Core Insights - The transformation of the off-road vehicle market in Alxa League is highlighted, showcasing the shift from foreign brand dominance to the emergence of domestic brands like Great Wall Motors [2][4] - Great Wall Motors has evolved from a vehicle manufacturer to an off-road ecosystem builder, emphasizing its commitment to enhancing user experience and community engagement [4][6] Group 1: Market Transformation - The presence of 1001 tank SUVs at the event signifies a significant change in the off-road vehicle landscape, contrasting sharply with the foreign brand dominance observed in 2016 [2] - Great Wall Motors has established a desert off-road testing base, marking its transition to an off-road ecosystem builder, moving beyond just manufacturing vehicles [4] Group 2: Community Engagement - Great Wall Motors emphasizes user service and community building over mere sales figures, focusing on how to better serve off-road enthusiasts [6] - Initiatives like the "Dune Guardians" campaign reflect the company's commitment to environmental responsibility and community involvement among off-road vehicle owners [8] Group 3: User Experience and Education - The event featured professional drivers sharing off-road driving techniques, enhancing user experience and promoting safe practices [11][12] - Great Wall Motors aims to democratize off-roading, making it accessible to a broader audience through immersive experiences and educational programs [14] Group 4: Brand Loyalty and Market Position - The company's dedication to off-roading has garnered significant consumer recognition, positioning Great Wall Motors as a leader in the niche market [17] - The Alxa Off-Road Heroes event has become a hallmark of user engagement, attracting participants from various regions and solidifying the brand's market presence [17]

Core Viewpoint - The 2025 Dunhuang Rally highlights the commitment of Great Wall Motors and its chairman Wei Jianjun to promote motorsport culture and demonstrate the reliability of their production vehicles through direct participation in competitive events [1][3][14] Group 1: Event Overview - The 2025 China Automotive Off-Road Rally Championship Dunhuang Station officially commenced on September 11, 2025, with the starting ceremony held on September 13 [1] - Wei Jianjun, as a driver, showcased respect for the competition by starting second, adhering to the event's traditions and rules [3] Group 2: Company Representation - Wei Jianjun led three brands under Great Wall Motors—Haval, Tank, and Great Wall Pickup—demonstrating confidence in their products [3] - The participation of the chairman in the rally is seen as a milestone in Chinese motorsport history, pushing off-road rallying into the public eye and fostering the development of the motorsport industry [5] Group 3: Product Performance - The vehicles participating in the T2 group must maintain original factory specifications, emphasizing the performance of mass-produced models in extreme conditions [5][11] - The Haval H9 diesel version driven by Wei Jianjun features a 2.4T diesel engine with a maximum power of 137 kW and a torque of 490 N·m, showcasing its capability in diverse terrains [7] - The Tank 300 Hi4-T and Tank 500 Hi4-Z models exhibit advanced hybrid technology, enhancing performance and efficiency in competitive scenarios [8][10] Group 4: Event Support and Infrastructure - Great Wall Motors provided comprehensive support during the event, including a complete spare parts system and emergency supplies, ensuring efficient operations [11] - All participating vehicles were based on production models, ensuring a high level of quality and reliability for users [11] Group 5: Industry Impact and Future Directions - Great Wall Motors has established a "human-vehicle-field" grading system for off-road vehicles, aiming to enhance user experience and safety [12] - The chairman's involvement reflects a long-term vision for promoting motorsport culture and inclusivity within the industry [14]

Core Insights - Great Wall Motors (02333) reported a total revenue of 92.335 billion yuan for the six months ending June 30, 2025, representing a year-on-year increase of 0.99% [1] - The net profit attributable to shareholders decreased by 10.21% to 6.337 billion yuan, with basic earnings per share at 0.74 yuan [1] - The company sold a total of 568,852 vehicles in the first half of 2025, marking a year-on-year growth of 2.52%, with 160,435 of those being new energy vehicles, which saw a significant increase of 23.64% [1] Brand Performance - The Haval brand, positioned as a "global SUV expert," achieved sales of 323,702 units, reflecting an 8.89% year-on-year increase [2] - Haval's technological advancements include the Hi4 intelligent four-wheel drive hybrid technology and Coffee OS 3 smart cockpit system, enhancing user experience and brand value [2] - The second-generation Haval H9 won the T2.1 category at the 2025 Rally of China, showcasing its off-road reliability [2] Tank Brand Development - The Tank brand sold 104,129 units in the first half of 2025, reaching a global sales milestone of over 700,000 units [3] - The brand's "Four Full Strategy" includes a comprehensive vehicle lineup, a full power matrix, and solutions for various driving scenarios, emphasizing its commitment to user needs [3] - The Tank brand has expanded its global sales network to over 30 countries and regions, including Australia, Mexico, and the Middle East, while also achieving success in competitive events [3]

