敖然中国音像与数字出版协会常务副理事长兼秘书长 文章内容为《中国数字出版》2025年第5期专稿《游戏经济：概念界定、主要特性与发展路径》全文 文化，是经济发展的"助推器"。文化经济继农业经济、工业经济、商业经济之后，成为新兴经济门类，包括文化经济化和经济文化化，其实质是文化与经 济的交融互动、融合发展[1]。文化经济以文化资源为核心要素，涵盖文化生产、流通、消费全链条[2]。 文化经济与数字经济密不可分。科技进步是文化经济增长的核心动力，推进文化产业从小型服务业发展成为具有较大规模、完整生态的独立产业[3]。在 数字技术、智能技术加持下，文化产业全链条得以升级，创造出核心的、创意驱动的版权交易市场，也创造出拓展的、数据驱动的广告市场，以及内容产 品与服务带动的衍生市场，带来多维度、多种类的"产消一体"等新模式。同时，文化产业产生的衍生效用借助数字技术延展，价值更是不可估量。因此， 文化经济的发展水平，已成为衡量国家实力、人民幸福感和获得感的重要指标，成为现代化经济体系的重要构成与文化强国的核心支撑。从文献信息分析 来看，国外对文化经济学中文化创意产业的研究出现在2000年后，2010年前后是一个高峰，并且对不 ...

以下文章来源于中国数字出版 ，作者敖然 中国数字出版 . 聚焦"文化强国""数字中国""全民阅读"等国家重大战略实施，以推进数字技术与出版深度融合发展、促 进文化强国建设为宗旨，注重专业性、学术性、实用性、可读性，旨在为数字出版产业搭建高端交流平 台。 敖然 中国音像与数字出版协会常务副理事长兼秘书长 文章内容为《中国数字出版》2025年第5期专稿《游戏经济：概念界定、主要特性与发展路径》全文 文化，是经济发展的"助推器"。文化经济继农业经济、工业经济、商业经济之后，成为新兴经济门类， 包括文化经济化和经济文化化，其实质是文化与经济的交融互动、融合发展 [1] 。文化经济以文化资源 为核心要素，涵盖文化生产、流通、消费全链条 [2] 。 文化经济与数字经济密不可分。科技进步是文化经济增长的核心动力，推进文化产业从小型服务业发展 成为具有较大规模、完整生态的独立产业 [3] 。在数字技术、智能技术加持下，文化产业全链条得以升 级，创造出核心的、创意驱动的版权交易市场，也创造出拓展的、数据驱动的广告市场，以及内容产品 与服务带动的衍生市场，带来多维度、多种类的"产消一体"等新模式。同时，文化产业产生的衍生效用 借 ...

Core Insights - The Chinese gaming market achieved actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% and setting a new record [1] - The number of gaming users in China has reached approximately 679 million [1] - The actual sales revenue of domestically developed games in overseas markets reached 9.501 billion USD, with a year-on-year increase of 11.07% [1] Industry Growth Factors - The report identifies five key factors contributing to the high growth of the Chinese gaming industry: increased policy support, technological innovation and intelligent upgrades, continuous industry scale growth, cross-industry empowerment activating consumer potential, and ongoing talent cultivation and research ecosystem optimization [1] - The gaming industry in China is expected to maintain its upward trend in the second half of the year, with several major new products set to launch [1] Global Market Presence - The overseas actual sales revenue of domestically developed mobile games exceeded 9.5 billion USD in the first half of 2025, reflecting a year-on-year growth of over 11% [1] - The United States is the largest market for Chinese games abroad, accounting for 31.96% of sales, followed by Japan and South Korea, with Germany, the UK, and France also being significant markets in Europe [1] Cultural and Economic Significance - The gaming industry is recognized not only as a form of entertainment but also as an important application of technological innovation, a carrier of traditional Chinese culture, a pathway for cultural export, and a vital component of the digital economy [2] - The Chinese gaming industry is gaining high recognition on the global stage due to its rich cultural heritage and continuous technological advancements [2]

Core Insights - The gaming economy is exhibiting significant ripple effects, driving growth in the cultural industry and enabling cultural empowerment in broader external fields [1][2][3] Group 1: Gaming Industry Growth - The gaming industry is experiencing continuous economic value enhancement, with domestic sales exceeding 320 billion yuan and international sales surpassing 18.5 billion USD, contributing to a total market value of over 450 billion yuan [1] - Major companies are increasing investments in AI and engine technology, with mini-games emerging as a new growth driver, evidenced by 400,000 developers in WeChat mini-games [1] - The "going out" strategy for gaming has become a highlight in service trade, with Chinese games being distributed in over 150 countries and regions, achieving over 100 billion yuan in scale for five consecutive years [1] Group 2: Cultural Industry Impact - Gaming is becoming a new driving force for the continuous growth of cultural industry output, acting as a key hub for value creation and circulation in the digital cultural ecosystem [2] - The synergy between gaming and other cultural sectors like film, animation, and music is attracting quality creative talents and capital, while game streaming has led to the emergence of millions of new gaming-related professions [2] - The success of games like "Black Myth: Wukong" has significantly boosted tourism, with Shanxi Province's visitor growth rate in 2024 expected to be double the national average [2] Group 3: External Value Creation - The gaming industry is releasing external spillover value, connecting culture with various sectors through the "game+" model [2] - The rise of esports events and gaming exhibitions is driving substantial economic activity in host cities, with internet cafes, esports venues, and esports hotels projected to reach 103,600 locations and generate approximately 90 billion yuan in revenue by 2024 [2] - "Gamification" is inspiring innovation across education, healthcare, and finance, showcasing the gaming economy's expanding ripple effects and unprecedented vitality [2][3]

Group 1 - The core viewpoint of the articles highlights the robust growth of China's gaming industry, with actual sales revenue reaching 168 billion yuan in the first half of 2025, marking a year-on-year increase of 14.08% [1] - The number of gaming users in China has approached 679 million, indicating a significant user base for the industry [1] - The actual sales revenue of domestically developed games in overseas markets reached 9.501 billion USD, reflecting a year-on-year growth of 11.07% [1] Group 2 - The report attributes the high growth of the gaming industry to five key factors: increased policy support, technological innovation and intelligent upgrades, continuous industry scale growth, cross-industry empowerment activating consumer potential, and ongoing talent cultivation and research ecosystem optimization [1] - The gaming industry is expected to maintain its upward trend in the second half of 2025, with several heavyweight new products set to launch [1] - The increasing cultural creativity and innovation capabilities of China have led to a growing global appreciation for domestically developed games [1] Group 3 - The primary overseas market for Chinese games is the United States, accounting for 31.96% of sales, followed by Japan and South Korea, with Germany, the UK, and France also being significant markets in Europe [1] - The gaming industry is recognized not only as a form of entertainment but also as an important application of technological innovation, a carrier of traditional Chinese culture, a pathway for cultural export, and a vital component of the digital economy [2] - The Chinese gaming industry is gaining high recognition on the global stage due to its rich cultural heritage and continuous technological advancements [2]