作 者丨张晓慧 编 辑丨孙超逸 把国际奢侈品当作"对家"，老铺黄金（6181.HK）涨疯了。 几天前，"古法黄金第一股"老铺黄金股价突破1000港元/股，创下历史新高。Wind数据显示， 今年年内其股价涨幅已超300%。截至7月4日， 老铺黄金报收995港元/股，最新市值1718亿港 元。 业绩说明会上，老铺黄金创始人徐高明更是发出豪言： 老铺黄金对标高奢品牌，未来平均店 效要超过10亿元，店效低于5亿元的店面将被关掉。 2024年，老铺黄金平均店效超过2亿元，超过一些奢侈品牌在中国内地门店的销售业绩。不 过，老铺黄金距离成为真正的国际奢侈品，还有相当长的路要走。 封"奢"路遥 老铺黄金从不掩饰自己的野心，其上市后的首份年报中写道：成为与国际奢侈品对位竞争的中 国高端品牌。 佐证这一说法的一个证据是"坪效"。老铺黄金2024年财报显示，截至2024年底，老铺黄金共 开设36家自营门店，门店销售业绩为85.3亿元，平均店效（即平均每个店铺销售业绩）约为 2.4亿元；按照弗若斯特沙利文资料，老铺黄金在中国内地的单个商场平均收入、坪效超过了 几乎所有国际、国内知名珠宝品牌。 今年4月的业绩说明会上，其执行董事兼副总 ...

21世纪经济报道记者 张晓慧 深圳报道 把国际奢侈品当作"对家"，老铺黄金（6181.HK）涨疯了。 几天前，"古法黄金第一股"老铺黄金股价突破1000港元/股，创下历史新高。Wind数据显示，今年年内 其股价涨幅已超300%。 业绩说明会上，老铺黄金创始人徐高明更是发出豪言：老铺黄金对标高奢品牌，未来平均店效要超过10 亿元，店效低于5亿元的店面将被关掉。 2024年，老铺黄金平均店效超过2亿元，超过一些奢侈品牌在中国内地门店的销售业绩。不过，老铺黄 金距离成为真正的国际奢侈品，还有相当长的路要走。 封"奢"路遥 老铺黄金从不掩饰自己的野心，其上市后的首份年报中写道：成为与国际奢侈品对位竞争的中国高端品 牌。 佐证这一说法的一个证据是"坪效"。老铺黄金2024年财报显示，截至2024年底，老铺黄金共开设36家自 营门店，门店销售业绩为85.3亿元，平均店效（即平均每个店铺销售业绩）约为2.4亿元；按照弗若斯特 沙利文资料，老铺黄金在中国内地的单个商场平均收入、坪效超过了几乎所有国际、国内知名珠宝品 牌。 今年4月的业绩说明会上，其执行董事兼副总经理冯建军再次强调，老铺黄金在国内单个商场平均收 入、坪效远超国 ...

机构：中邮证券 研究员：李鑫鑫 事件 开店：2025 年6 月21 日老铺黄金海外首店在新加坡金沙购物中心启幕；2025 年6 月28 日老铺黄金上海 ifc 店盛大启幕。 解禁：2025 年6 月28 日老铺黄金合计约6900w 股占比40%的股份将迎来解禁，这是公司上市后最大规 模的限售股解禁。 1）奢侈品调性：老铺门店装修古朴典雅，并提供一对一高质量服务，深受高净值客群青睐，品牌形象 不断提升，奢侈品调性逐步显现。 我们认为公司打法跟奢侈品品牌有几点类似： 一是效仿国外奢侈品品牌爱马仕的打法，以稀缺、一对一服务、配售等方式让高净值客户得到不一样的 服务； 投资要点 老铺黄金创立于2009 年，是中国率先推广中国古法黄金概念的第一专业品牌，是我国古法手工金器专 业第一品牌，也是重构中国黄金珠宝市场新格局的品牌。公司恪守高端定位，始终专注"古法黄金"定 位。 门店开拓：今年门店开拓顺利，海外首店开幕。截至24 年底公司在全球共有门36 家，分布在包括中国 香港、中国澳门在内的15 个城市，36 家门店全部位于包括5 家SKP 系与11 家万象城系的高端商业中 心。今年以来公司门店开拓顺利，根据公司官方公众号 ...

