2026 年 03 月 03 日 行业研究●证券研究报告 2 月版号供给稳步释放，国内游戏市场持续修复 投资要点 传媒 行业快报 投资评级 领先大市(维持) 首选股票 评级 一年行业表现 资料来源：聚源 | 升幅% | 1M | 3M | 12M | | --- | --- | --- | --- | | 相对收益 | -11.73 | 1.22 | 5.76 | | 绝对收益 | -10.64 | 3.45 | 25.44 | 分析师 王延森 SAC 执业证书编号：S0910525100001 wangyansen@huajinsc.cn 相关报告 传媒：AI 应用场景逐步落地，投资方向日渐丰 富-华金证券-传媒-行业深度 2026.1.9 传媒：AI 赛道竞争多维深化，生态应用格局加 速演-华金证券-传媒-行业快报 2025.12.12 传媒：长剧内容供给创新，微短剧市场多元发 展-华金证券-传媒-行业快报 2025.12.10 传媒：数字音乐发展迅速，平台赋能消费生态- 华金证券-传媒-行业快报 2025.11.30 传媒：版号创新高注入活力，双端驱动十月市 场增长-华金证券-传媒-行业快报 2025. ...

Investment Rating - Industry rating: Recommended [4] Core Insights & Investment Recommendations - In February, 152 game licenses were approved, with 146 domestic and 6 imported games passing the review. Key products include Tencent's "Snow in the World" and others. As of February, 334 game licenses have been approved in 2026, indicating a stable issuance rhythm and a solid foundation for healthy industry development [2][20] - The rapid development of AI applications, combined with a recovery in entertainment consumption, presents investment opportunities in leading internet companies in Hong Kong, the gaming industry, and the film and cultural tourism sectors. Beneficiaries include Tencent, Alibaba, and others [21][6] Sub-industry Data Film Industry - The top three films by box office this week are "Flying Life 3" with 94,822.7 thousand yuan, "Biao Ren: Wind Rising in the Desert" with 34,787.9 thousand yuan, and "Silent Awakening" with 26,230.1 thousand yuan [22][23] Gaming Industry - The top three iOS games by revenue are "Honor of Kings," "Peacekeeper Elite," and "Gold Shovel Battle." The top three Android games by popularity are "Heartbeat Town," "Diver Dave," and "Minecraft: Mobile Edition" [24][25] TV Series Industry - The top three TV series by broadcast index are "Taiping Year," "Eliminate Evil," and "Love in the Pure Era," with indices of 80.3, 79, and 78.8 respectively [26][27] Variety and Animation - The top variety show is "Now Departing Season 3" with a broadcast index of 69.6, followed by "The Strongest Brain Season 13" and "Hello Saturday 2026" [28][29] - The top three animations by viewership index are "Happy Hammer," "Xian Ni," and "Beyond Time," with indices of 288.1, 234.4, and 229.5 respectively [30]

证券研究报告|行业研究周报 [Table_Date] 2026 年 3 月 1 日 [Table_Author] 分析师：赵琳 邮箱：zhaolin@hx168.com.cn SAC NO：S1120520040003 请仔细阅读在本报告尾部的重要法律声明 [Table_Title] 2 月 152 款游戏版号落地，Anthropic 指控国 产模型"蒸馏" [Table_Title2] 传媒行业周报系列 2026 年第 8 周 [Table_Summary] ►市场行情回顾 2026 年第8周（实际交易日为 2026.2.23-2026.2.27）上证 指数上涨 1.98%，沪深 300 指数上涨 1.08%，创业板指数上 涨 1.05%。恒生指数上涨 0.82%，恒生互联网指数下跌 2.49%，行业落后恒生指数 3.31pct。SW 传媒指数下跌 5.1%，跑输创业板指数 6.15pct，在申万一级 31 个行业涨 跌幅排名中位列第 31 位。子行业中影视、游戏和广告营销 位 列 前 三位，分别为上涨 4.26%、上涨 0.37%和下跌 0.17%。 ►核心观点&投资建议 2 月 152 款游戏版号落地， ...

Investment Rating - The report maintains a "Buy" rating for the media industry, highlighting potential growth opportunities driven by AI and content generation technologies [1][8]. Core Insights - The media sector is currently experiencing a slight pullback after a strong start to 2026, but the outlook remains positive with expectations for AI-driven narratives to enhance the attention economy [3][15]. - The report emphasizes the importance of AIGC (AI Generated Content) in driving content supply and enhancing the value of quality content, which is expected to stimulate the attention economy [3][15]. - Upcoming events such as MWC 2026 in Barcelona are anticipated to boost the practical application of AI products and services [3][15]. Summary by Sections Industry Review - The media industry has shown varied performance, with the AI wearable device index seeing significant gains while the influencer economy index has declined [13][19]. - Notable stock movements include significant gains for companies like CITIC Publishing and Jinling Sports, while Bona Film and Light Media faced substantial declines [13]. Key Recommendations - The report suggests focusing on companies like Shunwang Technology, Yaoji Technology, and Perfect World, which are expected to benefit from new product launches and AI integration [4][8]. - Other recommended stocks include Mango Super Media, Wanda Film, and Huace Film, all of which are positioned to leverage AI advancements in their operations [4][8]. Market Dynamics - The report notes that the gaming sector is witnessing a surge in female-oriented games, with titles like "My Garden World" achieving top rankings during the Spring Festival period [22]. - The approval of new game licenses is expected to provide a stable supply of content, with a total of 152 games receiving approval in February 2026 [23]. AI Integration - The report highlights the competitive landscape of AI applications, particularly between ByteDance's Doubao and Alibaba's Qianwen, with both companies enhancing user engagement through innovative features [14][15]. - AI's role in content production is evolving, with the introduction of new models like Google's Nano Banana2.0, which is expected to further enhance content creation capabilities [15]. E-commerce Trends - Alibaba's "38 Opening Red & 38 Renewal Week" promotional event is set to drive consumer engagement, while JD.com is investing heavily in its "Billion Supermarket" channel to boost sales [24][25]. - Meituan's AI assistant "Xiaotuan" has significantly improved user experience during the Spring Festival, indicating a growing trend in AI-driven customer service [26]. Film and Television - The report notes a surge in interest in AI-driven content creation, particularly in the realm of animated dramas, with major companies like Tencent and ByteDance entering the market [27]. - The approval of virtual reality films and the establishment of industry standards are expected to enhance the production quality and marketability of new content [28][29].