据了解，魂域科技聚焦"AI智能体平民化"战略，致力于为千行万企提供低成本、高效率的智能化解决方 案，以"让AI智能体普及化"为使命，构建"智能体生成平台+智能体交易平台"双平台商业模式，通过赋 能开发者低门槛创建AI智能体，同时连接供需两端，实现智能体商业化流通。 目前，公司已与上海客来评、汇智视界、长城生物医疗等三家企业品牌签署合作协议，启动"AI+"产业 赋能计划，覆盖文旅、餐饮、教育、医疗等多个赛道。 业内人士认为，电魂网络押注魂域科技，既是顺应政策导向的战略选择，也展示了其借助智能体技术探 索AI商业化新路径的雄心。 本报讯(记者贾丽)近日，杭州电魂网络（603258）科技股份有限公司(以下简称"电魂网络")发布2025年 半年报显示，公司上半年营业收入1.94亿元。报告期内，公司多款游戏上线，进一步丰富了公司产品矩 阵。 财报显示，2025年5月份，公司自主研发的《野蛮人大作战2》的移动端和客户端版本同时在大陆地区上 线运营。2025年8月份，《遇见龙2》和《卢希达.起源》在大陆地区上线运营。产品的陆续上线，进一 步增强了公司在细分市场的竞争力。 除了传统业务的持续推进，电魂网络也在加大对AI等新兴 ...

Core Viewpoint - The company, Dianhun Network, is expected to report significant losses in the first half of 2025, with a projected net profit loss of between 11 million to 7.5 million yuan, indicating a decline compared to the previous year [1][11]. Financial Performance - The company's revenue has decreased from 1.024 billion yuan in 2021 to 550 million yuan in 2024, representing a decline of 46.3% [11]. - Net profit has plummeted from 454 million yuan to 54 million yuan during the same period, a staggering drop of 88.11% [11]. - For 2024, the total revenue was 359.26 million yuan, down 18.46% from 2023 [5]. Game Performance - The core game, "Dream Three Kingdoms," has been in operation for over 15 years and is experiencing a decline in revenue and active users [1][3]. - In 2024, the revenue from "Dream Three Kingdoms" was 359 million yuan, accounting for 65.27% of total revenue, but this was an 18.46% decrease year-on-year [4][5]. - The average monthly active users (MAU) for 2024 was 566,400, a decrease of 3.9% from 2023 [5]. Management and Ownership Changes - The company has seen a significant reduction in its founding team, with only two founders remaining, Hu Jianping and Chen Fang [2][19]. - Founders have collectively cashed out 850 million yuan since the company's IPO, raising concerns about management stability [2][19]. Investment and Asset Management - The company has faced substantial investment losses, with long-term equity investments and goodwill impairments totaling 68.28 million yuan, which exceeded the net profit for the period [12][18]. - Six out of ten major invested companies are facing operational difficulties, leading to full impairment of their book values [12][13]. New Game Releases - The company has several new game titles planned for release, including "Wild Barbarian Battle 2" and "Xianxia Era," but the performance of these new titles has been underwhelming [6][7]. - "Wild Barbarian Battle 2" initially performed well but quickly fell in rankings and revenue, indicating challenges in sustaining player interest [9]. Market Context - The gaming industry is experiencing a policy-driven recovery, which has led to a temporary increase in stock prices, but the company's internal challenges remain significant [20][21].

Core Viewpoint - The company, Dianhun Network, is expected to report a net loss of between 7.5 million to 11 million yuan for the first half of the year, marking its first loss during a semi-annual report since its listing in 2016, primarily due to declining revenue from older games and underwhelming promotional effects of new game launches [2][8]. Financial Performance - The projected net profit for the first half of the year is between -11 million and -7.5 million yuan, with a net profit of 5,930.69 million yuan reported in the same period of 2024 [2]. - The company's revenue and net profit have been on a downward trend since 2021, with a revenue decline of 20.64% and a net profit decline of 40.66% in 2022 [3]. - In 2023, the company reported a revenue decline of 14.36% and a net profit decline of 71.73% [4]. Game Performance - The main game series, "Dream Three Kingdoms," accounted for 65.27% of the company's revenue, with its revenue declining for three consecutive years from 2022 to 2024 [6][8]. - The revenue from "Dream Three Kingdoms 2" was 508 million yuan in 2022, 441 million yuan in 2023, and 359 million yuan in 2024, showing a continuous decline [6]. - The company has plans to launch several new games in 2025, including "Explosive Army Corps" and "Traveler's Diary," but the performance of new games has not significantly impacted the revenue from existing titles [10]. Market Context - Despite the overall growth of the Chinese gaming market, which reached 302.96 billion yuan in 2023, the company has struggled to maintain its market position due to increased competition and rising user acquisition costs [5]. - The company has faced scrutiny from regulatory bodies regarding its financial disclosures and the performance of its main games [6].

