刚刚过去的这个春节假期，我去了我亲属的云南老家转了一圈。作为一个东北吃货，虽然对胡焕庸线的另一头早有心理准备，但还是刷新了一遍"食物 观"，大大拓宽了我的食谱。 先说结论，太好吃了，好吃得让人控制不住体重，比如牛干巴、鲜花饼、老奶洋芋、黑三剁、红三剁、稀豆粉米线…… 但还有相当一部分，比较黑暗，虽然能成功享受小部分，但大部分还是消受不起，发给老家朋友基本也都表示"太可怕了！"回来后研究了一下，发现自己 碰到的还只是小部分，来给大家汇报一下。 虫子，也是菜 云南这个地方，有个最直观的特点，山多。 云南十八怪里有一句：这边下雨那边晒。过去外地人不懂，说这里是"烟瘴之地"。实际上，正是这种丰富多样的气候和地形，才能生长出那么多的奇特物 种。 去过云南的都知道，给人视觉冲击力最强的食物，就是虫子。云南人爱吃虫子，也会吃虫子。最典型的，就是云南全省都爱吃的炸蜂蛹。 蜂蛹这东西，是少有的色香味俱全的虫子。它外表洁白，通体细长，就好像泰国长粒香米的米粒儿似的。 油温烧到六成热，蜂蛹下锅，蛋白质遇到油锅迸发出焦香，不一会表皮就会鼓起细密的小泡，颜色也从乳白变成诱人的金黄。捞出来沥干油，那味道能充 满整个屋子。 这时候趁热咬一 ...

2月14日，云南省昆明市的一处榴莲摊档。新华社记者 林昊 摄 春节前夕，我从北方来到春城昆明，春暖花开的气息扑面而来。机场与街头手持花束的情侣，一家家出售鲜花饼的店铺，提醒着我已经来到 了"世界花园"。 2月14日，在云南省昆明市，手持鲜花的行人。新华社记者 林昊 摄 作为驻外记者，在泰国工作的几年间，我见证了中老铁路开通、中泰两国互免签证，这吸引了许多泰国游客乘火车到云南旅游。 这次来到春城，看到昆明长水国际机场关于中老铁路的介绍展板，以及张灯结彩的南屏步行街一角售卖泰国榴莲的摊档，脑海中不禁浮现出自 己在稿子里写过的话："中老铁路开通后，泰国游客乘火车来华旅游，东南亚新鲜蔬果通过冷链专列进入中国市场。" 从驻外时在曼谷街头见到来自云南的鲜花与蔬菜，到如今看到昆明街头摆着泰国榴莲，曾经写过的那些跨境合作与互联互通，在我眼前进一步 具象化，而且如此生动鲜活。 花城广场上，木棉花造型花坛上醒目的"APEC CHINA 2026"字样，与昵称"大湾鸡"的十五运会吉祥物以及珠江对岸的广州塔相互映衬。2月1日 至10日，亚太经合组织第一次高官会在广州举行，这是APEC"中国年"首场正式活动。 2月16日，在广东省广州 ...

金桂街·斗南花市地铁站，因邻近亚洲最大的鲜切花交易市场斗南花市，其换乘通道，以及地铁内布景，常常以时令鲜花为主题来装饰。于 是，它也被大家亲切地称为"最浪漫的地铁站"。 新春花香引客流。春节期间，在昆明地铁金桂街·斗南花市站内，手持鲜花的市民络绎不绝，花香与年味相融，让人们的脚步更添轻快。 "蝴蝶兰、金桔、银柳、大花蕙兰，这些品种卖得最好。"孙青在斗南花市经营着一家摊位，说话时，她的眉眼间漾着新春的喜气。 斗南花市一瞥。新华社记者荆昭延 摄 "鲜花产业发展大有可为。"瞅准鲜花"观赏经济"的佳期，刘俊峰和肖遥创办了一所花艺培训学校，提供插花实操、花材包装、用花场景布 置、开花店创业、电商销售等教学服务。 "国内外的学员都有，国外的以缅甸、越南为主，年龄跨度从13岁至68岁。令我印象深刻的是有好几位宝妈，把宝宝背在身上，边带娃边学 习。她们反映，相比于其他副业，做花艺带来的幸福感'直线拉满'。"在这所花艺培训学校就职的教师卡琪尔说。 据介绍，学校90%的学员想从事跟花艺相关的创业，10%的学员把培训当作兴趣课程参加。卡琪尔说，学校也会组织亲子体验活动，在插 花、烤鲜花饼等互动中，带小朋友了解花卉的品种、生长习性、 ...

