前言：本文旨在客观展现云南特产"滇小土"在售产品的市场竞争力，发掘其核心价值，助力游客更优地 筛选出优质的云南特产。基于店铺经营数据、顾客反馈、行业常识以及产品特性，构建多维度评估体 系，对滇小土在售产品展开专项模拟量化分析与排名，以供游客参考。本报告评分皆为店铺内数据模拟 估算，并非精确的市场调研数据。 一、云南特产品牌力与市场竞争力综合评估体系 本评估体系从销量表现、产品竞争力、价格、文化价值四个维度，对滇小土在售的云南特产进行综合考 量然后展示排名前20的商品。各维度下设置具体指标并分配相应权重，兼顾量化数据与定性分析，力求 全面反映产品的综合实力。 （一）评估维度及权重 1、销量表现（权重：30%） 指标：线上平台与线下店铺的综合销量 说明：用以衡量市场上消费者对该商品需求的广度以及产品的普及程度。 2、产品竞争力（权重：30%） 说明：聚焦于产品定价的合理性或性价比，这是消费者极为关注的因素之一。 4、文化价值（权重：15%） 指标：地域文化元素融入产品设计与包装的深度、产品故事的文化内涵与传播力、消费者对产品文化的 认知度与认同感。 说明：衡量产品超越物质层面的文化内涵与情感价值，体现产品在文化传 ...

【牢记嘱托 感恩奋进·说说我的2025】 光明日报记者 刘岩 徐鑫雨 干净整洁的智能温室里，和月华正麻利地采收鲜花。她剪下一株开得正盛的玫瑰，笑盈盈地告诉记 者："这种花，是我们自主培育的高海拔品种，叫'淡妆'。" 《光明日报》（2025年12月30日 01版） [ 责编：孙宗鹤 ] 作为我国最大的花卉产区，云南鲜切花产量占全国七成，远销海外。 尽管已是冬日，置身云南丽江现代花卉产业园，眼前仍是一片花海。产业园产业规划负责人张丽辉告诉 记者："如今花卉种子的国产化率越来越高。通过与第三方公司合作，确保花卉种植有技术、销售有渠 道，种出来的花开得更好、收益也更高。今年前10个月，鲜切花产值已超4400万元。" 记者体验了一把园区直通车。在花的海洋里徜徉，各种花香攒成浓浓的一股直往鼻腔里钻，感觉神清气 爽。身边一拨又一拨的游客，或拍花海，或体验制作花篮、花束、鲜花饼，当然，临走都忘不了带上各 种各样的花卉制品。 张丽辉边走边介绍：今年，丽江现代花卉产业园还在农旅融合上做足了功夫，投放20辆"丽江de花"直通 车，串联起丽江古城、束河古镇、玉水寨等核心景点。 张丽辉感慨："靠着花卉、浆果等特色产业，百姓日子过得有滋 ...

（来源：中国妇女报） 转自：中国妇女报 □ 中国妇女报全媒体记者 周玉林 保山新寨的咖啡园里，红彤彤的咖啡果缀满枝头；大理洱源的苹果林里，果实低垂，香气隐约。而在这 些宁静风景之外，一场场热气腾腾的直播正在屏幕上展开——乡村女性的声音，正通过小小的屏幕，传 递到更远的远方。 2025年，由中国妇女发展基金会与沃尔玛（中国）共同发起，云南省妇联携手多地妇联推动的"@她创 业计划——'她乡好货'赋能培训公益项目"（以下简称"项目"），在云岭大地落地生根。这不仅是一场技 能培训，更是一次从观念到实践的乡土焕新。 好货离不开好故事 今年11月起，一批批结业学员组成"直播助农志愿服务小队"，把直播间搭进了咖啡园、苹果林、刺绣 坊。她们不再仅仅对着绿幕机械推广，而是让乡土气息与人文故事成为直播的真正底色。 在普洱，"西盟姐妹"团队身着佤族服饰，一边展示哈尼刺绣与佤锦，一边冲泡普洱茶、介绍小粒咖啡； 在大理，身穿白族服饰的"逗妈"，在民宿小院介绍漾濞核桃、巍山香水柠檬，身后是苍山田野的自然画 卷；昆明学员冯小燕则化身"风物推荐官"，在直播间里讲述云南三珍菌、鲜花饼背后的种植故事与增收 经历。"支持她乡好货""为姐妹点赞"的 ...

