Core Viewpoint - The financial performance of Dongfang Zhenxuan (1797.HK) has significantly declined in the 2025 fiscal year, with total revenue dropping by 32.7% to 4.4 billion RMB compared to 6.5 billion RMB in 2024, and net profit plummeting to 6.2 million RMB from 250 million RMB in the previous year [1][3][4]. Financial Performance - In the 2025 fiscal year, the total revenue from ongoing operations (self-operated products and live e-commerce) was 4.4 billion RMB, a decrease of 32.7% from 6.5 billion RMB in 2024 [1][3]. - The net profit for 2025 was 6.2 million RMB, a significant drop from 250 million RMB in 2024 [1][3]. - The gross merchandise volume (GMV) for ongoing operations was 8.7 billion RMB, down 39.1% year-on-year [4][9]. - The adjusted net profit, excluding the financial impact of the separation from Hui Tong, increased by 30% to 1.35 billion RMB compared to 1.04 billion RMB in 2024 [4][9]. Strategic Adjustments - The company has shifted its focus towards self-operated products, achieving a GMV of 3.81 billion RMB from self-operated products, accounting for approximately 43.8% of total GMV [10]. - A total of 732 self-operated products were launched in the 2025 fiscal year, up from 488 in 2024 [10]. - The gross margin for ongoing operations improved from 25.9% in 2024 to 32% in 2025, attributed to the healthy development of self-operated products and live e-commerce [9]. Market Challenges - The departure of key figure Dong Yuhui has led to a significant drop in stock price and market confidence, with a 23% decline on the day of his announcement [7]. - The company faces challenges in replicating the past success driven by star hosts, as the departure of top influencers has weakened the appeal of mid-tier hosts [14]. - The transition to a "Sam's Club" model is still in its infancy, with membership revenue not yet reaching significant levels compared to competitors [14]. Future Outlook - The CEO, Yu Minhong, emphasized the need to develop more self-operated product hits and enhance app engagement and membership numbers [15]. - The company plans to increase offline promotional efforts to raise awareness of its products among potential customers [16]. - The transition from "trust in people" to "trust in products" in the live e-commerce industry will be crucial for the company's long-term success [16].

Group 1 - The article discusses the regulatory framework for internet platforms, emphasizing that the recent document is aimed at standardizing practices rather than halting competition or subsidies [1] - The document requires platforms to disclose rules for promotional activities and prohibits false advertising and exaggeration of subsidy amounts [1] Group 2 - Lucky Coffee, a brand under Mixue Group, opened its first overseas store in Malaysia, selling nearly 2000 cups on the opening day, marking the start of its global expansion [2] - As of July, Lucky Coffee has signed over 7000 stores in the domestic market and plans to refine its overseas store model while deepening its presence in Southeast Asia [2] Group 3 - Coca-Cola is considering selling its UK coffee chain Costa Coffee, which it acquired for $3.9 billion in 2019, and has hired Lazard to evaluate potential options [3] - Initial discussions have taken place with a few potential bidders, including private equity firms, but no deal is guaranteed at this stage [3] Group 4 - In the first seven months of the year, Shaanxi's automobile production reached 1.083 million units, a year-on-year increase of 22.1%, significantly outpacing the national growth rate of 11.6% [4] - The production of new energy vehicles in the province reached 743,000 units, accounting for 68.6% of total automobile production [4] Group 5 - Honglu Steel Structure has begun limited external sales of its self-developed welding industrial robots, which are primarily used internally at present [5] - The company has deployed nearly 2500 welding robots across its ten production bases [5] Group 6 - Oriental Selection reported a 32.7% year-on-year decline in net revenue for its continuing operations, dropping from 6.5 billion yuan to 4.4 billion yuan for the fiscal year ending May 31, 2025 [6] - The company achieved a net profit of 6.2 million yuan for the fiscal year, compared to a profit of 249.1 million yuan in the previous year, but would have seen a 30% increase in profit if the sale of a subsidiary had been excluded [6] Group 7 - The film "Final Destination: Bloodline Curse" has grossed over 30 million yuan in its first two days of release in mainland China [7] Group 8 - Huawei Cloud is undergoing organizational restructuring, focusing on AI and consolidating several departments to improve operational efficiency [8] - The restructuring aims to increase investment in strategic industries while reducing focus on non-strategic areas [8] Group 9 - The U.S. government has become Intel's largest shareholder by investing $8.9 billion for a 9.9% stake in the company, raising concerns about market intervention [9]

