值得深思的是，当海外科技巨头如谷歌、微软、Meta等将巨额资金与人才投向AI、云计算、量子计算等前沿 领域时，中国头部互联网企业仍在为"30分钟送达"而砸钱千亿元、陷入"内卷"。这折射出中国科技产业在战略 选择与创新引领上的某种滞后。 当然，巨头们也已在AI领域有所布局，例如阿里的通义大模型、美团的智能调度系统等。但与它们在本地生 活战场上动辄数百亿元的投入相比，其在底层技术、原创算法、全球性科技突破方面的投入与声量仍显不足。 外卖大战虽在一定程度上推动了配送效率的提升与场景数据的积累，但这种"内卷式竞争"很难形成具有全球竞 争力的技术壁垒。 外卖大战的阶段性"休战"，是一个理性回归的信号。但真正的挑战在于：中国科技企业能否将这种"理性"转化 为对硬科技与前沿创新的持续投入？当"补贴战"逐渐平息，企业是否敢于将资源投向那些短期内难见回报、却 决定长期竞争力的技术深水区？ 随着3家平台企业三季度财报陆续发布，外卖大战的"代价"也浮出水面：美团、阿里巴巴、京东集团三巨头合 计少赚近800亿元。这场以"0元购""满减狂欢"为表象的补贴大战，看似让消费者短期受益，但却让平台陷 入"增长与亏损"并存的尴尬局面。烧钱千亿 ...

Group 1 - The core point of the article is that Cainiao has expanded its "hourly delivery" service through Taobao Flash Purchase, covering 12 major cities in China, enhancing logistics efficiency during the Double 11 shopping festival [1][3] - Consumers can purchase a variety of products, including 3C digital products, clothing, beauty and personal care items, as well as essential goods from Tmall Supermarket, benefiting from the efficient delivery experience provided by Cainiao [1] - In Hangzhou, Cainiao has improved delivery efficiency by over 50% through a multi-layered warehouse network that connects warehouses directly to delivery stations [1] Group 2 - Cainiao plans to accelerate the extension of its "hourly delivery" service to more cities and consumption scenarios [3] - During the global year-end e-commerce peak season, Cainiao leverages its global logistics supply chain network and logistics technology to offer exceptional logistics experiences, including "global five-day delivery," "core area three-day delivery," and "overseas warehouse next-day delivery" [3]

Group 1 - The core point of the article is that Cainiao has expanded its services by joining Taobao Flash Purchase, covering 12 major consumer cities in China as of October [1] - The cities included in the coverage are Hangzhou, Shanghai, Nanjing, Guangzhou, Shenzhen, Tianjin, Wuhan, Beijing, and Chengdu [1] - Consumers can purchase a variety of products through Taobao Flash Purchase, including 3C digital products, clothing, beauty and personal care items, as well as essential goods from Tmall Supermarket [1]

Core Viewpoint - The resurgence of Double 11 gala events indicates a strategic shift among platforms to enhance brand visibility and consumer engagement amidst intense competition in the e-commerce sector [1][5][6] Group 1: Event Collaborations - Tmall and Hunan TV co-hosted the "Tmall Double 11 Crazy Good Six Nights," while Douyin held the "Flowing Night Heartbeat Concert" with Oriental TV, both events trending on social media [1][3] - JD.com partnered with Oriental TV for the "JD 11.11 Surprise Night," showcasing its various business lines such as JD Mobile and JD Live [1][3] Group 2: Marketing Strategies - The Double 11 gala serves as a crucial promotional tool for platforms, with JD and Tmall highlighting their respective business lines during the events [3][4] - Douyin collaborated with top brands like SK2 and Pantene, utilizing the gala's traffic to enhance brand exposure and consumer engagement through a combination of sponsorship and resource exchange [3][5] Group 3: Changing Role of Double 11 Gala - The role of the Double 11 gala has evolved from merely driving traffic to creating a virtual ecosystem that integrates brand showcases, traffic distribution, and data-driven storytelling [6] - Platforms are investing heavily in marketing to secure brand loyalty and emotional connections with consumers, moving beyond price competition to focus on brand image and consumer sentiment [6]