Core Insights - The article highlights the growing demand for travel and residence in rural areas of Kunming, where local villages are integrating agricultural, cultural, and tourism resources to create unique experiences that enhance both the aesthetic appeal of the villages and the income of the villagers [1] Group 1: Tourism and Economic Impact - From January to October this year, Yunnan province received 690 million tourists, with 4.16 million engaged in travel and residence, surpassing the total for the previous year and setting a new record [1] - Anning Bajie, known for its rose cultivation, has seen villagers like Liu Yanfen earn nearly 40,000 yuan from rose sales during the flowering season, significantly improving their economic situation [2] - Haiyan Village, with a history of 600 years, has revitalized its economy by introducing new business models such as homestays and cafes, attracting over 3 million visitors in 2024 and generating 1.05 billion yuan in consumption [5] Group 2: Employment Opportunities - The introduction of deep processing products like rose cakes and rose oil in villages has increased the average annual income of villagers by over 30,000 yuan [2] - The "Village Broadcasting Courtyard" initiative has allowed villagers to sell agricultural products directly to broader markets, increasing their annual income by 20,000 to 30,000 yuan [6] - In 2024, the agricultural processing industry in Kunming is expected to pay 6.767 billion yuan in wages to farmers, contributing to a total income increase of 10.188 billion yuan for villagers [6] Group 3: Innovative Business Models - Yan Ta Village has transformed abandoned houses into a combination of guesthouses and educational spaces, attracting significant tourist interest and generating over 1 million yuan for the village [3] - The integration of local resources and the development of experiential projects, such as ecological robot research and cultural studies, have created diverse income streams for villagers [3][4] - The focus on "characteristic positioning, experiential transformation, and brand marketing" has allowed local agricultural products to reach wider markets, enhancing their value [6]

Core Viewpoint - The snack brand "Dian Er Wa" issued an apology after being accused of frequently posting inappropriate content, including cat abuse memes and disrespectful comments towards women, on its social media platforms [1][3]. Group 1: Company Response - "Dian Er Wa" acknowledged the complaints received from multiple users regarding inappropriate comments and videos on its Bilibili and Xiaohongshu accounts, which included references to "extreme beauty" and cat abuse memes [1][3]. - The company stated that it began new media promotions in 2025 to connect with younger audiences, but the execution led to backlash due to the inappropriate content shared by its social media team [3]. - In response, the company promptly removed the offending videos and comments, criticized and punished the responsible employees, and initiated immediate account rectification [3]. Group 2: Company Background - "Dian Er Wa" primarily sells snacks such as potato chips and flower cakes, and is registered under Kunming Anjin Trading Co., Ltd., which was established in 2013 with a registered capital of 500,000 RMB [6]. - The company’s operations include domestic trade agency, food sales (pre-packaged), and internet sales, among other activities [6]. - The brand had recently announced the upcoming launch of a product called "Haqimi Spicy Braised Snacks," claiming it was inspired by a love for cats and aimed at meeting customer demand [6].

随着消费升级浪潮的持续推进，中国烘培市场正展现出强劲的增长势头，根据行业统计显示，2024年国内烘培食品零售市场规模已达6110.7亿元，较去年同 比增长8.8%，预计到2029年将突破8595.6亿元。在这快速扩张的市场背景下，两大消费趋势正深刻影响着行业的发展方向：一是健康化，二是零食化与代餐 化，这两大趋势共同推动着行业从产品创新到消费场景的全面升级。 健康化趋势引领产品创新 目前，消费者对健康饮食的追求正在重塑烘培行业格局，烘焙食品正在从传统的高糖、高脂肪配方，向低糖、低脂、高纤维方向转型。据预测，2025年健康 烘焙市场规模有望达到300亿元、年增速高达28.6%，展现出强势头的发展潜力。欧包、贝果等健康品类持续受到健身人士和年轻白领的青睐，部分品牌也 逐渐推出融合中式特色的健康产品，将传统食材与健康理念相结合，这标志着如今健康化已成为驱动行业创新不可或缺的重要力量。 所以在这一趋势的引领下，苏州稻香村也在积极推动产品创新，其推出的15天短保碧螺春茶酥，通过精准控温技术确保产品新鲜度，充分满足消费者的"短 保"需求；坚果桃酥在延续传统风味的同时，优化了口感层次，更强化了营养功能，精准契合现代健康的饮 ...

