Core Insights - The number and scale of offline gaming-themed events have significantly increased this year, showcasing broad economic and social impacts, with attendance at events like ChinaJoy exceeding 400,000 and participation from nearly 800 companies across various sectors [1][3][31] - Game exhibitions have evolved into comprehensive economic ecosystems, driving new productivity through technology releases, cross-industry collaborations, and consumer engagement, with major players like Xbox, Nintendo, and Tencent showcasing a plethora of products [3][5][25] - The integration of advanced technologies such as AI, XR, and cloud computing into gaming exhibitions highlights their role as platforms for future digital innovations, with events like ChinaJoy introducing next-generation entertainment experiences [5][25][28] Industry Trends - Game exhibitions are becoming vital platforms for non-gaming companies to penetrate Gen Z culture, with traditional brands successfully launching gaming IP collaborations to attract younger consumers [7][25] - The rise of independent games is notable, with the number of showcased indie titles at events like BW tripling compared to four years ago, reflecting a diverse and vibrant gaming ecosystem [3][5] - The global gaming market is projected to reach $188.8 billion in 2025, with a 3.4% year-on-year growth, indicating a robust demand for gaming products and experiences [31][33] Economic Impact - Game exhibitions are pivotal in driving local economies, with events like ChinaJoy generating approximately 661 million yuan in surrounding service consumption, and the Cologne Game Show transforming the city into an immersive entertainment space [33][34] - The synergy between gaming and urban economies is evident, as gaming events stimulate related sectors such as hospitality and transportation, creating significant multiplier effects [33][34] - The cultural significance of gaming is growing, with events fostering community engagement and youth culture, as seen in the popularity of esports and gaming-related activities [35][38] International Dynamics - Chinese gaming companies are increasingly participating in international exhibitions, with nearly 110 firms attending the Tokyo Game Show in 2025, marking a significant rise from previous years [12][28] - The differentiation between domestic and international gaming events is becoming more pronounced, with overseas shows like Gamescom emphasizing high internationalization and technological foresight, while domestic events focus on user experience and market conversion [28][30] - The evolution of gaming exhibitions from product showcases to cross-industry platforms reflects the growing importance of gaming as a cultural and economic driver in the digital age [29][30]

胡璇 腾讯研究院高级研究员 吕嘉怡 腾讯研究院助理研究员 今年，游戏主题线下活动的数量与规模显著提升，释放出广泛的经济与社会影响力。 参观人次突破40万 的ChinaJoy现场聚集十余个领域的近800家企业，老凤祥、雅迪等传统品牌穿上"二次元"新衣，连接年轻 市场；2025年王者荣耀十周年庆城市派对点燃京城商圈，KPL梦之队快闪店联名商品供不应求；在多达 4100个的东京电玩展 （ Tokyo Game Show,TGS ） 展位中，不同国籍文化背景的玩家们在国产游戏展台 前驻足，体会着相通的情感语言；在德国科隆，来自128个国家和地区的35.7万名游戏爱好者汇聚一堂， 在河畔公园住上欧洲最大的游戏迷露营地，享受科隆城市文化节音乐之夜。从上海到科隆，从室内展馆 到开放公园，这些分布在世界各地的火爆场景，正是游戏经济蓬勃发展的生动切片。 游戏展会众生相： 大家都在"玩"什么？ 游戏展会已不再是游戏行业与爱好者的闭门聚会，而恰似一个包罗万象、驱动新质生产力的微缩经济 体：在这里，技术发布引领着千亿规模的硬件市场走向；跨界融合催生出全新的消费场景与品牌增长 极；玩家的热情则直接转化为门票、周边与城市文旅的消费动力， ...

Core Viewpoint - The article emphasizes the significance of the gaming economy as a dual engine of cultural and digital economies, highlighting its role in driving innovation, economic growth, and cultural integration [4][5][6]. Group 1: Definition and Characteristics of Gaming Economy - The gaming economy is defined as an economic form centered around the gaming industry, integrating software and hardware technology development, IP content production, and user consumption and services [6]. - It exhibits four main characteristics: cultural expressiveness, technological innovation, industrial connectivity, and sustained consumption [16][17][19][21]. Group 2: Impact on Cultural and Digital Economies - The gaming economy accelerates the cultural economy by creatively reorganizing cultural elements and driving high-quality development through cross-industry integration [5][11]. - It serves as a driving force for the digital economy, providing new scenarios and paradigms through technological innovation and user engagement [5][12]. Group 3: Economic Value and Growth - China's gaming industry has become one of the largest globally, with domestic game sales expected to exceed 450 billion yuan in 2024 [8][9]. - The gaming industry has created approximately 2.743 million jobs, with rapid growth in new sectors like mini-games [10][11]. Group 4: Ripple Effects and Ecosystem - The gaming economy creates a three-layered ecosystem with core economic value, driving value for the cultural industry, and empowering external sectors [7][13]. - The gaming industry has established a stable growth trajectory, with significant contributions to service trade and cultural exports [9][10]. Group 5: Future Development Suggestions - Recommendations include establishing a comprehensive research and measurement system for the gaming economy, enhancing collaboration between gaming and other cultural industries, and promoting cross-industry innovation [25][26][28][29].

