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5000万元年度扶持落地,上海“游戏沪十条”来了
Guo Ji Jin Rong Bao· 2025-12-26 05:13
上海已经是全国游戏电竞产业高地。数据显示,2025年,上海网络游戏产业预计实现销售收入1707亿元,同比增长约9.6%;其 中海外收入预计达303亿元,同比增长13.7%。在上海,一条覆盖技术、研发、运营、出海、衍生品开发等各关键环节、梯队完 整的产业链已然成型。 上海的产业基础优势显著。作为全球首个举办三大国际顶尖电竞赛事的城市,上海电竞赛事举办量占全国17.8%,位列《2024年 全球电竞运动行业发展报告》城市影响力榜首。2025年上海网络游戏产业预计销售收入1707亿元,同比增长9.6%,其中海外收 入303亿元,同比增幅13.7%。 近日,上海正式宣布推出支持游戏电竞产业发展十条举措(下称"游戏沪十条"),以每年5000万元专项扶持资金为核心,构建 全周期、系统化产业支持体系。 这一市级层面政策打破以往区级文件为主的扶持模式,覆盖集聚区建设、精品创作、科技创新、文化出海、金融支撑等十大方 向,为上海乃至中国游戏产业高质量发展注入强劲动力,展现打造全球影响力产业生态的决心。 实施"游戏+" 完善金融支撑 当前,游戏电竞产业已从单纯娱乐产品升级为承载文化传播、技术创新与跨界融合功能的数字载体。 具体来看, ...
逐鹿万亿“游戏经济”,第一城又出手了
Mei Ri Jing Ji Xin Wen· 2025-12-22 14:38
智通财经、解放日报消息,在近日召开的2025年度中国游戏产业年会中,上海宣布即将推出支持游戏电 竞产业发展十条举措(以下简称"游戏沪十条"),每年扶持资金总额5000万元,推动上海游戏电竞产业 高质量发展,构建具有全球影响力的产业生态体系。 据了解,"游戏沪十条"将重点围绕集聚区建设、精品创作、科技创新、文化出海、金融支撑等维度,为 企业提供全周期服务,将优质资源精准投向产业发展的关键环节。 其中提出,建设具有世界影响力、引领力的游戏电竞集聚区,为产业长远发展提供最优质的产业环境。 以徐汇漕河泾、西岸,杨浦大创智、滨江,静安大宁、市北为核心功能区,打造政策体系健全、配套服 务完善、创业企业汇聚、联动消费活跃的产业高地。与此同时,上海还将深化国际交流合作,建设出海 全链条服务平台,打造产业"世界会客厅",助力文化走出去。提升电竞产业能级,打造全球电竞赛事首 选地。 上海是全球首个举办三大国际顶尖电竞赛事的城市。根据《2024年中国电子竞技产业报告》,上海持续 成为举办电子竞技赛事数量最多城市,占全国17.8%。在《2024年全球电竞运动行业发展报告》中,上 海位列全球电竞城市影响力榜首。 上海也是全国游戏产业核 ...
城市24小时 | 逐鹿万亿“游戏经济”,第一城又出手了
Mei Ri Jing Ji Xin Wen· 2025-12-22 14:29
每经记者|刘艳美 每经编辑|杨欢 智通财经、解放日报消息,在近日召开的2025年度中国游戏产业年会中,上海宣布即将推出支持游戏电竞产业发展十条举措(以下简称"游戏沪十 条"),每年扶持资金总额5000万元,推动上海游戏电竞产业高质量发展,构建具有全球影响力的产业生态体系。 据了解,"游戏沪十条"将重点围绕集聚区建设、精品创作、科技创新、文化出海、金融支撑等维度,为企业提供全周期服务,将优质资源精准投向产业 发展的关键环节。 其中提出,建设具有世界影响力、引领力的游戏电竞集聚区,为产业长远发展提供最优质的产业环境。以徐汇漕河泾、西岸,杨浦大创智、滨江,静安 大宁、市北为核心功能区,打造政策体系健全、配套服务完善、创业企业汇聚、联动消费活跃的产业高地。与此同时,上海还将深化国际交流合作,建 设出海全链条服务平台,打造产业"世界会客厅",助力文化走出去。提升电竞产业能级,打造全球电竞赛事首选地。 解读:当前,游戏电竞产业正在从纯粹的娱乐产品,演变为承载文化、技术和跨界融合能力的数字载体。 最新发布的《2025年中国游戏产业报告》显示,2025年国内游戏产业收入与用户再创历史新高:国内游戏市场收入约3508亿元,同比 ...
