以下文章来源于巨潮WAVE ，作者小卢鱼 巨潮WAVE . 融入时代巨潮，发现商业决策。 来源丨巨潮 WAVE （ID： WAVE-BIZ ） 作者丨 小卢鱼 编辑丨 杨旭然 图源丨Midjourney 最近流行一个词条"经济上行期的美"，来源是Lady Gaga在2025年科切拉音乐节上贡献的一场史诗 级的表演，一首《Poker Face》让不少网友直呼感受到了"经济复苏的前奏"。 这位歌手横空出世的2008年，正是全世界深陷金融泡沫却又即将转为危机的一年。"Just dance, it'll be ok"这样具有强烈暗示意味的歌词，再配上简单重复的节奏，是许多人在逆周期时代能获得的一味 精神安慰剂。 当然，这种精神安慰也是需要付钱的。比起飞一次价值大几万元的科切拉音乐节，大部分人的选择， 还是给在线音乐平台充上9.9的包月费。 回顾历史我们不难发现，每当经济下行，人们彷徨焦虑、省吃俭用的时候，总会出现帮助他们宣泄压 抑情绪的娱乐产品。所以在经济不好的年份，许多娱乐性质的公司业绩却会逆势上涨。 网易云音乐股价表现（自2025年2月至今） 从年初至今，网易云音乐的股价涨幅高达117%，腾讯音乐的股价涨幅超过7 ...

机构：国信证券 研究员：张伦可/陈淑媛 领先的年轻人音乐社区。网易云音乐是中国领先的在线音乐流媒体平台，核心业务涵盖在线音乐服务、 社交娱乐服务及创新增值服务。依托UGC社区氛围与"乐评文化"沉淀，公司持续强化自制内容与原创音 乐人扶持体系，构建平台独有内容壁垒。丁磊持股比例约60%。截至2024 年，网易集团持有公司控股 权，持有股权约60%；新加坡政府投资公司（GIC）合计持股超6%，是第二大机构股东。阿里巴巴当前 持股比例低于5%。 财务分析：在线音乐业务是核心业务。24 年，公司收入79.5 亿元，同比+1%，主要系社交娱乐业务下 滑拖累。网易云音乐的两大业务板块分别为在线音乐服务和社交娱乐服务。在线音乐服务是网易云音乐 的核心业务，包括音乐播放、会员订阅、广告及数字专辑销售等，2024 年该板块收入占比为67%。1） 24 年在线音乐收入53.5 亿元，同比+23%。细拆在线音乐业务，包含订阅业务和其他在线音乐服务。订 阅业务收入=MAU（月活用户数）x 付费渗透率x ARPPU（单付费用户收入）。24 年订阅业务收入44.6 亿元，同比+22%。当前公司订阅业务收入增长主要驱动是付费用户数的增长。 ...

Company Overview - TME is committed to the healthy development of China's online music industry[7] - TME has a large user base with 576 million online music MAUs[13] and 90 million social entertainment mobile MAUs[15] in 3Q2024 - TME boasts an extensive content library with over 200 million music and audio tracks[14, 20] and 480K+ indie musicians[15] - TME's total cash, cash equivalents, term deposits, and short-term investments reached RMB 3604 billion[15, 18, 49] Business Overview - TME has partnerships with hundreds of domestic and international music labels[20] - TME is expanding LLM capabilities, AIGC tools & full-suite of resources and services to streamline content production[21] - TME cultivates and empowers indie musicians & original music through Tencent Musician Platform[22] Financial Highlights - TME's online music monthly ARPPU was RMB 108 in 3Q24, a 49% year-over-year increase[37] - TME's revenue from music subscriptions reached RMB 384 billion in 3Q24, a 203% year-over-year increase[37] - TME's gross margin was 426% in 3Q24, a 69 percentage point year-over-year increase[37] - TME's Non-IFRS net profit was RMB 194 billion in 3Q24, a 291% year-over-year increase[37]

Company Overview - TME is committed to the healthy development of China's online music industry[7] - TME has a large user base, innovative product matrix, comprehensive content library, and diversified monetization methods[11] - TME has over 260 million music and audio tracks[12, 15] and over 580,000 indie musicians[12] Business Overview - TME has partnerships with hundreds of domestic and international music labels[15] - TME cultivates and empowers indie musicians through the Tencent Musician Platform[17] - TME utilizes LLMs & industry-pioneered licensed AI features to enhance promotion, distribution and copyright protection[18] - TME's platform caters to varying needs of music consumers, with online music paying users reaching 122.9 million and a paying ratio of 22.1% in 1Q25[8, 24] Financial Highlights - TME's total cash, cash equivalents, term deposits, and short-term investments amounted to RMB 37.67 billion as of March 31, 2025[12, 45] - TME's LTM 2025 total revenues were RMB 29.0 billion with a 29.5% LTM 2025 adjusted net margin[12] - TME's 1Q25 revenue from music subscriptions was RMB 5.80 billion, a 16.6% year-over-year increase[34] - TME's 1Q25 online music monthly ARPPU was RMB 11.4, a 7.5% year-over-year increase[12, 34] - TME's 1Q25 Non-IFRS net profit was RMB 2.23 billion, a 22.8% year-over-year increase[34]

