小微经营者理财需求快速增长，正迎来理财产品适配的关键窗口期。 1月8日，网商银行发布《2025年度普惠理财报告》。数据显示，2025年网商银行理财产品累计为用户创 造118亿元收益回报。以余利宝、稳利宝、增利宝、周利宝、月利宝为代表的系列产品，正成为越来越 多小微经营者在低利率环境下，管理流动资金、追求资产稳健增值的"主阵地"。 小微经营者理财需求激增，稳健银行理财成新选择 数据显示，中国有5200万中小微企业和1.24亿个体工商户，超1.7亿户小微经营者的每年流动资金或接近 50万亿，亟需精准适配的理财产品帮助其提升资金使用效率，增强经营韧性。 与普通投资者不同，小微经营者的流动资金不止是"闲钱"，更是生意的"本钱"，其理财的核心诉求是保 障本金安全性的前提下，进一步追求收益的稳定性。 但在利率不断下行的当下，存款已难以满足众多小微经营者"稳稳增值"的期待。波动较小、收益更稳 健、期限更丰富的银行理财产品，成为小微稳健理财的新选择。麦肯锡预测，到2030年，中国银行理财 市场规模将增长至50万亿。 网商银行推出银行理财专卖平台稳利宝，因其产品均为100%中低风险的银行理财，收益更稳健，2025 年平均年化收 ...

Core Viewpoint - The article discusses the current state, issues, and future of the 30 trillion yuan wealth management market, emphasizing the impending changes in competition and business models within the industry [7][11]. Group 1: Wealth Management Market Overview - The wealth management market is facing significant challenges as the previous model of "retained earnings" is nearing its end, which has historically allowed banks to manage returns during varying market conditions [8][9]. - The "wealth management ranking" business model, which attracted customers with high short-term returns, is becoming less effective as investors become more discerning [10][11]. Group 2: Future Directions for Wealth Management Companies - Future competition in the wealth management sector will focus on three key areas: investment research capabilities, product line structuring, and channel service capabilities [16]. - Companies like Ant Bank are leading the way with a focus on transparency and quality, offering clear performance metrics to users, which is becoming increasingly important in a market where traditional models are failing [17][25]. Group 3: Importance of Research in Wealth Management - Understanding the wealth management market is crucial as it serves as a benchmark for the risk-free rate in China, influencing asset pricing across various sectors, including the stock market [15]. - The decline in risk-free rates due to lower returns on pure debt wealth management products is expected to increase valuations in the stock market, potentially leading to more capital inflows [15]. Group 4: Key Insights from Recent Articles - A recent report highlighted that only one out of eight banks displays annualized returns on their wealth management products, indicating a lack of transparency in the industry [4][23]. - The article emphasizes the need for a user-centered approach in wealth management, moving away from asset under management (AUM) focused sales systems to enhance customer trust and satisfaction [22][25].

记者丨李览青 编辑丨周炎炎 "卖完辣椒，钱先存在网商银行理财，开春买苗正好取出来，一年能多赚2.4%。"山东辣椒种植 户孙先生的一句话，道出了低利率环境下小微经营者的共同选择。 在数字金融深度发展的今天，精细化的资产配置服务不再是高净值用户的"专属"。针对小微经 营者多元化的资金配置需求，以及在不同经营周期的资金管理需求，网商银行推出余利宝、稳 利宝、增利宝、周利宝、月利宝为代表的系列产品，让个体户、农户、小微企业主等小微经营 者也能在低利率环境下实现资金的科学管理与稳健增值。 1月8日，网商银行发布《2025年度普惠理财报告》（以下简称"《报告》"）显示，"求稳"成为 小微经营者资金管理的首要诉求。数据显示，该行理财服务累2025年累计为用户创造收益118 亿元，其理财产品正成为越来越多小微经营者在低利率环境下的理财主阵地。 小微经营者理财需求激增 公开数据显示，中国有5200万中小微企业和1.24亿个体工商户，超1.7亿户小微经营者的每年 流动资金或接近50万亿。亟需精准适配的理财产品帮助其提升资金使用效率，增强经营韧性。 但一直以来，小微经营者的资金需求具有"短、频、散"的特点，且与经营周期高度绑定，传 ...

