烤鱼

Search documents
消费季提升烟台本地品牌“曝光量” 一天相当于平时一周的销售额
Sou Hu Cai Jing· 2025-07-05 08:56
Group 1 - The "2025 Shandong Vibrant Summer Consumption Season" event in Yantai has attracted over 137,000 visitors and generated sales exceeding 718,000 yuan within the first three days [1] - Yantai Xi Wang Food Co., Ltd. has seen significant success at the event, selling 2,000 to 3,000 grilled sausages daily, with sales figures comparable to a week's worth of revenue for their chain stores [3][4] - The event has provided a platform for local businesses to promote their brands, with Yantai's "Duo Ba" dumplings selling over 2,500 units on the second day and generating around 12,000 yuan in daily sales [4] Group 2 - Shandong Yutai Food Co., Ltd. showcased popular dried seafood products and local specialties, achieving daily sales of approximately 10,000 yuan, with fresh apple juice and grilled fish slices being particularly well-received [4] - The summer consumption season is set to continue with various entertainment activities, including live performances, enhancing the overall experience for visitors and promoting local culture [4]
烟台本土元素闪耀,沉浸式消费场景精彩纷呈——夏日消费季逛什么?
Sou Hu Cai Jing· 2025-07-03 06:07
Group 1 - The "Consumption Season" event in Yantai, Shandong, launched on July 1, featuring a large-scale drone show and a consumption exhibition called "Five Colors of Mountain and Sea" [2] - The consumption exhibition attracted 46,000 visitors on the first day, generating total sales of approximately 173,000 yuan [2] - Local seafood, particularly salmon from Yantai's Changdao area, received positive feedback for its freshness and quality, leading to significant sales during the event [2] Group 2 - The DaDe Wine Culture Museum showcased locally produced fruit wines, which were popular among attendees, selling 500-600 bottles daily [3] - The exhibition featured a "Renewal" section for home appliances, promoting energy-efficient products with substantial discounts through government and manufacturer subsidies [5] - The event included a collaboration with Wushan, offering traditional dishes like Wushan grilled fish, enhancing cultural exchange and local culinary experiences [5] Group 3 - The consumption exhibition will run until July 6, featuring various activities such as parades, flash mobs, electronic music parties, and family-friendly experiences [6]
苏州市吴中区市场监督管理局关于公布吴中区食品安全监督抽检信息的公告(2025年第四期)
Zhong Guo Zhi Liang Xin Wen Wang· 2025-06-09 06:47
总体情况:本次公告的2025年1月至4月监督抽检信息共涉及27类食品3232批次样品,抽样检验项目合格样品3196批次,不合格36批次,不合格 批次为:餐饮食品2批次,食用农产品30批次,水产制品2批次,粮食加工品1批次,肉制品1批次。 检测项目情况,主要是餐饮具检出2批次阴离子复合剂,食用农产品农兽药残留30批次,食品添加剂1批次,防腐剂2批次,过氧化值1批次。 吴中区市场监督管理局关于公布吴中区食品安全监督抽检信息的公告(2025年第四期) 根据《中华人民共和国食品安全法》、《食品安全抽样检验管理办法》等规定,现将我局近期食品安全监督抽检相关信息公告如下: | 苑路115-12号 | | | 振敷兴快餐 店 | | | | | 01-04 µg/kg | | 用 农 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 产 | | | | | | | | | | 品 | | 食 | | | | | | | | | | | | 江苏省苏州市吴中区苏 XBJ25320506281630545ZX 8 / | | / | ...
烤匠麻辣烤鱼创始人冷艳君:老顾客近六成 拒打价格战 烤匠要从“网红”变为“长红”
Bei Jing Shang Bao· 2025-05-29 08:12
同时,面对全国烤鱼市场的竞争,烤匠的核心差异化在于对产品挖掘与创新。冷艳君强调,基于川渝的 地域优势,烤匠团队深入烤鱼发源地调研,并围绕麻辣烤鱼在口味、产品,以及器皿上进行了系统性升 级,以产品创新构建护城河。 北京商报讯(记者 张天元)作为中国国际服务贸易交易会的重磅常态化活动,2025北京餐饮产业高质 量发展会议5月29日在北京国际饭店圆满举办。本届会议以"寻路餐饮消费力"为主题,齐聚政府部门、 餐饮领军企业、行业专家及技能大师,共商首都餐饮产业提质升级路径。 会上,烤匠麻辣烤鱼创始人冷艳君表示,烤匠创立于2013年12月,11年来深耕川渝市场,坚持直营模 式。在进入北京前,品牌在川渝地区的直营门店已达70家。2024年9月,经过近一年的市场调研筹备, 烤匠正式进京,首店落户合生汇,随后于2025年1月和4月相继在西直门凯德、朝阳大悦城开出二店和三 店。 进入北京市场后的烤匠门前总是大排长龙,表现远超团队预期,但也受到黄牛倒号及饥饿营销质疑的困 扰,为此,烤匠也在不断优化排队规则并带领团队进行了复盘。冷艳君透露,超出预期的核心在于光顾 的消费者中老顾客占比近60%,与川渝地区持平。这得益于烤匠在川渝深耕1 ...
