央视网消息：随着暑期旅游热潮来袭，甘肃、广东等地迎来大量游客，依托旅游资源，当地及时把握市场商机，激发夏日消费活力。 场展示着独具匠心的技艺，一雕一刻都诉说着这座城市深厚的文化底蕴。 在海南，以实践研究、跨学科整合为核心的暑期研学游也迎来消费高峰。将课堂搬出教室的教育模式正被越来越多家长视为素质教育的载 体，希望孩子在"行走的课堂"中开拓视野、提升自主动手能力。 夜幕降临，甘肃省临夏市八坊十三巷被绚丽灯光点亮，青砖古巷间，精致的蛋雕、栩栩如生的泥塑等传统手工艺品摆满展柜，民间艺人现 今年暑期，针对当地夜市美食摊主营业规模小、资金需求"短小频急"等问题，甘肃临夏邮储银行等部门大幅简化贷款审批流程，将小商户 的信用状况、经营流水等作为重要参考指标，降低对传统抵押物的依赖，及时解决了小微商户融资难题。 广东清远佛冈县的汤塘镇是远近闻名的温泉之乡。返乡创业的欧春丽看准家乡的发展机遇，利用自家房屋开办了集农家菜馆与民宿于一体 的经营体。当地邮储银行针对像民宿、农家乐等乡村游产业相关的新型经营主体，创新推出"信用+场景"金融服务模式，提供"产业贷""极速 贷"等信用类综合金融方案，截止到今年六月已累计发放贷款超1400万 ...

中国信息协会常务理事、国研新经济研究院院长朱克力在接受《证券日报》记者采访时表示，暑期家庭出游需求旺盛，带 动了整体旅游消费的活跃。同时，红色游、康养游等细分市场也在升温，反映出游客需求的多元化。旅游列车和银发专列的增 开，说明市场对不同群体的覆盖更全面。整体来看，暑期旅游市场呈现出需求旺盛、产品丰富、体验升级的特点。 在北京海淀区一家旅行社，门店负责人正忙着向客户介绍暑期亲子游产品。他告诉记者，近期线上线下咨询量激增，国内 最热门的是新疆、云南、甘肃等地，上海、广州、杭州等传统热门城市咨询量也很大，此外，与主题乐园、各类博物馆、热门 演唱会相关的城市均是热门选择。 谈及如何进一步激活暑期旅游消费潜能，朱克力建议从供给和需求两端发力。供给端要持续创新旅游产品，如开发更多主 题列车、定制化旅游线路，满足不同群体的个性化需求；同时，提升服务质量，如优化列车设施、提供更贴心的导游服务，让 游客的旅行体验更舒适。需求端可以通过政策引导和宣传推广，如发放旅游消费券、推出暑期优惠活动，刺激家庭出游的意 愿。此外，加强区域间的旅游合作，整合资源打造跨地区旅游线路，吸引更多游客，持续释放消费潜力。 付一夫认为，要进一步优化服 ...

Core Insights - The rise of the silver-haired tourism market has led to the introduction of senior-friendly travel trains, providing safe and comfortable travel experiences for elderly tourists and creating new business opportunities [1][6][7] Group 1: Market Development - Various regions have launched silver-haired special trains, with the first train from Harbin carrying 555 elderly tourists on a 15-day journey to multiple destinations [1] - The first "Mountain Source, Beautiful Qinghai" silver-haired tourism train was launched in Xining, featuring a travel model that combines tourism and consumption [1][4] - The "Long Triangle" aid Xinjiang silver-haired tourism train carried nearly 300 elderly tourists from Zhejiang, Shanghai, Jiangsu, and Anhui to Xinjiang for an 18-day journey [3] Group 2: Service Enhancements - Silver-haired special trains are designed with senior-friendly features, including convenient soft sleeper modifications, meal services, and medical support [3][4] - Safety measures include a dedicated team coordinating with railway departments to ensure timely schedules and emergency response drills for various scenarios [4] Group 3: Industry Growth - The number of silver-haired special trains is increasing, with 14 trains to Tibet and 2 red-themed study trains launched this year, carrying over 6,400 tourists, of which more than 70% are elderly [6] - The government has issued plans to promote the development of silver-haired tourism, aiming to enhance service consumption and expand tourism routes [7] - The scale of tourism trains is rapidly growing, with a projected 1,860 trains in 2024, a 50% increase from 2019, and nearly 80% of passengers expected to be elderly [7]

Group 1: Tourism Development in Qinghai - The Gangsheka Snow Peak in Haibei Prefecture, Qinghai, is one of the closest high-altitude snow peaks to urban areas, offering moderate climbing difficulty and a unique experience for visitors [1][3] - Haibei Prefecture has integrated local ice and snow resources with climbing, cultural experiences, and specialty consumption to significantly enhance visitor experiences [1] - Since June of last year, 73 professional climbing guides have been deployed, with over half being from the "post-00s" generation, attracting younger tourists to experience snow climbing [5] Group 2: Tourism Trends in Heilongjiang - As the "May Day" holiday approaches, Heilongjiang's tourism market has seen a surge in bookings, with an average booking rate of 80% for car rentals, a 160% increase compared to last year [8] - The hotel booking rate for family-friendly accommodations is nearing 60%, indicating a growing interest in family-oriented travel [10] - Overall, hotel orders during the "May Day" holiday have increased by 18%, while flight bookings have risen by 47%, and inbound travel orders have surged by 126% [12] Group 3: Unique Tourism Experiences in Tianjin - The "sitting on a boat listening to crosstalk" experience in Tianjin has become popular, combining traditional crosstalk performances with scenic views along the Haihe River [13] - Various themed boat tours, including breakfast and music themes, have been introduced, enhancing the consumer experience along the Haihe River [15] Group 4: Silver-haired Tourism Market - The "Silver Train" initiative has gained traction, catering to the elderly demographic, with a significant portion of passengers being over 60 years old [16] - The regular operation of "Silver Trains" has revitalized the cultural tourism market in cities along the routes, with travel agencies enhancing their service offerings for older travelers [16]

Core Insights - The "silver travel" trend is gaining momentum as elderly individuals become a significant force in the tourism market, leading to the emergence of terms like "silver economy" and "silver train" [1] - The railway department is responding to the changing consumption patterns of the elderly by launching tailored travel services, including the "silver special trains" [1] Group 1: Market Trends - The "silver special trains" are designed for off-peak travel and seasonal sightseeing, with a high percentage of passengers aged 60 and above, reaching up to 90% in some cases [2][4] - Since mid-March, the Wuhan Bureau has operated 15 tourist special trains, with over half being "silver special trains," indicating a growing trend in this segment [4] Group 2: Service Features - The "silver special trains" have seen nearly 5,000 elderly passengers in just over a month, with plans to launch 50 such trains this year [5] - Amenities on these trains include blood pressure monitors, basic medical kits, accessible restrooms, and soft food options to cater to the dietary needs of elderly travelers [7] Group 3: Cultural and Economic Impact - The regular operation of "silver special trains" has revitalized the cultural tourism market in cities along the routes, with a reported increase of over 50% in elderly tourist numbers in certain areas [10][12] - Travel agencies are enhancing their service offerings to provide seamless connections and tailored tour guides for elderly travelers, improving convenience and safety [10] Group 4: Travel Experience - The "silver special trains" are characterized by a leisurely travel pace, aligning with the preferences of elderly travelers, and include routes that consider their needs and interests [13][15]