Core Insights - The report emphasizes a focus on the technology sector for investment opportunities, particularly in growth stocks, as the market index has shown upward momentum [2][6]. - The report outlines a selection of ten key stocks, highlighting their respective industries, market capitalizations, earnings per share (EPS) forecasts, and price-to-earnings (PE) ratios for 2026 and 2027 [2][68]. Group 1: Key Stock Recommendations - **Neway Valve (603699.SH)**: A leading global industrial valve manufacturer, benefiting from a surge in LNG and marine engineering sectors, with expected overseas order growth of over 50% year-on-year in the first half of 2025 [11][12]. - **Yongxing Environmental (601033.SH)**: The sole operator of waste incineration in Guangzhou, with a projected capacity utilization rate of 79% and a commitment to high dividends, expecting a 174% increase in free cash flow in 2024 [17][18]. - **Aerospace Electronics (600879.SH)**: Focused on aerospace electronics and unmanned systems, with anticipated high growth driven by the commercial space industry and demand for satellite communication technologies [26][27]. - **Miaokelando (600882.SH)**: Positioned for long-term growth in the dairy sector, with a focus on product innovation and cost management, expecting significant revenue growth in the upcoming quarters [31][32]. - **Laopu Gold (6181.HK)**: A high-end gold jewelry brand with strong revenue growth, projected to achieve 8.51 billion yuan in revenue in 2024, benefiting from the expanding market for traditional gold products [36][38]. - **Jingzhida (688627.SH)**: Engaged in the semiconductor testing equipment sector, with significant market potential and expected strong performance due to key customer orders [42][43]. - **Shensanda A (000032.SZ)**: Positioned to benefit from the increasing demand for AI infrastructure and applications, with a strong foothold in public data services [47][48]. - **Sanqi Interactive (002555.SZ)**: Anticipating strong performance from new game releases, particularly the upcoming "Douluo Dalu: Hunting Soul World," with high player interest [53][56]. - **CATL (300750.SZ)**: Expected to maintain strong profit growth, with projected net profits of 66.1 billion yuan in 2025, driven by increasing demand for electric vehicle batteries [59][60]. - **Borui Pharmaceutical (688166.SH)**: Forecasted to achieve net profits of 2.6 billion yuan in 2025, with significant potential in the Amylin pipeline, which has attracted substantial investment interest [63][64]. Group 2: Financial Data Overview - The report provides detailed financial forecasts for the ten key stocks, including projected revenues and net profits for 2025 to 2027, highlighting the growth potential across various sectors [68]. - For instance, Neway Valve is expected to generate 74.53 billion yuan in revenue in 2025, with a net profit of 14.49 billion yuan, reflecting strong operational performance [68]. - CATL's projected revenue for 2025 is 472.43 billion yuan, with a net profit forecast of 66.13 billion yuan, indicating robust growth in the electric vehicle battery market [68].

上市不到一年，老铺黄金的品牌知名度大幅提升，销售飞速增长，股价最高点已突破发行价的20倍。我们认为老铺今日的成功很大程度上归功于其在过去十 多年里对古法制作工艺的坚守、对品牌价值的打造和对高端市场定位的聚焦。然而，相较宝格丽、卡地亚等国际奢侈品品牌，老铺仍需要更长的时间来塑造 和沉淀品牌的文化底蕴，进一步提升产品的艺术性与品牌价值，才能完全摆脱金价的束缚，成为真正意义上的奢侈品品牌。 解析老铺的制胜之道： （1）长期聚焦高端市场，打造奢侈品属性。在这点上，老铺与茅台具有许多共同点，包括独特的生产工艺所带来的产品稀缺性、较高的产品溢价以及潜在 的投资与保值属性。其一口价的产品定价模式以及节制的促销与折扣力度也强化了其奢侈品的产品定位。 （2）与古法黄金的理念深度绑定。老铺多年来专注于古法黄金产品的设计、生产与销售，并对古法黄金这一理念进行积极的宣传，包括其手工制造的传统 工艺以及其背后的历史与文化价值。这使消费者将老铺与古法黄金划上等号，从而使老铺在产品与品牌定位上与普通黄金珠宝品牌形成显著的差异化。 （3）坚持DTC模式。老铺的线下门店完全采取自营的模式，使公司能够实现统一化和标准化管理，从而确保门店的服务质 ...

