文 |《BUG》栏目 张俊 松鼠窝、松鼠洗脑院、松鼠嘿咻馆 ... 如果来到三只松鼠总部，你将看到这一系列以松鼠命名的建筑和房间。值得注意的是，就连 三只松鼠的员工在入职后也要改上鼠名，面对顾客还要喊 "主人"，而CEO和老板娘则自称 松鼠老爹、松鼠老母，这些都被指有矮化员工的嫌疑。 三只松鼠创始人、 CEO章燎原近日在朋友圈发声，称如果员工喜闻乐见地接受，都是好的 企业文化。不过，三只松鼠淘宝旗舰店客服表示，如果员工不愿意取鼠名，可能没法入职。 近日，有网友发帖称，在入职三只松鼠后，员工会将自己的名字改为 "鼠某某"，此事引发 公众关注。 针对三只松鼠的鼠名文化，网友们也是意见不一。有网友认为，鼠名文化挺可爱的，不用什 么都上纲上线；但也有网友认为，鼠在中国传统文化中并不是很好的寓意，如果强制改名， 有些 PUA的意味。 根据网友曝光的三只松鼠内部会议画面，每位员工的名牌都是以鼠开头，并且三只松鼠 CEO叫松鼠老爹，老板娘则叫松鼠老母； 网络上曝光的一份内部文件显示，三只松鼠内部 要求坚持 "把顾客当主人"的核心价值观，甚至有一个红本文件，最核心的一条就是"不准让 主人不爽"。甚至三只松鼠的电商客服都要称呼 ...

最近三只松鼠的全员"鼠名"文化引发热议。 几乎每个员工都取个带"鼠"字的花名，连公司CEO和老板娘也不例外。 比如CEO"松鼠老爹"、老板娘"松鼠老母"。 支部也是全体鼠名，"鼠政委"、"鼠守一"、"鼠周到"、"鼠蛋蛋"、"鼠妖孽"、"鼠麻瓜"…… 不过其中还有一只英文鼠-鼠Emma，网友猜测这是留学鼠。 | 昨天 21:55 广西 回复 | | ( 3914 | 0 | | --- | --- | --- | --- | | | | | | | 绝对能活到最后一集 | | | | | 昨天 21:56 广西 回复 | | ( 893 | D | | | | | | | 留笑死我了 | | | | | - I | 昨天 21:57 湖北 回复 | 04 | ලි | 还有前员工在评论区吃瓜，被其他网友调侃：抓到一只已化成人形鼠。 三只松鼠还称办公楼为"鼠窝"，外观设计很像一个松鼠窝。 员工办公的软件叫"飞鼠"，冰箱也叫鼠冰箱…… 网友各种玩梗、取名，比如财务叫鼠发票、鼠发财。 | 财务可以叫 鼠发票 | | | | --- | --- | --- | | 昨天 21:27 上海 回复 | ( 3018 | | ...

有网友在社交平台发帖称，"入职三只松鼠就会失去本名，CEO叫松鼠老爹，老板娘叫松鼠老母。"图片 显示，在三只松鼠的分销会上，每个座位都摆放着以"鼠"字开头的名牌。就连三只松鼠党委名单也均 以"鼠"字开头。相关网帖引发广泛讨论，有网友评论称"校招HR叫鼠爱才"，"旗舰店客服也都是鼠某 某"。 针对网友质疑员工改"鼠"姓是否强制性的问题，11月25日，南都记者从三只松鼠方面获悉，员工 改"鼠"姓是企业内部的一种文化，并非强制规定。三只松鼠工作人员告诉南都记者，松鼠爱吃坚果，在 公司成立之初，员工就代入小松鼠的视角，小松鼠像一个萌宠，所以喊消费者"主人"。 近日，员工入职三只松鼠要改"鼠"姓的话题登上微博热搜。有网友发帖称，三只松鼠党委名单的姓名也 都是以"鼠"字开头。11月25日，南都N视频记者从三只松鼠方面获悉，员工改"鼠"姓是企业内部文化， 并非强制规定。有内部工作人员表示，"名字都是自己取的，有同事叫'鼠标垫''鼠键盘'。离职之后公司 也会帮我们保留名字。" 上述工作人员表示，员工入职的时候，公司会建议大家取一个"鼠"名，让员工自由发挥。"所有的名字 都是我们自己取的，很多同事取名很抽象，比如'鼠标垫''鼠 ...

近日，有网友发帖称，在入职三只松鼠后，员工会将自己的名字改为"鼠某某"。11月24日，有工作人员 回应经视直播记者称，公司确实有以"鼠"字作为名字前缀的文化。 网友发布的照片显示，在一次分销会上，每个座位都摆放着以"鼠"字开头的名牌。此外，网友还展示了 三只松鼠党委名单，上面的姓名也均以"鼠"字开头。 对此，湖北炽升律师事务所杨敏律师表示，目前不少企业为强化企业文化，会鼓励员工使用有趣的花 名。"企业要求员工使用带有'鼠'字的小名或花名，本身并不违法。如果企业在推行这一文化时未采取 强制手段，且未侵犯员工的姓名权等人格权利，通常认为是合法的。但如果强制执行，则可能侵犯员工 的人格尊严。" （文章来源：21世纪经济报道） 对于网友质疑是否具有强制性，该工作人员解释道："并不是强制规定的。是在入职时有人告知我们有 这样的习惯，我们接受了，也没有提出异议。并没有说不同意就会有什么后果。" ...

