记者1月26日从国家税务总局获悉，国家税务总局日前利用税收大数据对消费情况进行跟踪分析显示， 在系列政策精准赋能下，2025年我国消费市场亮点纷呈，各类消费需求有效释放。其中，办理离境退税 的境外旅客数量同比增长305%，退税商品销售额同比增长95.9%，退税额同比增长95.8%。 2025年 税收数据显示 国内消费亮点纷呈 ▲同比增长 国家税务总局日前利用税收大数据对消费情况 进行跟踪分析显示,在系列政策精准赋能下 2025年我国消费市场亮点纷呈 各类消费需求有效释放 ▲305% 办理离境退税的境外旅客数量 退税商品销售额 退税额 ▲ 95.9% ▲95.8% 以旧换新激活大众消费需求 手机等通信设备 目用家电 / 厨具卫具 零售业销售收入 零售业销售收入 零售业销售收入 ▲17.4% ▲12.9% ▲18.6% I 新能源乘用车 销售收入 销量 300 ▲24.3% ▲21.1% 新华社图表，北京，2026年1月26日 文旅融合点燃消费新活力 ▲ 17.3% 文艺创作与表演销售收入 沉浸式、场景式业态创新推动文旅消费提质升级 旅行社及相关服务 名胜风景区 休闲观光活动 销售收入 销售收入 销售收入 ▲11 ...

过去一年，哪些消费领域最"火"？ 国家税务总局利用税收大数据对消费情况进行跟踪分析。结果显示：在系列政策精准赋能下，2025年我 国消费市场呈现多方面新亮点。一起来看消费关键词： 以旧换新 家电消费正从"生活刚需"转向"新智体验"。发票数据显示，冰箱等日用家电零售业、燃气灶等厨具卫具 零售业、手机等通信设备零售业销售收入同比分别增长17.4%、12.9%和18.6%。 新能源汽车消费热度持续上升。机动车销售统一发票数据显示，2025年，新能源乘用车销量、销售收入 同比分别增长24.3%和21.1%。 "沉浸式"体验 沉浸式、场景式演出备受青睐。发票数据显示，2025年，文艺创作与表演销售收入同比增长17.3%。 "在路上"成为消费热词。2025年，旅行社及相关服务、名胜风景区、休闲观光活动销售收入同比分别增 长11.2%、26.1%和14.6%。 "云上"消费 2025年，互联网生活服务平台、餐饮配送销售收入同比分别增长9.4%和13.3%，云上买菜、点餐等多种 生活服务业蓬勃发展，即时消费加速扩张。 以游戏动漫等为代表的数字文化消费展现出较大潜力，2025年，数字文化服务销售收入同比增长 16.6%。 赛事 ...

Group 1 - The article highlights the strong momentum of China's economic development, focusing on cultural and tourism consumption trends favored by young people as part of the "14th Five-Year Plan" [1] - There is a significant consumer demand for domestic products, cultural creations, and intangible cultural heritage items, leading to the emergence of popular products with strong adaptability and good experience [2] - The cultural consumption market is showing signs of vitality, with film screening sales revenue increasing by 19.1% year-on-year and revenue from artistic creation and performance rising by 15.6% in the first eleven months of 2025 [4] Group 2 - The film "Ne Zha" has achieved a cumulative box office of 15.91 billion yuan, ranking fifth in global box office history and setting multiple records [6] - Emotional value and social attribute consumption, represented by digital cultural services such as gaming and animation, are particularly favored by young consumers, with related sales revenue increasing by 16.5% year-on-year in the first eleven months of 2025 [8] - The increase in sports events has significantly boosted consumption, with retail sales of sports exhibition services growing by 29.7% and retail sales of sports goods and equipment increasing by 6.6% in the same period [14]

