Core Insights - Apple's CEO Tim Cook's visit to a gaming experience room in Guangzhou highlighted the city's growing prominence in the gaming industry [1][3] - The game "Mingchao" developed by Guangzhou's Kuro Technology topped the iOS free game charts in 42 countries upon its release in 2024, generating 600 million yuan in its first month [3][4] - Guangzhou's gaming industry generated 140.67 billion yuan in revenue in 2024, accounting for 43.2% of China's total gaming revenue, with overseas markets contributing 19.058 billion yuan [4][5] Industry Performance - In 2023-2024, nine gaming companies from Guangzhou were listed among the "Key Cultural Export Enterprises," showcasing the city's leadership in the gaming sector [5] - Sensor Tower reported that 33 Chinese companies made it to the global mobile game publisher revenue list TOP100, collectively earning 2 billion USD, which is 38.4% of the total revenue of the top 100 [5] - 37 Interactive Entertainment, a pioneer in overseas gaming, achieved overseas revenue of 5.722 billion yuan in 2024, nearly one-third of its total revenue [5][9] Successful Game Titles - "Mingchao" reached over 30 million downloads globally by June 2023, receiving public praise from Tim Cook [9] - "Identity V," developed by NetEase, gained significant traction in the global market and was selected as an esports event for the 2026 Asian Games [10] - The mini-game "Mushroom Hero Legend" generated nearly 400 million yuan in a single month in Japan and South Korea in early 2024, exemplifying the success of smaller titles [12] Industry Ecosystem - Guangzhou's gaming industry is supported by a dense network of nearly 150 companies in the Tianhe district, fostering collaboration and resource sharing [14][16] - The local government has implemented supportive policies, including a dedicated gaming eSports industrial park and a service center for overseas expansion, enhancing the industry's growth [20][18] - The commitment to high-quality game development is evident in the significant investment in R&D, with Kuro Technology spending over 300 million yuan on "Mingchao" [20][21] Future Outlook - The integration of AI technology in game development is becoming a trend, with companies exploring AI applications to enhance game design and player experience [21][22] - The gaming industry in Guangzhou is expected to continue thriving due to its established ecosystem, supportive policies, and dedication to quality [23]

3 月 25 日，广州一间游戏体验室内，苹果公司首席执行官蒂姆 ・ 库克的出现打破了行业的平静。 01 低调的全球玩家 作为特邀嘉宾，他坐在屏幕前，提前体验了广州库洛科技有限公司开发的游戏《鸣潮》 Mac 版本及 2.2 版本。 试玩结束后，库克在其微博上特意 @ 库洛科技，留下 " 享受无与伦比的沉浸式游戏体验 " 的评价，这一互动瞬间将这家广州本土游戏企业推向了公 众视野的焦点。 外界更多关注互联网行业的其他赛道时，这片土壤上的游戏企业早已悄悄布局全球，用产品力拿下了中国游戏出海的 " 头把交椅 " 。 很多人不知道的是，这款游戏在 2024 年上线之初就等登顶全球 42 个国家和地区的 iOS 游戏免费榜中位列榜首，首月海外流水更是达到了 6 亿 元。 有外国网友表示，"中国正在充分利用西方游戏开发的衰退，我对此感到非常兴奋。" 在广州，这样的游戏企业并非孤例。广州市游戏行业协会的数据显示， 2024 年广州游戏企业海外营收达 190.58 亿元，占广东省游戏出海总营收的 45% ，其中策略类游戏（ SLG ）在全球市场的占有率稳居前三。 翻开 2024 年游戏产业的成绩单，广州游戏产业营收规模达到惊人 ...

前段时间，伽马数据公布了《2025年1-6月中国游戏产业报告》，报告提到国内小游戏H1市场规模再次创下新高——小游戏收入达232.76亿元，同比更是 大涨40.20%。 其中，同样值得关注的还有IAA（广告变现）小游戏的亮眼表现——其广告变现收入达79.73亿元，于小游戏市场份额占比提升至34.30%。在大盘增长率 回落的当下，被各方看好的IAA风口仍保持不错的增长。 然而小游戏市场明明增长喜人，ChinaJoy在聊的几位老板却没有太高的情绪。他们告诉我两点。 其一，小游戏市场的增长确实是有，可马太效应已经初步形成，头部厂商花大价钱卷买量，那增量市场终究还是由这批厂商占大头。 （微小抖小爆款产品开始趋于稳定，图源：QuestMobile） 其二，玩家对小游戏的"抗性"也在变强。套路趋同的买量内卷，千篇一律的like产品都在拔高玩家对小游戏的心理阈值。这样一来，哪怕小游戏短平快的 打法仍能奏效，其效果也已经远不及当年。 一个现象是，今年小游戏大盘涨了，但厂商却更加焦虑了。 还记得去年年底，DataEye研究院就基于小程序游戏国内买量消耗、买量参投情况、备案新增产品情况、大厂内测产品布局情况判断，预计2025年小 ...

Core Insights - Guangzhou is actively promoting its gaming and esports industry through various events and policies, aiming to create a new consumption scene that integrates esports with cultural tourism [1][3][20] - The city has established itself as a hub for game development, with numerous well-known companies setting up operations there, supported by government initiatives and a rich cultural backdrop [6][12][14] Group 1: Events and Activities - The "2025 Decision Peak: International Peak Cup" event showcased international teams and integrated local cultural elements, enhancing the visibility of Guangzhou's esports industry [3][4] - Multiple gaming events during the May Day holiday, including the collaboration between League of Legends and the Guangzhou Firefly Animation Game Carnival, provided immersive experiences for attendees [3][4] - The collaboration between Tencent's game and the Guangzhou Tower aimed to create a unique tourism experience, highlighting the potential of digital IP in traditional tourism [4] Group 2: Government Support and Policies - The Guangzhou government has implemented various policies to support the gaming and esports industry, including financial incentives and action plans to establish the city as a national esports center [6][8] - Specific measures in districts like Huangpu and Huadu provide substantial financial support for major esports events and encourage the establishment of gaming companies [7][8] - Economic experts have noted the effectiveness of these policies in reducing operational costs for gaming companies, thereby fostering industry growth [8][10] Group 3: Industry Competitiveness - The gaming industry in Guangzhou benefits from a complete industrial chain and a concentration of talent, making it a competitive environment for game development [9][10] - The presence of numerous educational institutions in the Greater Bay Area contributes to a skilled workforce, essential for the industry's growth [10][11] - The unique cultural heritage of Guangzhou enriches the gaming products developed in the region, allowing for a diverse range of game types and themes [11][14] Group 4: Cultural Integration and IP Development - Local gaming companies are increasingly incorporating elements of Lingnan culture into their products, creating games that resonate with regional identity [14][16] - There is a call for more impactful games that reflect local culture and can compete on a global scale, emphasizing the need for high-quality original IP [16][19] - The integration of AR and VR technologies is suggested to enhance cultural experiences through gaming, potentially attracting more players and tourists [16][20] Group 5: Global Expansion and Market Strategy - Guangzhou's gaming companies are focusing on international markets, with significant revenue generated from overseas sales, particularly in mobile gaming [18][19] - Strategies for global expansion include leveraging cultural themes that resonate universally and engaging with international gaming communities through various platforms [19][20] - The city aims to deepen the connection between gaming, cultural tourism, and local economic development, creating a vibrant ecosystem that benefits all sectors involved [20]