8月15日，丹麦珠宝品牌潘多拉发布二季度业绩公告。公告中提到，原计划今年在中国市场关闭50间门店的规模，将翻倍扩大至100间门店。 同时，据21世纪经济报道，潘多拉销售人员确认，中国区关店计划与裁员计划同时进行。销售所在的门店闭店之后，店内工作人员会收到赔偿金，但不再 被安排至其他门店工作。 近年来，潘多拉门店在青岛、南京等多个城市的商场中，经历了从独立门店到中庭柜台，再到撤柜的历程。 回收价低至30元 图源：东方IC 早在2021年，据北京商报报道，原本位于北京王府中環的潘多拉主力店悄悄撤了店，取而代之的是高端珠宝品牌卡地亚。与此同时，长楹天街的潘多拉则 从门店"缩水"成了专柜。2023年2月，原先开设于北京三里屯太古里南区的Pandora潘多拉门店也被时尚品牌GANNI取代。 潘多拉最大的特点是"手链+串珠"的DIY产品模式，推广语是"一颗珠子代表一个故事"，吸引消费者挑选品牌旗下各种造型的珠子来完成自由搭配。自 2015年进入中国市场，潘多拉便赢得了一众年轻女性的喜爱。 财报显示，潘多拉在2025年整体业绩承压的情况下，中国地区领跌明显。潘多拉2025年第一季度的在华销售额，仅仅只有9600万克朗，较2 ...

Group 1 - The core viewpoint of the article highlights the innovative collaboration between Weihai Comprehensive Bonded Zone and Weihai Vocational College to cultivate practical talents in cross-border e-commerce, addressing the industry's talent shortage and enhancing local economic development [3][5]. - The partnership integrates real business scenarios with educational resources, creating a "theory + practice + entrepreneurship" training system for cross-border e-commerce, which helps bridge the talent supply-demand gap [3]. - Students are actively engaged in real e-commerce operations on platforms like AliExpress and Amazon, gaining hands-on experience in product research, marketing, and data analysis, which prepares them for future entrepreneurial endeavors [3][5]. Group 2 - The cross-border e-commerce industry is experiencing explosive growth, but it faces challenges such as language and cultural barriers, as well as the need for agility in responding to market changes [3]. - The college has introduced project-based practical teaching, allowing students to work on real tasks from cross-border enterprises, ensuring that the learning content aligns closely with industry needs [3][5]. - The first batch of graduates from the cross-border e-commerce program has shown promising results, with 20 out of 68 graduates planning to start their own businesses, while others have secured internships or jobs in local companies [5].

Summary of the Conference Call on the Gold and Jewelry Industry Industry Overview - The conference discusses the gold and jewelry industry, focusing on major brands such as Chow Tai Fook, Lao Feng Xiang, and Chao Hong Ji, along with their sales performance and strategic adjustments for 2024 and 2025 [1][2][7]. Key Points and Arguments - **Sales Growth**: In the first half of 2024, Chow Tai Fook and Lao Feng Xiang experienced an overall growth of approximately 5 percentage points, while Chao Hong Ji showed a significant growth of around 30% [1][2]. - **Impact of Gold Prices**: Excluding the impact of rising gold prices (approximately 10%), sales volumes for most brands have declined, with only Chao Hong Ji maintaining stable growth [1][6]. - **Store Adjustments**: Chow Tai Fook plans to maintain its current number of stores without closures, while Chao Hong Ji intends to close underperforming stores to enhance overall performance, targeting a growth rate of 25% for the year [1][7]. - **Store Opening Costs**: New stores for Changhong Jiahua typically range from 60 to 80 square meters, with initial investments of approximately 7 to 9 million yuan, requiring 8 to 10 kilograms of gold for inventory [1][9]. - **Profit Margins**: The profit margins for different gold products are as follows: weight-based gold has a profit margin of about 5% to 8%, while fixed-price gold has a profit margin of around 15% [1][17]. Additional Important Insights - **Market Adjustments**: Major brands like Chow Tai Fook are undergoing significant nationwide adjustments, with plans to close 5,000 to 6,000 stores to streamline operations [1][11]. - **Consumer Trends**: The consumer base for Changhong Jiahua includes both general consumers overlapping with brands like Chow Tai Fook and high-end customers interested in traditional craftsmanship [22]. - **Digital Transformation**: The industry has been forced to undergo digital transformation due to the pandemic, focusing on online product displays and digital management systems [29][30]. - **Tax Implications**: The gold consumption tax has severely impacted the jewelry industry, particularly affecting non-compliant franchisees who face significant tax liabilities [4][41]. - **Market Competition**: Non-leading brands are also showing competitive potential, with some achieving sales comparable to leading brands like Chow Tai Fook [42]. Conclusion The gold and jewelry industry is navigating a complex landscape characterized by fluctuating gold prices, strategic store adjustments, and evolving consumer preferences. Major brands are focusing on maintaining profitability while adapting to market challenges and opportunities for growth.