"卖完辣椒，钱先存在网商银行理财，开春买苗正好取出来，一年能多赚2.4%。"山东辣椒种植户孙先生的一句话，道出了低利 率环境下小微经营者的共同选择。 在数字金融深度发展的今天，精细化的资产配置服务不再是高净值用户的"专属"。针对小微经营者多元化的资金配置需求，以 及在不同经营周期的资金管理需求，网商银行推出余利宝、稳利宝、增利宝、周利宝、月利宝为代表的系列产品，让个体户、 农户、小微企业主等小微经营者也能在低利率环境下实现资金的科学管理与稳健增值。 1月8日，网商银行发布《2025年度普惠理财报告》(以下简称"《报告》")显示，"求稳"成为小微经营者资金管理的首要诉求。数 据显示，该行理财服务累2025年累计为用户创造收益118亿元，其理财产品正成为越来越多小微经营者在低利率环境下的理财主 阵地。小微经营者理财需求激增 公开数据显示，中国有5200万中小微企业和1.24亿个体工商户，超1.7亿户小微经营者的每年流动资金或接近50万亿。亟需精准 适配的理财产品帮助其提升资金使用效率，增强经营韧性。 但一直以来，小微经营者的资金需求具有"短、频、散"的特点，且与经营周期高度绑定，传统理财产品的高门槛、长锁定期往 ...

小微经营者理财需求快速增长，正迎来理财产品适配的关键窗口期。 1月8日，网商银行发布《2025年度普惠理财报告》。数据显示，2025年网商银行理财产品累计为用户创造118亿元收益回报。以余利宝、稳利宝、增利 宝、周利宝、月利宝为代表的系列产品，正成为越来越多小微经营者在低利率环境下，管理流动资金、追求资产稳健增值的"主阵地"。 小微经营者理财需求激增 稳健银行理财成新选择 数据显示，中国有5200万中小微企业和1.24亿个体工商户，超1.7亿户小微经营者的每年流动资金或接近50万亿，亟需精准适配的理财产品帮助其提升资金 使用效率，增强经营韧性。 与普通投资者不同，小微经营者的流动资金不止是"闲钱"，更是生意的"本钱"，其理财的核心诉求是保障本金安全性的前提下，进一步追求收益的稳定 性。 但在利率不断下行的当下，存款已难以满足众多小微经营者"稳稳增值"的期待。波动较小、收益更稳健、期限更丰富的银行理财产品，成为小微稳健理财 的新选择。麦肯锡预测，到2030年，中国银行理财市场规模将增长至50万亿。 网商银行推出银行理财专卖平台稳利宝，因其产品均为100%中低风险的银行理财，收益更稳健，2025年平均年化收益率为 ...

Core Viewpoint - In the current economic environment, effective fund management has become crucial for businesses, especially for small and micro enterprises, which need to allocate idle funds wisely to achieve value preservation and growth while ensuring liquidity and safety [1][4] Group 1: Company Overview - Wangshang Bank, approved by the China Banking and Insurance Regulatory Commission and initiated by Ant Group, is one of the first private banks in China, serving over 50 million small and micro business operators [3] - The bank has launched several popular wealth management products, including Yulibao, Wenlibao, Zenglibao, and Zhoulibao, gaining wide market recognition due to its compliance, professionalism, and user-friendly services [3][4] Group 2: Product Offerings - Wangshang Bank offers a diverse range of wealth management products tailored to different funding needs of enterprises, including Wenlibao, Yulibao, Zenglibao, and Zhoulibao, each with distinct risk levels, yield potentials, and liquidity features [4][6] - Wenlibao targets low to medium risk with an annual yield of 2%-3.5%, suitable for short-term idle funds, with a minimum holding period of 7 days [5] - Yulibao is designed for daily liquidity management, offering an annual yield of nearly 1.5% and features like instant redemption, making it ideal for businesses with frequent cash flow [5] - Zenglibao employs a "fixed income plus" strategy, potentially yielding over 3.5% annually, suitable for enterprises willing to accept some volatility for higher returns [6] - Zhoulibao offers a unique weekly redemption feature with an annual yield of 2.3%-3%, catering to businesses with periodic funding needs [6] Group 3: Investment Strategy - Companies should consider their funding purposes, risk tolerance, and liquidity needs when selecting wealth management products, avoiding the temptation of high yields without assessing potential risks [7][8] - For daily operational funds, Yulibao is recommended due to its high liquidity and low-risk profile, while Wenlibao and Zhoulibao are suitable for medium to long-term idle funds [7] - The compliance and reputation of the platform are critical, as Wangshang Bank's products are sourced from reputable financial institutions, significantly reducing investment risks [8] - A long-term investment perspective is encouraged to maximize returns, with products designed to help businesses avoid irrational decisions due to short-term market fluctuations [8]