Core Viewpoint - The "Charming Anning: Centenary Yunnan Show" event, part of the 2026 National "Four Seasons Village Evening" demonstration, showcases the cultural heritage of Yunnan's traditional opera, specifically the local Yunnan opera known as Dianju, in Shizhuang Village, which is renowned for its connection to this art form [1]. Group 1 - The event featured performances by the Yunnan Dianju Theatre and the Anning Luminara Lion Dance Art Troupe, delivering New Year blessings to the audience [2]. - Wang Yuzhen, an 80-year-old national representative inheritor of Dianju and the first Mei Hua Award winner from Yunnan, performed "The Female Generals of the Yang Family," receiving enthusiastic applause for her impressive skills and high-difficulty actions [2][5]. - The event included a children's performance led by first-class actor Lu Xiangxuan, showcasing the younger generation's engagement with Dianju, highlighting the importance of cultural transmission [4][7]. Group 2 - Shizhuang Village, known for its rich cultural heritage, also boasts over 1,000 acres of rose cultivation, producing products like rose cakes and rose vinegar, contributing to the local economy [7]. - The village aims to integrate agricultural, cultural, and tourism development centered around Dianju, with plans to attract approximately 20,000 visitors by 2025, thus supporting rural revitalization efforts [7]. - This event marks the first of 14 performances planned in Yunnan as part of the 2026 National "Four Seasons Village Evening" demonstration activities [7].

央视网消息：随着春节临近，云南斗南花市逐渐进入年宵花供销高峰。目前，鲜切花市场实现了"供销两旺"，态势良好。 近日，在斗南花卉市场，人潮如织。不少游客推着行李箱穿梭花海，精心选购心仪的鲜花。 花市里各色鲜切花颇受青睐，花市外的花趣集市上，各类花卉文创伴手礼也深受游客喜爱。 外地游客表示，买一些鲜花饼送给爸爸妈妈爷爷奶奶他们。买一些鲜花做的香皂可以送给我的好朋友，比如香囊这类的都可以送给 同事。 为了方便游客，不少商家还提供了打包邮寄服务，让游客的节日祝福两三天就能送达。 昆明花拍中心产地交易中心总监陈飞介绍，2月6日开始，日均货量开始接近500万枝，持续每日大概预计会以50万枝左右的量级逐 日在进行递增。预计进入到10日、11日会进入一个交易峰值。 ...

《中国民航报》、中国民航网 记者冯智君 通讯员王林菁、薛奥林 报道：春运已经开始，马年春节将 至，春运三天以来，郑州机场T2航站楼的客流明显增长，日均起降690多架次，郑州机场航站楼内人潮 涌动，工作人员忙碌有序。郑州机场志愿服务者身穿红马甲或特色汉服，穿梭各个区域，随时为广大旅 客提供服务。 今年的春运，以"航空+文旅"为主题，郑州机场聚焦旅客需求持续发力，推出"同畅郑好 乐享空港"迎新 春主题系列活动，打造民航春运文化特色品牌。围绕便捷服务、年俗文化、非遗体验、购物出行等核心 需求，在航站楼内构建了一系列文化、消费与体验交织的沉浸式航空消费新场景，让现代化交通枢纽成 为一个充满温度与特色的空港会客厅。 萌趣巡游 开启空港活动篇章 集五福的"五福伴你行"活动不仅增添了乘机的乐趣，更将互动体验与节日氛围、消费场景深度融合，有 效激发了商业活力。 非遗焕新 百马剪纸跃动空港 2月10日（农历小年），河南省内知名书法家将在T2航站楼现场为旅客写春联、送"福"字。 2月16、17日，"新春游园会"将投壶等传统游艺与乘机安全知识科普相结合，在游戏区旁通过实物展 示、有奖问答等方式，生动讲解安检须知与出行常识。 同时， ...

