中经记者 李哲 北京报道 受部分老游戏流水下滑、新游戏上线后推广效果不及预期拖累，电魂网络（603258.SH）预计上半年业 绩由盈转亏。 近日，电魂网络披露的业绩预告显示，其预计上半年净利润亏损750万至1100万元。《中国经营报》记 者注意到，这是自2016年上市以来，电魂网络首次在半年报期间出现亏损。 事实上，近年来电魂网络的营业收入及净利润长期处于下滑态势。这与其主营游戏作品《梦三国》系列 端游的经营业绩表现不佳息息相关。这一系列端游作品的最初版本《梦三国》于2009年上线，随后2015 年《梦三国2》上线。2024年财报显示，《梦三国》系列端游在电魂网络的营收占比达65.27%。 上半年业绩预亏 根据电魂网络披露的业绩预告，其上半年预计实现归属于母公司所有者的净利润为-1100万元至-750.00 万元；预计归属于母公司所有者的扣除非经常性损益后的净利润-1800万元至-1200万元。而在2024年上 半年，电魂网络的净利润为5930.69万元。 对于上述业绩表现，记者联系电魂网络方面采访，截至发稿未获回应。 此前，在2020年，电魂网络旗下核心游戏作品《梦三国2》突破历史最高充值纪录，并于2021 ...

Core Insights - The company, Dianhun Network, reported a significant decline in revenue and net profit for the year 2024, with total revenue of 550 million yuan, down 18.71% year-on-year, and a net profit of 30.58 million yuan, down 46.20%, marking the fourth consecutive year of declining net profit [1][9]. Revenue Breakdown - The majority of the company's revenue, 96.75%, comes from games, with client and mobile games contributing significantly [3]. - Client games generated revenue of 370 million yuan, a decrease of 15.88% compared to the previous year, while mobile games earned 162 million yuan, down 20.69% [5]. Cost Analysis - The cost of overseas mobile games increased by 49.33% year-on-year, primarily due to rising costs associated with new game licensing and operational expenses [5]. - The revenue from the agency model saw a drastic decline of 56.88% [5]. Profitability Metrics - The gross profit margin for the network gaming segment was reported at 71.86%, reflecting a decrease of 7.69% compared to the previous year [7]. - The gross profit margin for client games was 83.26%, down 2.85%, while mobile games had a margin of 45.89%, down 19.55% [7]. Regional Performance - Domestic revenue accounted for 493 million yuan, down 16.88%, while overseas revenue was 39 million yuan, down 23.55% [7]. Sales Model Performance - Revenue from self-operated models was 384 million yuan, down 20.34%, while revenue from agency models plummeted by 56.88% [7]. Key Product Insights - The "Dream Three Kingdoms" series remains a cornerstone for the company, contributing 65.27% of total revenue, but is now facing a decline in paying users after over a decade of operation [8]. - The new game "Barbarian Battle 2" launched on May 28, 2025, achieved a ranking of 8th in the free game category on the App Store on its launch day [9]. Recent Financial Performance - In the first quarter of 2025, the company reported total revenue of 10.2 million yuan, down 25.65%, and a net profit of 1.61 million yuan, down 96.53%, nearing the brink of loss [9].

2025 年 05 月 05 日 AI 应用热度有望重燃 推荐(维持) 投资要点 | 分析师：朱珠 | S1050521110001 | | --- | --- | | zhuzhu@cfsc.com.cn | | | 分析师：于越 | S1050522080001 | | yvyue@cfsc.com.cn | | 行业相对表现 表现 1M 3M 12M 传媒(申万) -2.2 2.4 11.4 沪深 300 -3.0 -1.2 4.6 市场表现 -30 -20 -10 0 10 20 30 (%) 传媒 沪深300 资料来源：Wind，华鑫证券研究 相关研究 1、《传媒行业周报：内需看 A 计划 科技与消费并驾齐驱》2025-04-20 2、《传媒行业周报：持续看好内需 且洼地的成长型选手》2025-04-12 3、《传媒行业专题报告："情绪经 济"专题》2025-04-10 ▌ 本周观点更新 年报与一季度均落地，总体看，2025 年一季度处于修复向好 态势，虽关税因子对部分细分行业的影响仍需要观察，但总 体看传媒应用板块有望持续获 AI 赋能。自上而下看，政策持 续护航 AI 应用发展，2025 年 4 ...