Company Overview - TME boasts a large user base and innovative technology, holding 4 out of the top 5 music mobile apps in China[15] - The platform has an extensive content library with over 260 million music and audio tracks[15] - TME's online music subscribers reached 121 million in 4Q24, demonstrating a year-over-year growth of 134%[12] - The company reported total cash, cash equivalents, term deposits, and short-term investments of RMB 3758 billion as of December 31, 2024[14] - TME's last twelve months (LTM) total revenues as of December 31, 2024, were RMB 284 billion, with an adjusted net margin of 286%[14] Business Overview - TME has partnerships with hundreds of domestic and international music labels, offering a diversified music library[17] - The platform cultivates and empowers indie musicians through the Tencent Musician Platform[19] Financial Highlights - In 4Q24, revenue from music subscriptions reached RMB 403 billion, an increase of 180% year-over-year[37] - 4Q24 revenue from other online music services was RMB 180 billion, up 121% year-over-year[37] - The online music monthly ARPPU for 4Q24 was RMB 111, a 37% year-over-year increase[38] - Non-IFRS net profit for 4Q24 was RMB 240 billion, showing a significant increase of 430% year-over-year[38] - The company's gross margin for 4Q24 was 436%, a 53 percentage point increase year-over-year[37]

While short videos are all the rage lately, Tencent Music's latest acquisition bolsters its position in the strategically important market for long-form audio content Key Takeaways: Its most recent application said Ximalaya accounted for 25% of China's online audio market in 2023 based on online audio revenue. It said its user base rose above the 600 million mark last year, with 318 million active monthly users accessing its material using their Tencent Music will pay $1.26 billion for Ximalaya, China's lea ...

证券研究报告行业深度报告 全球在线音乐深度： 需求稳，竞争缓，量价齐升构筑长期增长潜力 分析师：杨艾莉 yangaili@csc.com.cn 010-85156448 SAC 编号：S1440519060002 SFC 编号：BQI330 分析师：蔡佳成 caijiacheng@csc.com.cn SAC 编号：S1440524080008 发布日期：2025年5月18日 本报告由中信建投证券股份有限公司在中华人民共和国（仅为本报告目的，不包括香港、澳门、台湾）提供。在遵守适用的法律法规情况下 ，本报告亦可能由中信建投（国际）证券有限公司在香港提供。同时请务必阅读正文之后的免责条款和声明。 核心观点 国内音乐行业需求稳定，两大龙头通过社区建设和独立音乐内容扶持实现差异化，双龙头具有长期成 长潜力。 看行业，相比长视频，国内音乐平台具有更良性的增长环境。一方面，音乐平台受益于更高的迁移成 本、更长的内容生命周期、更强的付费粘性；另一方面，短视频为音乐平台提供高效宣发渠道，两者 并非竞争关系。而独家版权终结降低成本压力，监管引导良性竞争，激发增长潜力。 看增长，海外产品提升增长想象空间。Spotify的高付费 ...

Core Points - Tencent Music Entertainment Group (TME) has filed its annual report on Form 20-F with the SEC, including audited financial statements for the fiscal year ended December 31, 2024 [1] - The annual report is accessible on TME's investor relations website and the SEC's website, with hard copies available to shareholders upon request [2] - TME is recognized as the leading online music and audio entertainment platform in China, operating popular music apps such as QQ Music, Kugou Music, Kuwo Music, and WeSing [3]

以下文章来源于韭菜财经APP ，作者韭菜财经 韭菜财经APP . 来源 | 韭菜财经APP 作为中国在线音乐市场的双巨头之一，腾讯音乐娱乐集团（ TME ）凭借 QQ 音乐、酷狗音乐、 酷我音乐等产品矩阵，长期占据行业领先地位。 然而，随着市场环境的变化，腾讯音乐正面临前所未有的挑战：付费订阅渗透率被网易云音乐反 超、独家版权护城河瓦解、原创内容孵化乏力、社交功能短板凸显，以及全球化布局迟缓。这些 问题不仅威胁其市场份额，更暴露了其在战略转型期的结构性矛盾。 订 阅 渗 透 率 之 争 ： 用 户 付 费 意 愿 的 落 差 尽管腾讯音乐坐拥超 6 亿月活用户，但其付费订阅渗透率（约 8% ）显著低于网易云音乐（约 15% ）。这一差距背后，折射出两者商业模式与用户运营逻辑的差异。 1. 网易云音乐的 "社区化付费"策略 网易云音乐通过强化社区属性（如歌单共创、乐评互动、音乐故事等），将用户从 "听歌工具"转 化为"情感共同体"，从而提升付费意愿。其黑胶会员体系不仅提供音质升级，更赋予用户身份认 同感，形成"为情怀买单"的消费心理。 2. 腾讯音乐的 "流量思维"桎梏 探索新经济，发现新科技。 腾讯音乐的 " ...