该行认为老铺的成功主要归功于以下三点：(1)长期聚焦高端市场，打造奢侈品属性。在这点上，老铺 与茅台具有许多共同点，包括独特的生产工艺所带来的产品稀缺性、较高的产品溢价以及潜在的投资与 保值属性。其一口价的产品定价模式以及节制的促销与折扣力度也强化了其奢侈品的产品定位。(2)与 古法黄金的理念深度绑定。老铺多年来专注于古法黄金产品的设计、生产与销售，并对古法黄金这一理 念进行积极的宣传，包括其手工制造的传统工艺以及其背后的历史与文化价值。这使消费者将老铺与古 法黄金划上等号，从而使老铺在产品与品牌定位上与普通黄金珠宝品牌形成显著的差异化。(3)坚持 DTC模式。老铺的线下门店完全采取自营的模式，使公司能够实现统一化和标准化管理，从而确保门店 的服务质量，最大程度上展现公司的品牌形象，讲好品牌故事、传递品牌价值。 基于该行对老铺黄金的盈利预测，老铺黄金目前交易在27x2025P/E以及19x2026P/E，相较于中国黄金珠 宝品牌平均估值水平具有显著的溢价。这主要是由于老铺更高的增长潜力以及更强的盈利水平(净利率 以及ROE远高于同业)。如果以PEG作为参考指标的话，老铺的估值水平相较同业依然具有较高的性价 比 ...

Investment Rating - The report initiates coverage with a "Buy" rating for the company, targeting a price of 857 HKD, indicating a potential upside of 32.8% from the current price of 645.5 HKD [5]. Core Insights - The company's success is attributed to its long-term focus on the high-end market, the unique craftsmanship of ancient gold, and a direct-to-consumer (DTC) model that enhances brand value [2][14]. - The report emphasizes that the company is still in the growth phase of its brand lifecycle, with a projected compound annual growth rate (CAGR) of over 40% in revenue from 2024 to 2028, driven by an expected increase in market share in the ancient gold segment [3][37]. - The company's stock price has shown a strong correlation with gold prices, with a correlation coefficient of 0.94, suggesting that fluctuations in gold prices will continue to impact the company's stock performance [3][8]. Summary by Sections Company Overview - The company has significantly increased its brand awareness and sales since its listing, with stock prices reaching over 20 times the issue price [1]. - The company is positioned as a luxury brand, focusing on ancient gold craftsmanship, which differentiates it from other jewelry brands [14][24]. Financial Performance - Revenue is projected to grow from 3.18 billion RMB in 2023 to 37.11 billion RMB by 2027, with a year-on-year growth rate of 145.7% in 2023 and 167.5% in 2024 [9][10]. - Net profit is expected to increase from 416 million RMB in 2023 to 7.11 billion RMB in 2027, with a remarkable growth rate of 340.4% in 2023 [9][10]. Market Positioning - The company aims to capture a larger share of the ancient gold market, with expectations to increase its market share from 2% in 2023 to at least 8% by 2028 [37]. - The report highlights the company's unique selling proposition, which includes a focus on traditional craftsmanship and a strong brand identity associated with ancient gold [2][14]. Valuation Analysis - The company is currently trading at 27x P/E for 2025 and 19x for 2026, which is significantly higher than the average valuation of other Chinese jewelry brands [54][55]. - The report suggests that the current valuation reflects the company's growth potential and brand value, indicating a favorable investment opportunity [54][55].

