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《斗罗大陆:史莱克学院》
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从游戏全球化、多元化,到“AI+”,全面拆解中旭未来(09890)财报中的三大增长变量
智通财经网· 2025-04-30 02:12
Core Viewpoint - The Chinese gaming industry in 2024 is characterized by a duality of "stronger becoming stronger" and "innovative disruption," with leading companies leveraging IP and technology while smaller teams utilize AI and differentiated content to break through [1] Group 1: Globalization Strategy - The survival rule in the gaming industry is "if you don't go global, you will be eliminated," which is exemplified by the company's financial report showing overseas revenue reaching 623 million yuan, a 44.9% increase from 430 million yuan in 2023, accounting for 11.2% of total revenue [2] - The company has successfully launched and operated over 30 multilingual games in various international markets, including Southeast Asia, Hong Kong, Macau, Taiwan, Japan, South Korea, and Europe and the United States [2] - The classic IP "Miracle MU: Infinite Golden Egg" gained 800,000 new users in Vietnam within its first month, dominating local app store sales charts [2] Group 2: Product Diversification - The company has addressed previous criticisms of over-reliance on legacy IPs by successfully launching new products in 2024, maintaining stable user engagement for classic IPs like "Legend" and "Miracle" [4] - The upcoming game "Dragon Legend" is set to launch in January 2025, featuring high gameplay freedom and innovative elements, ensuring the longevity of the legacy game genre [4] - The company has expanded its IP portfolio through partnerships, with the game "Douluo Dalu: Shrek Academy" achieving top rankings on app stores upon release [5] Group 3: Financial Stability and AI Strategy - The company has strengthened its financial position, with cash reserves increasing by 5.8% to 515 million yuan and a significant reduction in notes payable by 45.5%, improving liquidity [7] - The establishment of a wholly-owned subsidiary in Hong Kong focuses on AI technology applications in the gaming industry, enhancing game art production, creative writing, and marketing efficiency [6] - The integration of AI technology aims to optimize user acquisition and improve return on investment in marketing, with plans to explore AI applications in various game functionalities [6] Group 4: Future Outlook - The company's strategies of global expansion, AI integration, and diversified product offerings are expected to drive future growth, with overseas business becoming a new growth engine [8] - The focus on product matrix innovation, technology-driven strategies, and financial stability positions the company well for the next growth cycle [8]