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“情绪消费”渐起!近六成青年愿意为情绪价值买单
Sou Hu Cai Jing· 2025-11-12 14:40
Group 1 - The core viewpoint of the articles highlights the rise of "emotional consumption" among young consumers, with over 90% recognizing its value and nearly 60% willing to pay for it [1][9] - A significant trend is observed where young consumers prefer to spend small amounts for greater happiness, as evidenced by the popularity of stores like "Happy Gift House" in Shanghai [3] - The "2025 Generation Z Emotional Consumption Report" indicates that 56.3% of respondents engage in "happy consumption" for emotional value, marking a 16.2 percentage point increase from 2024 [9] Group 2 - Popular product categories that satisfy emotional value include plush toys, aromatherapy, stress relief toys, and various experiential and digital consumption options [9] - Data from a specific e-commerce platform shows a 100% year-on-year increase in the number of orders in the trendy toy category from October 10 to 20 [9] - The demand for self-care and wellness-related consumption has surged this year, with searches for "hair dye group buying" and "therapeutic wellness" increasing by over 145% and 188%, respectively [13]
冬季消费陷阱多?这份“投诉地图”请收好
Xin Lang Cai Jing· 2025-11-06 03:14
冬日的氛围里,消费本该是增添温暖与欢乐的事儿。街头巷尾热气腾腾的小吃摊,商场里琳琅满目的冬 装,还有那充满诱惑的冬季旅游宣传,都让我们忍不住掏出钱包。然而,现实可能要面对一些突发状 况,想象一下,你满心欢喜地在寒风中挑了一件厚实的羽绒服,商家信誓旦旦地说能抗零下二十度的低 温。可当你穿上它走在冬日的街头,却被寒风轻易穿透,冻得瑟瑟发抖。又或者,你计划了一场温馨的 冬季温泉之旅,在网上预订了高档的温泉酒店,满心期待着在热气腾腾的温泉中放松身心。可到了地方 才发现,温泉水浑浊不堪,还散发着异味,根本无法泡澡。还有那在网上抢购的冬季热门景点门票,到 了景区却被告知无法使用,而商家却以各种理由拒绝退款。这些场景,是不是让你觉得冬季消费的美好 幻想瞬间破灭? 权威之盾:全国12315为你撑腰 在冬季消费维权 【下载黑猫投诉客户端】的战场上,全国12315就像一座坚实的堡垒。它是国家市场监 督管理总局打造的权威投诉渠道,无论你在冬季消费中遇到什么问题,都能在这里找到解决的希望。 当你在商场购买到质量不合格的保暖用品,比如电热毯不发热、暖手宝漏液,只需拨打12315热线电 话,电话那头的工作人员会耐心倾听你的遭遇,并详细记 ...
2025重庆首届臻享商惠节在渝中启幕
Sou Hu Cai Jing· 2025-10-15 09:53
Core Viewpoint - The first Chongqing Premium Business Festival aims to enhance the quality of life for citizens by promoting high-quality consumption and integrating various enterprises to stimulate the local economy [3][4]. Group 1: Event Overview - The Chongqing Premium Business Festival is held from October 15 to 17, 2025, in the Jialing Center Square, providing citizens with opportunities to purchase quality goods [1]. - The event is supported by the Chongqing Federation of Industry and Commerce and organized by the Yuzhong District Federation of Industry and Commerce, focusing on the theme "New Chongqing Business, New Quality, New Life" [3]. Group 2: Objectives and Initiatives - The festival aims to leverage the role of business associations to promote collaboration among private, state-owned, central, and foreign enterprises, facilitating resource integration and market sharing [3][4]. - Initiatives include "Four Enterprises Joint Discounts" across various consumer sectors such as automotive, home goods, photography, wellness, and pets, with measures like direct price reductions and interactive consumption experiences [3]. Group 3: Activities and Attractions - The event features ten distinctive exhibition areas, including smart automotive experiences and smart home product displays, attracting significant public interest [3]. - Interactive activities are organized, such as showcasing porcelain aesthetics and engaging with exotic pets to educate the public [3]. Group 4: Economic Context - Chongqing has been promoting deep integration of logistics, finance, and technology services with manufacturing, providing robust support for the consumer market [4]. - Business associations in Chongqing have facilitated over a thousand cooperative projects and addressed numerous operational challenges, contributing to the high-quality development of the local private economy [4].
富养自己的8件好物,后悔没早买!
洞见· 2025-08-11 02:00
Core Viewpoint - The article highlights the rapid rise of domestic brands in China, showcasing their high quality, affordability, and effectiveness, which has led to a significant shift in consumer preferences towards domestic products [2][4][6]. Group 1: Rise of Domestic Brands - Domestic products have transformed from being perceived as low-quality to becoming highly regarded for their quality and design [4]. - Brands like Shilang, Pianzihuang, and Mayinglong are gaining popularity due to their professional capabilities and effective products [5][6]. - The article emphasizes the importance of "Made in China" as a symbol of quality and innovation in the current market [6]. Group 2: Recommended Domestic Products - A selection of high-quality domestic products is presented, including: - Shilang Anti-Hair Loss Shampoo, priced at 69.9 yuan for 2 bottles, known for its effectiveness in reducing hair loss [9][39]. - Guangzhou Baiyunshan Sanfu Plaster, priced at 69 yuan for 4 boxes, used for alleviating dampness and cold [42][54]. - Rongsheng Astaxanthin Mask, priced at 49 yuan for 30 pieces, praised for its skin-tightening and brightening effects [68][91]. - Oushiman Electric Eye Cream, priced at 99 yuan for 3 tubes, recognized for its moisturizing and anti-aging properties [95][112]. - Teniina Luxurious Innerwear, priced at 69 yuan per piece, noted for its comfort and stylish design [115][133]. - Aicao Health Cooling Cushion, priced at 29 yuan, designed to expel dampness and improve comfort [137][173]. - Bodhi Root Double Circle Bracelet, priced at 49 yuan, made from genuine materials and appreciated for its aesthetic appeal [175][208]. - New Balance Sports Shoes, priced at 99 yuan, highlighted for their comfort and versatility [210][237]. Group 3: Consumer Engagement and Feedback - The article encourages readers to share their experiences with domestic products, emphasizing that consumer recognition contributes to the growth of domestic brands [8][9]. - Positive feedback from users is highlighted, showcasing the effectiveness and satisfaction derived from using these domestic products [29][37].