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嬉雪乐园,周末撒欢
Xin Lang Cai Jing· 2025-12-19 23:35
长春冰雪新天地 让热情尽情释放 天气预报 已经热闹开场啦 在晶莹剔透的冰滑梯穿梭 感受风在耳边呼啸 漫步在浪漫的冰雕间 仿佛置身纯净的冰雪仙境 新的一天 奔赴这场冰雪盛宴 今天白天到夜间,晴,偏西风转西北风2-3级。 明天白天到夜间,晴。 22日白天到夜间,晴转多云。 长春市区今天白天最高气温:-5℃,今天夜间最低气温:-16℃。 部分来源:长春气象 ...
万亿元赛道上的冰雕师:“冷”职业迎来“热”发展
为适应蓬勃发展的市场,一些高校开设了冰雕相关专业方向。张鑫介绍,2009年,他们学校在雕塑专业 下开设了冰雪雕塑方向,如今学生已由最初的3人增加到60多人。此外,公开资料显示,黑龙江艺术职 业学院、黑龙江东方学院等学校也将冰雕与专业结合起来。 万亿元赛道上的冰雕师:"冷"职业迎来"热"发展 12月17日,第二十七届哈尔滨冰雪大世界正式开园。哈尔滨师范大学国际美术学院的85后青年教师张 鑫,带领近100名冰雕师,做了一列长70米左右的"火车"。据他估算,今年有1万多名冰雪工作者参与园 区建设。 今年是张鑫接触冰雕的第20年。他说,最近几年自己感受到了这个行业翻天覆地的变化。 "以前就是一个小圈子的人在玩儿(冰雕)"。张鑫告诉中青报·中青网记者,很多人以前不知道如何雕冰, 也不知道如何采冰,更不知道冰雪大世界这个庞然大物是如何建起来的。现在听说他会做冰雕,人们往 往会投来羡慕的目光。 1998年出生的徐浩男也有同感。他夏季在南方工作,冬天回哈尔滨做冰雕。南方朋友对冰雕很感兴 趣,"会问冰雕怎么做,也想看看冰雕是什么样的"。 1994年出生的陈荣欣,从2008年开始做冰雕至今。他觉得,如今冰雕师从幕后走到了台前,和 ...
冰雪美景成为激活乡村振兴“金钥匙” 村民在“家门口”吃上“旅游饭”
Yang Shi Wang· 2025-12-07 09:40
这里是海拔4860米的达古冰川观景平台,大家可以看到,四周是连绵的雪山和万年不化的冰川。作为全球海拔最高的客运索道可直达的冰 川景区,在这里,你可以真正实现"一步一景,一景一重天"的壮阔体验。当然,这里不仅有绝美的风景,还有超多好玩的冰雪项目,让你尽情 享受"云端玩雪"的极致乐趣! 雪地摩托、冰上碰碰车,还有"4860"专属滑雪道,满足了游客们不同的需求。此外,景区还打造了冰雕、VR探秘虚拟体验、咖啡馆等多 元场景。今年以来,该景区游客接待量突破23万人次,同比增长9.71%。 如果说达古冰川的冰雪是吸引游客的"流量密码",那么景区脚下的乡村就是承接这份热度的"增收阵地"。大家看羊茸哈德村,一排排藏式 民居错落有致,如今这里已经发展成颇具规模的民宿集群。 景区的火爆不仅带火了民宿,更激活了整条产业链:藏式火锅、特色农产品成为游客必尝的美味,村里的年轻人陆续返乡从事民宿服务、 导游、司机等工作。据统计,近一个月,羊茸哈德村民宿及餐饮的收入和去年同期相比增长了25%,实现了"景区热、乡村富"。 央视网消息:在四川阿坝州的另一个县,黑水县,达古冰川的冰雪不再只是震撼人心的自然景观,更成为激活乡村振兴的"金钥匙"。从 ...
