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线下追剧团,怎么就成了“婚闹现场”?
3 6 Ke· 2025-08-04 23:34
Core Viewpoint - The article discusses the evolving nature of offline drama promotion events, highlighting a shift from genuine engagement between creators and audiences to a focus on "CP" (couple pairing) marketing, which may detract from the original intent of promoting the drama itself [5][14][27]. Group 1: Evolution of Offline Promotion - Offline drama promotion events, originally intended to foster direct communication between creators and fans, have increasingly become dominated by CP marketing, where the focus is on romantic interactions rather than the drama's content [5][14]. - The rise of offline drama promotion has been driven by the saturation of online channels, leading to a new promotional model that emphasizes live interaction and emotional engagement [7][9]. - The effectiveness of this offline marketing strategy is evident, as it has transformed from an optional addition to a necessary component of drama promotion, with significant investment from production companies [7][9][10]. Group 2: Impact on Audience Perception - The shift towards CP marketing has led to a change in audience expectations, where viewers are more interested in the romantic dynamics between actors than the actual storyline or character development [21][24]. - This trend has resulted in a disconnect between the promotional activities and the actual content of the dramas, often leading to viewer disappointment when the on-screen chemistry does not match the promotional hype [24][27]. - The increasing demand for "sugar" (romantic content) in promotions has created a cycle of escalating expectations, where audiences continuously seek more intense displays of affection from actors [24][27]. Group 3: Risks and Future Directions - The current trajectory of offline drama promotions raises concerns about the sustainability of this marketing approach, as it risks alienating viewers who seek substantive storytelling rather than superficial interactions [22][27]. - The industry faces a dilemma: whether to continue down the path of CP-centric promotions or to refocus on the core elements of storytelling and character development that truly resonate with audiences [19][27]. - Ultimately, the article suggests that while CP marketing can be a valuable tool, it should not overshadow the fundamental purpose of drama promotion, which is to engage audiences with compelling narratives and character arcs [27].
幼态败退、成女反攻,内娱小花“变脸”
Hu Xiu· 2025-08-04 11:01
Core Insights - The article discusses the shifting dynamics in the Chinese entertainment industry, particularly focusing on the rise and fall of young actresses known as "小花" (little flowers) and their evolving roles in dramas [1][9][10] - It highlights the challenges faced by younger actresses like Zhao Lusi and Yu Shuxin, who are struggling to maintain their popularity amidst changing audience preferences and industry standards [1][8][18] - The emergence of new actresses such as Chen Duling and Meng Ziyi is noted, indicating a potential shift in the types of roles and characteristics that are currently favored by audiences [1][20][21] Industry Trends - The article identifies a trend where younger actresses with "幼态" (youthful traits) are facing difficulties in adapting to more mature roles, leading to a decline in their popularity [3][4][7] - It discusses the concept of "成女小花" (mature little flowers), emphasizing the importance of physical maturity and the ability to portray complex emotional roles in contemporary dramas [10][11] - The changing audience preferences are leading to a demand for actresses who can embody a more mature and sophisticated image, moving away from the previously favored youthful aesthetic [21][22] Challenges and Opportunities - The article outlines the challenges faced by actresses like Zhao Jinmai, who struggle with typecasting and audience perception due to their youthful appearance [5][6][8] - It suggests that actresses need to either enhance their acting skills or undergo physical transformations to remain relevant in the industry [4][18] - The rise of "穿书题材" (穿书 genre) is highlighted as a new opportunity for actresses, allowing them to take on diverse roles that may not fit traditional casting molds [12][20] Audience Dynamics - The article notes a shift in audience preferences, with viewers becoming fatigued with the "甜妹" (sweet girl) archetype, leading to a demand for more diverse and mature character portrayals [7][21] - It emphasizes that the entertainment industry is experiencing rapid changes, with audience tastes evolving quickly, making it essential for actresses to adapt [17][19] - The potential for new actresses to gain popularity through innovative roles and narratives is discussed, indicating a possible resurgence of interest in different character types [22]
我在CP感玄学课考了99分的好成绩
Hu Xiu· 2025-08-02 09:35
Core Viewpoint - The article discusses the concept of "CP感" (Couple Chemistry) in Chinese dramas, suggesting that it can be analyzed and understood through specific frameworks rather than being purely mystical or random [4][5][15]. Group 1: CP感 Analysis - CP感 can be likened to a chemical reaction, where the right elements and conditions lead to successful pairings in dramas [6][13]. - The article categorizes CP感 into five basic types of reactions: 1. **Combustion Reaction**: Intense physical chemistry, exemplified by the drama "这一秒过火" [8]. 2. **Acid-Base Neutralization**: Character contrasts that create balance, seen in "永夜星河" and "念念有词" [9][10]. 3. **Oxidation-Reduction Reaction**: Characters drawing out needed traits from each other, as in "雁回时" [10]. 4. **Decomposition Reaction**: Unleashing suppressed traits, illustrated by "苍兰诀" [11]. 5. **Synthesis Reaction**: Combining two distinct characters for a common goal, as in "朝雪录" [12]. Group 2: Industry Trends - The article notes that the understanding of CP感 is not just theoretical but also practical, requiring careful casting and direction to achieve desired emotional responses [15][26]. - It highlights the trend of "CP邪修" (CP Deviance), where unconventional pairings are explored, often leading to unexpected audience engagement [18][20]. - The phenomenon of audience-driven "self-generated CP" is also discussed, where fans create their own narratives and pairings through editing and reinterpretation [22].
