"别墅里面唱K、水池里面银龙鱼……"当《大展鸿图》的BGM洗脑了每个人的抖音，汽水音乐的月活用 户已不知不觉来到了1.2亿，直逼网易云音乐的1.47亿。 作为一款基础服务产品，其不仅为抖音、剪映、西瓜视频等内容平台提供版权音乐库，也为字节跳动探 索音乐市场提供一个支点。在音乐平台"一超一强"的时代，版权向来是最大的护城河。但汽水音乐的打 法是，不挑战你拥有多少"周杰伦"，而是重新定义"用户如何遇见一首歌"。 依托抖音的流量倾斜、算法加持以及"免费策略"，汽水音乐俨然扮演了市场"搅局者"的角色。然而，这 种增长模式也将其带入了一个甜蜜陷阱：如何进行商业化？因为字节显然不会做亏本赚吆喝的事。也许 对于一个上线不到三年的应用来说，谈赚钱有些为时过早。但在这个瞬息万变、人和万物都可以被AI 取代的时代，谈"背靠大树好乘凉"也不再现实了。没有不能割席的同行者，也永远有虎视眈眈的替代 者。 "喂"出来的1.2亿 很多人第一次接触汽水音乐，都是在刷抖音的时候。听到好听的音乐想搜原唱，左下角图标会帮你自动 跳转到汽水音乐；很多和音乐相关的视频，会自动带应用下载橱窗；一些长视频解说博主，会插入"在 汽水听抖音"的口播。不仅如此 ...

一定意义上来说，汽水音乐确实是在抖音流量、资源的"喂养"下快速长大的。 北京商报记者丨赵天舒 "别墅里面唱K、水池里面银龙鱼……"当《大展鸿图》的BGM洗脑了每个人的抖音，汽水音乐的月活用户已不知不觉来到了1.2亿，直逼网易云音乐的1.47 亿。 "喂"出来的1.2亿 很多人第一次接触汽水音乐，都是在刷抖音的时候。听到好听的音乐想搜原唱，左下角图标会帮你自动跳转到汽水音乐；很多和音乐相关的视频，会自动 带应用下载橱窗；一些长视频解说博主，会插入"在汽水听抖音"的口播。不仅如此，汽水音乐还和抖音数据互通，用户可以直接用抖音账号登录。 回过头看，汽水音乐的诞生源于字节跳动生态补全需求。官方数据显示，78%的用户在创作短视频时都会使用歌曲，但是用户从哪里找这些歌曲是一个很 大的问题。另一方面，独家版权的松绑，为新玩家打开了大门。2021年，国家市场监管总局叫停音乐平台独家版权协议，终结了头部音乐平台手握近九成 独家资源的垄断时代。 2022年6月，汽水音乐正式上线。其初期形态更像是抖音的"音乐收藏夹"，但因曲库有限、功能简洁，一些用户对它的印象基本就是"抖音神曲播放器"。 东方证券的研报指出，汽水音乐热歌榜中抖音神 ...

Core Viewpoint - The article discusses the rapid rise of Soda Music, a new player in the mobile music app industry, which has quickly gained a significant user base despite lacking exclusive rights to popular artists and a distinct artistic style [3][4]. Group 1: Market Position and User Growth - Soda Music has reached 120 million monthly active users by September 2025, marking a 90.7% year-on-year growth, surpassing KuGou Music and approaching NetEase Cloud Music's 147 million users [4]. - The app has positioned itself as a top competitor in the market, ranking among the top four music apps in terms of monthly active users [3]. Group 2: Unique Features and User Engagement - Soda Music employs a "brushing music" interface, allowing users to switch songs easily, similar to the experience on Douyin (TikTok), which enhances user engagement [6]. - The app integrates Douyin's long video content, allowing users to access a variety of media, including talk shows and educational videos, directly within the music app [6][8]. - Users have reported that Soda Music's recommendations are highly accurate, often feeling that the app understands their preferences better than they do [8][9]. Group 3: Monetization Strategy - Unlike competitors, Soda Music offers a completely free listening experience by allowing users to watch ads for access to the full music library, appealing to price-sensitive consumers [11][13]. - The app's subscription prices are lower than those of QQ Music, KuGou Music, and NetEase Cloud Music, making it an attractive option for users [11]. Group 4: Copyright Challenges and Strategies - Soda Music faces challenges regarding music copyright, as it lacks the exclusive rights that competitors like Tencent Music have secured [14]. - The app has focused on expanding its mainstream music rights and leveraging Douyin's ecosystem to create its own content sources [15][17]. Group 5: User Demographics and Market Impact - Soda Music attracts a different user demographic compared to its competitors, with a significant portion of its users coming from lower-tier cities and a higher male-to-female ratio [18][19]. - The app's growth has had a notable impact on KuGou Music, which has seen a decline in active users, indicating Soda Music's disruptive presence in the market [22]. Group 6: Douyin's Strategic Intent - Douyin's motivation for developing Soda Music is to capture the value generated by popular songs that originate on its platform, ensuring that it benefits directly from the music consumption that follows [25][26]. - The establishment of a complete music ecosystem, from creation to distribution, is part of Douyin's strategy to enhance user engagement and retention [26][28].

