本报记者 冷翠华 业内人士认为，在监管政策引导、险企大力推动等因素的共同作用下，经过一段时间的市场培育，目前 消费者对分红险的接受度持续提高。整体来看，预计明年一季度人身险公司负债端表现良好。其中，上 市人身险公司明年一季度的新单和新业务价值都有望保持两位数增长。 销售重心已转移 新华保险近日发布公告显示，今年前10个月，该公司累计原保险保费收入约为1819.7亿元，同比增长 17%；同时，中国太保旗下的太平洋寿险前10个月累计原保险保费收入约为2413.22亿元，同比增长 9.9%。 由此可见，发布了相关数据的上市人身险公司前10个月保费收入增长较为稳健。另据记者了解，目前多 家保险公司2025年销售目标已达成或基本达成，正陆续启动各渠道2026年开局销售工作。 某人身险公司相关负责人对《证券日报》记者表示："目前公司的新单标准保费已超过年度销售目标的 95%，续期保费已超过96%。"另一家人身险公司相关负责人则表示，各渠道已全面完成2025年的销售 目标，2026年开局销售工作已于11月18日正式启动。 从时间维度来看，受去年人身险产品预定利率下调、分红险产品相对复杂等因素影响，今年1月份，人 身险公司未 ...

Core Viewpoint - The five major listed insurance companies in A-shares reported better-than-expected performance for the first three quarters of 2025, with a total net profit of 426.04 billion yuan, a year-on-year increase of 33.5%, surpassing the total net profit for the entire previous year [1][2] Financial Performance - China Life reported a net profit of 167.80 billion yuan, up 60.5% year-on-year, while Ping An achieved a net profit of 132.86 billion yuan, an increase of 11.5% [2] - China Pacific and China Property & Casualty reported net profits of 45.70 billion yuan and 46.82 billion yuan, with year-on-year growth of 19.3% and 28.9% respectively [2] - New China Life's net profit reached 32.86 billion yuan, with a growth rate of 58.9% [2] - In Q3 2025, the total net profit of the five listed insurance companies was 247.85 billion yuan, a significant year-on-year increase of 68.3% [3] Investment Performance - As of the end of Q3 2025, the total investment assets of the five listed insurance companies exceeded 20 trillion yuan, showing steady growth compared to the beginning of the year [1] - China Life's total investment income for the first three quarters was 368.55 billion yuan, an increase of 107.13 billion yuan year-on-year, with an investment return rate of 6.42% [3] - New China Life's investment assets amounted to 1.77 trillion yuan, with an annualized total investment return rate of 8.6% [3] - China Property & Casualty reported total investment income of 86.25 billion yuan, a year-on-year increase of 35.3% [3] Asset Allocation Strategies - Insurance companies have optimized asset allocation in response to market conditions, increasing equity investments and focusing on undervalued, high-dividend, and growth-oriented targets [4] - China Ping An emphasized proactive allocation of interest rate bonds and increasing equity investments to ensure stable long-term investment returns [4] - China Life has significantly increased its equity investment efforts, taking advantage of market opportunities [4] Premium Income and Business Performance - The five major listed insurance companies achieved strong performance in premium income, with new business value growth exceeding 30% year-on-year [6] - China Life, Ping An, China Pacific, New China Life, and China Property & Casualty reported new business value growth rates of 41.8%, 46.2%, 31.2%, 50.8%, and 76.6% respectively [6] - The shift towards dividend-type products has been noted, with companies focusing on developing floating income-type businesses [6][7] Underwriting Profitability - China Property & Casualty achieved an underwriting profit of 14.87 billion yuan, a year-on-year increase of 130.7%, with a combined cost ratio of 96.1% [7] - Ping An's property insurance division reported a combined cost ratio of 97%, showing a year-on-year improvement of 0.8 percentage points [7] - China Pacific's property insurance division had a combined cost ratio of 97.6%, with a year-on-year optimization of 1 percentage point [7]

Core Viewpoint - The global economic landscape is evolving, with market fluctuations and declining interest rates becoming the new norm, leading to unprecedented challenges in wealth management for individuals and families [1] Wealth Management Trends - Wealth management is shifting from short-term speculation to long-term planning, focusing more on risk management rather than just returns [1] - The demand for dividend-type increasing whole life insurance is rising as it provides a stable asset allocation tool that can withstand economic cycles and market volatility [1][4] Product Features - Dividend-type increasing whole life insurance combines guaranteed policy benefits with lifelong growth, offering a unique value proposition for families [2] - The cash value and death benefit of these policies are contractually guaranteed, providing certainty amidst market fluctuations [2] - The increasing benefit mechanism allows the effective coverage amount to grow at a compound interest rate, enhancing the policy's value over time and mitigating reinvestment risks [2] Flexibility and Asset Transfer - These insurance products often support policy loans, allowing policyholders to access liquidity without terminating the policy, balancing asset growth with immediate financial needs [2] - They facilitate precise asset transfer through designated beneficiaries, helping avoid inheritance disputes and tax burdens [3] Growth Potential - Dividend-type increasing whole life insurance offers a wealth-sharing model, allowing clients to participate in the insurance company's operational success while enjoying guaranteed benefits [5] - The structure of guaranteed and floating returns balances safety and potential upside, making it a key component of long-term wealth planning [5] Company Example - The "Taiping Guowei No.1 Whole Life Insurance (Dividend Type)" exemplifies a product that guarantees benefits while employing a dividend mechanism to enhance policy value through a 1.75% annual compound growth rate [6] - This product's design aims to provide clients with quality insurance protection through a long-term, stable growth mechanism [6] Company Strengths - Taiping Life Insurance, a subsidiary of China Taiping Insurance Group, is recognized for its strong and stable operations, with core operating indicators showing positive trends [8] - As of mid-2025, Taiping Life's total assets exceeded 1.37 trillion yuan, with original insurance premiums reaching 115.06 billion yuan, reflecting robust growth and resilience [8] Service Ecosystem - Taiping Life has developed a comprehensive service ecosystem integrating insurance with healthcare and eldercare, enhancing the value of its insurance products [9] - The company has established a multi-dimensional eldercare service system, covering 27 provinces and 54 cities, to meet diverse customer needs [9] Industry Trends - The insurance industry is transitioning from product sales to comprehensive service solutions, aligning with regulatory guidance to enhance value creation for clients [10] - Taiping Life aims to continue innovating products and upgrading services to support long-term, stable asset planning for Chinese families [10]

Core Insights - The insurance industry is increasingly focusing on dividend insurance products, with 151 new dividend insurance products launched in 2023, accounting for 37% of all new life insurance products, a 9 percentage point increase from 2024 [1][2] - The demand for dividend insurance is rising due to a low interest rate environment and regulatory support, making it an attractive option for consumers seeking a balance of guaranteed and potential returns [2][4] - Major insurance companies are transforming their product offerings to emphasize dividend insurance, with a notable shift towards 10-year dividend sales [3][4] Industry Trends - The trend towards dividend insurance is seen as a response to declining long-term interest rates, with companies expected to promote dividend-type products such as increasing benefit whole life insurance and annuities [4][5] - Regulatory changes, including a reduction in the maximum preset interest rates for traditional and dividend insurance products, are providing insurance companies with more flexibility to manage liabilities [2][4] - The appeal of dividend insurance lies in its dual function of providing both protection and savings, enhancing consumer interest in these products amid a persistently low interest rate environment [4][5]