“游戏经济”展现出广阔生态
《2025年中国游戏产业报告》显示,2025年,国内游戏市场实际销售收入达3507.89亿元,同比增速达 7.68%,产业基本盘稳固。 多位从业者对中国证券报记者表示:"游戏产业正站在从'产品出海'迈向'文化出海'、从'规模增 长'转向'价值创造'的关键节点,以长期主义的实践,回答新时代的挑战。" 产业稳健增长 勾勒万亿元级新蓝图 2025年的中国游戏市场,呈现出"量质齐升、结构优化"的鲜明特征。《2025年中国游戏产业报 告》显示,2025年,国内游戏市场实际销售收入突破3500亿元,用户规模达6.83亿,双双创下历 史新高。 报告显示,细分市场的表现呈现结构性亮点:客户端游戏在精品移动游戏PC同步发行的带动下,收 入同比大幅增长14.97%;主机游戏市场更是延续爆发式增长,同比增幅高达86.33%,反映出用户 对高品质、沉浸式体验的迫切需求。电子竞技作为重要的产业引擎,市场收入突破1700亿元,同比 增长近19%,其拉动周边消费、激发城市活力的能力日益凸显。 伴随游戏市场规模的稳步扩大,行业认知也在进一步升维。在日前召开的2025年度中国游戏产业年 会上,中国音像与数字出版协会常务副理事长兼秘书长敖然表示 ...
中手游(0302.HK):获“年度品牌价值奖”,IP筑底与多元协同构筑行业竞争力
Ge Long Hui· 2025-12-22 10:43
在"游戏经济"生态规模突破1.2万亿元的2025年,品牌差异化、用户忠诚度与长期价值创造能力,已取代单纯的流量争夺,成为衡量企业核心竞争力的关键 标尺。 近日,中手游在格隆汇"金格奖·年度卓越公司榜单"中荣获"年度品牌价值奖",这一聚焦品牌差异化、知名度、客户忠诚度等多维度评估的奖项,不仅是对 其行业地位的认可,更印证了其战略布局与游戏行业高质量发展趋势的契合。 可以说,中手游拥有的IP在知名度和粉丝基础上的优势,使其在游戏开发与商业化运作中具备天然的差异化竞争力,这也是其品牌价值能够持续提升的核心 逻辑。 回溯今年游戏行业发展脉络,政策优化与版号充足构筑了产业稳健增长的基础。《2025年中国游戏产业报告》显示,今年国内游戏市场实际销售收入达 3507.89亿元,同比增长7.68%,用户规模突破6.83亿。 在此背景下,中手游的品牌价值提升是其立足IP核心、布局全球化与轻量化赛道、践行技术创新的综合成果,这也为其在资本市场获得认可提供坚实支撑。 IP生态筑底,构建品牌价值护城河 在游戏行业价值重构的过程中,优质IP已成为连接文化内核与商业价值的核心载体,也是中手游品牌价值的根基所在。 今年恰逢"仙剑奇侠传"I ...
12.22犀牛财经早报:万亿元级“游戏经济”生态浮现
Xi Niu Cai Jing· 2025-12-22 01:39
公募新发数量创近4年新高 总募集规模与过去两年基本持平 2025年以来,公募基金发行市场的"C位"悄然易主,曾被视为市场"压舱石"的债券基金悄然让位,而股 票型基金则以十年未见的强势,站上了舞台的中央。与此同时,年内公募基金以新成立1468只基金的数 量创下近4年新高,总募集规模与过去两年基本持平。这一"量增价稳"的现象,标志着市场告别了依靠 爆款产品"跑马圈地"的时代,转向了以权益类基金为主导、创新产品百花齐放的"精耕细作"的新阶段。 (证券时报) 头部公募竞相入局 创业板50ETF阵营扩容 创业板50指数相关产品正在成为公募竞逐的方向。近期,多只创业板50指数相关产品上报或正在发行。 值得一提的是,今年以来创业板50ETF阵营大幅扩容,在12只已经上市交易的创业板50ETF中,有9只 为年内上市。头部公募缘何开始发力创业板50指数相关产品?有机构人士表示,主要出于以下原因:一 是完善公司ETF产品线,创业板50指数覆盖创业板优质龙头企业,布局相关ETF可填补产品线空白,满 足投资者多元化的配置需求;二是同沪深300ETF、中证500ETF等传统宽基赛道相比,创业板50ETF竞 争压力相对不大,存在差异化竞 ...
