车东西1月13日消息，今日，奔驰公布了2025年全年销量数据，截至目前传统德国豪华车企三强"BBA"（奔驰、宝马、奥迪）2025年在华销量 均已经公布。 具体来看，在2025年，奔驰在中国市场交付量为55.19万辆，减少约13.9万辆，下滑幅度达19%；宝马在中国市场的全年销量为62.55万辆，减 少约8.9万辆，同比下滑达12.5%，一汽奥迪与上汽奥迪2025年在中国市场总销量约为61.7万辆，减少约3.2万辆，降幅约4.9%。 | 品牌 | 全球销量 | 同比 | 中国市场销量 | 下滑量 | 同比 | | --- | --- | --- | --- | --- | --- | | 奔驰乘用车 | 180.08 | - 9% | 55.19 | 13.9 | -19% | | 宝马集团 | 246.37 | 0.5% | 62.55 | 8.9 | -12.5% | | 奥迪品牌 | | | 61.7 | 3.2 | -4.9% | | | | 注:奥迪品牌数据来自一汽奥迪与上汽奥迪数据之和,宝马集团为宝马品牌与MINI品牌之和 | | | | ▲2025年奔驰宝马奥迪总销量与中国市场销量 总的来看，传统 ...

Core Insights - FAW-Volkswagen achieved a total vehicle sales of 1,587,065 units in 2025, maintaining its position as the top-selling joint venture automaker and leading in fuel vehicle sales [2] - The company experienced a 0.9 percentage point year-on-year increase in fuel vehicle market share, reaching a historic high, with all three brands showing positive growth [2] - The year 2025 marked the production of the 30 millionth vehicle, symbolizing the company's development and the broader transformation of the Chinese automotive industry [2] Group 1 - FAW-Volkswagen's fuel vehicle market share increased by 0.6 percentage points year-on-year, solidifying its position in the domestic fuel vehicle market [3] - The Volkswagen brand's popular models, such as the Sagitar family and the Magotan family, performed exceptionally well, with the Sagitar family selling 252,000 units [3] - Audi's fuel vehicle market share surged, reclaiming the top position in the luxury vehicle market after six years, with the Audi A6L and Q5L leading their respective segments [3] Group 2 - The company emphasizes its commitment to high-quality development and social responsibility, aligning with national goals and contributing to the modernization of China [2] - FAW-Volkswagen is focused on leveraging precise market insights and operational excellence to enhance its fuel vehicle segment while adapting to market changes [3] - The introduction of the Audi A5L, developed in collaboration with technology firms like Huawei, showcases the integration of German quality standards with innovative Chinese solutions [3]

Core Insights - During the "Golden Week" holiday, luxury car brands are offering significant discounts to capture market share, with some models seeing reductions of nearly 100,000 yuan [1][2][3] - The promotional activities have led to increased customer traffic and sales, with some dealerships reporting daily sales of five vehicles and high foot traffic [4] Group 1: Discounts and Promotions - Luxury brands like Audi and BMW are providing substantial discounts, with models such as the Audi A6L and BMW 5 Series seeing prices drop to 340,000 yuan and 360,000 yuan respectively [1][3] - Audi's new models, including the A5L and Q6L e-tron, are being promoted with a combined discount of up to 30,000 yuan during the holiday [2] - Mercedes-Benz is also participating in the discount trend, with models like the GLA 22 and GLC 300 seeing prices reduced to 200,000 yuan and 390,000 yuan respectively [2] Group 2: Market Performance - The "Golden Week" has positively impacted the luxury car market, with increased consumer interest and sales activity noted during the holiday period [1][4] - Dealerships are experiencing a rise in customer visits, with some reporting nearly 50 groups of customers per day looking at vehicles [4] - The introduction of new models has maintained customer interest, even in the absence of cash discounts for certain brands [4]