国务院新闻办公室8月27日举行新闻发布会，介绍中国服务贸易发展和2025年服贸会筹备工作进展情 况。 会上，商务部副部长盛秋平介绍，今年3月份，中共中央办公厅和国务院办公厅印发了《提振消费行动 方案》，商务部在牵头落实好消费品以旧换新等商品消费政策举措的同时，在今年4月份会同相关部门 围绕扩大服务消费印发了《服务消费提质惠民行动2025年工作方案》，扎实落实扩大服务消费各项重点 工作。今年1-7月份，服务零售额同比增长5.2%，服务消费占比持续提升。我国消费形态已经逐步转向 以商品消费和服务消费并重这样一个阶段。 盛秋平表示，服贸会不仅是服务贸易开放、创新、合作的重要平台，对于扩大服务消费也具有重要的意 义。本届服贸会将有50多个国家、20多个国际组织设展办会，集中展示服务贸易重点领域的最新成果 190余项，其中全球全国首发的服务有91项，将进一步助力扩大优质服务的进口。各省区市将继续组织 本地领军企业参展，展示本地服务贸易的特色亮点，通过区域联动更好满足服务消费的多元需求。特别 值得一提的是，本届服贸会将充分利用首钢园的大跳台、湖心岛等特色场地，将围绕商旅文体健等多业 态融合，筹划文创市集、精致美食、精彩展 ...

Core Insights - The summer transportation period has seen over 450 million train passengers, indicating a strong demand for travel during this season [1] - The increase in passenger flow is attributed to enhanced capacity and the introduction of new train services [1] Group 1: Passenger Statistics - From July 1 to August 1, a total of 456 million passengers were transported, representing a year-on-year increase of 3.6% [1] - The average daily operation of passenger trains reached 11,416, marking a 9.3% increase compared to the previous year [1] Group 2: Capacity Enhancements - The implementation of the third quarter train operation schedule and the summer temporary train operation schedule has contributed to increased capacity [1] - High-speed rail lines such as the Beijing-Harbin and Shanghai-Kunming have been operating at speeds of 350 km/h, further boosting capacity [1] Group 3: Tourism and Special Services - There has been a strong demand for tourism-related travel, with 266 special tourist trains operated in July [1] - New services such as "taking cars on trains" and luggage transportation have been introduced, expanding consumer options and convenience [1]

Group 1 - The retail market is experiencing a surge in new business models and formats, with the food delivery market seeing daily order volumes rise from 100 million to over 200 million between May and early July [1] - The cultural and tourism sectors are thriving, with new travel trends emerging, such as traveling to events and concerts, contributing to a vibrant consumption landscape [1] - The dining market is witnessing increased foot traffic, with nighttime restaurant revenues in popular areas exceeding daytime revenues by over 50%, leading to extended operating hours [1] Group 2 - The hot summer consumption is supported by ongoing policy incentives and accelerated innovation in business formats, with various regions launching numerous promotional activities [2] - Events like Shanghai's "66 Night Life Festival" and Guangxi's "Trendy Summer Benefits" initiative are examples of local governments promoting diverse consumption activities [2] - The integration of online and offline consumption, along with cultural and sports activities, is enhancing summer consumption [2] Group 3 - The summer consumption boom is driven by a simultaneous upgrade in demand and optimization in supply, with consumers shifting from functional to value-based consumption [3] - Innovative experiences, such as themed performances and unique dining environments, are catering to the desire for personalized and diverse consumer experiences [3] - The summer economy is injecting new momentum into the consumption market, laying a solid foundation for stable economic growth throughout the year [3]

Group 1: Tourism and Economic Activity - The summer tourism boom has led to an influx of visitors in regions like Gansu and Guangdong, stimulating local consumption and economic activity [1] - Gansu's Linxia City has simplified loan approval processes for small businesses, addressing financing challenges for micro-enterprises in the tourism sector [1] - In Guangdong's Tongtang Town, innovative financial services have been introduced to support rural tourism businesses, with over 14 million yuan in loans issued by local banks [3] Group 2: Youth Activities and Education - Various summer activities for youth have been organized in Chongqing, Hainan, and Zhejiang, promoting educational and recreational experiences [4] - Hainan's summer research tours are gaining popularity, with parents viewing them as a means to enhance children's education through experiential learning [6] - In Ningbo, Zhejiang, sports activities such as football and swimming are becoming popular choices for children during the summer [8] Group 3: Travel and Transportation Trends - The travel market is experiencing significant growth, with family and student travel being the primary demographics, and long-distance travel accounting for over 60% of bookings [9] - Domestic flight bookings have surpassed 25.61 million as of July 7, with international flight bookings also showing a 7% year-on-year increase [9] - The national railway is expected to transport 953 million passengers during the summer travel season, reflecting a 5.8% increase compared to the previous year [13]