Core Insights - The core focus of the article is on the sustainable growth potential of Taobao Flash Sales and its impact on the overall e-commerce market [2][3][4]. Group 1: Growth Metrics - Taobao Flash Sales has significantly contributed to e-commerce growth, with daily orders stabilizing at 80 million and monthly active buyers reaching 300 million [1]. - In August, Taobao Flash Sales drove a 20% year-on-year increase in daily active users (DAU) and a 25% increase in monthly active users (MAU) [1]. - The launch of Taobao Flash Sales has led to a 50% year-on-year increase in Tmall Supermarket's half-day delivery orders and a 70% increase in orders for Hema [1]. Group 2: Sustainability of Growth - The sustainability of growth is questioned based on the coupling of internal synergies and continued investment [5]. - Historical examples, such as Meituan's community group buying, illustrate that growth engines eventually face a "half-life" period, impacting their growth rates [5]. - Taobao Flash Sales aims to enhance user scale and purchase frequency through cross-selling and repurchase strategies [5]. Group 3: Business Integration and Synergy - There is a shift in focus from where orders originate to a holistic view of business value across different platforms [6]. - Different business forms are naturally integrated based on consumer needs, creating an "end-to-end" experience for users and merchants [6]. - The "88VIP" program exemplifies how various services can be bundled to meet diverse consumer demands [7]. Group 4: Future Investments and Innovations - Taobao Flash Sales plans to increase investments in food delivery and instant retail, with a focus on onboarding traditional e-commerce brands [9]. - The introduction of a "4-hour delivery" service aims to enhance customer experience and expand the merchant base [9]. - The article suggests that the growth potential of Taobao Flash Sales may exceed expectations due to innovative synergies with other business lines [9]. Group 5: Profitability Considerations - Without integrating in-store and travel services, Taobao Flash Sales may maintain a specific profit level, focusing on user scale and purchase frequency rather than immediate profitability [10]. - The overall growth and profitability of the broader Alibaba ecosystem may not directly reflect the performance of Taobao Flash Sales itself [10].

Core Viewpoint - The article discusses the evolving landscape of the "Double 11" shopping festival, highlighting the integration of instant retail and the increasing role of food delivery services in this year's event, which is expected to enhance competition among e-commerce platforms [3][8]. E-commerce Platforms' Strategies - Multiple e-commerce platforms, including Kuaishou, Douyin, and JD, have already initiated their "Double 11" promotions, with a focus on immediate sales and flash sales [3][4]. - Alibaba's Taobao is set to introduce flash sales during the "Double 11" period, offering exclusive discounts and promotions for 88VIP users [4][5]. Instant Retail and Delivery Integration - Instant retail is anticipated to play a significant role in this year's "Double 11," with platforms like Tmall Supermarket aiming for rapid delivery within four hours through enhanced supply chain capabilities [5][9]. - The integration of food delivery services into the "Double 11" framework is expected to blur the lines between online and offline shopping, providing opportunities for brands with physical stores to leverage their inventory [9]. Competitive Landscape - The competition among platforms is expected to intensify, particularly in categories such as daily necessities, baby products, and food, as they engage in price wars during the festival [8][9]. - The success of instant retail will depend on platforms' ability to differentiate their offerings and optimize their cost structures while avoiding internal competition [8][9]. Efficiency and New Business Models - The focus of this year's "Double 11" is shifting from sheer traffic generation to efficiency and the implementation of new business models, including the integration of AI for better matching of products and consumers [9][10]. - Brands will face challenges in aligning their pricing strategies, logistics, and inventory management to adapt to the new retail landscape created by the integration of online and offline channels [9].

Core Insights - Tmall Supermarket is shifting towards near-field flash sales for the upcoming Double 11 shopping festival, aiming to create a second growth curve for brand merchants [1] - The company plans to enhance its supply chain capabilities, introducing a new delivery speed of 4 hours for retail e-commerce [1] Group 1: Near-field Flash Sales - Tmall Supermarket has opened the door to near-field flash sales in collaboration with brands, redefining both near-field and far-field business models [1] - The flash sales initiative has expanded from 20 cities to 31 cities, with over 1 million orders processed by August 7 [3] - Near-field flash sales are expected to unlock an additional 300 million users for Tmall Supermarket, targeting a younger demographic aged 18-35, including college students and small families [3] Group 2: User Demographics and Engagement - The existing user base of Tmall Supermarket is primarily stable, consisting of middle-class families aged 30 and above, with 70% being 88VIP members [3] - The new flash sales initiative is anticipated to activate new shopping demands, particularly among younger consumers, presenting both opportunities and challenges for brands [3] Group 3: Delivery Speed Enhancement - Tmall Supermarket is advancing its delivery capabilities to achieve a maximum delivery time of 4 hours, with full implementation in Hangzhou and plans to expand this service to more cities before Double 11 [3]

