生效、失灵、再生效 过分追求美术、音乐等"皮相"的投入，不断拔高成本，成为了游戏业界上一个五年发展的一个现状。或 许从厂商个体的角度来看，直观的游戏品相提升是直接有效拉高竞争壁垒的手段。特别是当时二次元游 戏的兴起，更是推波助澜。 育碧刺客信条遭遇的口诛笔伐大家仍然记忆犹新，这年头工业化生产的罐头游戏（指公式化生产的游戏 内容）还有没有出路？ 答案是有的。 据外媒playground报道，Sucker Punch于10月2日发售的《羊蹄山之魂》（PS5平台独占）目前已售出超 过160万份（数字版销量占总销量的77%，如果算上零售，则超过200万份），首周收入近1亿美元，该 游戏的预算为6000万美元，两天就收回了开发成本。 作为一款卖70美刀的平台独占游戏，美国团队又一次成功演绎日式美学表达加上量大管饱工业化生产内 容，成为许多玩家口中好罐头游戏的代表。 把长板做的足够长来突围，在当下异常激烈的游戏市场依然适用。 但从整个行业发展的角度来看，外在表现和视听刺激很容易临近投入产出的阈值，当游戏企业集体进入 降本增效阶段，国内再也没有大张旗鼓的美术军备竞赛的说法出现。 同时二游本身因为卡通渲染的泛滥（国产3D也有 ...

Core Viewpoint - Sony Group Corp. has raised its profit forecast due to accelerated growth in its entertainment division, alleviating investor concerns about potential tariffs on chip products from the U.S. government, leading to a significant increase in its stock price [1][4]. Financial Performance - Sony's operating profit for the first fiscal quarter surged by 36.5% to 340 billion yen, exceeding Wall Street's average estimate of approximately 288 billion yen [3][4]. - The company has raised its overall operating profit forecast for the fiscal year ending in March to 1.33 trillion yen (approximately 9 billion USD), a 4% increase from previous estimates [4]. Business Segments - The entertainment business, primarily driven by gaming and network services, music, and film, is a core pillar of Sony's "emotionally moving the world" strategy [3]. - The gaming segment saw a doubling of quarterly operating profit to 148 billion yen, supported by strong sales of the PlayStation 5 and increased active users [3][4]. Market Impact - Following the announcement of the profit forecast increase, Sony's stock price rose by 7.6% in the Japanese market, reversing earlier declines [4]. - The recent U.S.-Japan trade agreement, which set tariffs on Japanese goods at 15%, has positively impacted Sony's outlook, reducing the estimated tariff impact from 1 trillion yen to 700 billion yen [1][4]. Future Prospects - The growth in subscription users for PlayStation Plus and the success of popular anime and mobile games are expected to bolster the entertainment business further [5]. - Upcoming game releases, including the sequel to "Ghost of Tsushima" and the highly anticipated "GTA 6," are projected to significantly boost sales for Sony's gaming division [8].