据悉，索尼此前曾表示PC移植版本的开发成本相对可控，使其成为投资新作开发的重要资金来源。然 而当前数据表明，若想持续获得PC平台红利，单纯依赖经典作品移植的模式已面临挑战。 你们对此怎么看呢，有在Steam平台玩这些游戏吗？欢迎来评论区讨论。 最新分析报告显示，索尼PlayStation旗下游戏作品在Steam平台已创造超过15亿美元（约合人民币108亿 元）的总收入，在Valve平台分成后仍获得约12亿美元（约合人民币86亿元）净收益。值得注意的是， 这些收入主要来自早期登陆PC的经典作品。 据Alinea Analytics数据统计，PlayStation在Steam平台累计销量已达4300万份。其中《绝地潜兵2》以超 过1270万份的销量成为历史最畅销作品，其后依次为《地平线：零之曙光》《战神》《往日不再》及 《漫威蜘蛛侠》的重制版与复刻版。值得关注的是，所有畅销作品均为发布多年的经典游戏，新近登陆 Steam的作品均未产生显著收益。 数据进一步显示，《地平线：西之绝境》《战神：诸神黄昏》与《漫威蜘蛛侠2》等最新续作的Steam版 销量，均较其前作出现大幅下滑。这一现象凸显出PlayStation游戏在 ...

排名第二的则是《地平线：零之曙光》，达 450 万份，其后依次是《战神》、《往日不再》和《蜘蛛侠：重制版》。 IT之家 11 月 22 日消息，据科技媒体 NoteBook Check 昨天报道，研究机构 Alinea Analytics 最近发布的调查数据显示，索尼 PlayStation 游戏正在 Steam 平 台上蓬勃发展。 据报道，索尼 PS 在 Steam 平台已累计获得 15 亿美元（现汇率约合 106.69 亿元人民币）收入，其中V社会从收入中抽成 20%-30%，随着 Steam 销售规模进 一步扩大后，该抽成将会进一步下降，扣除各种分成后，索尼的总收入为 12 亿美元（现汇率约合 85.35 亿元人民币），而V社则获得 3.5 亿美元（IT之家 注：现汇率约合 24.89 亿元人民币）。 索尼在 Steam 平台上总共卖出了 4300 万份游戏，这其中销量最高的游戏是《绝地潜兵 2》，占据 1270 万份，分析师指出，该作在 Steam 上的销量是 PS5 的 两倍，成为索尼最赚钱的 PC 游戏，创造 4 亿美元（现汇率约合 28.45 亿元人民币）收入。 不过这份数据也显示，PC 玩家仍 ...

Core Viewpoint - The article emphasizes the importance of game operation in the current era of stagnant growth in the gaming industry, highlighting that effective player management and engagement are crucial for retaining users and extending the lifecycle of games [8][16][54]. Group 1: Game Operation Challenges - The gaming industry is transitioning into a phase where retaining existing users is more critical than acquiring new ones, as evidenced by a mere 0.94% growth in China's gaming user base in 2024 [15][16]. - The operational strategies of game companies must adapt to the new reality of stagnant user growth, necessitating a focus on player retention and satisfaction [16][54]. - A significant operational incident in the game "绝地潜兵2" illustrates how poor management can lead to player dissatisfaction, despite initial successes [5][7]. Group 2: Player Engagement Strategies - Effective player operation involves understanding user behavior and proactively addressing potential churn risks, with companies employing data-driven strategies to monitor player engagement [27][30]. - Companies are increasingly using personalized communication and incentives to keep players engaged, such as sending tailored messages or rewards to those showing signs of disengagement [28][30]. - The concept of "超预期服务" (exceeding expectations) is highlighted, where companies go beyond standard service to create emotional connections with players, thereby enhancing loyalty [42][45]. Group 3: Historical Context and Evolution - The evolution of game operation practices over the past two decades reflects a shift from basic customer service to sophisticated user lifecycle management, driven by technological advancements and market competition [46][50]. - The rising costs of acquiring new players have made it imperative for companies to invest in retaining existing users, as the cost of acquiring a light user has increased to 35-40 yuan by 2024 [53][54]. - Historical insights reveal that early game companies did not prioritize extensive user engagement, but the current landscape demands a more nuanced approach to player relationships [56][58].