Core Viewpoint - The article emphasizes the significance of the game economy as a dual engine of cultural and digital economies, highlighting its role in driving innovation, economic growth, and cultural integration [6][9]. Group 1: Game Economy Definition and Characteristics - The game economy is defined as an economic new form centered on the gaming industry, integrating software and hardware technology, IP content, and user experience to transform and utilize cultural resources [9]. - It exhibits four main characteristics: cultural expressiveness, technological innovation, industrial connectivity, and sustained consumption [19][20][22][24]. Group 2: Economic Impact and Growth - The Chinese gaming industry has shown continuous growth, becoming one of the largest gaming markets globally, with domestic game sales expected to exceed 450 billion yuan in 2024 [11][12]. - The gaming industry contributes significantly to employment, with over 2.74 million people employed in the sector as of 2020, and this number is expected to grow with new business models [12][13]. Group 3: Cultural Integration and Innovation - Games serve as a vital medium for cultural transmission and innovation, facilitating the integration of traditional culture into modern contexts, with 81.6% of respondents affirming that traditional culture enhances their gaming experience [21]. - The gaming industry fosters cross-industry collaborations, enhancing cultural and economic value through IP development and cultural content integration [14][25]. Group 4: Future Development and Recommendations - The article suggests establishing a comprehensive research and measurement system for the game economy, including standardized statistical methods and monitoring of the gaming market [30]. - It advocates for enhancing the synergy between gaming and other cultural industries, promoting cross-industry cooperation, and investing in gaming-related technology to drive economic vitality [31][33].

Core Insights - The Chinese gaming market achieved actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% and setting a new record [1] - The number of gaming users in China has reached approximately 679 million [1] - The actual sales revenue of domestically developed games in overseas markets reached 9.501 billion USD, with a year-on-year increase of 11.07% [1] Industry Growth Factors - The report identifies five key factors contributing to the high growth of the Chinese gaming industry: increased policy support, technological innovation and intelligent upgrades, continuous industry scale growth, cross-industry empowerment activating consumer potential, and ongoing talent cultivation and research ecosystem optimization [1] - The gaming industry in China is expected to maintain its upward trend in the second half of the year, with several major new products set to launch [1] Global Market Presence - The overseas actual sales revenue of domestically developed mobile games exceeded 9.5 billion USD in the first half of 2025, reflecting a year-on-year growth of over 11% [1] - The United States is the largest market for Chinese games abroad, accounting for 31.96% of sales, followed by Japan and South Korea, with Germany, the UK, and France also being significant markets in Europe [1] Cultural and Economic Significance - The gaming industry is recognized not only as a form of entertainment but also as an important application of technological innovation, a carrier of traditional Chinese culture, a pathway for cultural export, and a vital component of the digital economy [2] - The Chinese gaming industry is gaining high recognition on the global stage due to its rich cultural heritage and continuous technological advancements [2]

Core Insights - The gaming economy is exhibiting significant ripple effects, driving growth in the cultural industry and enabling cultural empowerment in broader external fields [1][2][3] Group 1: Gaming Industry Growth - The gaming industry is experiencing continuous economic value enhancement, with domestic sales exceeding 320 billion yuan and international sales surpassing 18.5 billion USD, contributing to a total market value of over 450 billion yuan [1] - Major companies are increasing investments in AI and engine technology, with mini-games emerging as a new growth driver, evidenced by 400,000 developers in WeChat mini-games [1] - The "going out" strategy for gaming has become a highlight in service trade, with Chinese games being distributed in over 150 countries and regions, achieving over 100 billion yuan in scale for five consecutive years [1] Group 2: Cultural Industry Impact - Gaming is becoming a new driving force for the continuous growth of cultural industry output, acting as a key hub for value creation and circulation in the digital cultural ecosystem [2] - The synergy between gaming and other cultural sectors like film, animation, and music is attracting quality creative talents and capital, while game streaming has led to the emergence of millions of new gaming-related professions [2] - The success of games like "Black Myth: Wukong" has significantly boosted tourism, with Shanxi Province's visitor growth rate in 2024 expected to be double the national average [2] Group 3: External Value Creation - The gaming industry is releasing external spillover value, connecting culture with various sectors through the "game+" model [2] - The rise of esports events and gaming exhibitions is driving substantial economic activity in host cities, with internet cafes, esports venues, and esports hotels projected to reach 103,600 locations and generate approximately 90 billion yuan in revenue by 2024 [2] - "Gamification" is inspiring innovation across education, healthcare, and finance, showcasing the gaming economy's expanding ripple effects and unprecedented vitality [2][3]

Group 1 - The core viewpoint of the articles highlights the robust growth of China's gaming industry, with actual sales revenue reaching 168 billion yuan in the first half of 2025, marking a year-on-year increase of 14.08% [1] - The number of gaming users in China has approached 679 million, indicating a significant user base for the industry [1] - The actual sales revenue of domestically developed games in overseas markets reached 9.501 billion USD, reflecting a year-on-year growth of 11.07% [1] Group 2 - The report attributes the high growth of the gaming industry to five key factors: increased policy support, technological innovation and intelligent upgrades, continuous industry scale growth, cross-industry empowerment activating consumer potential, and ongoing talent cultivation and research ecosystem optimization [1] - The gaming industry is expected to maintain its upward trend in the second half of 2025, with several heavyweight new products set to launch [1] - The increasing cultural creativity and innovation capabilities of China have led to a growing global appreciation for domestically developed games [1] Group 3 - The primary overseas market for Chinese games is the United States, accounting for 31.96% of sales, followed by Japan and South Korea, with Germany, the UK, and France also being significant markets in Europe [1] - The gaming industry is recognized not only as a form of entertainment but also as an important application of technological innovation, a carrier of traditional Chinese culture, a pathway for cultural export, and a vital component of the digital economy [2] - The Chinese gaming industry is gaining high recognition on the global stage due to its rich cultural heritage and continuous technological advancements [2]