编辑 唐峥 校对 张彦君 新京报讯（首席记者郭铁）2025汾酒封藏大典日前启幕。本届大典以"敬天、爱人、传承、立新" 为主 题，通过艺术表演、传统仪式、故事叙事，挖掘汾酒六千年酿酒史文化根脉，并以汾酒获巴拿马万国博 览会甲等金质大奖110周年为节点，发布品牌复兴新愿景。 汾酒集团党委委员、副总经理、工会主席刘卫华在发言中强调，汾酒封藏大典举行了十届，已成为极具 行业影响力的文化IP，汾酒集团也取得了令人瞩目的成绩。封藏大典是汾酒"酿好酒、储老酒、售美 酒"初心的见证。在新的起点，汾酒将扎实推动产业升级，以全球视野拓展发展版图。 从1915年巴拿马夺金到今日封藏，汾酒坚守"清、净、正"的清香品质，传递中国白酒的文化自信。自 2016年首届举办以来，汾酒封藏大典已成为展现中国清香型白酒文化的核心平台。2025年大典在延 续"敬天、爱人、传承"内核的基础上，新增"立新"篇章，形成四大主题板块，诠释汾酒文化精神。"敬 天"，以敬畏自然、感恩馈赠为核心；"爱人"，聚焦酒中有情、温情担当；"传承"，以技艺永续、精神 永存为主题；"立新"，展现守正创新、逐梦未来的决心。 ...

Core Viewpoint - The company, ZhiJiang Distillery, is experiencing steady growth in the Hubei region of China's liquor triangle, aiming for a 20% increase in core product sales, a 25% rise in the price per ton of liquor, and a 10% growth in core markets in 2024, establishing itself as a pillar of the Yangtze River famous liquor belt [1] Group 1: Cultural Heritage - ZhiJiang Distillery has a long cultural history dating back to its founding in 1817, known for its "Qian Tai Ji" distillery, and has received numerous accolades, including being recognized as a quality product by the Ministry of Light Industry in the 1980s and winning the Hubei Golden Bell Award in 1988 [3] Group 2: Geographic Advantage - The distillery is located in a prime area along the 30-degree north latitude, benefiting from a favorable climate, rich vegetation, and unique water and soil conditions, which contribute to the exceptional quality of its liquor [4] Group 3: Strong Capabilities - With eight generations of heritage, ZhiJiang Distillery boasts over 10 billion yuan in fixed assets and brand value, along with significant production capacity, including five brewing workshops and over 30,000 large ceramic storage tanks [5] Group 4: Quality Assurance - The company adheres to strict quality standards in its production process, utilizing high-quality raw materials and traditional techniques to create a unique flavor profile characterized by clarity, rich aroma, and a smooth finish [7] Group 5: Diverse Flavor Profiles - ZhiJiang Distillery produces a variety of liquor types, including strong aroma, sauce aroma, and light aroma, and has developed a unique "soft elegance" style that caters to consumer preferences [8] Group 6: Technical Strength - The company has established strategic partnerships with various academic institutions and has set up multiple research centers, achieving 120 patents, which enhances its technological capabilities in liquor production [9] Group 7: Future Outlook - Leveraging its six core advantages, ZhiJiang Distillery is poised to continue its growth trajectory and achieve greater success in the liquor market [11]

Core Viewpoint - The article emphasizes the importance of time and craftsmanship in the design and production of high-quality liquor, particularly focusing on the ancient techniques and cultural heritage of the Gu Beichun brand [1][15]. Group 1: Company Achievements and Recognition - Gu Beichun has received numerous awards for its liquor design, including the 2025 Qilu Baijiu Liquor Design Gold Award for its 52-degree crystal white version [1]. - The company maintains over 10,000 jars of aged original liquor, with some stored for up to 40 years, showcasing its commitment to quality and tradition [3]. Group 2: Craftsmanship and Techniques - The company employs a meticulous approach to liquor design, emphasizing comfort and health in its products, such as low alcohol content for a smoother experience [5]. - The aging process and traditional brewing techniques are highlighted as essential to the quality of Gu Beichun's products, with a focus on ecological and sustainable practices [8][12]. Group 3: Cultural Significance and Brand Strategy - Gu Beichun integrates cultural elements into its branding, aiming to provide consumers with a deeper connection to the product through historical narratives and cultural heritage [15][17]. - The company adopts a long-term strategic approach, balancing quick market responses with slow, steady brand and quality development, as articulated by its management [18].

