Core Insights - The relationship between Adidas and the Chinese market can be summarized as "mutual pursuit," highlighted by CEO Bjoern Gulden's recent visit to China, marking his fourth trip and first as a formal member of the Shanghai Municipal Advisory Council [1][3] - Adidas continues to emphasize its strategic importance in China, showcasing its commitment through various initiatives, including a fashion show that blends sports and street culture [3][9] - The company reported record revenue of €6.63 billion for Q3 2025, driven by double-digit growth across all markets and categories, with a notable increase in operating profit and gross margin [9][11] Group 1: Strategic Engagement - Gulden's participation in high-level meetings and events in China signals Adidas's intent to deepen its engagement with local stakeholders [1][3] - The "POWER OF THREE" series event in Shanghai reflects the brand's strategy to resonate with local consumers through creative collaborations [3][9] Group 2: Financial Performance - Adidas achieved a historic quarterly revenue of €6.63 billion, marking a 12% growth driven by strong performance across various product categories [9][11] - The operating profit reached €736 million, with a gross margin increase of 0.5 percentage points to 51.8% [9][11] Group 3: Localization Strategy - Adidas's localization strategy focuses on understanding and resonating with Chinese consumers, emphasizing the importance of local insights in product development [12][15] - The company has established a creative center in Shanghai to foster local design and collaboration with local artists and athletes [20][29] Group 4: Supply Chain and Innovation - Adidas is enhancing its flexible supply chain capabilities to address inventory challenges, implementing an "end-to-end" model to streamline operations [31][32] - The company has invested in a new distribution center in Suzhou, capable of processing over one million items daily, with over 95% of products sold in China being locally manufactured [31][32] Group 5: Cultural Resonance - Adidas aims to create emotional connections with consumers through its branding and community engagement initiatives, such as sponsoring local sports events and youth programs [41][44] - The brand's new slogan "YOU GOT THIS" reflects its commitment to inclusivity and encouraging a love for sports among young people [39][41] Group 6: Future Outlook - Adidas is focused on maintaining its growth trajectory in China, with plans for continued investment in local design and supply chain capabilities [11][50] - The company recognizes the importance of cultural identity and aims to position "Chinese design" as a global trendsetter [29][50]

Core Viewpoint - Adidas has achieved "quality growth" in the Greater China region for nine consecutive quarters, demonstrating strong performance in both revenue and profit metrics [3][4]. Financial Performance - In Q2 2025, Adidas reported global revenue of €6 billion, a 12% year-over-year increase, with operating profit reaching €546 million, up 58% [2]. - For the first half of 2025, global revenue was €12.105 billion, a 14% increase, and operating profit was €1.2 billion, a 70% increase [2]. - The gross margin improved by 0.9 percentage points to 51.7% in Q2 and 51.9% in the first half of 2025 [2]. Regional Performance - In the Greater China region, Q2 revenue was €798 million, a year-over-year increase of 11%, contributing €1.827 billion in the first half, up 13% [3][4]. - The CEO expressed pride in maintaining double-digit growth and emphasized the importance of local market strategies [3][4]. Product and Market Strategy - Adidas has focused on localizing its strategy in China, enhancing its product offerings and marketing to meet local consumer demands [4][13]. - The ADIZERO 0 series has significantly contributed to the running category, with over 25% growth in running revenue [2][9]. - The company is actively engaging in sports events to boost brand visibility and consumer interest [6][7]. Innovation and Marketing - Adidas is embracing the "first launch" economy, collaborating with celebrities and designers to enhance its product appeal [11]. - The company is committed to nurturing young sports talent in China, partnering with educational institutions to promote sports education [13]. Future Outlook - Despite facing cost increases due to tariffs, Adidas maintains its revenue growth forecast for 2025, expecting double-digit growth and operating profit between €1.7 billion and €1.8 billion [13].

Core Insights - Adidas reported a strong performance in Q2 2025, with global revenue reaching €6 billion, a 12% year-over-year increase when adjusted for currency effects, and operating profit rising 58% to €546 million [1] - The company achieved a 14% year-over-year revenue growth in the first half of 2025, totaling €12.105 billion, with operating profit increasing 70% to €1.2 billion [1] - The Greater China region has shown consistent quality growth for nine consecutive quarters, with Q2 revenue of €798 million, up 11% year-over-year, and a total of €1.827 billion for the first half, reflecting a 13% increase [1] Financial Performance - In Q2 2025, Adidas' gross margin improved by 0.9 percentage points to 51.7%, while the first half gross margin also increased by 0.9 percentage points to 51.9% [1] - The footwear segment saw a 9% revenue increase, with the ADIZERO 0 series running shoes growing over 25% year-over-year [1] Strategic Initiatives - CEO Gulden emphasized the importance of a localized approach to global branding, focusing on hiring and retaining top talent to cater to local markets [2] - The company is committed to enhancing its presence in the Chinese market, with plans for more innovative product launches and deeper engagement in local sports initiatives [5] Market Engagement - Adidas has successfully engaged in various sports events, including supporting youth football leagues and basketball competitions, which have helped to boost brand visibility and consumer engagement [3] - The company has integrated fashion and sports through unique product launches and collaborations with designers, enhancing its appeal among consumers [5] Future Outlook - Despite facing cost increases due to tariffs, Adidas maintains its initial revenue growth outlook for 2025, expecting double-digit growth and operating profit between €1.7 billion and €1.8 billion [6] - The company plans to leverage competitive product lines and strong retail partnerships to drive revenue growth [6]