Core Viewpoint - The departure of Dong Yuhui has significantly impacted Dongfang Zhenxuan's financial performance, leading to a notable decline in revenue and profit for the fiscal year 2025 compared to the previous year [1][4][8]. Financial Performance - For the fiscal year 2025, Dongfang Zhenxuan's total revenue from continuing operations was 4.4 billion RMB, a decrease of 32.7% from 6.5 billion RMB in fiscal year 2024 [1][8]. - The net profit for fiscal year 2025 was 6.2 million RMB, a substantial drop from 249 million RMB in the previous year [1][8]. - The company reported a net loss of 96.5 million RMB in the first half of fiscal year 2025, but managed to turn a profit by the end of the fiscal year [4][8]. Strategic Adjustments - CEO Yu Minhong stated that the challenges faced during fiscal year 2025 have strengthened Dongfang Zhenxuan's core business model, focusing on high-quality product selection and self-operated products [4][8]. - The company has launched 732 self-operated products in fiscal year 2025, up from 488 in the previous year, indicating a commitment to enhancing its product offerings [9]. Market Position and Challenges - The company experienced a significant stock price drop of 23% following Dong Yuhui's departure, leading to a market value loss of nearly 3 billion HKD [7]. - Dongfang Zhenxuan's gross merchandise volume (GMV) for self-operated products reached 3.81 billion RMB, accounting for approximately 43.8% of total GMV [9]. - Despite progress in self-operated products, the company still faces challenges in replicating the success of past star hosts and building a robust membership model akin to Sam's Club [11][14]. Future Outlook - Yu Minhong emphasized the need to enhance the app's user engagement and membership growth, as current app-generated GMV was only 1.37 billion RMB, representing 15.7% of total GMV [14]. - The company plans to invest more in offline marketing to increase brand awareness among potential customers, particularly leveraging the existing New Oriental education network [14].

《上海市推动直播经济高质量发展三年行动计划（2024—2026年）》提出，到2026年，上海直播电 商零售额力争达到6000亿元。 上海正持续完善直播产业生态，加速推动直播经济的高质量发展。记者从上海市商务委获悉，根据 上海网络零售市场大数据监测，2024年上海市直播零售额约4937亿元，同比增长12.9%，在全国城市中 位居榜首。 近日，记者跟随市商务委"探究上海品质直播的故事"探营活动，走进容么么直播中心，近距离观看 直播间内真实的工作场景，通过个案了解上海直播经济发展现状与未来趋势。 这一直播中心位于长宁区临空园区，在园区内拥有两栋直播大楼，超2万平方米的直播基地、150间 品牌专属直播间、300名主播。作为百秋尚美集团旗下专为国际时尚、运动、美妆品牌提供内容直播的 服务商，容么么目前已为120余家国际中高端品牌提供一站式直播及运营服务。 直播平台企业需要将"人""货""场"等要素有机整合，才能实现高效运营。百秋尚美集团政府事务负 责人赵美玲表示："未来，容么么将坚持以高品质内容与技术服务赋能品牌直播，以数据驱动商业决 策，进一步提升商贸流通效率。" 长宁区商务委有关人士介绍，长宁区将持续加速以时尚消费 ...

Core Viewpoint - Oriental Selection's financial report for the fiscal year 2025 shows a decline in revenue and net profit, but the negative impact from the departure of top influencers is diminishing, indicating a shift in the company's business model towards a more sustainable approach focused on user trust and supply chain enhancement [3][4]. Financial Performance - For the fiscal year 2025, Oriental Selection's revenue from continuing operations decreased by 32.7% to 4.4 billion yuan from 6.5 billion yuan in 2024, while net profit dropped from 249 million yuan to 6.2 million yuan [3][4]. - Excluding the financial impact from the sale of Hui Tong, the net profit from continuing operations increased by 30% to 135 million yuan from 104 million yuan in the previous year [3]. Business Model Transformation - The company is moving away from reliance on influencer marketing, focusing instead on a model that emphasizes quality product selection and self-operated products [3][6]. - The CEO, Yu Minhong, stated that the challenges faced in fiscal year 2025 have strengthened the core business model, centering around a live-streaming platform for quality products [3]. Market Response - Oriental Selection's stock price has rebounded significantly, closing at 36.3 HKD on August 22, up over 307% from the low of 8.92 HKD following the departure of influencer Dong Yuhui [6]. - The market's positive response reflects recognition of the company's strategic shift from dependence on top influencers to a more diversified content e-commerce model [6]. Product Development and Sales - In fiscal year 2025, the total GMV for self-operated products and live-streaming e-commerce reached 8.7 billion yuan, with the GMV from the Oriental Selection app increasing from 8.4% to 15.7% of total GMV [7][8]. - Self-operated products accounted for approximately 43.8% of total GMV, with the company launching 732 self-operated products, expanding beyond initial categories to include health foods, pet products, and clothing [8]. Strategic Focus - The company aims to create an "online Sam's Club" by focusing on family needs and building a trusted online supermarket [8]. - To enhance service experience, Oriental Selection has launched its first cold chain warehouse to improve logistics efficiency [8]. Membership and User Engagement - Oriental Selection plans to invest in optimizing the app and membership experience, aiming to increase monthly active users and registered members [10]. - The company will enhance its marketing efforts, including offline promotions and community engagement, to drive membership growth [10].