Investment Rating - The investment rating for the company is "Accumulate" (maintained) [5] Core Views - The company plans to raise approximately HKD 2.7 billion by issuing 4.31 million shares at a price of HKD 630 per share, which will be used primarily for expanding and optimizing its store network [7] - The company has completed the expansion of 12 stores and the renovation of 7 stores since its listing, indicating a strong focus on enhancing its retail presence [7] - The company is expected to achieve significant revenue growth, with projected revenues of RMB 19.59 billion, RMB 28.40 billion, and RMB 36.92 billion for the years 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 130.3%, 45.0%, and 30.0% [6][8] - The net profit attributable to the parent company is forecasted to be RMB 3.50 billion, RMB 5.30 billion, and RMB 7.19 billion for the years 2025, 2026, and 2027, with corresponding growth rates of 137.4%, 51.7%, and 35.6% [6][8] - The company is positioned as a leader in the traditional gold market, leveraging high-quality products, differentiated designs, and superior store service to enhance its luxury brand attributes [7] Financial Summary - The company's total market capitalization is approximately HKD 115.33 billion, with a circulating market capitalization of HKD 92.59 billion [3] - The company's debt-to-asset ratio stands at 38.13% [3] - Earnings per share are projected to increase from RMB 3.0 in 2023 to RMB 42.7 by 2027 [6] - The return on equity (ROE) is expected to be 27.5% in 2023, peaking at 47.1% in 2025 before declining to 36.1% by 2027 [6]

证券代码：002731 证券简称：萃华珠宝 沈阳萃华金银珠宝股份有限公司投资者关系活动记录表 编号：2025-001 | 投资者关系活动 | □特定对象调研 □分析师会议 | | --- | --- | | 类别 | □媒体采访 ☑业绩说明会 | | | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 （请文字说明其他活动内容） | | 参与单位名称及人 | 通过全景网参与"2024 年度报告网上说明会"的投资者 | | 员姓名 | | | 时间 | 2025 年 5 月 7 日下午 15:00-17:00 | | 地点 | 全景网"投资者关系互动平台" | | 公司接待人员姓名 | 董事长陈思伟先生、副董事长董事会秘书郭裕春先生、总经理杨春晖 | | | 先生、财务总监朱顺江先生、独立董事刘彦文先生。 | | | 问题一：公司年报时候发布了向特定对象发行股票的公告，请问什么 | | | 时候实施？ | | | 回答：根据《上市公司证券发行注册管理办法》的第二十一条规定"上 | | | 市公司年度股东大会可以根据公司章程的规定，授权董事会决定向特 | | | 定对象发行融资总额不超过人民 ...

作者 | 远禾 数据支持 | 勾股大数 据（www.gogudata.com） 但在更多人眼中，老铺黄金的火热或许会让人有些摸不着头脑。 线下门店大排长龙，逆势提价养活一众黄牛，代购日进斗金、收入过万。 在一线城市的金饰门店门可罗雀之时，门庭若市的老铺黄金几乎成为了一种消费"神话"。 资本市场上，上市前的公开认购中，老铺黄金的孖展倍数一度达到了300倍。 随着金价越来越高，黄金概念股也迎来了疯狂爆炒。 尽管近年来金价持续飙涨黄金珠宝品牌却出现普遍营收承压的怪状，但在这个寒冬，老铺黄金（06181）却逆势而上。 今日收盘，老铺黄金的股价以飙涨11.73%收市， 达到了600港元，一举超越股王腾讯，成为港股市场股价最高的"一哥"。 而相比2024年6月上市时40.5港元的发行价，上市仅8个月，老铺黄金股价已上涨超13倍，市值也一举突破到了千亿港元，超过周大福，成为港 股黄金珠宝领域的龙头，堪称本轮金价大涨红利以来最大的赢家。 如此飙涨的老铺黄金，到底有多少含"金"量？ 01 在追捧老铺黄金的人眼中，"黄金的尽头是老铺"。 如今上市八个月，老铺黄金的股价已然翻了13倍，成为港股罕见的十倍股。 狂奔的股价背后，是老铺 ...