表一：2025年前三季度TOP15销量、增速及市占率 点 击 蓝 字 关 注 我 们 本文全文共 2529 字，阅读全文约需 8 分钟 引子： 最近一次去北京，因一行5人，一般出租车需要两辆，不方便交流，于是在某平台呼叫了6座车， 来车是某高端MPV，在车上与司机闲聊，才知道像北京这样的国内一线城市，高端MPV提供出租车式的服务 早已是稀疏平常之事，服务的车型呢，涉及了国内几乎大多数高端MPV品牌，油车电车都有。现阶段国人旅 行已成为新常态，高端MPV的乘坐舒适，空间大、私密性强、通过性好等特点，也同样被出租类业务所接 受，其普及速度也将极快。 概况： 据最新数据显示，2025年前三季度MPV国内累计批售87.9万辆，同比增长26.3%，其中出口5.7万 辆，同比增长16.7%，MPV出口前景依然可期。 产品的新陈代谢。 据统计，今年有8个车型全新上市，它们是：比亚迪夏DM和M9、福田汽车卡文乐福和 图雅诺、上汽通用五菱五菱星光730、睿蓝汽车RL8、海马汽车INJOY L、领途汽车M8等；今年同时也有6个车 型销量为零，也就意味着它们的退市或正在转型重新包装上市，分别是：成都大运志远M1、上汽大通 MIFA ...

Core Viewpoint - The launch of Great Wall Motor's WEY brand Gaoshan MPV is set to disrupt the high-end MPV market in China, targeting family users and leveraging extensive market research and investment in a dedicated platform [2][3][4]. Group 1: Market Dynamics - The high-end MPV market in China is experiencing rapid growth, with the top ten MPV manufacturers selling 221,000 units in the first quarter of 2025, accounting for 80.1% of total MPV sales [3]. - Great Wall Motor's WEY brand is entering the market with two models priced at 309,800 yuan and 353,800 yuan, directly competing with established players like BYD and GAC [3][4]. - The MPV segment has historically been polarized, with high-end models like Buick GL8 dominating and budget options like Wuling Hongguang capturing the low end, leaving a gap for family-oriented vehicles [5]. Group 2: Product Features and Innovations - The WEY Gaoshan MPV features Great Wall's third-generation intelligent driving assistance system, CoffeePilot Ultra, enabling comprehensive driving and parking capabilities [4]. - The vehicle is designed based on extensive research involving over 3,000 families, focusing on comfort, safety, and health, with a development investment of 500 million yuan over four years [5]. Group 3: Strategic Implications - The entry of WEY Gaoshan may pressure the profit margins of joint venture brands in the mid-to-high-end MPV market, potentially accelerating technological advancements among competitors [4]. - The shift towards family-oriented MPVs is seen as a critical transition point, with the market's performance reflecting the true demand for family vehicles in the context of changing family structures and policies [5].