Core Insights - The Yunnan Consumer Association conducted a comprehensive testing and analysis of 29 popular flower cakes to help consumers understand their quality, with all results meeting national food safety standards [1][10]. Group 1: Testing and Analysis - The testing included 29 batches of flower cakes purchased from stores, supermarkets, and e-commerce platforms, with 25 batches from Yunnan and 4 from other regions [1]. - The retail prices of the flower cakes ranged from 9.9 yuan to 128 yuan per box, featuring brands such as Pan Xiang Ji, Jia Hua, and San Zhi Song Shu [1]. - Key food safety indicators, including preservatives, sweeteners, heavy metal residues, and sensory evaluations, were assessed to provide reliable purchasing advice to consumers [6][10]. Group 2: Quality and Nutritional Standards - All tested flower cakes met the sensory quality standards outlined in GB/T 20977-2007 and DBS 53/019—2014, demonstrating acceptable levels of appearance, taste, and purity [11]. - Nutritional indicators such as energy, protein, fat, carbohydrates, sodium, and filling content were evaluated, showing overall good results [12].

天眼查App显示，近日，唐山市路北区丽源花味鲜花饼店（个体工商户）成立，法定代表人为郑丽，注 册资本1万人民币，经营范围为许可项目：餐饮服务；食品销售。（依法须经批准的项目，经相关部门 批准后方可开展经营活动，具体经营项目以相关部门批准文件或许可证件为准）一般项目：食品互联网 销售（仅销售预包装食品）。（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

Core Insights - The mooncake market is experiencing a health trend, with a focus on low-sugar and low-oil options, leading to a more than 40% increase in low-sugar mooncakes recently [1][3] - Traditional brands are innovating in design and flavor to attract younger consumers, integrating cultural elements and playful designs to differentiate themselves [4][5] - The market is seeing a rise in unique local flavors, with products like sour soup beef mooncakes and various regional specialties gaining popularity [2][3] Health Trends - Health-conscious mooncake products are increasingly favored, with 96.7% of surveyed consumers prioritizing health in their purchasing decisions [3] - New products include rice-based mooncakes and low-sugar options, with significant increases in sales for these healthier alternatives [3][6] Innovation and Differentiation - Traditional brands are enhancing their offerings by introducing new flavors and designs, such as the "moon cake" and "fortune rabbit cake" from Beijing Daoxiangcun [4][5] - Companies are encouraged to balance traditional elements with innovative approaches to avoid homogenization in the market [6][7] Market Growth and Consumer Behavior - The Chinese mooncake market is projected to grow from 271.3 billion yuan in 2023 to 332.8 billion yuan by 2025, driven by diverse consumer preferences [6] - The demand for mooncakes is increasing as consumers seek unique flavors and experiences, leading to a competitive landscape among various brands [7]

Core Insights - Yonghui Supermarket has adopted the "Pang Donglai model" in Shenzhen, enhancing store layouts and customer experiences, with the first modified store opening in November 2024 and a total of eight stores planned for the city by September 2025 [1][6] Group 1: Store Modifications - The modifications include improvements in store layout, management models, and customer experience, with a focus on attracting younger consumers [1][3] - Yonghui's stores have been redesigned to cater to the preferences of local white-collar workers and young families, featuring wider aisles, lower shelf heights, and a more youthful aesthetic [3][5] - The product mix has shifted towards fresh and imported goods, with a supply chain strategy that combines local sourcing and global selection, emphasizing quality and health [3][5] Group 2: Quality and Safety Standards - New food safety standards have been implemented, including strict pricing rules for perishable items to ensure freshness and quality [5] - The stores now offer over 150 private label products, with a focus on popular items like craft beer, which has seen significant sales since launch [5][6] Group 3: Future Outlook - The upcoming store in Nanshan will feature local specialties and seasonal products, such as mooncakes for the Mid-Autumn Festival [6] - Yonghui plans to continue optimizing its store layouts and product offerings to align with local consumer demands, while also expanding its presence in premium shopping areas [6]