Core Insights - Tmall Supermarket has launched a new delivery speed of 4 hours, enhancing its logistics capabilities beyond the previous half-day delivery service [1] - The strategy for this year's Double 11 focuses on dual operations of the main store and flash purchase store, introducing new marketing initiatives [1] - The user demographic for Tmall Supermarket primarily consists of middle-class families aged 30 and above, while the flash purchase segment targets younger consumers aged 18-35 [2] Group 1 - Tmall Supermarket has implemented a 4-hour delivery service in Hangzhou, with plans to expand this service to more cities before Double 11 [1] - The introduction of flash purchase stores has led to a significant increase in order volume, surpassing 1 million orders within a month of integration [1] - The company aims to redefine both near-field and far-field business models, creating new growth opportunities for brands [1] Group 2 - The current user structure of Tmall Supermarket is predominantly composed of 30+ middle-class families, with 70% being 88VIP members [2] - The flash purchase segment has activated new consumer demands, particularly among university students and small families, representing a potential market of nearly 300 million new users [2] - The new marketing strategies aim to leverage the changing consumer behavior and preferences, presenting both opportunities and challenges for brands [2]

Core Insights - Alibaba has achieved initial success in the first phase of its food delivery battle, focusing on user scale and market presence, as stated by the CEO of Alibaba's China e-commerce division, Jiang Fan [1][2] - Despite a decline in adjusted EBITA and net profit due to increased investment in instant retail, the impact on Alibaba's overall performance is less severe compared to competitors like JD and Meituan [1][2] User and Order Growth - Since its launch four months ago, Taobao Flash has exceeded expectations in order volume, user base, merchant supply, and delivery capacity, leading the industry in home delivery order share [2] - In August, Taobao Flash reached a peak of 120 million daily orders, with an average of 80 million orders on Sundays; monthly active users grew to 300 million, a 200% increase since April [2] - The number of active delivery riders has surpassed 2 million, tripling since April, indicating significant growth in operational capacity [2] Impact on E-commerce - Taobao Flash has positively influenced the overall e-commerce business, with an increase in daily active users (DAU) for the Taobao app by 20% in August due to the higher frequency of purchases [2] - Increased user engagement is expected to lead to higher e-commerce revenue, driven by rising traffic and reduced marketing expenses [2][3] Long-term Strategy - Jiang Fan believes that the positive trends will continue to expand, enhancing e-commerce revenue in the long term; the investment logic for Taobao Flash considers comprehensive returns over different time frames [3] - The company anticipates that Flash and instant retail will generate an additional 1 trillion yuan in transactions over the next three years [7] Operational Efficiency - Alibaba is focusing on improving operational efficiency to reduce losses, including optimizing user structure, order structure, and delivery efficiency [10] - The company aims to halve its unit economics (UE) losses in the short term through enhancements in logistics and order optimization while maintaining current consumer incentives [10] Financial Position - Alibaba has a strong financial position with cash and cash equivalents totaling 585.7 billion yuan, allowing for significant investments in new service-oriented e-commerce markets [10] - The company is committed to investing 50 billion yuan over several years to tap into a market potential exceeding 10 trillion yuan [10] Competitive Landscape - As the food delivery battle continues, Alibaba is positioned to capture a larger share of the "food delivery + instant retail" market [11]

Core Insights - The beauty market is experiencing a potential growth opportunity through the integration of online and offline sales strategies, particularly with the introduction of Tmall's "flash purchase" model [1][2][3] - Tmall aims to enhance consumer experience by providing unified inventory, pricing, and marketing strategies across online and offline channels, which is expected to be a key focus during the upcoming "Double Eleven" shopping festival [2][5] - The beauty sector has shown significant growth, with Tmall's flash purchase model contributing to a substantial increase in sales for brands that adopt this strategy [3][4] Group 1: Tmall's Strategic Initiatives - Tmall plans to introduce a "near and far integration" strategy that will incorporate offline brand stores into its flash purchase model, aiming for one million offline stores to join within three years, potentially generating an additional 1 trillion yuan in transactions [1][2] - The flash purchase model is expected to leverage the high standardization and convenience of beauty products, tapping into immediate consumer demand [2][3] - Tmall's recent data indicates that over 200 major fast-moving consumer goods brands achieved double-digit growth in the first half of the year, with more than 1,000 new brands seeing a 40% increase in transactions [4][5] Group 2: Market Performance and Consumer Trends - The retail sales of cosmetics grew by 4.1% year-on-year from January to May, with online sales outpacing overall market growth, as evidenced by a 65.52% increase in beauty and skincare sales during the "618" shopping festival [3][4] - Tmall's focus on long-term value (LTV) operations has resulted in a 23% increase in brand repurchase membership and a 25% increase in 88VIP transactions [5][6] - The company is implementing a "333" plan to support brands in launching three core categories, three billion-level super products, and three blockbuster new products annually [5][6]