南方财经 21世纪经济报道记者 施诗、李依农 东京、上海报道 竹内亮称，"打造原创IP才是东莞厉害的地方，我非常期待东莞开始生产新的IP。" 孙悟空与铁臂阿童木"合体"，水墨动画与数字潮玩相承。粤港澳大湾区与东京湾区以动漫潮玩为媒，在 金秋的东京续写一个中日韩文化交流年的友好故事。在"粤动新次元"动漫潮玩展现场，日本纪录片导演 竹内亮对南方财经记者表示，中国和日本动漫界都拥有全世界最先进的技术，而且动漫电影都非常 强。"我知道中国动漫有很多好的作品，但需要更多的宣传，让更多人看到。" （原标题：日本导演竹内亮：非常期待广东东莞打造新的原创IP） 作为改革开放后最早承接玩具产业转移的区域之一，东莞形成涵盖超4000家生产企业、近1500家配套企 业的产业格局，支撑其成为中国最大的玩具出口基地。最新数据显示，东莞288家规上玩具企业创造了 262亿元的产值，全球每4个动漫衍生品就有1个东莞印记。与此同时，东莞在原创IP上也有突破。不少 东莞潮玩企业都逐步从最早期的贴牌代工、代工生产过渡到原创自有品牌制造。 此外，竹内亮点赞了东莞在动漫游戏产业的发展。他表示，因为以前拍过东莞玩具工厂的纪录片，知道 东莞生产柯南、马 ...

Core Viewpoint - The article highlights the transformation of the East River Anti-Japanese Base from a wartime stronghold into a modern economic and technological hub, particularly within the Guangdong-Hong Kong-Macau Greater Bay Area, showcasing its significant contributions to China's economic growth and innovation [1][21]. Historical Context - The East River Anti-Japanese Base, comprising areas like Dongguan, Shenzhen, and Huizhou, was established during the Anti-Japanese War under the leadership of the Guangdong People's Anti-Japanese Guerrilla Force [1][5]. - The Guangdong People's Anti-Japanese Guerrilla Force East River Column was formed in December 1943, significantly boosting the morale and fighting spirit of the local population [6][5]. Military Achievements - The East River Column engaged in over 1,400 operations against Japanese and puppet forces, inflicting thousands of casualties [8][6]. - Notable operations included the attack on the New Tang Railway Station, which disrupted Japanese supply lines for two weeks [8][9]. Economic Development - The region has evolved into a vibrant economic area, contributing to the Greater Bay Area's status as one of the most open and economically dynamic regions in China, generating one-ninth of the national economic output despite occupying only 0.6% of the country's land [21]. - Dongguan has transformed its industrial landscape, focusing on innovation in toy production and digital creativity, with over 4,000 toy manufacturers and nearly 1,500 supporting enterprises [15][17]. Infrastructure and Connectivity - The historical significance of the Guangzhou-Shenzhen-Hong Kong railway has been succeeded by the Guangzhou-Shenzhen-Hong Kong High-Speed Railway, which operates 325 trains daily, connecting major cities and serving over 70 million people [17][21]. - The region is home to world-class ports, including Guangzhou and Shenzhen, forming one of the largest port clusters globally, with an annual container throughput exceeding 77 million TEUs [22]. Tourism and Cultural Heritage - The former command post of the East River Column has been preserved as a key cultural heritage site and patriotic education base, attracting over 30,000 visitors annually [8][11]. - The development of "red tourism" and coastal vacation industries has significantly increased local residents' incomes [11].

