一边是"存钱不赚钱"的现实，一边是"疯狂存钱"的热潮，这种矛盾背后，是否藏着不可忽视的危机？30年前日本从利率下行到零利率、负利率的演变，或许 能给我们一些启示。 上世纪90年代初，日本泡沫经济破裂，股市、楼市崩盘，经济从"失落的十年"一路滑向"失落的三十年"。为了刺激经济，日本政府开启了漫长的"零利率"甚 至"负利率"时代。然而，与经济学教科书相悖的是，低利率并未能有效刺激消费和投资，反而催生了一个独特的"低欲望社会"现象。 日本当时出现了哪些值得我们警惕的现象呢？ 一方面是心态的转变，泡沫破裂摧毁了"终身雇佣"和"年功序列"的神话，收入增长停滞，失业阴影笼罩。曾经坚信"奋斗就能致富"的一代人，价值观彻底崩 塌。人们不再热衷于借贷消费、投资未来，而是选择"无债一身轻"和"现金为王"。储蓄，不再是为了增值，而是为了"活下去"的安全感。 另一方面是消费萎缩与通货紧缩的恶性循环。企业发现商品卖不动了，于是降价促销；民众看到物价下跌，更倾向于推迟消费，等待明天更便宜的价格。这 就形成了一个自我强化的"通缩螺旋"。整个社会经济活动趋于停滞，如同一潭死水。 而随之而来"低欲望"成为普遍现象，年轻人目睹了父辈在泡沫时期的 ...

Core Insights - The article highlights the challenges faced by individuals in managing their finances amid low interest rates and rising inflation, emphasizing the need for strategic investment choices to combat inflation [2][3][7] Group 1: Economic Context - The Consumer Price Index (CPI) target for 2025 is set at 2%, the lowest since 1998, indicating a potential decrease in purchasing power for savings [2] - Traditional bank savings are yielding low interest rates, with some accounts offering less than 1%, which is insufficient to offset inflation [2][3] Group 2: Investment Strategies - Younger individuals are increasingly turning to alternative investment options such as short-term bond funds and government bonds, which offer better returns compared to traditional bank savings [3][4] - The "New Three Golds" investment strategy, which includes money market funds, gold ETFs, and low-commission brokerage accounts, is gaining popularity among younger investors [4][5] Group 3: Financial Education and Awareness - The importance of understanding the fine print in investment products is highlighted, as misleading advertisements can lead to poor investment decisions [6] - Financial literacy is crucial, as individuals are encouraged to avoid high-risk investments without proper knowledge and to focus on low-risk options first [6][7] Group 4: Performance and Results - After adopting new investment strategies, individuals like the character in the article have reported improved financial outcomes, with annualized returns surpassing inflation rates [7] - The character's diversified approach to investments has led to a total annualized return of 2.7%, effectively outpacing the 2% inflation target [7]

, 今年5月，六大国有银行集体下调利率，一年期定存首次跌破1%。 欢迎填写"2025年轻人存钱小调 研" 低利率时代， 有人坚持把钱放在银行里，求得一份安全感，也有人开始寻找利率更高的"存款替 代"。 2025年，你还存钱吗？你对存钱有什么新想法？欢迎扫描海报中的二维码，或 点击链接填写"年轻人 存钱小调研" ， 调研报告将在7月发布。 ...

Core Viewpoint - The article discusses the increasing pressure on banks to attract deposits amid declining interest rates, leading to innovative yet potentially non-compliant methods of deposit solicitation [1][4]. Group 1: Deposit Solicitation Methods - Some banks are using hidden methods such as discount coupons, group purchases, and additional interest to attract deposits, effectively increasing the actual annual yield for depositors by 0.3% to 0.5% [2][10]. - A specific case in Shenzhen involved a bank offering a mountain bike for a deposit of 50,000 yuan, requiring customers to navigate a complex coupon redemption process to receive the gift [4][5]. - Customer managers are also privately offering gifts and rewards to attract high-net-worth clients, indicating a competitive environment where banks are willing to subsidize costs to meet performance targets [5][10]. Group 2: Interest Rate Trends - The average interest rates for various deposit terms have decreased by 20 to 30 basis points in May 2025, with the one-year fixed deposit rate at 1.339% [7][10]. - Despite the decline in official rates, some analysts believe that the pressure on banks to attract deposits remains manageable, particularly as the reductions mainly affect long-term deposits [7][8]. Group 3: Long-term Implications - The reliance on promotional gifts and incentives for deposit solicitation may lead to increased funding costs for banks, potentially disrupting the competitive order in the deposit market [10]. - Experts suggest that banks should shift their operational strategies towards creating a comprehensive retail model and enhancing customer loyalty through scenario-based financial services [10].

Core Viewpoint - The article discusses the ongoing challenges faced by financial institutions in China due to a prolonged low-interest-rate environment, which is impacting profitability and necessitating strategic transformations [2]. Group 1: Economic Context - China's interest rates have been continuously declining due to economic transformation, real estate adjustments, and global monetary policy cycles [2]. - Major commercial banks have reduced deposit rates multiple times, with some one-year fixed deposit rates falling below 1% [2]. Group 2: Financial Institutions' Responses - Banks are compressing high-cost liabilities and diversifying asset allocation to explore growth in non-interest income [2]. - Insurance companies are adjusting preset interest rates and product structures to manage the pressure from "interest spread losses" [2]. Group 3: Challenges and Strategic Requirements - The shift in residents' investment preferences and the trend of cross-market financial asset allocation are complicating financial institutions' efforts to stabilize liabilities and control duration mismatches [2]. - The low-interest-rate environment is evolving from a cyclical phenomenon into a systemic challenge, raising demands for financial institutions' strategic transformation, risk pricing capabilities, and macro-prudential governance frameworks [2]. Group 4: Event Details - The "Big Financial Thought Salon" is organized by the International Monetary Research Institute of Renmin University of China to discuss the resilience of financial institutions in the low-interest-rate era [2]. - The event will take place on June 24, 2025, and will feature discussions among various experts from academia and the financial industry [2][3].