三间房的保利朝观天珺5月29号开盘截止7月7日，只网签了43套，网签均价8.35万元/㎡，首开官宣成交21亿。详细资料可点击查看；三间房保利朝观天珺预 售证已下，预计28号开盘，目前来看，价格明显高了一些。 而6月16日开盘的金茂满曜截至7月7日，已经网签了103套，网签均价7.8万元/㎡；首开官宣销售182套房源，18.75亿。 金茂满曜的热销除了价格比保利便宜6000一平以外，品牌影响力也是不可忽视的因素。金茂在科技住宅领域拥有独特的优势，其打造的五恒科技住宅，为购 房者提供了恒温、恒湿、恒氧、恒静、恒洁的居住环境，在市场上形成了差异化竞争。即便在房地产市场下行的情况下，金茂的二手房小区相比周边也更具 保值增值潜力，这使得很多注重居住品质和房产未来价值的购房者更青睐金茂满曜。而保利作为全国知名房企，品牌服务有保障，其"天字系"产品强调高端 序列和"和者筑善"的品牌理念，但在这两个项目的竞争中，金茂的科技住宅品牌特色更为突出。 2025年2月11日，北京市朝阳区三间房地块迎来现场竞价，三间房分为俩地块，这俩地块土拍的时候是一起打包出售的，保利+金茂、中海、招商共3家报名 报价，最终竞至103轮，由保利+金茂 ...

Core Insights - The real estate market in Beijing is stabilizing, leading to increased enthusiasm among developers for land acquisition, with a total of 130.6 billion yuan spent on four land parcels on June 5 [1][6] - The land parcels acquired are spread across three districts: Haidian, Shijingshan, and Changping, indicating a shift in spatial distribution compared to previous acquisitions [1] - The joint venture led by Beike, along with other developers, has been particularly active in the Beijing market, acquiring a significant parcel in Changping [4][5] Group 1: Developer Activities - Beike, in collaboration with Yuexiu, Beijing Urban Construction, and Future Science City, acquired a land parcel in Changping for 23.95 billion yuan, covering approximately 3.07 hectares with a total construction area of 79,900 square meters [4] - The recent land acquisition by Beike is part of a broader strategy to establish a comprehensive platform in the real estate sector, integrating various business lines including second-hand and new housing [5] - The China State Construction Group (CSCG) emerged as a major player in the land auction, with its subsidiaries acquiring land worth 73.01 billion yuan, accounting for 70.47% of the total land acquisition amount [6] Group 2: Market Dynamics - The successful auction of four land parcels, totaling over 100 billion yuan, reflects a resurgence of confidence among developers in the Beijing new housing market, with new home sales in May increasing by 14.7% month-on-month and 22.1% year-on-year [9] - The competitive landscape for new housing projects is intensifying, with developers focusing on product quality and features that appeal to buyers, such as higher usable space and enhanced amenities [10] - The trend towards higher standards in new housing projects is expected to stimulate market demand, as developers enhance their offerings to provide better value and experience for buyers [10]

2025年，北京头部房企之间的竞争更加激烈。 根据克而瑞的统计数据，前4月权益销售TOP10中，第1名到第4名之间的差额只有10.3亿。 其中，咬得最紧的是2-4名，每多卖2亿，销售名次就会发生变化，也就是十几套豪宅的事儿。 | 名次 | 房企名称 | 成交金额(亿元) | | --- | --- | --- | | 1 | 华润置地 | 86. 4 | | 2 | 中建智地 | 79. 33 | | 3 | 中国海外 | 77.81 | | 4 | 越奔地产 | 76. 1 | | 5 | 北京城建 | 56. 39 | | 6 | 海开控股 | 45. 48 | | 7 | 招商蛇口 | 40. 42 | | 8 | 绿城中国 | 39. 85 | | 9 | 保利发展 | 36. 49 | | 10 | 中国电建 | 26. 22 | 数据来源：克而瑞，未来可栖制表 北上广深这4个一线城市，是头部房企重仓区，现在一线城市卖得最好的项目，绝大多数都是豪宅。 可以说，手里有储备了几个核心区待售豪宅项目，大体上就能预判房企未来几个月的成绩。 再进一步说，在核心区的拿地能力，以及做豪宅的产品能力，基本上就决定了 ...