Group 1 - The State Council emphasizes the importance of developing the sports industry and consumption as part of the strategy to expand domestic demand, aiming to increase the supply of sports products and enhance the quality of the sports industry [1] - The 15th National Games, being held in the Guangdong-Hong Kong-Macao Greater Bay Area, is expected to boost the sports industry and consumption market, aligning with the government's strategic goals [1] - Yuanlong Yatu, as the official licensed merchandise producer and retailer for the National Games, is actively responding to policy directions and event demands by opening multiple retail stores in Hong Kong and Macau [1][2] Group 2 - The 15th National Games marks the first time the event is jointly hosted by Hong Kong and Macau, creating a significant historical milestone [2] - Yuanlong International has launched over a hundred official licensed products in Hong Kong, including unique items that blend local culture with sports elements, enhancing the event's appeal [2] - In Macau, the first licensed store opened on August 1, with plans for further expansion to increase the event's presence in daily life [2] Group 3 - The licensed products serve as a bridge between the sports event and Hong Kong's unique culture, providing a way for citizens and tourists to engage with the sporting spirit [3] - The mascots of the event are inspired by the Chinese white dolphin, symbolizing the connection between sports and cultural significance [3] Group 4 - Yuanlong Yatu has extensive experience in IP operation and licensed merchandise development, having participated in numerous major sports events, showcasing its comprehensive operational capabilities [4] - The simultaneous opening of multiple stores in Hong Kong and Macau is a key practice for the company's retail strategy and international expansion [4] - The National Games is not only a sports event but also a cultural celebration, with Yuanlong Yatu aiming to transform the event's spirit into tangible cultural experiences [4]

Core Points - The opening ceremony of the first licensed retail store of TEAM CHINA in Northwest Shandong took place on August 8, coinciding with National Fitness Day [1] - This store is the 31st licensed store opened nationwide since the launch of the TEAM CHINA licensing program and the first in the Northwest Shandong region [3] - The store is located at 576 Xinglong South Street, Dezhou City, Leling, and aims to integrate Chinese sports spirit with local sports culture, enhancing sports consumption and upgrading the sports industry in Leling [3] Product Offering - Over 800 licensed products of TEAM CHINA are currently available, including badges, figurines, plush toys, and stationery, with the "Panda Buddy" character being particularly popular among consumers [5] - The product development focuses on meeting cultural needs and enhancing the spiritual strength of the people, continuously enriching product categories and improving quality [5] - The store features a new product, the "'Ping' Powerful" keychain, designed around table tennis, which has received positive feedback for its functionality and design [5] Community Impact - The opening of the licensed retail store will provide local citizens and tourists with an immersive experience of TEAM CHINA's sports atmosphere and a place to purchase quality sports cultural products [5] - This initiative is expected to further promote and disseminate the Chinese sports spirit in the Northwest Shandong region [5]