天眼查App显示，近日，文山市东冯秀食品加工店（个体工商户）成立，法定代表人为冯秀平，注册资 本1万人民币，经营范围为一般项目：鲜肉零售；食用农产品初加工；食品销售（仅销售预包装食 品）；食品互联网销售（仅销售预包装食品）。（除依法须经批准的项目外，凭营业执照依法自主开展 经营活动）许可项目：食品生产；食品销售。（依法须经批准的项目，经相关部门批准后方可开展经营 活动，具体经营项目以相关部门批准文件或许可证件为准）。 ...

Core Viewpoint - The report from Huaxin Securities highlights that Babi Foods has improved its gross margin through cost optimization and is experiencing profit growth due to scale effects. The initial launch of handmade soup dumplings has shown significantly better sales, cost ratios, and investment payback periods compared to traditional restaurant formats, indicating market validation for future expansion [1] Group 1: Financial Performance - Cost optimization has led to improved gross margins for Babi Foods [1] - The initial sales performance of handmade soup dumplings has outperformed traditional restaurant models in terms of sales, cost ratios, and investment recovery [1] - Current price-to-earnings (PE) ratios for the stock are 23, 21, and 19 times, respectively [1] Group 2: Growth Strategy - The company plans to steadily advance its scale layout following initial market validation [1] - External acquisitions are enhancing capacity utilization and supply chain efficiency, which is expected to continue reducing operational costs [1] - The retail business is leveraging a flexible supply chain to quickly respond to market trends, with initiatives such as live streaming sales, enhanced customer customization services, and the development of quality single products to foster multiple growth drivers [1] Group 3: Market Position - The company is expected to maintain its store opening pace, with brand acquisitions facilitating market penetration while effectively utilizing supply chain capacity [1] - The main brand's single-store performance is positive, and the group meal channel is experiencing rapid growth, indicating multiple growth drivers [1]

Core Points - Shenzhen Stock Exchange announced the information disclosure evaluation results for listed companies for 2024-2025, with Three Squirrels Co., Ltd. receiving the highest rating of "A" for the fifth consecutive year since its listing [1] - Three Squirrels has maintained an "A" rating in information disclosure evaluations, reflecting the company's commitment to high standards and strict requirements in this area [1] - The company emphasizes its adherence to high-quality information disclosure principles since its IPO in 2019, ensuring the authenticity, accuracy, and timeliness of information [1] - The recent "A" rating is seen as recognition of the company's information disclosure efforts and a comprehensive affirmation of its overall governance, operational standards, and investor protection measures [1] - Three Squirrels plans to continue fulfilling its responsibilities as a listed company, improving internal control mechanisms, and enhancing the quality of information disclosure and corporate governance to protect investors' rights and create long-term value [1]

Core Insights - The strategic cooperation agreement was signed between Delisi Group and Jiajiayue Group, focusing on product supply, channel empowerment, B-end market expansion, central kitchen collaboration, product innovation, and marketing [2][3] - The partnership aims to leverage both companies' strengths in the supply chain to provide safer, higher quality, and more convenient food options for consumers, setting a new benchmark for "production and sales cooperation" in the food industry [2][3] Group 1 - The agreement includes regular introduction of new products, development of customized products, and channel traffic support for Jiajiayue to ensure efficient product reach at the terminal [2] - Joint marketing efforts will be implemented to enhance brand preference and consumer repurchase rates through shared membership data and promotional activities [2][3] Group 2 - The visit by Delisi's chairman provided valuable insights into market demand and product supply optimization, further deepening collaboration in sales management, consumer insights, and scenario-based marketing with Jiajiayue [3] - Both companies plan to continuously integrate resources and explore innovative cooperation models to respond to market changes and enhance overall supply chain efficiency and market competitiveness [3]

Core Viewpoint - The company reported a revenue increase of 8.22% year-on-year for the first three quarters of 2025, but net profit decreased significantly by 52.91% [1] Financial Performance - The company's revenue for the first three quarters reached 7.759 billion yuan [1] - Net profit attributable to shareholders was 161 million yuan, a decrease of 52.91% year-on-year [1] - The net profit attributable to shareholders after deducting non-recurring gains and losses was 57.1371 million yuan, down 78.57% year-on-year [1] - Basic earnings per share were 0.4 yuan [1]

Group 1 - The company, Tangrenshen (002567.SZ), has established partnerships with several well-known national retailers, including brands like Pang Dong Lai, Metro, Little Elephant Supermarket, and Lai Yi Fen [1] - The company also maintains a stable supply of meat products to national chain restaurants such as Haidilao, Guangshunxing, and Weila Xiaohotpot [1]