四大证券报精华摘要:12月22日
Xin Hua Cai Jing· 2025-12-22 01:05
新华财经北京12月22日电四大证券报内容精华摘要如下: 中国证券报 ·"游戏+"跨界融合打开产业新空间 曾经主要被视为娱乐产品的游戏,正在打开新的可能性。随着数字技术的演进,游戏产业积累的技术能 力、设计思维与用户基础,开始系统性地溢出原有边界,与医疗、教育、文旅、制造等传统领域深度融 合。业内人士表示,游戏正从提供娱乐消遣的载体,演进为驱动实体产业数字化发展、服务社会多元需 求的柔性工具。这种转变,重塑着人们对游戏的认知,也开辟出新的产业增长点。 ·锚定高质量发展万亿元级"游戏经济"生态浮现 在政策环境持续优化、版号供给充足的背景下,中国游戏产业正从高速增长阶段,坚定迈向以"高质量 发展"为核心的新阶段。《2025年中国游戏产业报告》显示,2025年,国内游戏市场实际销售收入达 3507.89亿元,同比增速达7.68%,产业基本盘稳固。更为深刻的变化在于,行业的价值认知与发展脉络 正在重构——"游戏经济"展现出市场规模超1.2万亿元的广阔生态;以人工智能为代表的技术革新与以 传统文化为内核的内容深耕,正构筑起产业新的竞争壁垒;而出海与履责并重,标志着行业寻求可持续 发展的成熟姿态。多位从业者表示:"游戏产业 ...
锚定高质量发展 万亿元级“游戏经济”生态浮现
Core Insights - The Chinese gaming industry is transitioning from a phase of rapid growth to a new stage focused on "high-quality development" amid an improving policy environment and sufficient supply of game licenses [1] - The 2025 China Gaming Industry Report forecasts that the domestic gaming market will achieve actual sales revenue of 350.79 billion yuan, with a year-on-year growth rate of 7.68% [1] - The industry is experiencing a structural transformation, with the "gaming economy" showcasing a vast ecosystem exceeding 1.2 trillion yuan, driven by technological innovations like artificial intelligence and a deepening of traditional cultural content [1][2] Industry Growth - By 2025, the domestic gaming market is expected to reach a historical high with actual sales revenue surpassing 350 billion yuan and a user base of 683 million [1] - The client game segment is projected to see a significant revenue increase of 14.97% due to the simultaneous release of high-quality mobile and PC games, while the console gaming market is expected to grow by 86.33% [1] - The esports sector is becoming a crucial industry engine, with market revenue exceeding 170 billion yuan, reflecting a nearly 19% year-on-year growth [1] Economic Impact - The gaming industry is evolving beyond mere entertainment, becoming a new economic force that integrates culture and technology, contributing over 1.2 trillion yuan to the economy by 2025 [2] - The core economic layer of the gaming economy generates over 480 billion yuan, while the associated economic layer, including hardware and esports, is valued at approximately 554.8 billion yuan [2] - The outer radiation economic layer contributes over 173 billion yuan, showcasing the deep integration of gaming with sectors like cultural tourism and education [2] Technological and Cultural Drivers - The gaming industry is experiencing a qualitative leap driven by technological innovations and cultural depth, with AI becoming a core productivity tool in game development [4] - AI is enhancing production efficiency by over 80% in art asset creation and is widely adopted across the game development process, with 62% of studios utilizing AI technology [4] - Games are increasingly serving as digital vessels for the transmission and innovation of traditional Chinese culture, enhancing their global appeal [5][6] Global Expansion and Responsibility - By 2025, China's self-developed games are expected to generate overseas sales revenue of 20.455 billion USD, with mobile games contributing over 90% of this revenue [6] - Successful overseas strategies emphasize localization and community engagement, with companies establishing local teams to maintain user connections [7] - The industry is also addressing social responsibilities, with over 70% of minors' gaming time controlled within three hours, although challenges remain regarding account misuse [7][8] Social Value Exploration - The "gaming+" initiative is exploring the social significance of gaming beyond commercial returns, with companies integrating cultural education into their offerings [8] - This approach reflects a mature development perspective in the gaming industry, aiming to unify commercial and social values for sustainable growth [8]
游戏展会背后的游戏经济密码
3 6 Ke· 2025-11-10 11:45
Core Insights - The number and scale of offline gaming-themed events have significantly increased this year, showcasing broad economic and social impacts, with attendance at events like ChinaJoy exceeding 400,000 and participation from nearly 800 companies across various sectors [1][3][31] - Game exhibitions have evolved into comprehensive economic ecosystems, driving new productivity through technology releases, cross-industry collaborations, and consumer engagement, with major players like Xbox, Nintendo, and Tencent showcasing a plethora of products [3][5][25] - The integration of advanced technologies such as AI, XR, and cloud computing into gaming exhibitions highlights their role as platforms for future digital innovations, with events like ChinaJoy introducing next-generation entertainment experiences [5][25][28] Industry