深。 继续烤 10～15 分钟，直到芝麻完全烤好，冷却 20 分钟。 完成面团的第一次折叠后，将冷却后的芝麻倒在面团上，并用少量水打湿面团，用手把芝麻和到面团 里。按照前文的说明使面团完成发酵。对面团进行最终整形后，再取一些芝麻放入盘子里，在面团顶部 喷一些水，使其滚满芝麻。 月度好文： 烘焙职人专访： 行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英 ...

Core Insights - The baking market is experiencing a shift from sweet to savory, with products like savory pies gaining popularity among younger consumers [1][3][7] Group 1: Market Trends - Young consumers are undergoing a "sugar awakening," leading to a growing aversion to overly sweet industrial products and a desire for healthier options [3][9] - The emergence of savory pies aligns with the trend of "refined savory snacks," catering to the demand for less sweet and more satisfying options [3][7] Group 2: Product Characteristics - Savory pies are distinct from traditional desserts, offering a robust flavor profile with ingredients like meat, cheese, and roasted vegetables, fulfilling the need for indulgence without excessive sweetness [7][9] - The versatility of savory pies allows them to fit into various meal occasions, from breakfast to dinner, enhancing their appeal and sales potential [10][11][13] Group 3: Cultural Integration - The successful localization of savory pies in China reflects a deeper integration of Western and Chinese culinary traditions, moving beyond simple fusion to a more nuanced adaptation [20][22] - Different regional variations of savory pies, such as Sichuan and Yunnan styles, serve as cultural narratives, enriching the consumer experience beyond just taste [25][26] Group 4: Emotional Connection - Savory pies resonate emotionally with consumers, providing comfort and a sense of understanding, which is often more fulfilling than traditional sweet desserts [17][30] - The aesthetic appeal and perceived craftsmanship of savory pies contribute to their status as a symbol of a quality lifestyle among young consumers [15][30] Group 5: Future Potential - The potential for "reverse output" of localized savory pies could lead to international recognition, showcasing China's innovative culinary identity [28][30]

本文由红餐网(ID：hongcan18)原创首发，作者：周飞飞；编辑：方圆。 工作日 上午 ， 天津鲁能城负一楼 ，石头先生的烤炉门店外 ， 消费者排起长队， 等待 准时出炉 的 " 南瓜狮子头 " ，暖黄灯光下的 高颜值 新鲜面包，吸引着往来人群驻足。 "离开济南最想带走的面包——石头先生" " 周日上午 10:40 ， 目测来了三四百人 。 " "天津排队 3 小时吃的面包店！" …… 在烘焙行业 " 各领风骚一两年 " 已经成为 常态 的背景下 ，石头先生的烤炉是少有的 持续稳定 增 长的品牌。 过去两年 ， 石头先生的烤炉走出山东，相继落地北京 、上海、石家庄、西安、天津等 城市， 实现 区域扩张 的同时 ， 也进一步验证了 单店模型 的可 复制 性 。 近期 ， 借由品牌 11 周年 庆活动 的契机 ， 石头先生的烤炉 提出 " 扎根齐鲁十余载，面包香启 九州大地 " ， 宣告全新起航、迈向全国 。 01. 开出 75 家门店， 进军一线 与 下沉 并行 创立 11 年，石头先生的烤炉拓店速度并不算快。 2014 年， 石头先生的烤炉 从济南一家 主理人 烘焙店起步 。 以 " 取山地之材，做中国面 ...

每天规律喂养酵头，制成天然酵母； 用天然酵母制作面包可分为 3 个基本阶段： 用天然酵母制作面团、整形并烘烤（此配方可做 2 个面包）。 制作酵头 原理：面粉与水混合后，其中的野生酵母 / 细菌自然发酵形成菌群，需规律喂养 "训练" 成活跃可控的 酵头。 本科普选自《 酸面包的细节 》 培养有活力的酵头； 步骤 1： 取 2000 克混合面粉（一半白面粉 + 一半全麦粉，中筋粉也可）； 小碗中加一把混合面粉，加水搅拌至无结块，刮净碗壁后用厨房巾盖好； 阴凉处放置 2~3 天。 步骤 2： 2~3 天后检查面糊：看内部 / 表面是否有气泡；若菌群不活跃，可再放 1~2 天； 初期面糊若有浓烈臭奶酪味 + 明显酸味，说明菌群成熟，可进行第一次喂养。 步骤 3： 丢弃约 80% 的面糊，加入等量水和混合面粉代替丢弃部分，搅拌均匀； 每 24 小时重复 "丢弃 + 喂养"，固定在每天同一时间（最好早上）； 保留 20% 原酵头 + 喂养，2~4 小时成熟； 保留 5% 原酵头 + 喂养，4~8 小时成熟。 当酵头每次喂养后体积规律增减，即表示喂养完成，可制作天然酵母。 喂养时不用精确计量，保持浓稠面糊即可，关注酵头喂 ...