深蓝智库 2025品牌对话
Bei Jing Shang Bao· 2025-05-26 16:00
消费需求向多元个性跃迁,倒逼餐饮趋势迭代与竞争逻辑重构。在此变局中,探寻消费力既是以需求洞 察为锚、体验创新为桨的破局之钥,更是企业穿越周期的增长锚点。从菜品研发到场景营造,从品牌叙 事到用户价值深挖,每一环都需紧扣"消费力重构"主线,方能在存量市场中激活增量,在同质化竞争中 突围。 烤匠麻辣烤鱼创始人冷艳君: 复购比短期流量更重要 烤匠进京开店后表现较为不错,但烤匠麻辣烤鱼创始人冷艳君表示,短期流量易逝,复购才是品牌核心 壁垒。企业需以差异化产品、沉浸式体验、价值型品牌构建复购体系,从流量博弈转向用户价值深耕, 折射行业从粗放扩张到精细运营转型。 北京商报:烤匠在北京市场表现是否符合预期?关键因素是什么? 冷艳君:目前在北京已开设3家门店,其中首店合生汇店表现尤为突出,开业近一年持续火爆,周末平 均排队时长7—10小时,周中约3—5小时,3家门店均从商场早10点营业起便出现排队现象。 实际表现远超预期。不仅首店热度不减,二、三店开业后也持续火爆。超出预期的核心在于光顾的消费 者中老顾客占比近60%,与川渝地区持平。这得益于烤匠在川渝深耕11年积累的庞大顾客基础,许多曾 在川渝品尝过的消费者,因品牌入京主动复 ...
寻找消费力|烤匠麻辣烤鱼创始人冷艳君:复购比短期流量更重要
Bei Jing Shang Bao· 2025-05-26 10:36
消费需求向多元个性跃迁,倒逼餐饮趋势迭代与竞争逻辑重构。在此变局中,探寻消费力既是以需求洞察为锚、体验创新为桨的破局之钥,更是企业穿越周 期的增长锚点。从菜品研发到场景营造,从品牌叙事到用户价值深挖,每一环都需紧扣"消费力重构"主线,方能在存量市场中激活增量,在同质化竞争中突 围。 为探寻餐饮消费力,北京商报记者与烤匠麻辣烤鱼创始人冷艳君进行了独家对话。冷艳君表示,烤匠进京开店后表现较为不错,但短期流量易逝,复购才是 品牌核心壁垒。企业需以差异化产品、沉浸式体验、价值型品牌构建复购体系,从流量博弈转向用户价值深耕,折射行业从粗放扩张到精细运营转型。 202 75 Fire 图 ta B n 100 0 P rz UAQING ART t HILL ma t 北京商报:消费端需求变化对烤匠经营产生了哪些影响? 以下是冷艳君与北京商报的对话内容(有删减): 北京商报:进京近一年,烤匠在北京市场交出了怎样的成绩单? 冷艳君:目前在北京已开设三家门店,其中首店合生汇店表现尤为突出,开业近一年持续火爆,周末平均排队时长7—10小时,周中约3—5小时,三家门店 均从商场早10点营业起便出现排队现象。 北京商报:烤匠在北京 ...
