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源自街头的美味加速拓展海外市场 手握技艺复合型人才为产业发展注入新活力
Yang Shi Wang· 2025-12-22 05:56
央视网消息:提起甘肃兰州的美食,大家最先想到的是什么?相信不少人的答案都是一碗热气腾腾的牛肉拉面,它是刻在兰州人记忆里的味 道。兰州牛肉拉面之所以深受喜爱,离不开它鲜香的口感和丰富的面型。 早上6时,天刚蒙蒙亮,兰州的街头巷尾就飘出了牛肉拉面的香气。牛肉拉面是这座城市最鲜亮的美食名片,也是许多兰州人一天的开始。 兰州牛肉拉面第四代传承人马文斌介绍,兰州牛肉拉面讲究的是"一清二白三红四绿五黄"。"一清"指的汤清,"二白"指的萝卜片白,"三红"是 辣椒油红,"四绿"是香菜、蒜苗绿、"五黄"是面条微微带点黄。 马文斌表示,因为"头汤"是每天第一锅汤,它的色、香、味最佳,也有个好兆头。 在兰州,牛肉拉面还有个特别亲切的名字,叫"牛大",也就是大碗牛肉拉面的简称。这一称呼不仅朗朗上口,更显西北人的豪爽性情。目前, 兰州市的牛肉拉面馆已超1500家,每天有近200万人走进面馆,只为这一碗熟悉的味道。 兰州牛肉拉面的面型就有12种,按照面条粗细分,最细的叫毛细,像发丝一样,依次是细的、三细、二细;按宽窄分,有韭叶、薄宽、宽的、 大宽,宽面吃起来过瘾,窄面更易入味。还有一些特别的面型,比如带有凸起棱面、形似荞麦外壳的荞麦棱子 ...
多国华文媒体聚焦兰州 沉浸式探访“黄河之都”
Zhong Guo Xin Wen Wang· 2025-10-19 09:57
Core Viewpoint - The "Lanzhou International Communication and Exchange Promotion Week" has been launched to showcase Lanzhou's achievements in ecological protection, economic development, and livelihood security to the world through overseas Chinese media representatives [1][3][8]. Group 1: Event Overview - The event will last for one week, involving media representatives from countries such as Canada, New Zealand, South Korea, Germany, Ireland, and Madagascar [1][3]. - The media representatives will explore various districts and counties in Lanzhou, focusing on ecological protection practices, technological innovation, cultural uniqueness, and rural revitalization strategies [3][8]. Group 2: Media Engagement - The event serves as a platform for overseas Chinese media to convey Lanzhou's ecological stories, cultural charm, industrial vitality, and rural transformation in a way that resonates with their local audiences [6][8]. - Media representatives expressed their intent to share Lanzhou's cultural heritage, such as the famous Lanzhou beef noodles, with their respective audiences, particularly targeting younger demographics [6]. Group 3: Strategic Importance - This promotional week is not only an international communication practice but also a significant opportunity for Lanzhou to enhance its global visibility, attract investment, develop tourism, and foster international cooperation [8].
兰州牛肉拉面出考核教材了!不仅要会拉面,还得懂经营
Sou Hu Cai Jing· 2025-08-03 05:58
Core Viewpoint - The introduction of the new profession "Beef Noodle Master" and its associated training programs in Lanzhou aims to cultivate skilled professionals who not only master noodle-making techniques but also possess business management skills, thereby enhancing employment opportunities and industry standards [1][14]. Group 1: New Profession and Training - The Ministry of Human Resources and Social Security has released the seventh batch of new professions, including the "Beef Noodle Master" [1]. - There are nearly 20 vocational colleges and private training institutions in Lanzhou offering specialized training for "Beef Noodle Master," focusing on both technical skills and business management [7][14]. - The training includes comprehensive skills such as dough kneading, noodle pulling, meat cooking, soup boiling, and spice blending, along with courses on store location selection and personnel management [7][9]. Group 2: Employment Opportunities - Wang Futai, a trainee, reported a monthly salary exceeding 5,000 yuan after completing his training, highlighting the significant career potential in this field [5]. - The establishment of the "Beef Noodle Master" profession is expected to meet the urgent market demand for standardized and high-quality noodle chefs [14]. - Over the years, Lanzhou has trained and exported more than 100,000 beef noodle chefs, contributing to nearly 2 million jobs in the industry [14]. Group 3: International Interest - The training program has attracted many high-educated young individuals and overseas Chinese, indicating a growing interest in bringing Lanzhou beef noodle culture to international markets [9][11]. - Trainees from countries like South Korea and Italy express intentions to open beef noodle restaurants abroad, showcasing the global appeal of this culinary art [11][13]. Group 4: Industry Development - The Lanzhou Beef Noodle Industry Association aims to standardize skill training and establish complete vocational technical standards to ensure the scientific transmission of traditional skills [16].
兰州牛肉拉面出考核教材了!来看拉面界的人才培养方式
Yang Shi Xin Wen· 2025-08-02 07:39
Group 1: New Occupations and Training - The Ministry of Human Resources and Social Security has released the seventh batch of new occupations, including "Beef Noodle Maker" under the category of Chinese pastry chefs [1] - There are nearly 20 vocational colleges and private training institutions in Lanzhou offering training for "Beef Noodle Maker," focusing on both noodle-making skills and business management [1][2] - The establishment of the "Beef Noodle Maker" occupation aims to meet the market demand for standardized and high-quality noodle chefs, with over 100,000 noodle makers trained and nearly 2 million jobs created in recent years [2] Group 2: Skills and Market Expansion - The training programs attract many high-educated young people and overseas Chinese, providing opportunities for the Lanzhou beef noodle industry to expand internationally [2] - Students learn not only technical skills but also marketing strategies and shop management, which are essential for future employment [1][2] Group 3: Other New Occupations - The new occupation "Substitute Tea Processor" has gained attention, focusing on the production of herbal teas using various ingredients like rose and goji berries [3][4] - Substitute tea processing requires a deep understanding of raw materials and precise formulation to ensure product quality and health benefits [4] Group 4: Service Dog Trainers - The new role of "Service Dog Trainer" has been introduced, focusing on training guide dogs for the visually impaired and therapy dogs for children with autism [5][6] - The demand for service dogs is high, but the supply is insufficient, making the professionalization of service dog training crucial for expanding services to special groups [6]