截至5月31日，东方甄选2025财年实现总营收43.92亿元，同比下滑32.7%；持续经营业务（即自营产品 及直播电商业务）净溢利从2025财年上半年的亏损转正，实现净溢利620万元，而2024财年则为净溢利 2.49亿元。 值得注意的是，此前支付给董宇辉的1.4亿元体现在本财年财报行政开支部分。财报显示，东方甄选2025 财年持续经营业务的行政开支由2024财年的3.956亿元增加22.5%至4.848亿元，主要由于公司在2024 年7月25日分派与辉同行所有剩余未分派溢利所致。 此前在东方甄选股东沟通会上，东方甄选行政总裁俞敏洪表示，董宇辉离职可以得到与辉同行净利润的 50%。分配后，与辉同行账面仍剩1.41亿元。彼时俞敏洪表示，剩下的1.41亿元也将分配给董宇辉，并 将在财年报告中体现出来。 东方甄选CEO俞敏洪在财报后的电话会议中回应了近期东方甄选的诸多传闻。 东方甄选披露了和董宇辉"分手"后的最新业绩。 俞敏洪坦言："大家如果身处在我这个位置，就能明白我身处多少暴风骤雨之中，今天这个来之不易的局 面，希望能够特别珍惜。" 近日，一则关于"东方甄选前CEO孙东旭或将离职"的消息在网络引发舆论关注，相关 ...

Core Viewpoint - Oriental Selection (01797.HK) reported a significant decline in total revenue for the fiscal year 2025, with a total revenue of 4.4 billion yuan, down 32.7% from the previous year's 6.5 billion yuan, indicating challenges in the wake of key personnel changes [2][6] Financial Performance - The net profit for the continuing operations turned from a loss of 96.5 million yuan in the first half of the fiscal year to a profit of 6.2 million yuan [2] - Adjusted net profit increased by 30% year-on-year to 135.4 million yuan, although this still represents a 46% decline compared to the previous fiscal year's net profit of 250 million yuan [2] - The total GMV for fiscal year 2025 was 8.7 billion yuan, a 39.2% decrease from 14.3 billion yuan in the previous fiscal year [6] Business Strategy and Product Development - Self-operated products accounted for 43.8% of total GMV, becoming the main growth driver for the company [3][4] - The company launched 732 self-operated products, up from 488 in the previous fiscal year, expanding its product range to include health foods, pet foods, and clothing [3] - The company is focusing on enhancing its supply chain and product quality as a core competitive strategy [5][4] Market Position and Challenges - The company is facing challenges in maintaining user engagement and traffic, particularly after the departure of key figure Dong Yuhui, which has impacted GMV and order numbers significantly [6][9] - The company is investing in its own app and membership system, with paid membership subscriptions reaching 264,300 and user satisfaction at 98.7% [7] - Despite the challenges, the company aims to strengthen its core business model by connecting upstream suppliers with downstream consumers [8] Stock Performance and Market Sentiment - The stock price has shown volatility, reflecting a reassessment of the company's value in the market [11] - Recent rumors regarding management changes have contributed to fluctuations in stock performance, indicating ongoing uncertainty within the company [10]