Core Viewpoint - The article emphasizes the enduring success of "Crown Happiness" bakery in Wuhan, highlighting its ability to maintain trust and community relationships over 32 years without relying on fleeting trends [4][12][17]. Group 1: Brand History and Development - "Crown Happiness" was founded in 1993 and has expanded to over 180 stores in the Wuhan urban area, characterized by steady growth rather than explosive expansion [6][10]. - The brand has navigated various industry trends, focusing on consistent organizational strength rather than chasing every market wave [12][14]. Group 2: Community Engagement and Business Model - The core logic of "Crown Happiness" is that community business is about long-term relationships rather than simple transactions, emphasizing high customer loyalty and trust [15][61]. - The brand operates three types of stores: community stores, business district stores, and factory lifestyle stores, each designed to meet specific community needs while maintaining a consistent brand experience [18][21][25]. Group 3: Product Strategy - The product line focuses on stability and reliability, with 80% of sales coming from a core range of products that are continuously optimized rather than frequently changed [44][50]. - Seasonal products are designed to evoke memories rather than just attract attention, contrasting with many brands that prioritize visual appeal [33][37]. Group 4: Organizational Strength - "Crown Happiness" has established a robust organizational system that emphasizes stable execution and continuous training, ensuring quality control from production to retail [54][55]. - The company employs a unique human resource model that balances experienced and new employees to maintain knowledge transfer and brand consistency [59][60]. Group 5: Community Connection - The brand's approach to community is relational, focusing on being a part of customers' daily lives rather than merely a transactional presence [61][62]. - High customer retention and meaningful seasonal interactions contribute to a strong community presence, reinforcing the brand's stability and trustworthiness [64].

Core Insights - Entrepreneurs displaying certain personal flaws can elicit different responses from investors, impacting investment decisions positively or negatively [1][2] - The study suggests that deficiencies related to low agency, such as insecurity and disorganization, are more likely to attract investors compared to overconfidence and arrogance [1][5] - The traditional view of "playing to strengths" is being challenged, with a growing emphasis on authenticity and acknowledging weaknesses in professional settings [1][12] Group 1: Nature of Personal Flaws - Personal flaws can be categorized into two types: overabundance of agency (e.g., arrogance, control issues) and insufficient agency (e.g., insecurity, lack of organization) [3][4] - Entrepreneurs may intentionally reveal perceived negative traits to appear trustworthy, while others may use self-deprecation as a form of self-promotion [3][4] Group 2: Investor Perception and Decision-Making - Investors often interpret negative signals from entrepreneurs as a double-edged sword; a past failure attributed to bad luck may not deter investment [2][5] - Overconfident entrepreneurs may create a psychological barrier, making it difficult to establish a connection with investors, while those who show vulnerability can foster closer relationships [5][12] Group 3: Research Findings - Research conducted on crowdfunding platforms like Kickstarter revealed that entrepreneurs who disclosed personal flaws related to insufficient agency received more funding than those who did not exhibit such flaws [8][10] - Studies involving participants from Reddit showed that similarity in personal flaws between investors and entrepreneurs positively influenced investment amounts [9][10] Group 4: Implications for Entrepreneurs - Entrepreneurs should strategically choose when and how to present their flaws, particularly to investors who may resonate with their vulnerabilities [12][13] - The findings indicate that revealing a lack of confidence or organization can enhance the likelihood of receiving investment from empathetic investors, while showcasing arrogance can deter potential backers [12][13]

Core Viewpoint - The rising prices of trendy bakery products in China are attributed to various factors including high ingredient costs, long queues, and the need for continuous innovation to maintain brand appeal [3][6][7][14]. Pricing and Consumer Acceptance - In popular shopping districts like Xidan in Beijing, trendy bakery items are priced predominantly between 20 to 60 yuan, with few items below 10 yuan [3]. - Consumer reactions vary, with some accepting the prices for occasional purchases, while others feel that the quality does not justify the cost compared to cheaper supermarket options [3]. Factors Contributing to High Prices - Rising raw material costs are a significant factor in the price increase of bakery products, with many brands competing for high-quality ingredients [6]. - High labor costs and waste due to short product shelf life also contribute to the overall pricing strategy [6]. - The need for continuous product innovation and marketing efforts to maintain brand relevance leads to higher operational costs [7]. Marketing and Social Media Influence - Social media plays a crucial role in driving consumer interest and foot traffic to trendy bakeries, with topics like "must-try bakery items" gaining millions of views [8]. - The phenomenon of long queues at these bakeries is often shared on social platforms, enhancing their appeal as trendy spots [4]. Industry Challenges and Future Outlook - The bakery industry faces challenges such as product homogenization and declining registration of new baking businesses over the past five years [15]. - Issues like "scalpers" and negative queue experiences are eroding consumer trust in brands [15]. - Experts suggest that brands should invest in research and development for healthier product options and improve operational efficiency to reduce costs [15].