清晨，云南省昆明市大观篆新农贸市场内人流熙攘。新鲜蔬果、风味小吃琳琅满目，烤乳扇的奶 香、手冲咖啡的醇香漫过街巷，摊主的吆喝声、游客的问询声交织成曲。 据大观篆新农贸市场管理方统计，目前市场日均客流量稳定在5万人次，节假日峰值可达10万人 次，其中近半数为外地游客。 旅游热度持续上升的背后，是农贸市场的精准转型升级。"我们将传统市井空间升级，适配市民游 客的新消费需求。"大观篆新农贸市场品牌运营负责人陆光福介绍，市场历经多次改造，既守住农贸市 场的民生底色，又打造集中展示云南风物的景区，让文旅融合成为激活消费的新动能。 2025年8月，市场二期项目完工，基础设施全面提升的同时，市场按照"品类分区+场景联动"原则优 化空间布局，分类设置生鲜交易、本地特产等区域，让经营空间更规范、业态更丰富。 在一家鲜花饼店里，店主付强将本地的玫瑰花、茉莉花等制作成各具特色的鲜花饼。"现在一天能 卖四五百个，很多游客尝过就带几盒走，线上订单也源源不断。"付强说，市场完成升级后，购物环境 更整洁，客流越来越大，生意也更红火了。 目前，大观篆新农贸市场已有600余家商户入驻，融合了餐饮、购物、文化等多元业态，从售卖农 副产品的场所， ...

新华社昆明1月26日电 题：昆明大观篆新农贸市场：文旅融合焕新老市集 新华社记者熊轩昂 清晨，云南省昆明市大观篆新农贸市场内人流熙攘。新鲜蔬果、风味小吃琳琅满目，烤乳扇的奶香、手冲咖啡的醇香漫过街巷，摊主的吆喝 声、游客的问询声交织成曲。 大观篆新农贸市场位于昆明主城区，占地面积约20亩。"我在这里住了20多年，习惯在这里买菜。"家住附近的刘先芬说，市场里不仅能买到 当季的蔬菜水果，普洱茶、宣威火腿等云南特产也一应俱全。 2025年8月，市场二期项目完工，基础设施全面提升的同时，市场按照"品类分区+场景联动"原则优化空间布局，分类设置生鲜交易、本地特 产等区域，让经营空间更规范、业态更丰富。 在一家鲜花饼店里，店主付强将本地的玫瑰花、茉莉花等制作成各具特色的鲜花饼。"现在一天能卖四五百个，很多游客尝过就带几盒走， 线上订单也源源不断。"付强说，市场完成升级后，购物环境更整洁，客流越来越大，生意也更红火了。 大观篆新农贸市场内一景。新华社记者熊轩昂 摄 沿街巷步行，云南的水果、鲜切花、特色风味小吃等纷呈。这个浓缩了云南本土特色的综合性市集，也吸引了很多游客。"好看、好吃、好 玩！"在昆明旅居的游客张笑用六个字总 ...