Core Viewpoint - The departure of Dong Yuhui has significantly impacted Dongfang Zhenxuan's performance, leading to a substantial decline in revenue and profit, highlighting the challenges the company faces in its transformation efforts and reliance on key personnel [4][6][18]. Financial Performance - In the fiscal year 2025, Dongfang Zhenxuan reported a revenue of 4.4 billion yuan, a year-on-year decline of 32.7%, and a GMV of 8.7 billion yuan, down 39% [4][6]. - The net profit from continuing operations was 6.2 million yuan, a staggering drop of 97.5% year-on-year [7][9]. - Employee count decreased by approximately 25%, with 482 fewer employees compared to the previous year [9][18]. Market Position and Competition - Dongfang Zhenxuan's main account has fallen out of the top ten in sales rankings multiple times, with its lowest ranking at 22nd in October last year, while its competitor, "With Hui," has consistently maintained a top-three position [4][11]. - The user base has also declined, with Dongfang Zhenxuan losing approximately 186,200 followers, while "With Hui" gained over 1 million followers [11][12]. Transformation Challenges - The company is attempting to pivot towards an "online Sam's Club" model, focusing on high-quality self-operated products and a robust membership system, but faces significant hurdles in supply chain management and channel dependency [15][16]. - The GMV from the company's own app accounted for 15.7% of total GMV, up from 8.4% the previous year, indicating a shift towards reducing reliance on third-party platforms [16][17]. Membership Growth - The growth of paid membership has slowed, with only 65,700 new members added in the fiscal year 2025, compared to 74,800 in the second half of the previous fiscal year [17][18].

Core Viewpoint - Oriental Selection reported a total revenue of 4.4 billion yuan for its continuing operations in the fiscal year 2025, marking a turnaround from a net loss of 96.5 million yuan in the first half of the fiscal year 2025 to a net profit of 6.2 million yuan for the entire year, with a 30% year-on-year increase in net profit when excluding the financial impact of the sale of Huizhong [1][2][3] Group 1: Financial Performance - The total GMV (Gross Merchandise Volume) for self-operated products and live e-commerce business reached 8.7 billion yuan in fiscal year 2025, with self-operated products contributing approximately 43.8% of the total GMV [2][3] - The comprehensive gross profit margin for continuing operations improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025, driven by the healthy development of self-operated products and live e-commerce [1][3] Group 2: Product Development and Quality Control - Oriental Selection launched a total of 732 self-operated products in fiscal year 2025, up from 488 in fiscal year 2024, expanding its product categories beyond fresh food and snacks to include nutrition and health products, pet food, and clothing [3][6] - The company emphasized the importance of product quality, stating that it will continue to implement strict quality control measures across all product categories, particularly in essential consumer goods [6][7] Group 3: App and Membership Growth - The Oriental Selection App achieved a paid membership subscription of 264,300, with user satisfaction reaching a historic high of 98.7% [4][5] - The company plans to enhance the membership experience by expanding the app's user base, improving member benefits, and introducing more domestic and international quality brands to the platform [7]

Core Insights - The live streaming economy is becoming a key driver for activating consumer potential and facilitating trade flow [1] - The Shanghai government is actively promoting the development of the live streaming economy through various initiatives and support [9][10] Company Overview - Rongmomo Live Streaming Center, operated by Shanghai Rongmomo Digital Technology Co., was established in 2021 and features over 20,000 square meters of live streaming space with 150 dedicated brand studios and 300 skilled hosts [2][4] - Rongmomo has provided one-stop live streaming and operational services for over 120 international mid-to-high-end brands, establishing itself as a new landmark in the live streaming industry in Changning District [4] Technological Innovations - Rongmomo has developed the "Kuixing Live Streaming Operation Management System," which utilizes big data and AI algorithms to enhance host performance and audience engagement [5] - The "Tianquan Live Streaming Monitoring System" allows for real-time detection and optimization of live streaming content, significantly reducing compliance risks [7] Market Trends - The Shanghai live streaming retail market is projected to reach approximately 493.7 billion yuan in 2024, representing a year-on-year growth of 12.9%, making it the top city in the country for live streaming retail [9] - The Changning District has launched a three-year action plan to promote high-quality development in the live streaming economy, focusing on nurturing key players and optimizing the industry ecosystem [9][11] Future Directions - Rongmomo aims to continue leveraging high-quality content and technological services to empower brand live streaming, enhancing commercial decision-making and trade efficiency [10] - The Changning District plans to further develop its live streaming economy, fostering a professional talent pool and creating a vibrant e-commerce ecosystem that connects the Yangtze River Delta and international markets [11]