生效、失灵、再生效 过分追求美术、音乐等"皮相"的投入，不断拔高成本，成为了游戏业界上一个五年发展的一个现状。或 许从厂商个体的角度来看，直观的游戏品相提升是直接有效拉高竞争壁垒的手段。特别是当时二次元游 戏的兴起，更是推波助澜。 育碧刺客信条遭遇的口诛笔伐大家仍然记忆犹新，这年头工业化生产的罐头游戏（指公式化生产的游戏 内容）还有没有出路？ 答案是有的。 据外媒playground报道，Sucker Punch于10月2日发售的《羊蹄山之魂》（PS5平台独占）目前已售出超 过160万份（数字版销量占总销量的77%，如果算上零售，则超过200万份），首周收入近1亿美元，该 游戏的预算为6000万美元，两天就收回了开发成本。 作为一款卖70美刀的平台独占游戏，美国团队又一次成功演绎日式美学表达加上量大管饱工业化生产内 容，成为许多玩家口中好罐头游戏的代表。 把长板做的足够长来突围，在当下异常激烈的游戏市场依然适用。 但从整个行业发展的角度来看，外在表现和视听刺激很容易临近投入产出的阈值，当游戏企业集体进入 降本增效阶段，国内再也没有大张旗鼓的美术军备竞赛的说法出现。 同时二游本身因为卡通渲染的泛滥（国产3D也有 ...

Core Viewpoint - Sony Group is strategically investing in Bandai Namco Holdings to enhance its content-driven business growth, particularly in the expanding global anime market [1][3]. Group 1: Investment Details - Sony Group announced an investment of approximately 68 billion yen for a 2.5% stake in Bandai Namco Holdings [1]. - This investment aims to promote Bandai Namco's anime and manga intellectual properties (IP) on distribution platforms and co-produce game adaptations into animations [1][3]. Group 2: Strategic Alliances - The investment will help Sony form alliances with Japan's three major content companies, leveraging Bandai Namco's well-known IPs like "Mobile Suit Gundam" and "Pac-Man" [1][3]. - Sony has previously invested in KADOKAWA, becoming its largest shareholder with an additional investment of about 50 billion yen [2]. Group 3: Collaborative Projects - Sony's animation subsidiary Aniplex has collaborated with Crunchyroll to adapt popular games like "Ghost of Tsushima" into animations [3]. - Bandai Namco's popular themes such as "Tekken" and "Ridge Racer" will expand Sony's options for content development [3]. Group 4: Support for Production - Sony and Bandai Namco will jointly support production sites facing labor shortages in the future [4].

Core Insights - The article discusses the cultural exchange and integration in the gaming industry, highlighting successful examples of games that utilize Chinese cultural elements created by foreign companies, such as "Kung Fu Panda" and "Sifu" [1][4][10] - It emphasizes the importance of not only using cultural symbols but also ensuring the quality of the work to avoid cultural appropriation issues [14][21] - The article suggests that successful cultural representation in games requires a balance between cultural authenticity and universal themes that resonate with a global audience [9][13][18] Group 1: Cultural Representation in Gaming - The gaming industry is experiencing a rise in domestic games that showcase Chinese culture, with varying opinions on how to effectively convey cultural messages [1][3] - Successful examples of foreign games using Chinese themes include "Jade Empire" and "Sifu," which have effectively integrated cultural elements while appealing to a broad audience [2][10] - The article analyzes the success of "Kung Fu Panda," breaking it down into three layers: cultural symbols, media performance, and cultural core transmission [4][5][9] Group 2: Quality and Authenticity - The quality of the game is paramount; a well-made game can transcend cultural differences and be appreciated by both domestic and international audiences [14][21] - "Sifu" is highlighted as a case where the developers took great care to authentically represent Chinese martial arts, which contributed to its success [10][12] - The article argues that merely using cultural symbols is insufficient; a deeper understanding and respect for the culture are necessary to create meaningful and engaging content [14][20] Group 3: Universal Themes and Emotional Resonance - The article points out that successful cultural products often convey universal themes, such as friendship and personal growth, which resonate across different cultures [9][13] - The narrative of "Sifu" revolves around themes of revenge and loss, which, while rooted in Chinese culture, also possess universal appeal [13][18] - The exploration of common human experiences can facilitate cross-cultural understanding and appreciation, making cultural narratives more accessible to a global audience [17][21]

索尼集团社长兼首席执行官十时裕树说明经营方针（5月14日，东京都港区） 索尼集团预计2025财年合并营业利润（剔除金融业务）将同比增长0.3％，达到1.28万亿日元，连续3个 财年创新高。索尼集团的市值正在逼近堪称娱乐行业代名词的美国华特迪士尼…… 索尼集团5月14日发布消息称，预计2025财年（截至2026年3月）合并营业利润（国际会计准则）在剔除 将于10月拆分的金融业务后，将同比增长0.3％，达到1.28万亿日元。连续3个财年创出历史最高纪录。 该公司的市值正在逼近堪称娱乐行业代名词的美国华特迪士尼。作为日本内容产业走向全世界的引领 者，索尼的存在感增强。 迪士尼5月7日公布的2025年1～3月财报表现良好，近期股价急剧上涨，市值也有所恢复。但在4月30 日，索尼集团一度将差距缩小到了约1300亿日元。 反转的关键在于，在索尼集团内部能否将一项内容的知识产权全方位拓展到游戏、动画、电影、音乐、 活动等领域的举措。 索尼集团社长兼首席执行官（CEO）十时裕树在5月14日举行的经营方针说明会上表示："自下而上的协 同效应开始显现，速度也在加快"，对娱乐业务的融合表现出信心。他透露，将游戏作品拍成电影和电 视 ...