Core Insights - Dongguan has announced measures to accelerate the development of the潮玩 (trendy toys) and animation industry, allocating 120 million yuan in support funds [1] - The city aims to enhance original design capabilities, promote cultural landmarks, and support the creation of top-tier original animation products [1][3] - Dongguan is positioning itself as a hub for global潮玩 and animation enterprises, offering financial incentives for companies to establish headquarters and R&D centers [1][2] Industry Overview - Dongguan is home to over 4,000 toy manufacturing companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [2] - The潮玩 industry in China accounts for approximately 20% of the global market, with Dongguan producing about 85% of the country's潮玩 products and 25% of global animation derivatives [2] - Recent successful潮玩 products, such as the Beijing Winter Olympics mascot and the film "Nezha 2," highlight Dongguan's manufacturing capabilities [2] Challenges and Opportunities - Despite its strengths in production, Dongguan's潮玩 industry primarily relies on OEM (original equipment manufacturing) with low value-added processes [2][3] - There is a structural mismatch in talent supply, particularly in design and sales, which poses challenges for the industry [2] - Dongguan is actively working to extend its潮玩 industry towards higher value-added areas, including original IP development and design capabilities [3][4]

Group 1: Policy Initiatives - Dongguan plans to allocate 120 million yuan in industrial support funds to promote the high-quality development of the trendy toy and animation industry through five key areas: industrial ecology, market expansion, content creation, animation industry, and factor assurance [1] - The policy aims to enhance the original design capabilities of trendy toy and animation companies, encourage the creation of cultural landmarks, develop "trendy toy+" industrial tourism, and support the production of top-quality original animation [1][3] - Dongguan is actively inviting global leading trendy toy and animation companies, well-known IPs, and platform giants to establish headquarters, regional centers, and R&D bases in the city, with a maximum subsidy of 5 million yuan [1] Group 2: Industry Overview - Dongguan hosts over 4,000 toy manufacturing companies and nearly 1,500 upstream and downstream supporting enterprises, making it the largest toy export base in China [2] - Approximately 85% of trendy toy products in China are produced in Dongguan, which accounts for about 20% of the global trendy toy market value [2] - Dongguan's trendy toy industry is primarily focused on OEM production, with a low value-added structure, contributing only 10% to 20% of the overall industry value [2][3] Group 3: Development Challenges - The industry still relies heavily on production capabilities, with significant gaps in creative R&D and IP incubation [3] - There is a structural mismatch between the supply of design and sales talent and the industry's demand, highlighting the need for better talent attraction platforms [2][3] - Dongguan has previously introduced policies to strengthen original IP development and enhance original design capabilities, indicating ongoing efforts to address these challenges [3]

Core Viewpoint - Dongguan has emerged as a vibrant hub for new popular literature and arts, attracting creators from various backgrounds and contributing to the city's cultural transformation and economic development [1][8]. Group 1: Cultural Development - Dongguan has seen over 7,000 submissions for its "New Popular Literature" initiative, indicating a strong interest in cultural expression [1]. - The city has a GDP exceeding one trillion and a population of over ten million, showcasing its economic significance [1]. - Dongguan is known for producing a significant portion of global consumer goods, including 25% of animation derivatives and 20% of mobile phones [1]. Group 2: Creator Profiles - The city is home to diverse "slash" creators, such as a "barbecue poet" who sells clothes by day and writes poetry by night, reflecting the blend of work and artistic expression [1][2]. - Non-professional creators have gained recognition, with examples like the "Sunshine Children" music group and photographers capturing the essence of Dongguan's manufacturing landscape [2]. Group 3: Literary Evolution - The evolution from labor literature to new popular literature is marked by a focus on both struggles and joys of life, as expressed by local writers [3][5]. - Dongguan's literary scene has roots in the 1990s, with a rise in labor literature that has now transitioned into broader artistic expressions [5][6]. Group 4: Cultural Infrastructure - Dongguan has established a comprehensive cultural infrastructure, including 586 community libraries and 51 shared cultural spaces, enhancing access to cultural resources [6]. - The Dongguan Literature and Art Institute, established in 2005, has played a pivotal role in fostering local talent and creativity [7]. Group 5: Impact on Society - The rise of new popular literature reflects the changing dynamics of society, where the public becomes both the subject and the creator of art [5][8]. - Dongguan's cultural initiatives are seen as a model for urban transformation and modernization in China, promoting a shared cultural identity among its diverse population [8].