Core Viewpoint - The article emphasizes the importance of integrating culture and technology to enhance digital cultural services, which are essential for preserving traditional Chinese culture and meeting the growing spiritual and cultural needs of the people [1]. Group 1: Digital Resource Integration - A unified digital resource database should be established to manage various cultural resources, including ancient texts, artifacts, and intangible cultural heritage, ensuring they are standardized and accessible [2]. - There is a need to enhance the digital protection of immovable cultural heritage using advanced technologies like laser scanning and drones for comprehensive digital collection and restoration [2]. - A national cultural network should be built to facilitate efficient sharing of cultural resources across regions and institutions, breaking down existing barriers [2]. Group 2: Service Supply and Demand Alignment - The traditional cultural service model often leads to a mismatch between supply and demand, necessitating a shift towards a demand-driven service model that aligns with the needs of the public [3]. - A feedback loop for demand collection should be established, allowing cultural institutions to gather and analyze community needs to improve service delivery [3]. - Targeted cultural services should be developed using big data to cater to specific demographics, enhancing user satisfaction and engagement [3]. Group 3: Innovative Cultural Experiences - Digital technology can break spatial limitations, allowing cultural services to extend beyond fixed venues and into everyday life, creating immersive and interactive cultural experiences [5]. - Technologies such as virtual reality and augmented reality should be utilized to create engaging cultural scenarios that resonate with users [5]. - Embedded cultural services should be integrated into various public spaces, making cultural experiences more accessible to the community [6]. Group 4: Support and Development Framework - A comprehensive support system is essential for the high-quality development of digital cultural services, including talent, technology, and funding [7]. - A talent cultivation mechanism should be established to develop professionals skilled in both digital technology and cultural knowledge [7]. - Legal frameworks and standards for digital cultural services need to be optimized to protect rights and ensure quality, with a focus on enhancing public participation and investment [8]. Group 5: Bridging the Digital Divide - Efforts should be made to provide accessible digital cultural services to marginalized groups, including the elderly and rural residents, ensuring equitable access to cultural resources [9]. - Community initiatives should be established to assist individuals in using digital platforms effectively, addressing barriers to access [9]. - Collaboration between urban and rural areas is necessary to ensure high-quality digital cultural resources reach underserved populations [9].

Group 1: Consumer Market Dynamics - The tax data from the State Taxation Administration indicates a positive shift in China's consumer market, driven by various consumption-boosting policies and new consumption scenarios [1] - The "old-for-new" policy has significantly stimulated consumer demand, with retail sales of communication devices and daily household appliances increasing by 20.3% and 26.5% year-on-year, respectively, from January to November [1] - The sales revenue of new energy passenger vehicles also showed strong growth, with a year-on-year increase of 19.1% during the same period [1] Group 2: Sports and Health Consumption - The sports and health consumption sectors are experiencing heightened activity, with sports event-related economic output increasing significantly [2] - From January to November, the retail sales of sports exhibition services and sports goods grew by 29.7% and 6.6% year-on-year, respectively [2] - Health-related consumption is also on the rise, with sales of health auxiliary treatment equipment and health consulting services increasing by 14.1% and 11.9% year-on-year [2] Group 3: Cultural and Tourism Consumption - The cultural and tourism sectors are witnessing a surge in new business models and consumption vitality, with significant year-on-year growth in sales revenue for artistic performances and film screenings at 15.6% and 19.1%, respectively [2] - The integration of cultural and tourism industries has led to a boom in immersive and scenario-based tourism consumption, with travel agency services and scenic spots seeing sales revenue growth of 10.8% and 29.4% year-on-year [2] - The rise of homestays, which combine regional characteristics with personalized services, has resulted in a 13.1% year-on-year increase in sales revenue [2] Group 4: Demographic Consumption Trends - The silver economy is gaining traction, with the elderly population's consumption needs driving diverse growth in elder care services, which saw increases of 33.6%, 9.6%, and 14.6% in related service revenues year-on-year [3] - The younger demographic is also showing significant consumption potential, particularly in emotional value-driven purchases, with sales of digital cultural services related to gaming and animation increasing by 16.5% year-on-year [3] - The State Taxation Administration plans to continue implementing supportive tax policies and optimizing tax payment services to further stimulate domestic demand and enhance consumption vitality [3]

Economic Performance - The National Taxation Administration reported that from January to November, the amount of machinery and equipment purchased by enterprises increased by 10.7% year-on-year, indicating a stronger investment in equipment [1] - Sales revenue in the home appliance and communication retail sectors, supported by the old-for-new consumption policy, grew by 26.5% and 20.3% respectively, reflecting the ongoing effectiveness of consumption promotion policies [1] - Export tax refunds processed by tax authorities increased by 6.8% year-on-year, showcasing the resilience of Chinese enterprises in maintaining good growth amid complex international trade conditions [1] Consumption Trends - The integration of culture and tourism has stimulated new consumption vitality, with sales revenue from cultural and artistic performances and film screenings increasing by 15.6% and 19.1% respectively [2] - The travel industry has also benefited, with sales from travel agencies and related services, scenic spots, and leisure activities growing by 10.8%, 29.4%, and 16.6% respectively [2] - The sports and health sectors have shown high consumer enthusiasm, with sales in sports exhibition services and sports goods retail increasing by 29.7% and 6.6% respectively [2] Demographic Insights - The elderly population has shown increased consumption demand, leading to diverse growth in elder care services, with spending on elder care and social assistance rising by 33.6% and 9.6% respectively [3] - The younger demographic is also exhibiting significant consumption potential, particularly in digital cultural services related to gaming and animation, which saw a sales increase of 16.5% [3] - The tax authorities plan to continue implementing supportive tax and fee policies to further stimulate domestic demand and enhance consumption vitality [3]