新老剧集厂牌掰手腕,谁能跑赢暑期“逆风局”?
3 6 Ke· 2025-07-09 00:57
Industry Overview - The current state of the drama market is challenging, with only a few shows like "In the Name of the Law" performing reasonably well, while others from major production companies have not made a significant impact [1][9] - The first phase of the summer season has concluded with disappointing results for major players, as many anticipated dramas failed to resonate with audiences [9] Key Productions and Performances - Tencent Video and iQIYI launched "Lychee of Chang'an" and "Lingjiang Xian" respectively, but both shows faced content controversies that hindered their success despite strong production teams [1][3] - Notable dramas such as "The Age of Forging" and "Huan Yu" also struggled, failing to meet audience expectations due to weak storytelling and character development [3][6] - The summer drama landscape is expected to become more competitive as new productions are set to debut, including "Justifiable Defense," which focuses on self-defense cases and features a strong cast [10][12] Upcoming Projects - Several new dramas are scheduled for release, including "Justifiable Defense" on July 9, which is anticipated to be a standout due to its unique theme and high-profile cast [10][12] - New productions from established companies like New Classics Media and Zhengwu Media are also on the horizon, with a variety of genres being explored [14][18] - The upcoming dramas from Noon Sunshine and Lingmeng are expected to contribute to the summer lineup, with "Cherry Amber" and "Midnight Return" respectively [14][16] Market Trends - Compared to the same period last year, the overall quality of summer dramas has declined, with no standout series capturing a wide audience [20] - The industry is looking for high-quality productions to emerge in the coming months to reverse the current downward trend [20]
用更多温暖有深度作品回应期待 上海电视节开幕仪式及开幕论坛举行 超高清创制片单发布
Jie Fang Ri Bao· 2025-06-24 01:57
Group 1 - The 30th Shanghai Television Festival opened with the theme "Thirty and Striving, New Journey of Light and Shadow," gathering television professionals from home and abroad [1] - The White Magnolia Award, established in 1988, has recognized significant works in Chinese television, marking milestones in the industry’s development [1] - The award has become synonymous with high-quality productions, showcasing notable series such as "The Hidden" and "The World" [1] Group 2 - The Shanghai Television Festival continues to serve as an "industry barometer," with the release of a new ultra-high-definition production list featuring six works [2] - The ultra-high-definition dramas are described as "pleasing" and "visually appealing," aiming to reshape aesthetic standards and enhance creative imagination [2]
《长安二十四计》《剥茧》《谍报上不封顶》等剧集今年上线
Di Yi Cai Jing· 2025-05-09 08:25
Group 1 - Youku released its 2025 content lineup featuring over 200 series, with a strong focus on historical dramas and suspense series [1][3] - Notable titles include "Cang Hai Chuan," directed by Zheng Xiaolong and starring Xiao Zhan, which has already surpassed 3.6 million reservations on the platform [1] - The suspense genre is highlighted with 19 premium suspense dramas, including "Suspicion" and "Peeling the Onion," showcasing Youku's competitive strategy in the video platform market [3][5] Group 2 - The spy drama "Intelligence Uncapped," starring Xiao Zhan and produced by Hou Hongliang, is also part of the 2025 lineup [5] - Youku's suspense series have received high ratings, with several titles ranking in the top five for 2024, including "Bian Shui Wang Shi" and "Xue Mi Gong" [5] - The youth romantic drama "Nan Hong" has achieved significant viewership, topping various charts and accumulating over 1 billion views, indicating Youku's successful content strategy in the youth genre [5][6] Group 3 - The urban emotional drama "Man Hao De Ren Sheng" has seen a continuous increase in viewership ratings, resonating with audiences through its themes of marriage, career, and family relationships [6] - The 2025 lineup includes "Wo He Wo De Ming," adapted from a novel by Liang Xiaosheng, which is expected to generate significant discussion among viewers [6]