Core Insights - The article discusses the evolution of Wangshang Bank from a digital bank to an AI bank, aiming to serve as the CFO for millions of small and micro enterprises in China [1][20] - The bank's new "310" service model emphasizes comprehensive understanding of clients, personalized expert services, and real-time interactions [7][20] Group 1: AI Integration - Wangshang Bank aims to leverage AI to address the daily operational needs of small and micro enterprises, enhancing loan stability, marketing precision, and investment returns [6][11] - The bank's AI CFO will provide comprehensive financial services, including operational advice, bill management, and assistance in bidding processes [11][20] Group 2: Customer Understanding - The new "310" model focuses on understanding customer needs through extensive data collection while adhering to privacy principles [9][7] - Wangshang Bank currently serves approximately 68 million small and micro clients, accounting for about one-third of such enterprises in China [10] Group 3: Technological Advancements - The bank employs a significant proportion of its workforce in technology roles, with around 67% of its 1,900 employees dedicated to tech [10] - Innovations include video-based due diligence to assess business conditions more effectively, enhancing the accuracy of loan assessments [14][16] Group 4: Future Outlook - Wangshang Bank's mission remains focused on technology-driven services for small and micro enterprises, expanding its offerings beyond loans to include payment, investment, and bill services [20] - The bank believes that AI will not create a zero-sum game in the banking sector, but rather enhance service efficiency across both large and small banks [18]

Core Viewpoint - The article discusses the evolution of Wangshang Bank from a digital bank to an AI bank, aiming to serve as a CFO for millions of small and micro enterprises in China, leveraging AI technology to enhance financial services and decision-making for these businesses [1][33]. Group 1: New Goals and Services - Wangshang Bank has set a new goal to become the CFO for ten million small and micro enterprises, emphasizing the importance of professional financial services beyond just providing financial products [1][4]. - The bank's new "310" service model focuses on providing comprehensive, personalized services to clients, ensuring a deep understanding of their needs and real-time interaction [8][7]. Group 2: AI Integration in Services - AI will be integrated into various aspects of banking services, including credit, marketing, and wealth management, addressing the real pain points and needs of small and micro enterprises [6][15]. - The AI CFO will offer services such as operational advice, bill management, and assistance in bidding processes, streamlining financial operations for small businesses [15][18]. Group 3: Customer Understanding and Data Security - Wangshang Bank emphasizes the importance of understanding customer needs while adhering to strict data privacy principles, ensuring minimal data collection based on customer consent [9][12]. - The bank has achieved international certifications for privacy protection and information security, reinforcing its commitment to data safety [9]. Group 4: Workforce and Technology - The bank currently serves 68 million small and micro customers, accounting for about one-third of such enterprises in China, with a workforce of approximately 1,900 employees, 67% of whom are in technology roles [11][12]. - The bank has developed a unique approach to credit approval by training AI models using expert insights, achieving a 90% consistency rate between human and machine assessments [21][22]. Group 5: Future Outlook and Industry Impact - Wangshang Bank believes that AI will not create a zero-sum game in the banking industry; instead, it will enhance service efficiency for both large and small banks, benefiting the entire sector [31]. - The bank's mission remains focused on technology-driven services for small and micro enterprises, adapting to changes in the business landscape while maintaining its core values [33].