Group 1: Core Insights - The event "Cultural Leadership and Innovative Change" organized by Li Du Distillery highlights the importance of cultural heritage in the development of the liquor industry amidst deep adjustments [1] - Li Du's ancient brewing site, recognized as a national treasure, showcases the evolution of brewing techniques from the Yuan, Ming, and Qing dynasties, enhancing its cultural significance [3] - The integration of cultural storytelling and innovative tourism experiences is crucial for Li Du to connect with consumers and expand its market presence [5] Group 2: Technological Innovation - Li Du Distillery utilizes ancient brewing techniques and modern technology to create unique products, achieving a distinctive flavor profile described as "one sip, four fragrances" [6] - Collaborations with universities for research on ancient microbial brewing techniques and the establishment of a smart brewing facility demonstrate Li Du's commitment to technological advancement [8] - The implementation of AI technology in management, production, flavor science, and marketing aims to enhance product quality and consumer experience [10] Group 3: Market Positioning and Branding - Li Du's marketing strategies, including the launch of new products and innovative experiential centers, have positioned it as a leader in the competitive liquor market [11] - The brand's engagement with new media and interactive marketing campaigns has significantly increased its visibility and consumer engagement [13] - The focus on storytelling and cultural heritage is seen as a way to differentiate Li Du in a challenging economic environment, fostering a new growth logic for the industry [13]

Core Viewpoint - Wuliangye is actively promoting the creative transformation and innovative development of traditional Chinese culture, enhancing its brand image and contributing to the high-quality development of the liquor industry [3][4]. Group 1: Cultural Heritage and Innovation - Wuliangye is committed to cultural confidence and has developed a unique high-quality development path by systematically organizing its historical heritage and innovating cultural expressions [3]. - The "Wuliangye Cultural Genealogy Report" was released, providing a comprehensive study of the company's cultural lineage, highlighting its historical significance and cultural philosophy [3]. - The report emphasizes the importance of the natural and human heritage associated with Wuliangye, including ancient brewing techniques and historical brewing sites [3]. Group 2: Cultural Resource Activation - Wuliangye aims to transform cultural resources into industrial advantages through "living inheritance" and innovative cultural expressions [4]. - The 501 workshop, a historical brewing site, serves as a model for integrating cultural resources into industrial value, showcasing sustainable cultural and brewing practices [4]. - The Wuliangye 501 Ancient Cellar Cultural Heritage Project is under construction, aiming to create an immersive experience for visitors and enhance the cultural significance of the brand [4]. Group 3: Youth Engagement and Market Trends - Wuliangye has opened its first trendy experience store, "Wuliang·ZhiZao," targeting younger consumers with innovative designs and cultural experiences [4]. - The store has quickly become a popular social spot for young people, reflecting the brand's efforts to modernize and appeal to new demographics [4]. - The company plans to replicate this model in other cities based on market feedback, furthering its brand's youthfulness and trendiness [4]. Group 4: Cultural and Industrial Integration - Wuliangye is developing a comprehensive cultural tourism ecosystem by integrating liquor production with tourism and cultural creativity [4]. - During the recent holiday, the Wuliangye scenic area received 127,000 visitors, a 58.75% increase year-on-year, due to innovative experiential projects [4]. - The integration of cultural tourism has significantly boosted the brand's value and recognition, contributing to the development of surrounding industries [4]. Group 5: Future Development and Goals - Wuliangye's practices demonstrate that traditional culture can catalyze industrial upgrades, with a complete value transformation chain established [4]. - The company aims to deepen cultural exploration and expand its industrial boundaries, contributing to the development of Sichuan as a cultural and tourism stronghold [4]. - Wuliangye's strategic goals include achieving recognition as a global top 500 company while promoting traditional Chinese culture and local economic development [4].

Group 1 - The core concept of the article revolves around the cultural significance and marketing strategy of the Chinese high-end liquor brand, Guojiao 1573, which is deeply rooted in Chinese numerology and history [1][2][6] - Guojiao 1573 is recognized as the first ultra-premium liquor brand in China named after a number, setting a trend in the liquor industry [2] - The design of Guojiao 1573's bottle incorporates elements that reflect national pride, such as the 96 stars symbolizing China's vast territory of 9.6 million square kilometers [2] - The bottle's unique shape, featuring a round front and square back, symbolizes completeness and the longing for national unity, resonating with the sentiments of the Chinese people [4] Group 2 - The marketing of Guojiao 1573 emphasizes a spiritual experience, transforming the act of tasting into a connection with Chinese history and culture [6] - The brand's name and design elements convey deep cultural meanings, such as the philosophical concept of "one understanding and seven virtues," reflecting Eastern wisdom [1][6] - Guojiao 1573's branding strategy effectively combines historical reverence with modern consumer appeal, showcasing the romantic essence of Chinese culture [1][6]