Core Viewpoint - Great Wall Motors showcases its technological strength in the Chinese automotive industry through participation in the 2025环塔拉力赛, emphasizing the importance of real-world testing for vehicle performance and reliability [1][3]. Group 1: Event Participation and Achievements - Great Wall Motors returned to the环塔拉力赛 after ten years, competing with ten vehicles across three brands: Haval, Tank, and Great Wall Pickup, winning championships in both the fuel and new energy categories [3][5]. - The环塔拉力赛 is recognized as one of the most challenging rally events in China, serving as a testing ground for vehicle performance under extreme conditions [3][5]. Group 2: Technological Development and Strategy - Chairman Wei Jianjun stated that the core value of participating in such events is to gather valuable data and experience to enhance vehicle reliability and durability, ultimately improving consumer product experience [5][7]. - Great Wall Motors aims to integrate internal combustion engines and electric drive systems, focusing on hybrid technology and meeting diverse global user needs [5][7]. Group 3: Product Range and Data Utilization - The company has developed a range of off-road vehicles, including models like Tank 700 Hi4-T and Haval H9, utilizing advanced technologies such as Hi4-T hybrid systems and high-torque engines [7][10]. - Data collected during the rally will be used to refine production models, enhancing overall vehicle performance [7][10]. Group 4: Cultural Integration and Future Plans - Great Wall Motors plans to incorporate local culture into its brand strategy, enhancing brand presence through events and user engagement [7][10]. - The company intends to return to the Dakar Rally, aiming to demonstrate the strength of Chinese automotive brands on a global stage [7][10]. Group 5: Safety and Skill Development - The company has introduced a "Off-Road Skill Grading Standard" to promote safety and guide enthusiasts in enjoying off-road experiences [10]. - Great Wall Motors launched an off-road driving training camp to share practical experiences and improve skills among off-road enthusiasts [8][10].

Group 1 - The 2025 Great Wall Motors Smart Factory Half Marathon was held on May 11, marking the fifth edition of this brand IP event, which is unique in that it takes place within a factory setting [2] - Participants ran through key production areas including stamping, welding, and assembly workshops, showcasing the company's commitment to innovation and community engagement [2] - Great Wall Motors presented two major product clusters: "Tech Life" and "Off-Road Heavy Machinery," featuring various models such as the new WEY brand vehicles and the Tank series [2] Group 2 - Great Wall Motors has a research and development team of 23,000 personnel and has invested over 10 billion yuan in R&D for three consecutive years, emphasizing its commitment to quality and innovation [3] - The company operates several advanced laboratories, including a high-altitude lab and an intelligent interaction lab, ensuring rigorous quality control throughout the manufacturing process [3] - Great Wall Motors has expanded its market reach to over 170 countries and regions, with a global user base exceeding 15 million, and aims to maintain high-quality operations and market share through a comprehensive global strategy [3]

Core Viewpoint - The event is a unique half marathon held at Great Wall Motors' smart factory, combining industrial aesthetics, human warmth, and technological innovation, showcasing the company's commitment to social responsibility and long-term vision [1][4]. Group 1: Event Details - The half marathon is the only one in China that takes place inside a factory, with participants running through stamping, welding, and assembly workshops [4]. - The event coincides with Mother's Day, themed "Running with Mom," featuring various activities centered around maternal love [4][6]. Group 2: Product and Technology Showcase - Great Wall Motors presented two product clusters: "Tech Life" and "Off-road Heavy Machinery," highlighting their advanced intelligent technology and off-road capabilities [7]. - The company showcased its self-developed 4.0T V8 engine, marking a significant breakthrough in China's automotive engine technology, along with a unique powertrain for its motorcycles [10]. Group 3: Company Philosophy and Market Presence - Great Wall Motors emphasizes maintaining a steady pace and direction in its operations, reflecting its commitment to high-quality manufacturing and market share growth over 35 years [10]. - The company has expanded its reach to over 170 countries and regions, with more than 15 million global users [10].

Core Insights - Great Wall Motors has reported impressive annual results for 2024, with revenue reaching 202.195 billion yuan, a year-on-year increase of 16.73%, and net profit of 12.692 billion yuan, up 80.73% [2][4] - The company emphasizes quality as the foundation for high-quality development, achieving multiple historical highs in various financial metrics [4][5] Financial Performance - Revenue: 202.195 billion yuan, up 16.73% year-on-year [2] - Net Profit: 12.692 billion yuan, up 80.73% year-on-year [2] - Non-recurring net profit: 9.735 billion yuan, up 101.4% year-on-year [2] - Gross Profit: 39.449 billion yuan, up 25.47% year-on-year [4] - Gross Margin: 19.51%, an increase of 1.36 percentage points [4] - Single Vehicle Revenue: 163,800 yuan, an increase of 23,000 yuan [4] - Single Vehicle Net Profit: 10,300 yuan, an increase of 4,600 yuan [4] - Cash Flow from Operating Activities: 27.783 billion yuan, up 56.49% year-on-year [4] - New Energy Vehicle Sales: 322,200 units, up 25.65% year-on-year [4] - Overseas Sales: 454,100 units, up 44.61% year-on-year [4] Quality and Innovation - Great Wall Motors has invested in advanced testing facilities to enhance product performance and quality control [5][6] - The company has received multiple safety certifications, including C-NCAP five-star ratings for several models [5] - The company has maintained a strong focus on quality, which has been recognized in various industry forums [5][6] Strategic Focus - Great Wall Motors has identified three strategic pillars: intelligence, off-road capability, and globalization [7] - The company has made significant advancements in intelligent driving technology and has launched new models equipped with these systems [7][9] - In the off-road segment, Great Wall Motors leads the market and continues to innovate with new models [7] - The company has established a global presence with over 14 million users and extensive overseas sales channels [8] Research and Development - Great Wall Motors has consistently invested over 10 billion yuan in R&D annually, employing 23,000 R&D personnel [9] - The company is expanding into new categories, including motorcycles and commercial vehicles, with innovative technologies [9] Long-term Vision - The company aims to balance quality and profitability, focusing on sustainable development and user satisfaction [10] - Great Wall Motors is committed to long-term strategies that prioritize quality over mere scale expansion [10]