关键词读懂“十五五”丨从冰雪经济热,解码供需新循环
Yang Guang Wang· 2025-12-02 12:31
Core Insights - The rise of the ice and snow economy is driven by a dual interaction between new supply and new demand, leading to a dynamic balance that promotes high-quality economic development in China [1][4] Group 1: Market Trends - The ice and snow economy is becoming a new consumption hotspot, with activities like skiing, ice sculpture, and snow fishing gaining popularity [1] - In Harbin, the average daily search volume for the Ice and Snow World increased by nearly 163% since mid-October, indicating a surge in consumer interest [2] - The number of ice and snow-related enterprises in Harbin exceeded 2,300, with a compound annual growth rate of 23.6% over the past three years [2] Group 2: Economic Growth - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2025 [4] - The participation in ice and snow sports and related consumption is expected to exceed 187.5 billion yuan during the 2024-2025 winter season, reflecting a year-on-year growth of over 25% [4] Group 3: Industry Integration - The "ice and snow +" model is expanding the economic landscape, integrating various sectors such as education, tourism, culture, and agriculture [5][6] - The integration of multiple business formats is enriching the service offerings of the ice and snow economy, transitioning from single sports consumption to a comprehensive experience [6] Group 4: Policy Support - The Chinese government has introduced a series of supportive policies to enhance the development of the ice and snow economy, including a recent directive with 24 measures to stimulate growth across the entire industry chain [7] - The application of new technologies like 5G and AI is driving high-quality development in ice and snow equipment manufacturing, enhancing user experience [7] Group 5: Future Outlook - The ongoing development of various new economic forms, such as the "first release economy" and "silver economy," is expected to further stimulate consumer demand and support the growth of the ice and snow economy [8] - The strategic focus on enhancing supply-demand compatibility aims to unlock the potential of China's vast market, contributing to sustainable economic growth [8]
黄酒行业深度:老树生新芽,行业向上空间大
2025-09-28 14:57
Summary of Huangjiu Industry Conference Call Industry Overview - The Huangjiu industry benefits from a favorable tax policy, with net profit margins superior to Baijiu under similar gross margins. Leading companies like Kuaijishan have achieved gross margins exceeding 60%, while Jimo Laojiu and Wuzhanmao have net profit margins of 18% and 15% respectively. If product structures stabilize and gross margins approach 70%-80%, net margins could easily reach 20% [1][2] Key Points and Arguments - **Market Size and Consumption Habits**: The Huangjiu market is relatively small, with consumption habits being regionally strong, primarily concentrated in Jiangsu, Zhejiang, and Shanghai. The lack of clear consumption scenarios, as Huangjiu is often viewed as a staple or cooking ingredient, poses a significant challenge for consumer education [1][4] - **High-End Development Strategies**: Leading companies are pushing for high-end development through product innovation and channel reform. For instance, Kuaijishan has launched the Benniang series, while both Kuaijishan and Guyuelongshan are actively promoting high-end strategies, achieving significant results through consumer engagement and high-end cultivation [1][5] - **Kuaijishan's Strategic Moves**: Since the shareholder change in 2022, Kuaijishan has restructured its organization, enhanced its sales team, and refined its product structure. The company has established a dual-brand strategy with Kuaijishan and Lanting, focusing on nationalization, high-end, and youth-oriented development [1][6] - **Current Policy Environment**: The current policy environment has a limited impact on Huangjiu, particularly high-end products like Lanting, which are not significantly affected by policy restrictions. However, the overall cautious consumption environment may slow the speed of new partnerships, although growth potential remains in the second half of the year [1][8] Challenges Facing the Industry - The Huangjiu industry faces challenges such as a small market size, strong regional consumption habits, and a lack of distinct consumption scenarios compared to Baijiu and beer, which have much larger market scales [4] Company Performance and Future Expectations - Kuaijishan's sales volume has reached last year's total, with the Lanting series benefiting from a high-profile strategy that provides profit margins for group buyers, leading to high channel enthusiasm. The 1,743 series has a clear positioning and good sales rhythm, expected to become a major profit source [3][9] - Guyuelongshan is integrating dispersed production facilities to reduce costs and improve efficiency. The company is also innovating products to attract younger consumers and expanding brand influence through platforms like Douyin [3][12] Future Growth Prospects - The Huangjiu industry shows a trend of upward development, with potential for significant improvement in net profit margins. If net profit margins gradually reach 20% or higher by 2026-2027, the industry could see a doubling of current profit levels [15][16] - New consumption attributes are emerging in the Huangjiu industry, with recent reforms attracting market attention. The upcoming peak season, especially around the Spring Festival, is expected to accelerate growth, supported by channel expansion and improved consumer demand [17]
第三届全国技能大赛丨黑龙江展示展演区人气旺超吸睛
Xin Lang Cai Jing· 2025-09-21 02:34
Group 1 - The third National Skills Competition has attracted significant attention, with the Heilongjiang exhibition area becoming a popular destination for visitors [1][3] - The exhibition features high-tech models from 18 participating units, including China First Heavy Industries and Harbin Institute of Technology, showcasing advanced industrial capabilities [3] - The display includes impressive ice sculptures, ice prints, and traditional crafts, drawing admiration from attendees [1][5] Group 2 - The "Industrial Backbone, Longjiang Power" model display highlights significant achievements in China's industrial sector, including a 15,000-ton forging hydraulic press recognized for its technological advancements [3] - The ice sculpture area remains crowded, with live demonstrations captivating audiences and showcasing local craftsmanship [6][8] - Unique culinary offerings from Heilongjiang, such as Guo Bao Rou and Ji Xi cold noodles, are being highlighted, emphasizing the region's rich food culture [11][13]