Core Insights - The company, Dianhun Network, reported a significant decline in revenue and net profit for the year 2024, with total revenue of 550 million yuan, down 18.71% year-on-year, and a net profit of 30.58 million yuan, down 46.20%, marking the fourth consecutive year of declining net profit [1][9]. Revenue Breakdown - The majority of the company's revenue, 96.75%, comes from games, with client and mobile games contributing significantly [3]. - Client games generated revenue of 370 million yuan, a decrease of 15.88% compared to the previous year, while mobile games earned 162 million yuan, down 20.69% [5]. Cost Analysis - The cost of overseas mobile games increased by 49.33% year-on-year, primarily due to rising costs associated with new game licensing and operational expenses [5]. - The revenue from the agency model saw a drastic decline of 56.88% [5]. Profitability Metrics - The gross profit margin for the network gaming segment was reported at 71.86%, reflecting a decrease of 7.69% compared to the previous year [7]. - The gross profit margin for client games was 83.26%, down 2.85%, while mobile games had a margin of 45.89%, down 19.55% [7]. Regional Performance - Domestic revenue accounted for 493 million yuan, down 16.88%, while overseas revenue was 39 million yuan, down 23.55% [7]. Sales Model Performance - Revenue from self-operated models was 384 million yuan, down 20.34%, while revenue from agency models plummeted by 56.88% [7]. Key Product Insights - The "Dream Three Kingdoms" series remains a cornerstone for the company, contributing 65.27% of total revenue, but is now facing a decline in paying users after over a decade of operation [8]. - The new game "Barbarian Battle 2" launched on May 28, 2025, achieved a ranking of 8th in the free game category on the App Store on its launch day [9]. Recent Financial Performance - In the first quarter of 2025, the company reported total revenue of 10.2 million yuan, down 25.65%, and a net profit of 1.61 million yuan, down 96.53%, nearing the brink of loss [9].

Investment Rating - The report maintains a "Buy" rating for the media industry [6][10][22] Core Viewpoints - The media sector is expected to benefit from AI applications, with policies supporting the development of AI technologies [5][20] - The first quarter of 2025 shows a recovery trend in the media sector, with a significant year-on-year increase in net profit [16][18] - The film market is projected to face challenges, with lower ticket sales compared to previous years, emphasizing the need for quality content to drive audience engagement [17][31] Summary by Sections Industry Overview and Dynamics - The media industry has experienced a mixed performance, with the AI wearable device index showing significant gains while the Disney index has declined [15] - The overall net profit for the A-share media and internet sector decreased by 57% in 2024, but a 46% increase was observed in the first quarter of 2025 [16] Key Recommendations - Specific stocks recommended include: - Windy Zhi (603466) - Strong performance in Q1 2025 - Mango Super Media (300413) - Upcoming show "Singer 2025" scheduled for May 16 - BlueFocus Communication Group (300058) - Benefiting from Microsoft's digital marketing initiatives [6][10] Film Market Insights - The film market's performance during the May Day holiday showed a significant decline in both box office revenue and ticket sales compared to the previous year [17][31] - The report highlights the importance of quality content in driving audience demand, with upcoming summer releases being crucial for recovery [17] Game Industry Progress - The Chinese gaming market generated revenues of 857.04 billion yuan in Q1 2025, with a year-on-year growth of 17.99% [21] - New game releases are expected to contribute positively to market growth [21] AI Applications in Media - The integration of AI technologies is seen as a transformative factor for various sectors, including digital marketing and content creation [20] - Companies like Tencent and Alibaba are heavily investing in AI, which is expected to enhance their operational capabilities [20]