Core Viewpoint - The article highlights the evolution of Kunming Guanshengyuan, a century-old brand, emphasizing its adaptation to modern consumer demands while maintaining its cultural heritage and product quality [2][5][49]. Group 1: Historical Background - Kunming Guanshengyuan originated in Shanghai in 1915, founded by Xian Guansheng, and expanded to multiple cities before settling in Kunming during the war in 1939 [5][7]. - The brand underwent significant transformations, including a name change to "People's Pastry Factory" during a tumultuous historical period, before returning to its original name [7][8]. - In 2014, the company privatized, allowing for a clearer focus on the baking category and innovation in product offerings [8][10]. Group 2: Product Offerings and Innovations - The brand has developed several iconic Yunnan pastries, including the signature Yunnan ham series, which has been innovatively upgraded while preserving traditional flavors [12][19]. - Guanshengyuan's Yunnan ham mooncake is notable for being the first in Yunnan to gain export qualifications, maintaining high quality standards for over 43 years [13][14]. - The company has introduced a "landmark snack gift" series, combining local cultural elements with innovative product designs, which has seen significant market success [30][37]. Group 3: Market Strategy and Channels - The brand operates through three core sales channels: physical stores (approximately 50, mainly in Yunnan), traditional distribution channels, and a newly established e-commerce platform [10][48]. - The e-commerce channel, launched in 2023, is rapidly expanding and becoming a new growth driver for the brand [10][48]. - Guanshengyuan aims to expand its market presence beyond Yunnan, leveraging partnerships with platforms like Dingdong Maicai to reach consumers in other provinces [48][49]. Group 4: Consumer Engagement and Branding - The brand has defined three core keywords for its development: "century-old heritage," "Yunnan," and "national and popular," aiming to appeal to a broad consumer base [21][40]. - To engage younger consumers, Guanshengyuan has focused on product innovation, including healthier options and visually appealing designs that resonate with current trends [25][27]. - The company has also created themed stores to enhance consumer experience and break the stereotype of traditional brands being outdated [40][41]. Group 5: Future Goals and Vision - Guanshengyuan's long-term goal is to become a "world-class representative brand of Yunnan cultural food," emphasizing quality, cultural significance, and broadening its product range beyond baked goods [49][50]. - The brand seeks to establish itself as a benchmark in the Yunnan cultural food sector, ensuring that it remains relevant and appealing to modern consumers [52][53].

Core Insights - The Chinese pastry industry is evolving towards quality, scene-based, and youth-oriented development, with brands needing to align with channel characteristics and enhance product innovation and cultural empowerment to meet consumer demands [1] Market Overview - The Chinese pastry industry is based on traditional ingredients and craftsmanship, encompassing various regional styles such as Beijing and Cantonese, catering to different consumer groups and scenarios [5] - Consumer preferences focus on taste, price, and quality, with a high satisfaction rate for product quality and taste, but room for improvement in price rationality, category innovation, and cultural characteristics [1][8] Online Sales Trends - The online sales channel is experiencing a structural shift, with Douyin's sales share increasing from 49% in 2023 to 62% in 2025, while Taobao's share is declining [1][10] - The overall sales volume across both platforms is projected to reach 297.7 million pieces in 2025, with a significant increase in average prices, reflecting a shift from "volume-driven" to "quality-driven" strategies [10][12] Consumer Expectations - By 2025, 68% of consumers expect an integrated online and offline shopping experience, with 45% desiring seasonal limited products and 41% seeking personalized services [8] - Satisfaction rates for product quality and taste are at 81%, while price satisfaction is lower at 71%, indicating a need for better pricing strategies [8] Brand Dynamics - The brand landscape on Taobao is fragmented, with top brands having a market share of around 4%, while Douyin shows higher concentration but lower stability among leading brands [18] - Traditional brands like Zhiwei Guan are expanding through holiday marketing and multi-price strategies, while new brands are emerging rapidly on Douyin [1][18] Category Performance - On Taobao, traditional pastries have seen a sales decline of 19.8%, while niche categories like meat floss cakes and peach crisps are experiencing significant growth rates of 88% and 60%, respectively [13][14] - Douyin's sales for traditional pastries reached 29.82 billion with a growth rate of 16%, and the fastest-growing category is gift boxes, which grew by 62% [15][24] Pricing Strategies - Taobao's pricing strategy is diverse, covering various consumer segments, while Douyin relies heavily on low prices for volume, with limited high-price brand recognition [20] - The average price on Douyin has increased significantly, indicating a potential shift in consumer perception towards higher quality products [10][12]