Core Insights - Tencent Music Entertainment Group reported Q3 2025 financial results, showing total revenue of 8.46 billion yuan, a year-on-year increase of 20.6%, and a net profit of 2.21 billion yuan, with profit attributable to equity holders at 2.15 billion yuan [1] Revenue Breakdown - Online music service revenue grew by 27.2% to 6.97 billion yuan, while social entertainment and other services revenue decreased by 2.7% to 1.49 billion yuan [2] User Metrics - The number of paying users for online music services reached 125.7 million, a year-on-year increase of 5.6%, and the ARPPU (Average Revenue Per Paying User) was 11.9 yuan, up 10.2% [3] Competitive Landscape - The report marks the first full financial quarter for Tencent Music following the acquisition of Ximalaya. However, the impact of Ximalaya on user subscriptions and long audio services has yet to be reflected in the data. Monthly active users for online music services decreased to 551 million year-on-year [4] Market Competition - ByteDance's music products are intensifying competition in the domestic online music market. Despite Tencent's music apps leading in monthly active users, ByteDance's products are showing significant growth rates, with some reaching over 90% year-on-year [5] Strategic Responses - Tencent Music's executives acknowledged the competitive pressure, emphasizing that music is a traditional business where library advantages and user asset accumulation remain core strengths. The company is expanding its offerings with services like Starlight Card and Bubble, which are not available from competitors [5] Growth Drivers - Beyond traditional music content subscriptions, Tencent Music is focusing on content derivatives and user rights operations as growth drivers. The company plans to increase investments in live performances and proprietary events to differentiate itself in the market [6] Cost Trends - Tencent Music's operating costs have returned to positive growth, with costs reported at 4.11 billion yuan, 4.69 billion yuan, and 4.78 billion yuan for the first three quarters, reflecting year-on-year increases of 2.9%, 13.1%, and 18.8% respectively [6]

Core Insights - The essence of consumption in China is shifting from functional satisfaction to the pursuit of meaning, leading to the rise of the "emotional economy" [1] - Tencent Music Entertainment Group (TME) is a successful case benefiting from this emotional consumption trend, leveraging fan economy to establish a clear commercialization path [1] Financial Performance - In Q3 2025, Tencent Music reported revenue of 8.46 billion yuan, a year-on-year increase of 20.6% [2] - The net profit for Q3 reached 2.48 billion yuan, up 27.7% year-on-year [2] - For the first three quarters of 2025, total revenue was 24.26 billion yuan, a 15.8% increase, with net profit soaring to 9.07 billion yuan, an 80% rise from 5.03 billion yuan in the same period last year [2] - Online music service revenue for Q3 was 6.97 billion yuan, growing 27.2% and accounting for 82.3% of total revenue [2] User Growth and Monetization - The number of paid users increased to 12.57 million, a growth of 5.6% year-on-year [2] - Average revenue per paying user (ARPPU) rose from 10.8 yuan to 11.9 yuan, reflecting a 10.2% increase [4] Competitive Positioning - TME's gross margin stood at 43.5%, outperforming Spotify by 12 percentage points, while its operating margin was 32%, compared to Spotify's 13.6% [6] - TME's strategic transformation has successfully linked music consumption with fan economy, enhancing user engagement and monetization [6] Strategic Initiatives - TME's acquisition of nearly 10% stake in SM Entertainment and its purchase of Ximalaya are aimed at expanding audio content and refining fan economy operations [7] - The company is enhancing user retention and payment rates through a free ad-supported model for users with low willingness to pay [7] Competitive Landscape - Despite TME's leading position, competitors like NetEase Cloud Music and ByteDance's Soda Music are emerging threats [8] - NetEase Cloud Music has a unique UGC community and independent musician ecosystem, while Soda Music has rapidly increased its user base, reaching 18 million daily active users by mid-2024 [10][11] - The competition is evolving from user growth to value extraction, with a focus on ecosystem integration and content expansion [11] Future Outlook - The online music industry is established but requires continuous evolution beyond being a simple music player [12] - Future winners will be those who can effectively manage technology, content, and user engagement [12]