Core Insights - Adidas reported a strong performance in Q2 2023, with global revenue reaching €6 billion, a 12% year-on-year increase, and operating profit rising by 58% to €546 million [1] - The Greater China region showed particularly impressive results, with Q2 revenue of €798 million, up 11% year-on-year, and a total of €1.827 billion for the first half of the year, reflecting a 13% increase [1] - The company has experienced nine consecutive quarters of growth in the Greater China market, attributed to a localized strategy that focuses on consumer engagement and cultural relevance [1][2] Financial Performance - For the first half of 2023, Adidas achieved global revenue of €12.105 billion, a 14% increase year-on-year, and operating profit of €1.2 billion, up 70% [1] - The gross margin improved to 51.7%, an increase of 0.9 percentage points compared to the previous year [1] Strategic Initiatives - Adidas is actively engaging in local sports events, such as the 2024-2025 National Youth Campus Football League and grassroots basketball leagues, to enhance its influence among sports enthusiasts [2] - The company has launched its first global flagship store in Shanghai and introduced new product lines, including a pet series, to attract consumer interest [2] - Collaborations with designers and athletes have been emphasized to incorporate trendy elements into products, further boosting brand visibility [2] Challenges and Outlook - Despite the positive performance, Adidas anticipates an increase in product costs in the U.S. by €200 million due to tariffs and other factors [2] - The company expects to maintain double-digit revenue growth for the year, with operating profit projected to remain between €1.7 billion and €1.8 billion [2]

Core Insights - Adidas reported a global revenue of €6 billion for Q2 2025, a 12% year-on-year increase, with operating profit rising to €546 million, up 58% [1] - The company's gross margin improved to 51.7% due to reduced discounts and lower product and freight costs [1] - The "Performance + Fashion" dual strategy continues to drive growth, particularly in the running shoe segment, with ADIZERO series sales increasing over 25% globally [1] Financial Performance - Total revenue for the first half of the year reached €12.105 billion, a 14% increase year-on-year, with operating profit at €1.2 billion, a 70% rise [1] - The Greater China region achieved revenue of €798 million in Q2, an 11% increase, contributing €1.827 billion in the first half, up 13% [1] Strategic Initiatives - Adidas is enhancing its localization strategy in China through collaborations with local universities and designers, as well as flagship store openings [2] - The opening of the first flagship store on Anfu Road in Shanghai showcased local culture and featured exclusive product launches [2] Challenges and Outlook - The company faced a significant impact from tariffs, estimating a €20 million cost in Q2, with an expected increase of €200 million in product costs for the year due to U.S. tariffs on imports from Indonesia and Vietnam [4] - Despite these challenges, Adidas maintains a forecast for double-digit revenue growth for the year, aiming to enhance product competitiveness and marketing efficiency [4]

Core Insights - Adidas reported a strong financial performance for Q2 and the first half of 2025, with global revenue reaching €6 billion in Q2, a 12% year-over-year increase, and a 14% increase for the first half, totaling €12.105 billion [1] - The company achieved an operating profit of €546 million in Q2, up 58% year-over-year, and €1.2 billion for the first half, a 70% increase [1] - The gross margin improved by 0.9 percentage points to 51.7% in Q2 and 51.9% in the first half [1] Financial Performance - Q2 global revenue: €6 billion, 12% growth (currency-neutral) [1] - H1 global revenue: €12.105 billion, 14% growth [1] - Q2 operating profit: €546 million, 58% growth [1] - H1 operating profit: €1.2 billion, 70% growth [1] - Q2 gross margin: 51.7%, up 0.9 percentage points [1] - H1 gross margin: 51.9%, up 0.9 percentage points [1] Market Performance - The Greater China region reported Q2 revenue of €798 million, an 11% increase, and H1 revenue of €1.827 billion, a 13% increase [1] - The sports performance and sports fashion segments both achieved double-digit growth, with increases of 12% and 13% respectively [1] - Footwear revenue grew by 9%, with running products like the ADIZERO0 series seeing over 25% growth [1] Strategic Initiatives - Adidas emphasizes a localized strategy in China, focusing on understanding local demands and enhancing both sports performance and fashion [2] - The company is actively engaging in sports events to boost consumer interest and participation [3] - Adidas is committed to nurturing young sports talent in China through partnerships with educational institutions and sports events [5] Future Outlook - For 2025, Adidas expects to maintain double-digit revenue growth and an operating profit between €1.7 billion and €1.8 billion [6]