Trends - Game exhibitions are becoming vital platforms for non-gaming companies to penetrate Gen Z culture, with traditional brands successfully launching gaming IP collaborations to attract younger consumers [7][25] - The rise of independent games is notable, with the number of showcased indie titles at events like BW tripling compared to four years ago, reflecting a diverse and vibrant gaming ecosystem [3][5] - The global gaming market is projected to reach $188.8 billion in 2025, with a 3.4% year-on-year growth, indicating a robust demand for gaming products and experiences [31][33] Economic Impact - Game exhibitions are pivotal in driving local economies, with events like ChinaJoy generating approximately 661 million yuan in surrounding service consumption, and the Cologne Game Show transforming the city into an immersive entertainment space [33][34] - The synergy between gaming and urban economies is evident, as gaming events stimulate related sectors such as hospitality and transportation, creating significant multiplier effects [33][34] - The cultural significance of gaming is growing, with events fostering community engagement and youth culture, as seen in the popularity of esports and gaming-related activities [35][38] International Dynamics - Chinese gaming companies are increasingly participating in international exhibitions, with nearly 110 firms attending the Tokyo Game Show in 2025, marking a significant rise from previous years [12][28] - The differentiation between domestic and international gaming events is becoming more pronounced, with overseas shows like Gamescom emphasizing high internationalization and technological foresight, while domestic events focus on user experience and market conversion [28][30] - The evolution of gaming exhibitions from product showcases to cross-industry platforms reflects the growing importance of gaming as a cultural and economic driver in the digital age [29][30]
游戏展会背后的游戏经济密码
腾讯研究院· 2025-11-10 11:08
Core Viewpoint - The gaming industry is experiencing significant growth, with offline gaming events becoming key drivers of economic and cultural influence, showcasing a vibrant ecosystem that connects various sectors and demographics [2][36]. Group 1: Growth of Gaming Events - The number and scale of gaming-themed offline events have significantly increased, with over 400,000 attendees at ChinaJoy and nearly 800 companies participating, including traditional brands entering the youth market [2][7]. - Major gaming exhibitions like Tokyo Game Show and Gamescom have seen substantial participation, with the latter attracting 35.7 million visitors from 128 countries, highlighting the global appeal of gaming [2][4][12]. - The rise of independent games is notable, with the number of independent game exhibitors at BW increasing more than threefold compared to four years ago, reflecting the diverse and dynamic nature of the gaming industry [4][5]. Group 2: Technological Integration - Gaming exhibitions are becoming platforms for showcasing future digital technologies such as AI, XR, and cloud computing, with events like ChinaJoy introducing innovative experiences like smart entertainment robots and brain-machine interfaces [5][27]. - The integration of cutting-edge technologies is driving new productivity in the gaming sector, with companies like NVIDIA presenting advanced rendering technologies and AI solutions at these events [5][27]. Group 3: Cross-Industry Collaboration - Non-gaming companies are leveraging gaming exhibitions to tap into Gen Z culture, with brands like Old Fengxiang and Yadi launching co-branded products to connect with younger consumers [7][27]. - The presence of global brands such as LEGO and Disney at gaming events underscores the economic value of the "gaming plus" cross-industry model, enhancing brand visibility and engagement [7][27]. Group 4: Economic Impact - Gaming events are becoming vital for urban economies, generating significant ancillary spending in areas like food, accommodation, and transportation, with ChinaJoy alone driving approximately 661 million yuan in surrounding service consumption [39][40]. - The gaming industry is projected to reach a global market revenue of $188.8 billion by 2025, with a user base of 3.6 billion gamers, indicating a robust growth trajectory [36][38]. Group 5: Cultural Significance - Gaming is increasingly recognized as a cultural cornerstone for youth, fostering community and identity through unique cultural practices and social interactions at events [40][42]. - Events like ChinaJoy and KPL finals are not only entertainment spectacles but also serve as platforms for cultural expression and community building among young audiences [40][42].