Group 1 - The gaming industry is experiencing a positive trend with a record high of 158 game approvals in June, including 147 domestic and 11 imported games, boosting market confidence [1] - The domestic gaming market revenue grew by 10% year-on-year in May, with mobile gaming increasing by 12%, indicating strong performance in the sector [1] - The Chinese gaming industry showed an 18% year-on-year growth in Q1 2025, significantly outperforming the retail sales growth of 4.6% [1] Group 2 - Zhejiang province has introduced the first provincial-level policy to support game exports, which, along with leading companies increasing their overseas market share, presents a favorable outlook for international business [1] - AI technology is enhancing the gaming sector by accelerating content generation and extending the lifecycle of older games, with significant reductions in AI model inference costs [1] - The summer season is expected to boost user engagement and spending in the gaming industry, with mid-tier companies launching new games, positively impacting the overall market fundamentals [1] Group 3 - The gaming ETF (516010) tracks the China Animation and Gaming Index (930901) and covers the entire industry chain, including animation, comics, game development, and hardware [2] - Major companies like Giant Network, Kaeing Network, and 37 Interactive Entertainment are featured prominently in the ETF, with new game releases expected to drive performance [2] - Investors can gain exposure to the gaming industry through the gaming ETF, which offers a diversified investment option [2]

Group 1 - The gaming sector is experiencing a revival driven by four key factors: continuous improvement in fundamentals, marginal policy easing, significant value recovery potential, and innovation driven by AI technology [1] - Several new games from listed gaming companies are performing strongly, indicating a high level of activity in the summer gaming season [1] - AI integration in gaming is progressing positively, with notable developments such as the upcoming launch of the 3D-AI companion application EVE and the AI game development platform SOON [1] Group 2 - The new game cycle is expected to enhance the fundamentals of the gaming sector, with ongoing policy stability and the entry of gaming companies into new game cycles contributing to valuation uplift [2] - The gaming sector is catalyzed by multiple factors including AI, content, and changes in commercialization models, suggesting potential for upward valuation elasticity [2]

Investment Rating - The report maintains a "Positive" investment rating for the gaming industry [7]. Core Insights - The Chinese gaming market continues to grow at a high speed, with multiple new games contributing to incremental growth. The market size in May reached 28.051 billion yuan, showing a year-on-year increase of 9.86% and a month-on-month increase of 2.56% [4][10]. - Several self-developed games, such as "Kingshot," have performed well in overseas markets, indicating a strong outlook for game exports. The actual sales revenue of Chinese self-developed games in overseas markets was 1.577 billion USD in May, up 6.93% year-on-year [10]. - The issuance of game licenses has reached a recent high, with 158 licenses granted in June, including 147 domestic and 11 imported games, signaling positive policy support for the industry [10]. - The upcoming summer game release cycle is expected to sustain high industry prosperity, with several new titles from listed gaming companies showing strong performance [10]. - The combination of new game cycles, favorable policies, and advancements in AI technology is expected to enhance the valuation of the gaming sector, making it a focal point for investment opportunities [10]. Summary by Sections Market Performance - The gaming market in China maintained a robust growth trajectory, with May's market size at 28.051 billion yuan, reflecting a year-on-year growth of 9.86% and a month-on-month growth of 2.56% [4][10]. - Mobile games contributed significantly, with a market size of 21.177 billion yuan in May, showing a year-on-year increase of 11.96% [10]. New Game Releases - Multiple new games have shown strong performance, with titles like "杖剑传说" and "超自然行动组" achieving significant revenue in their initial months [10]. - The summer release cycle is anticipated to further boost the gaming sector's fundamentals [10]. Policy Support - Recent policy initiatives have been introduced across various regions to support the gaming industry, including measures to enhance game exports and promote AI integration [10]. - The issuance of game licenses in June has set a new record since the resumption of approvals in 2022, indicating a stable and supportive regulatory environment [10]. AI Integration - Companies are making progress in integrating AI with gaming, with notable developments such as the upcoming launch of AI-driven gaming applications [10]. - The report highlights the potential for AI to catalyze growth within the gaming sector, enhancing both product offerings and operational efficiencies [10].

