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Core Viewpoint - The article discusses the increasing pressure on banks to attract deposits amid declining interest rates, leading to innovative yet potentially non-compliant methods of deposit solicitation [1][4]. Group 1: Deposit Solicitation Methods - Some banks are using hidden methods such as discount coupons, group purchases, and additional interest to attract deposits, effectively increasing the actual annual yield for depositors by 0.3% to 0.5% [2][10]. - A specific case in Shenzhen involved a bank offering a mountain bike for a deposit of 50,000 yuan, requiring customers to navigate a complex coupon redemption process to receive the gift [4][5]. - Customer managers are also privately offering gifts and rewards to attract high-net-worth clients, indicating a competitive environment where banks are willing to subsidize costs to meet performance targets [5][10]. Group 2: Interest Rate Trends - The average interest rates for various deposit terms have decreased by 20 to 30 basis points in May 2025, with the one-year fixed deposit rate at 1.339% [7][10]. - Despite the decline in official rates, some analysts believe that the pressure on banks to attract deposits remains manageable, particularly as the reductions mainly affect long-term deposits [7][8]. Group 3: Long-term Implications - The reliance on promotional gifts and incentives for deposit solicitation may lead to increased funding costs for banks, potentially disrupting the competitive order in the deposit market [10]. - Experts suggest that banks should shift their operational strategies towards creating a comprehensive retail model and enhancing customer loyalty through scenario-based financial services [10].

Core Viewpoint - The article discusses the ongoing challenges faced by financial institutions in China due to a prolonged low-interest-rate environment, which is impacting profitability and necessitating strategic transformations [2]. Group 1: Economic Context - China's interest rates have been continuously declining due to economic transformation, real estate adjustments, and global monetary policy cycles [2]. - Major commercial banks have reduced deposit rates multiple times, with some one-year fixed deposit rates falling below 1% [2]. Group 2: Financial Institutions' Responses - Banks are compressing high-cost liabilities and diversifying asset allocation to explore growth in non-interest income [2]. - Insurance companies are adjusting preset interest rates and product structures to manage the pressure from "interest spread losses" [2]. Group 3: Challenges and Strategic Requirements - The shift in residents' investment preferences and the trend of cross-market financial asset allocation are complicating financial institutions' efforts to stabilize liabilities and control duration mismatches [2]. - The low-interest-rate environment is evolving from a cyclical phenomenon into a systemic challenge, raising demands for financial institutions' strategic transformation, risk pricing capabilities, and macro-prudential governance frameworks [2]. Group 4: Event Details - The "Big Financial Thought Salon" is organized by the International Monetary Research Institute of Renmin University of China to discuss the resilience of financial institutions in the low-interest-rate era [2]. - The event will take place on June 24, 2025, and will feature discussions among various experts from academia and the financial industry [2][3].