Core Viewpoint - The article emphasizes the importance of game operation in the current market, highlighting that success or failure often hinges on effective player engagement and retention strategies in a saturated gaming environment [6][18][56]. Group 1: Game Operation and Player Engagement - The recent incident in "Battlefield 2" illustrates how crucial game operation is, as player dissatisfaction arose from perceived operational flaws despite the game's initial success [3][5]. - Tencent's strategic officer noted that stagnation in a game often points to issues within the operational team rather than the game itself, stressing the need for the right personnel to manage player engagement [15]. - The gaming industry is transitioning from a phase of rapid growth to one focused on retaining existing players, making player operation more critical than ever [17][18][19]. Group 2: Challenges in Player Retention - In 2024, China's gaming user growth was only 0.94%, indicating a shift towards a more competitive landscape where retaining existing players is paramount [17]. - Companies are now tasked with keeping older games engaging for long-term players, which presents unprecedented challenges for player operation roles [19][30]. - Effective player operation involves monitoring user behavior and intervening before players decide to leave, utilizing data-driven strategies to enhance user experience [28][30]. Group 3: Evolution of Game Operation - The evolution of player operation has been significant, moving from basic customer service to a comprehensive lifecycle management approach that addresses user needs at every stage [49][52]. - The cost of acquiring new players has increased dramatically, necessitating a focus on retaining existing users to justify the investment made in acquiring them [55][56]. - Companies are learning from successful long-standing games, implementing strategies to extend their lifecycle and maintain player interest [57][58]. Group 4: The Role of Player Operation Teams - Player operation teams are now expected to provide "exceeding expectations" services, creating emotional connections with players to enhance retention [43][48]. - Successful player operation involves not just addressing complaints but also proactively engaging with players through personalized interactions and community-building activities [43][44][67]. - The emotional aspect of player operation is highlighted, as operators often form bonds with players, which can lead to increased loyalty and reduced churn [66][72].

Core Viewpoint - The article emphasizes the critical importance of game operation in the current market, highlighting that success or failure often hinges on effective player engagement and retention strategies [5][7][9]. Group 1: Game Operation Importance - Game operation has become increasingly vital as the gaming industry transitions into a phase of stagnant user growth, with only a 0.94% increase in China's gaming user base in 2024 [8]. - The era of coarse growth in the gaming industry has ended, necessitating a focus on retaining existing users rather than acquiring new ones [9]. - Effective game operation can lead to significant player retention, as evidenced by the resurgence of player numbers in games like "绝地潜兵2" through strategic operational efforts [4][5]. Group 2: Player Engagement Strategies - Companies are now employing detailed player operation strategies, including personalized communication and proactive engagement to prevent player churn [14][15]. - The use of data analytics allows companies to identify at-risk players and intervene before they decide to leave, with some companies reporting a 70% chance of player loss if no action is taken [15][29]. - The concept of "全用户全生命周期服务" (full user lifecycle service) is being adopted, indicating that engagement starts from the moment a player shows interest in a game [15][28]. Group 3: Challenges in Player Operation - The operational teams face immense pressure to manage player expectations and emotions, often acting as a buffer between the players and the game developers [19][20]. - High turnover rates and the emotional toll of dealing with frustrated players are common challenges faced by game operation staff [20][21]. - Companies are implementing measures to support the mental health of their operational teams, recognizing the need for emotional resilience in high-stress environments [21][23]. Group 4: Historical Context and Evolution - The evolution of game operation practices has been significant over the past two decades, transitioning from basic customer service to sophisticated user engagement strategies [27][29]. - The gaming industry has shifted from a focus on acquiring new players to extending the lifecycle of existing games, driven by increased competition and rising user acquisition costs [29][30]. - Historical practices in player engagement, such as community events and personalized interactions, are being revisited and enhanced with modern technology [30][31].