Core Insights - The number and scale of offline gaming-themed events have significantly increased this year, showcasing broad economic and social impacts, with attendance at events like ChinaJoy exceeding 400,000 and participation from nearly 800 companies across various sectors [1][3][31] - Game exhibitions have evolved into comprehensive economic ecosystems, driving new productivity through technology releases, cross-industry collaborations, and consumer engagement, with major players like Xbox, Nintendo, and Tencent showcasing a plethora of products [3][5][25] - The integration of advanced technologies such as AI, XR, and cloud computing into gaming exhibitions highlights their role as platforms for future digital innovations, with events like ChinaJoy introducing next-generation entertainment experiences [5][25][28] Industry Trends - Game exhibitions are becoming vital platforms for non-gaming companies to penetrate Gen Z culture, with traditional brands successfully launching gaming IP collaborations to attract younger consumers [7][25] - The rise of independent games is notable, with the number of showcased indie titles at events like BW tripling compared to four years ago, reflecting a diverse and vibrant gaming ecosystem [3][5] - The global gaming market is projected to reach $188.8 billion in 2025, with a 3.4% year-on-year growth, indicating a robust demand for gaming products and experiences [31][33] Economic Impact - Game exhibitions are pivotal in driving local economies, with events like ChinaJoy generating approximately 661 million yuan in surrounding service consumption, and the Cologne Game Show transforming the city into an immersive entertainment space [33][34] - The synergy between gaming and urban economies is evident, as gaming events stimulate related sectors such as hospitality and transportation, creating significant multiplier effects [33][34] - The cultural significance of gaming is growing, with events fostering community engagement and youth culture, as seen in the popularity of esports and gaming-related activities [35][38] International Dynamics - Chinese gaming companies are increasingly participating in international exhibitions, with nearly 110 firms attending the Tokyo Game Show in 2025, marking a significant rise from previous years [12][28] - The differentiation between domestic and international gaming events is becoming more pronounced, with overseas shows like Gamescom emphasizing high internationalization and technological foresight, while domestic events focus on user experience and market conversion [28][30] - The evolution of gaming exhibitions from product showcases to cross-industry platforms reflects the growing importance of gaming as a cultural and economic driver in the digital age [29][30]

Core Viewpoint - The gaming industry is experiencing significant growth, with offline gaming events becoming key drivers of economic and cultural influence, showcasing a vibrant ecosystem that connects various sectors and demographics [2][36]. Group 1: Growth of Gaming Events - The number and scale of gaming-themed offline events have significantly increased, with over 400,000 attendees at ChinaJoy and nearly 800 companies participating, including traditional brands entering the youth market [2][7]. - Major gaming exhibitions like Tokyo Game Show and Gamescom have seen substantial participation, with the latter attracting 35.7 million visitors from 128 countries, highlighting the global appeal of gaming [2][4][12]. - The rise of independent games is notable, with the number of independent game exhibitors at BW increasing more than threefold compared to four years ago, reflecting the diverse and dynamic nature of the gaming industry [4][5]. Group 2: Technological Integration - Gaming exhibitions are becoming platforms for showcasing future digital technologies such as AI, XR, and cloud computing, with events like ChinaJoy introducing innovative experiences like smart entertainment robots and brain-machine interfaces [5][27]. - The integration of cutting-edge technologies is driving new productivity in the gaming sector, with companies like NVIDIA presenting advanced rendering technologies and AI solutions at these events [5][27]. Group 3: Cross-Industry Collaboration - Non-gaming companies are leveraging gaming exhibitions to tap into Gen Z culture, with brands like Old Fengxiang and Yadi launching co-branded products to connect with younger consumers [7][27]. - The presence of global brands such as LEGO and Disney at gaming events underscores the economic value of the "gaming plus" cross-industry model, enhancing brand visibility and engagement [7][27]. Group 4: Economic Impact - Gaming events are becoming vital for urban economies, generating significant ancillary spending in areas like food, accommodation, and transportation, with ChinaJoy alone driving approximately 661 million yuan in surrounding service consumption [39][40]. - The gaming industry is projected to reach a global market revenue of $188.8 billion by 2025, with a user base of 3.6 billion gamers, indicating a robust growth trajectory [36][38]. Group 5: Cultural Significance - Gaming is increasingly recognized as a cultural cornerstone for youth, fostering community and identity through unique cultural practices and social interactions at events [40][42]. - Events like ChinaJoy and KPL finals are not only entertainment spectacles but also serve as platforms for cultural expression and community building among young audiences [40][42].

Core Insights - The Tokyo Game Show (TGS) 2025 has set a record with over 1,100 exhibitors and more than 4,100 booths, marking the largest scale in its history [3] - Chinese game developers showcased significant advancements, with many titles gaining attention even before reaching the main venue [5][6] - The event highlighted the growing competitiveness of Chinese games in the global market, particularly in the anime-style game sector [9][10] Group 1: Event Scale and Attendance - TGS 2025 is the largest ever, with over 1,100 exhibitors and 4,100 booths, indicating a substantial increase in participation [3] - The number of attendees has also surged, with long queues observed before the event's opening [3] Group 2: Chinese Game Developers' Performance - Chinese games have made a strong impression at TGS 2025, with titles like "Endless Winter" and "Infinite" prominently displayed [5][6] - The success at both TGS and Gamescom 2025 suggests that Chinese developers are now capable of competing on a global scale [8][9] Group 3: Upcoming Titles and Market Trends - Many new titles are set to launch in 2026, indicating a potentially explosive year for the anime game market [10][11] - Notable games like NetEase's "Infinite" generated significant interest, with long wait times for hands-on experiences [13][15] Group 4: Diverse Game Offerings - The event featured a variety of genres beyond anime games, with Tencent showcasing titles like "Fate Trigger" and "Chasing Kaleido" [25][27] - Other popular titles included "Tomorrow's Ark: End of the World" and "Dual Spiral," which also attracted considerable attention [19][23] Group 5: Cultural Impact and Market Penetration - The presence of Chinese games at TGS reflects a broader trend of increasing cultural exchange and market penetration in Japan [45][47] - The success of titles like "Nirvana in Fire" and "Fifth Personality" demonstrates the appeal of Chinese games to Japanese audiences [41][43]

Core Insights - Level Infinite, a subsidiary of Tencent, announced its participation in the Tokyo Game Show 2025, showcasing major titles such as "Monster Hunter: Outlanders," "NIKKE: The Goddess of Victory," "Delta Force," and "EXOBORNE" [1][25]. Group 1: Event Details - The Tokyo Game Show 2025 will take place from September 25 to September 28 at Makuhari Messe, with the theme "Endless Fun, Infinite Playground" [1]. - Level Infinite's booth will be located at Hall 2, S03 [1]. Group 2: Featured Games - "Monster Hunter: Outlanders" will offer the first global playtest, featuring two gameplay experiences: "Exploring the Gorgeous Islands" and "High Difficulty: Hunting the Radiant Fire Dragon" [3][5]. - "NIKKE: The Goddess of Victory" will feature an upgraded interactive experience, allowing players to take photos with cosplayers [6][9]. - "Delta Force" will make its debut at TGS, with a realistic battlefield atmosphere and special weapon exhibits [11][13]. - "EXOBORNE" will provide the first offline playtest in Japan, allowing players to explore a near-future world [19][21]. Group 3: Interactive Activities - Level Infinite will host various interactive activities, including meet-and-greets with game developers, voice actors, and popular streamers [23]. - Attendees can participate in social media activities to win exclusive merchandise by using specific hashtags [6][21].