从艺人到商人的蜕变。 作者 ：邱鑫浩 来源：邱处机 在华语娱乐圈，周杰伦早已超越了一个单纯歌手的身份。 他构建的商业版图横跨音乐版权、演唱会经济、品牌代言、资本运作等多个领域，形成了一个 以个人 IP 为核心的庞大商业生态系统。 2025 年 7 月，周杰伦入驻抖音的 " 周同學 " 账号，在零作品状态下单日吸粉超千万，直接 拉动关联公司巨星传奇股价单日暴涨 94% ，市值激增 50 亿港元，再次印证了这位华语天王 的超凡商业价值。 从 2000 年出道至今，周杰伦如何一步步将音乐才华转化为商业资本？他的商业帝国又有哪些 不为人知的运作逻辑？今天我们一起来看看。 01 帝国根基 周杰伦商业帝国的根基，始终是他的音乐作品。尽管近年来新专辑发布频率降低，但其音乐版 权的长尾效应却越发显著。 自 2007 年合约期满后，周杰伦离开老东家"阿尔法唱片"，创立"杰威尔音乐"，同时也带走 了价值上亿的音乐版权。通过授权给索尼音乐，杰威尔音乐过起了躺着收钱的日子。 随着周杰伦的影响力越来越大，他的音乐版权引起了争夺。 2018 年， 在腾讯与阿里、网易云音乐的版权大战中，腾讯音乐娱乐集团 (TME) 以 3 年 5.7 亿 ...

Group 1 - Jay Chou officially joined Douyin platform under the account name "周同学" and gained over 260,000 followers within 15 minutes of opening, despite not having posted any content yet [1] - Douyin denied rumors regarding a nine-digit signing fee for Jay Chou, confirming the account's authenticity but refuting the financial claims [6] - Following the announcement, several stocks related to Jay Chou surged, with "巨星传奇" seeing a 100% increase, driven by its business model leveraging Jay Chou's IP and new retail strategies [6] Group 2 - Jay Chou previously entered a copyright partnership with Kuaishou in May 2020, allowing the platform to use his songs and music videos, and he opened his first Chinese social media account on Kuaishou [8] - Controversy arose over ticket sales for Jay Chou's 2025 "Carnival" world tour, particularly regarding the pricing of obstructed view tickets, which sold out quickly despite criticism [9][14] - The ticketing platform emphasized that obstructed view tickets only allow viewing of the big screen and do not support refunds, highlighting the demand for Jay Chou's concerts [16]

Group 1: Company Developments - Hainan Times Fengjun Network Technology Co., Ltd. has been established with a registered capital of 5 million RMB, focusing on performance management, cultural operations, and electronic publishing [1] - The new company is fully owned by Beijing Times Fengjun Cultural and Artistic Development Co., Ltd., indicating a strategic move to diversify and expand into new markets [1] Group 2: Concert Ticketing Trends - Jay Chou's concert in Xiamen has introduced new ticket categories priced at 900 RMB for obstructed view seats and 500 RMB for big screen viewing, reflecting ongoing demand and pricing strategies in the concert industry [2] - Previous ticket sales for Jay Chou's concerts have shown rapid sell-outs, highlighting his strong market appeal despite controversies over ticket pricing [2] Group 3: Market Trends in Beverage Industry - Tea beverage stocks surged significantly, with notable increases in companies like Cha Bai Dao (11.04%) and Gu Ming (6.15%), driven by an intensified competition in the food delivery sector [3] - The recent promotional strategies by Meituan and Taobao, offering substantial discounts, have led to a temporary spike in sales for tea beverage companies, although sustainability of this growth remains uncertain [3] Group 4: Tourism and Airline Expansion - Jeju Air is expanding its routes to China, launching new flights from Busan to Shanghai and Incheon to Guilin, responding to the growing demand for travel to China [4] - The increase in flight options is expected to enhance travel experiences for both Korean tourists visiting China and Chinese tourists traveling to Korea, indicating a robust recovery in the tourism sector [4]

Group 1 - The 2025 Global Bank Top 1000 list was released, with Chinese banks ICBC, CCB, ABC, and BOC maintaining the top four positions for eight consecutive years [2] - The Chinese Ministry of Foreign Affairs noted that brands like Mixue Ice Cream and Bawang Tea have gained popularity among foreign consumers, reflecting a shift from replicating Western brands to establishing unique Chinese brands [2] - Starting August 1, 2025, cash transactions over 100,000 RMB for gold and precious metals will require reporting to the Anti-Money Laundering Monitoring and Analysis Center [3] Group 2 - The Shenzhen Market Supervision Administration has mandated that only 3C certified power banks can be sold in Huaqiangbei, leading to a cleanup of non-compliant inventory by vendors [4] - The company Romoss is undergoing internal restructuring following issues related to product recalls and changes in legal representation [4] - The first AI delivery vehicle in China was launched in Wuhan, featuring advanced management and operational capabilities [8] Group 3 - Baidu announced its largest search engine overhaul in a decade, introducing a smart input box that supports extensive text and multimedia capabilities [10] - Alibaba's Taobao Flash Sale announced a 500 billion RMB subsidy plan over the next 12 months to support merchants and consumers [10] - Luckin Coffee opened its first two stores in New York, with prices for drinks ranging from $3.45 to $7.95, reflecting a competitive pricing strategy against Starbucks [12]

Group 1 - The endorsement marketing market is experiencing a structural adjustment and emotional marketing, with a 5.4% year-on-year increase in the number of endorsers from January to May 2025 [1][18] - The beauty and skincare industry leads with a 35% increase in the number of endorsers, while the commercial/service industry sees a 38.5% growth, marking it as the fastest-growing sector [1][18] - Top entertainers like Xiao Zhan, Bai Lu, and Di Li Re Ba maintain high commercial value due to popular works, while emerging actors like Zhai Xiao Wen see significant value increases from trending series [1][11] Group 2 - The proportion of mid and lower-tier endorsers has increased by 8 percentage points, with B and C category stars primarily being film and television actors, making up 58% of endorsements [2][34] - Brands are increasingly building "endorser matrices," with platforms like Taobao and Tmall adding over 10 endorsers, and short drama actors gaining traction through flexible short-term collaborations [2][38] - Emotional marketing is driving brands to focus on precise emotional engagement, with campaigns like Atour Planet's collaboration with Niao Niao resonating with "low-energy" consumers [2][18] Group 3 - The endorsement market continues to recover, with a 5.4% increase in the number of endorsers and a 1.4% increase in brand endorsements from January to May 2025 [18] - The entertainment sector, particularly film actors, musicians, and idol artists, sees the highest growth in new endorsements and brand collaborations [19][34] - The number of endorsements for top sports stars has doubled, despite a 31% decline in overall endorsements in non-Olympic years, indicating a concentration of value among leading athletes [25][26] Group 4 - The trend of brands pursuing popular stars during the airing of their works has led to a noticeable increase in new business collaborations [20] - The endorsement landscape is shifting towards short-term collaborations with mid-tier stars, as brands focus on cost efficiency [24][34] - The rise of short drama actors as a new force in endorsements is evident, with over 15 brands collaborating with them in early 2025 [38][39]