Core Viewpoint - The CPOP (Chinese Pop Culture) exhibition in Hangzhou is a significant opportunity for the innovation and development of Chinese pop culture IPs, showcasing 20 outstanding IPs that performed well in overseas markets in 2023 and 2024 [5][6]. Group 1: CPOP Exhibition - The CPOP exhibition features a vibrant combination of industrial and comic aesthetics, allowing visitors to engage with various interactive experiences and purchase limited edition merchandise [5][6]. - The event runs from May 28 to June 10, operating daily from 12:00 to 21:00 [5]. Group 2: Cultural Industry Development - The 21st China International Animation Festival in Xiaoshan is integrating national trends of "Guochao" (national tide), metaverse, and cross-industry fusion, creating a high-experience anime carnival [8]. - Xiaoshan has transitioned from manufacturing to self-creation, with local companies like Kying Network launching original IPs and achieving significant engagement metrics, such as over 100 million views for derivative content [9]. Group 3: Policy and Economic Impact - The Xiaoshan government is actively promoting a vibrant urban culture by focusing on new sectors like digital audio-visual, e-sports, and game animation, aiming to enhance cultural and technological integration [11]. - The local government has initiated a cultural industry development plan, establishing a cultural investment fund to attract private and social capital for industry growth [10]. Group 4: Ecosystem and Future Prospects - Xiaoshan is building a "tropical rainforest" ecosystem for cultural industries, where leading companies develop IPs while smaller studios focus on niche markets, supported by favorable policies and financial resources [13][14]. - The region is set to create platforms for better communication among enterprises, enhancing collaboration and optimizing cultural industry infrastructure [14].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a revenue of 5.118 billion yuan in 2024, representing a year-on-year increase of 19.16%, and a net profit attributable to shareholders of 1.628 billion yuan, up 11.41% year-on-year. The growth was primarily driven by the robust performance of mobile gaming, which generated 4.055 billion yuan in revenue (up 13.39% year-on-year), and a significant increase in information services revenue, which reached 941 million yuan (up 41.62% year-on-year) [3][4] - In Q1 2025, the company reported a revenue of 1.353 billion yuan, reflecting a year-on-year increase of 3.46% and a quarter-on-quarter increase of 13.62%. The net profit attributable to shareholders was 518 million yuan, up 21.57% year-on-year and 48.71% quarter-on-quarter, driven by effective cost control measures [3][4] - The company has a strong pipeline of new games, including titles like "Dragon Valley World" and "Douluo Continent: The Legend of Exorcism," which have performed well since their launch. The expansion of the product line is expected to continue driving growth [4][5] Financial Summary - The company forecasts revenues of 6.342 billion yuan, 7.086 billion yuan, and 7.876 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 23.9%, 11.7%, and 11.1% [7] - The net profit attributable to shareholders is projected to be 2.167 billion yuan, 2.401 billion yuan, and 2.649 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 33.1%, 10.8%, and 10.3% [7] - The company's earnings per share (EPS) are expected to be 1.01 yuan, 1.12 yuan, and 1.24 yuan for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings (P/E) ratios of 16.5, 14.9, and 13.5 [7]

Investment Rating - The report maintains a "Buy" rating for the company, expecting a significant price increase over the next 6-12 months [6]. Core Insights - The company reported a revenue of 5.12 billion yuan for 2024, representing a year-on-year growth of 19.2%, and a net profit of 1.63 billion yuan, up 11.4% year-on-year. For Q1 2025, revenue was 1.35 billion yuan, a 3.5% increase year-on-year, with a net profit of 520 million yuan, reflecting a 21.6% year-on-year growth [2][6]. - The company has a strong product pipeline, with several new games set to launch, including "Digimon: Source Code" and "Tomb Raider: Journey" [5]. - The integration of AI technologies is enhancing the company's capabilities in game development, with applications in animation and story generation [5]. Revenue Analysis - The company's revenue for 2024 was driven by significant growth in mobile gaming and information services, with mobile game revenue reaching 4.06 billion yuan, up 13.4% year-on-year, and information services revenue at 940 million yuan, up 41.6% year-on-year [3]. - The Q4 2024 revenue was 1.19 billion yuan, showing a decline due to the natural decline of older products, while Q1 2025 saw a recovery with new game contributions [3]. Profitability Analysis - The company's net profit margin improved in Q1 2025, attributed to a rise in gross margin and reductions in management and R&D expense ratios [4]. - The net profit margin for Q1 2025 was 29.3%, an increase of 5.7 percentage points year-on-year, driven by changes in revenue structure [4]. Financial Forecast - The company is expected to receive a non-operating income of 224.5 million yuan from a legal arbitration case, which will positively impact the net profit forecasts for 2025-2027, with projected net profits of 2.18 billion yuan, 2.36 billion yuan, and 2.63 billion yuan respectively [6].