Group 1 - The core point of the article highlights the contrasting trends in the baking industry, with rising prices due to increased raw material costs, while popular brands like 85°C are closing multiple stores due to brand aging and intensified market competition [2] - 85°C has closed its last store in Beijing and is reducing operations in cities like Hangzhou, Shanghai, and Nanjing [2] - The demand for advanced packaging solutions in the semiconductor industry is increasing, leading companies like 美满电子 and 联发科 to consider Intel's EMIB technology for ASIC chip designs [2] Group 2 - 华夏幸福 is undergoing financial due diligence by a debt committee, with the company unable to define its obligations to cooperate [3] - 优必选 has secured a 2.64 billion yuan order for humanoid robots, expected to be delivered in December [4][6] - The holiday season in the U.S. is anticipated to maintain stable consumer spending despite higher prices due to new tariffs, with retailers like Walmart and Target showing positive early signals for sales [5] Group 3 - 高盛 has set a target price of 53.5 HKD for 小米集团-W, anticipating more AI-related achievements that will enhance its ecosystem [6] - 美团's subsidiary, 昆明团骑信息科技, has increased its registered capital by 75% to 70 million USD, indicating growth in its software and technology services [7] - 蚂蚁集团 and 紫金矿业 have invested in the fusion technology research company 星能玄光, which focuses on innovative energy solutions [8] Group 4 - 茅台 has denied rumors about plans to establish 850 direct stores nationwide, clarifying that such information is false and damaging to its brand image [9] - 阿里巴巴's AI assistant app, 千问, has achieved over 10 million downloads in its first week of public testing, making it the fastest-growing AI application [10] - The movie "Zootopia 2" has set a record for pre-sale box office for imported animated films in China, surpassing 1.82 billion yuan [11] - Apple is streamlining some positions in its sales department to enhance customer engagement, while still continuing to hire [12]

东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说，说他们精彩的创业故事。 我们希望能够从创始人、主理人的经历中，去记录、去观察、去思考开店这件不容易的事情，我们 相信，这是一种值得探索的事。 【独家采访 · 第 190 家】 在上海，你永远不知道下一个爆火的小店会在哪里冒头。 但当 「番茄梗」 出现时，它的名字明晃晃给了人一个暗示："我不是你想的那种烘焙品牌。" 不是以"烘焙+烘焙词根"命名的传统风格，也不是那种"日系小清新"路线。番茄梗——听起来像农田 的土，好像带着点泥土的味道，却又足够有记忆点。 其实这种"农田风"倒确实与主理人的想法一致——想做点好玩的小蛋糕，然后去云南养咖啡鸡。这 种混合感，跟番茄梗的产品一模一样。 「番茄梗」 的目前由创始人/主理人 栗子 Lillie 和联合创始人 抽抽 Amily 两位90后女生一起运 营。 栗子 Lillie 抽抽 Amily 栗子 Lillie作为东北姑娘，她从小听着 "考公稳定" 的劝诫长大，高考后顺利考入警校韩语专业，按 照既定路线，毕业后大概率会成为一名公务员，过着 "一板一眼、一眼望到头" 的生活。 她对美食的向往远远大于对制服的向 ...

Core Viewpoint - The bakery industry is experiencing a contrasting trend compared to the competitive "9.9 yuan price war" in the tea and coffee sectors, with high-priced products becoming increasingly common in popular bakery stores [1][2] Pricing and Consumer Perception - High prices for bakery items, such as 30 yuan for egg tarts and 50 yuan for loaves of bread, are prevalent, with most products priced between 20 yuan and 60 yuan [1] - Consumers express mixed feelings about the high prices, with some willing to pay occasionally while others find the quality lacking compared to cheaper supermarket options [1] - Long queues at popular bakery stores have become a hallmark, with consumers often waiting hours to purchase trendy items [1] Cost Factors - Rising raw material costs are a significant factor driving up prices, as many brands are competing for quality ingredients [1] - High labor costs are also a concern, as training skilled bakers takes months, and the industry faces a high spoilage rate due to short product shelf life [1][2] - The operational costs, including rent and labor, contribute to the overall pricing strategy of bakery products [2] Marketing and Consumer Engagement - To maintain brand relevance, trendy bakeries are continuously launching limited products and engaging in marketing activities, which are reflected in their pricing [2] - Social media plays a crucial role in promoting bakery products, with topics related to "must-try bakery items" gaining millions of views [2] - The appeal of trendy bakeries lies in their ability to meet the emotional and experiential needs of younger consumers [2] Industry Challenges - Product homogeneity is a significant issue, with many new offerings lacking true innovation, leading to consumer fatigue [3] - The presence of counterfeit products and negative experiences, such as long wait times, are eroding brand loyalty [3] - The decline in the number of registered bakery-related businesses over the past five years indicates potential challenges in the industry [2] Future Directions - Experts suggest that brands should invest in research and development to create healthier products and innovate in ingredients and processes [3] - Operational improvements, such as centralizing production and adopting smart technology, could help reduce costs and waste [3] - Shifting marketing strategies from attracting new customers to retaining existing ones through transparency and trust-building is recommended [3]