Core Insights - The summer transportation season in China officially began on July 1, lasting for 62 days, coinciding with the launch of the 2025 National Summer Cultural and Tourism Consumption Season by the Ministry of Culture and Tourism to stimulate summer consumption [1] Group 1: Transportation and Tourism Initiatives - The China National Railway Group is enhancing passenger transport capacity during the summer by utilizing new railway lines and stations, including the Chongqing East to Qianjiang section of the Yuxia High-speed Railway and the high-standard operation results of the Beijing-Harbin and Shanghai-Kunming high-speed railways [1] - Special tourist trains focusing on family travel, educational tours, red tourism, and wellness tourism are being introduced, with additional routes in Northeast and Southwest China, as well as Xinjiang, to connect scenic spots and promote tourism consumption [1][2] Group 2: Market Trends and Consumer Behavior - There is a significant increase in demand for family travel and educational tours during the summer, indicating a vibrant tourism market [2] - The rise of niche markets such as red tourism and wellness tourism reflects the diversification of tourist demands, with the introduction of tourist trains and senior-specific trains enhancing market coverage [2] Group 3: Recommendations for Enhancing Tourism Consumption - To further activate summer tourism consumption potential, it is suggested to innovate tourism products and improve service quality, such as developing more themed trains and customized travel routes [3] - Policy guidance and promotional activities, such as issuing tourism vouchers and summer discounts, are recommended to stimulate family travel [3] - Strengthening inter-regional tourism cooperation and organizing events like music festivals and cultural festivals can enhance destination attractiveness and stimulate tourism consumption [3]

Core Insights - The rise of the silver-haired tourism market has led to the introduction of senior-friendly travel trains, providing safe and comfortable travel experiences for elderly tourists and creating new business opportunities [1][6][7] Group 1: Market Development - Various regions have launched silver-haired special trains, with the first train from Harbin carrying 555 elderly tourists on a 15-day journey to multiple destinations [1] - The first "Mountain Source, Beautiful Qinghai" silver-haired tourism train was launched in Xining, featuring a travel model that combines tourism and consumption [1][4] - The "Long Triangle" aid Xinjiang silver-haired tourism train carried nearly 300 elderly tourists from Zhejiang, Shanghai, Jiangsu, and Anhui to Xinjiang for an 18-day journey [3] Group 2: Service Enhancements - Silver-haired special trains are designed with senior-friendly features, including convenient soft sleeper modifications, meal services, and medical support [3][4] - Safety measures include a dedicated team coordinating with railway departments to ensure timely schedules and emergency response drills for various scenarios [4] Group 3: Industry Growth - The number of silver-haired special trains is increasing, with 14 trains to Tibet and 2 red-themed study trains launched this year, carrying over 6,400 tourists, of which more than 70% are elderly [6] - The government has issued plans to promote the development of silver-haired tourism, aiming to enhance service consumption and expand tourism routes [7] - The scale of tourism trains is rapidly growing, with a projected 1,860 trains in 2024, a 50% increase from 2019, and nearly 80% of passengers expected to be elderly [7]

Group 1: Tourism Development in Qinghai - The Gangsheka Snow Peak in Haibei Prefecture, Qinghai, is one of the closest high-altitude snow peaks to urban areas, offering moderate climbing difficulty and a unique experience for visitors [1][3] - Haibei Prefecture has integrated local ice and snow resources with climbing, cultural experiences, and specialty consumption to significantly enhance visitor experiences [1] - Since June of last year, 73 professional climbing guides have been deployed, with over half being from the "post-00s" generation, attracting younger tourists to experience snow climbing [5] Group 2: Tourism Trends in Heilongjiang - As the "May Day" holiday approaches, Heilongjiang's tourism market has seen a surge in bookings, with an average booking rate of 80% for car rentals, a 160% increase compared to last year [8] - The hotel booking rate for family-friendly accommodations is nearing 60%, indicating a growing interest in family-oriented travel [10] - Overall, hotel orders during the "May Day" holiday have increased by 18%, while flight bookings have risen by 47%, and inbound travel orders have surged by 126% [12] Group 3: Unique Tourism Experiences in Tianjin - The "sitting on a boat listening to crosstalk" experience in Tianjin has become popular, combining traditional crosstalk performances with scenic views along the Haihe River [13] - Various themed boat tours, including breakfast and music themes, have been introduced, enhancing the consumer experience along the Haihe River [15] Group 4: Silver-haired Tourism Market - The "Silver Train" initiative has gained traction, catering to the elderly demographic, with a significant portion of passengers being over 60 years old [16] - The regular operation of "Silver Trains" has revitalized the cultural tourism market in cities along the routes, with travel agencies enhancing their service offerings for older travelers [16]

Core Insights - The "silver travel" trend is gaining momentum as elderly individuals become a significant force in the tourism market, leading to the emergence of terms like "silver economy" and "silver train" [1] - The railway department is responding to the changing consumption patterns of the elderly by launching tailored travel services, including the "silver special trains" [1] Group 1: Market Trends - The "silver special trains" are designed for off-peak travel and seasonal sightseeing, with a high percentage of passengers aged 60 and above, reaching up to 90% in some cases [2][4] - Since mid-March, the Wuhan Bureau has operated 15 tourist special trains, with over half being "silver special trains," indicating a growing trend in this segment [4] Group 2: Service Features - The "silver special trains" have seen nearly 5,000 elderly passengers in just over a month, with plans to launch 50 such trains this year [5] - Amenities on these trains include blood pressure monitors, basic medical kits, accessible restrooms, and soft food options to cater to the dietary needs of elderly travelers [7] Group 3: Cultural and Economic Impact - The regular operation of "silver special trains" has revitalized the cultural tourism market in cities along the routes, with a reported increase of over 50% in elderly tourist numbers in certain areas [10][12] - Travel agencies are enhancing their service offerings to provide seamless connections and tailored tour guides for elderly travelers, improving convenience and safety [10] Group 4: Travel Experience - The "silver special trains" are characterized by a leisurely travel pace, aligning with the preferences of elderly travelers, and include routes that consider their needs and interests [13][15]