Core Insights - The sports and outdoor brands are experiencing significant growth during the "618" shopping festival, with high-end brands showing remarkable performance, such as lululemon and Salomon, which saw growth rates exceeding 400% [1] - Adidas has defied market skepticism by achieving double-digit growth across all markets and channels in Q1, showcasing effective strategies like supply chain flexibility and brand rejuvenation [1][9] - The high-end outdoor and running gear segments are emerging as key growth areas for sports brands, driven by the rising demand from the new middle class [2] Company Performance - Adidas reported strong Q1 results, with a notable increase in sales and a focus on localizing its product offerings in China, achieving a 13% growth in net sales in the Greater China region [9][10] - Amer Sports, which owns brands like Arc'teryx and Salomon, saw a 23% revenue increase in Q1, reaching $1.473 billion (approximately 106.09 billion RMB), driven by high-performance outdoor apparel [2] - On, a Swiss sports brand, achieved record sales in Q1 with a 43% year-on-year increase, reaching 726.6 million Swiss francs (approximately 63.49 billion RMB), and expects at least a 28% growth in annual net sales [3][4] Market Trends - The demand for high-end outdoor products and running gear is surging, with brands like Asics reporting a 19.7% increase in sales to 208.3 billion yen (approximately 104 billion RMB) in Q1 [4][5] - The retro sports trend is gaining traction, as evidenced by Asics' Onitsuka Tiger brand, which saw a 56.1% increase in sales, benefiting from global exposure and strategic marketing [8] - The integration of fashion and sports is becoming increasingly important, with brands like Adidas targeting the young female market and leveraging social media for brand engagement [6][7] Strategic Initiatives - Adidas is focusing on a "global brand, local operation" strategy, emphasizing the importance of the Chinese market and adapting products to local preferences [9][10] - The company is enhancing its direct-to-consumer (DTC) approach through e-commerce and social media platforms, aiming to strengthen consumer interaction and brand loyalty [10] - Amer Sports is expanding its footwear division to capture new growth opportunities in the outdoor apparel sector [2]

Core Insights - Adidas has opened its first global flagship store for the Trefoil brand in Shanghai, marking a significant milestone in its "In China, For China" strategy [1][4][8] Store Opening and Design - The flagship store is located at 322 Anfu Road and is the first international sports brand store in the area, which is known for its fashion and cultural appeal [1][4] - The store is housed in a historical cinema building, integrating classic brand elements with local culture, providing a unique shopping experience [5][6] - The store spans approximately 290 square meters over two floors, featuring a central stage area and four themed "cinema" zones, enhancing the cultural resonance with consumers [5][6] Product Launch and Marketing Strategy - On the opening day, Adidas launched a global first with its Trefoil pet series, emphasizing the emotional connection between pets and their owners through fashion [7] - The company aims to leverage the "first launch economy" by introducing exclusive products in the store, enhancing consumer engagement and experience [8] - Adidas is focusing on localized operations and innovation to improve product and service quality, aiming to capture the evolving consumer preferences for experiential shopping [8] Financial Performance - In Q1, Adidas reported global revenues of €6.153 billion, a 13% year-on-year increase, with operating profit rising 82% to €610 million [9] - The Greater China region achieved revenues of €1.029 billion, also reflecting a 13% year-on-year growth, marking eight consecutive quarters of quality growth [9]

Core Insights - Adidas has opened its first global flagship store for the "Three Stripes" brand in Shanghai, located at 322 Anfu Road, marking its entry into the area as the first international sports brand store [1][3] - The flagship store is designed to be the highest specification of Adidas' direct-operated stores, featuring the latest products, limited collaborations, and regional specialties [1][3] Group 1: Store Strategy - Adidas is focusing on establishing flagship stores in core business districts of first and second-tier cities while collaborating with distributors in lower-tier markets to reach a broader consumer base [3] - The Anfu Road store is part of Adidas' "pyramid" distribution network, with a higher product turnover rate, introducing new products weekly [3] Group 2: Store Design and Local Integration - The store's design incorporates elements from its previous identity as a cinema, blending cinema aesthetics with local culture, while maintaining the original architectural features [3][5] - The store aims to be a good neighbor, aligning with local street characteristics, and features a limited release of a new pet product line, along with regionally inspired limited items [5] Group 3: Financial Performance - In the first quarter of this year, Adidas reported global revenue of €6.153 billion, a 13% increase year-over-year in currency-neutral terms, with operating profit rising 82% to €610 million [5] - The Greater China region achieved revenue of €1.029 billion, also reflecting a 13% year-over-year growth, marking eight consecutive quarters of "quality growth" [5]