Core Viewpoint - Tencent Music's Q3 2025 earnings report exceeded expectations, showcasing the initial development of its second growth curve, despite ongoing challenges in subscription growth due to intensified competition [1][2]. Financial Performance - Subscription revenue grew by 16% in Q3, with a net increase of 1.3 million subscribers, and an average revenue per paying user (ARPPU) of 11.9 CNY/month, indicating a shift from volume-driven growth to price-driven growth [2][22]. - Other music revenue surged by 53% in Q3, primarily from live concert ticket sales and related merchandise, highlighting Tencent Music's strategy to expand its value chain [2][27]. - Total revenues reached 84.63 billion CNY, beating consensus estimates by 2.87% [5]. User Metrics - Monthly active users (MAU) decreased by 2 million to 551 million, while paying users for online music reached 12.6 million, with a payment rate of 22.8% [16][22]. - The competitive landscape is shifting, with rival platforms like "Soda Music" gaining traction, which may impact Tencent Music's user retention and growth [11][12]. Profitability - Operating income for the core business was 23.71 billion CNY, reflecting a year-on-year growth of 33.7%, although the operating profit margin decreased by 0.7 percentage points [5][31]. - The company maintained a strong cash position with net cash of 22.3 billion CNY (approximately 3.2 billion USD) as of the end of Q3 [4]. Strategic Initiatives - Tencent Music is focusing on enhancing its SVIP offerings and expanding its fan economy, which are seen as key drivers for future revenue growth [12][22]. - The company is also exploring synergies from potential mergers, such as the anticipated integration with Ximalaya, which could enhance user acquisition and retention [13][22].

Group 1 - Yu Minhong confirmed the departure of Sun Dongxu from Dongfang Zhenxuan, highlighting Sun's contributions to the company's development [1] - Dongfang Zhenxuan was established in October 2021 with a registered capital of 10 million RMB, and is involved in various sectors including broadcasting and cultural operations [1] - Sun Dongxu's company has successfully registered multiple trademarks and copyrights related to its brand and products [1] Group 2 - Xiaopeng Motors addressed concerns about its IRON robot by publicly demonstrating its internal mechanical structure during a product launch event [3] - Tesla shareholders approved Elon Musk's compensation plan, allowing him to potentially earn up to $878 billion in stock over the next decade [6] - Xiaomi announced the discontinuation of its calling service effective December 3, 2025, due to the availability of similar features in other applications [6] Group 3 - Xiaohongshu has obtained a payment license through its subsidiary, enabling it to conduct internet payment services [8] - ByteDance's Doubao PC product head Qi Junyuan has left the company, with reports of interest from multiple dollar funds [9] - Wang Yibo's contribution to Lehua Entertainment's revenue is reported to exceed 60% in 2024, although the company claims this percentage is gradually decreasing [9] Group 4 - Huawei's Mate 70 Air launched with a market price increase of 300 RMB shortly after its release [9] - Fat Donglai Supermarket rewarded 20 employees with a total of 200,000 RMB for their bravery during an emergency incident [11] - Rabbit Mom responded to a product quality issue by confirming that the affected batch of shampoo was destroyed before reaching the market [14] Group 5 - Nissan announced the sale of its global headquarters for 97 billion JPY (approximately 4.5 billion RMB) as part of its business restructuring efforts [14] - Nissan established a joint venture for vehicle import and export in China, marking a significant step in its local operations [15] - Google is reportedly negotiating to increase its investment in AI startup Anthropic, which may exceed a valuation of 350 billion USD [15] Group 6 - Yushi Technology completed a Pre-A+ round financing of several million RMB to enhance its HPC and AI infrastructure [16] - Jabil announced the acquisition of Hanley Energy Group for approximately 725 million USD, with potential additional payments based on future performance [16] - Leap Bio completed nearly 100 million RMB in A+ round financing, focusing on cell therapy for various diseases [17] Group 7 - Google is set to launch its most powerful AI chip, Ironwood, aimed at enhancing AI model training and real-time applications [17] - iFlytek released the Spark X1.5 deep reasoning model, achieving performance metrics comparable to leading international models [18] - Yushu Technology introduced a full-body remote operation platform, showcasing its robot's capabilities in household tasks [19] Group 8 - ByteDance launched a free music app, Tomato Music, to diversify its music product offerings and cater to different user needs [21] - The China Association of Automobile Manufacturers reported a significant decline in vehicle imports, with September figures showing a 25.6% year-on-year drop [21]