寻找消费力|餐饮 始于猎奇忠于品质
Bei Jing Shang Bao· 2025-05-26 10:30
当下,消费者既追捧社交平台上新奇美食、特色餐厅的话题热度,也被9.9元咖啡、"穷鬼套餐"等价格策略所吸引,却始终以食品安全、品质体验为底线。 在消费市场变革驱动下,餐饮业正经历从"饱腹刚需"到"个性化多元体验"的升级,企业既要以高质价比特色产品构筑产品力,又需通过主题场景、社交打卡 等全感官体验激活情感共鸣。而长效"排队"的本质是摒弃短期流量博弈,以精细化运营提升复购,让消费者始于价格与猎奇、忠于品质与体验才是硬道理。 的确,情绪价值的挖掘正成为品牌破圈的关键抓手。中国饭店协会发布的《2024年中国餐饮业年度报告》显示,Z 世代群体已成为当下消费主力军,他们喜 爱新奇、独特的事物并以此彰显个性;喜欢"对号入座",在什么情景做什么事情;富有仪式感、注重体验,将社交媒体"打卡"的行为从潮流变成习惯。 更在意背后的产品价值 近年来,餐饮消费市场经历深刻变革,消费者价格敏感度持续提升与品质追求同步增强,驱动行业加速向以质价比为核心的竞争格局转型。"省钱套餐"、1 元秒杀、低价自助等案例频繁破圈,从一定程度上体现出大众消费心理的深层转变,也就是消费者在追求极致性价比的同时,并未降低对食品安全、产品品 质与消费体验的要求 ...
鱼酷X苏垦渔业达成战略合作 共筑高品质活鱼烤鱼新标杆
Zhong Guo Shi Pin Wang· 2025-05-26 05:46
5月23日,鱼酷X苏垦渔业"强强联手,共筑高品质活鱼烤鱼新标杆"战略合作发布会在天津滨江天河城璀璨启幕。 鱼酷活鱼烤鱼创始人暨董事长陈世宏及江苏省农垦集团有限公司党委委员、副总经理,江苏农垦渔业科技有限公 司董事长邓国新先生来到现场,双方携手,共同开启高品质活鱼烤鱼新篇章。 在众多媒体的见证下,双方领导一同将跃动着鲜活生命力的苏垦基地直供鮰鱼,送入鱼酷独有的 "活力渔场"造型 鱼缸内,这也象征着双方的战略合作正式启动。 作为全国高品质活鱼供应基地,苏垦渔业一直以提供"绿色、健康"的水产品为己任。 此次合作也标志着鱼酷活鱼 供应链的合作模式升级,未来,双方将在品质提升、供应链数智化等方面持续展开深度合作,共同推动烤鱼行业 健康发展,树立行业高品质标杆。 "我们有一个独特的活鱼节,已经连续办了8届,每年都会有【猜鱼重,万条活鱼免费吃】活动" 鱼酷活鱼烤鱼创始 人暨董事长陈世宏提到。 不仅在食材品质上坚守初心,在风味上,鱼酷更是独具匠心。高频的口味更新,特别的食材搭配,给足消费者新 鲜感。原创招牌口味正宗荔枝香辣烤鱼,采用自然发酵30个月的郫县豆瓣酱、漳州特产乌叶荔枝,拥有国家发明 专利(专利号:ZL 2024 1 ...
寻“味”西洽会:赶国际“大集” 品巴渝美食
Zhong Guo Xin Wen Wang· 2025-05-26 03:19
为期四天的第七届中国西部国际投资贸易洽谈会(以下简称"西洽会")25日落下帷幕。其间,这场以"新西 部、新制造、新服务"为主题的盛会也成为市民选购全球好物的国际"大集市"。 在重庆国际博览中心中央大厅,主宾国泰国打造了一座600平方米的"微型泰国城",现场榴莲干、芒果 干、椰汁、蝶豆花茶等美食,吸引不少"老饕"尝鲜,"泰式美味"让人印象深刻。 移步国际和区域合作展区,这里人头攒动,市民体验着来自非洲、东南亚、欧美、中东等地琳琅满目的 特色商品。 在阿富汗展位,精美的手工地毯引来大批消费者驻足。"手工地毯是好东西,为了保持精美,不用经常 洗,日常可用吸尘器清洁。"展位外国负责人用流利的汉语介绍。这是他第五年参加西洽会,对展会可 谓"熟门熟路"。 对面,埃及展位同样人气满满。在该展位,纸莎草画尤为受人关注。据介绍,这是一门古老的艺术,埃 及人用生长于尼罗河畔的莎草作为纸张原材料,经去皮、敲击、碾压和浸泡等工艺制成轻薄而坚韧的莎 草纸。在莎草纸上进行书写和艺术创作的历史,可以追溯至千年之前。 "Z世代"林宇一连购买了几张纸莎草画。他说,"法老""猫神"等具有埃及辨识度的符号跃然纸上,充满 神秘感,自己很喜欢。 "灯 ...
连亏六年的国联水产:剥离上游业务,财务、内控等多项违规
Bei Ke Cai Jing· 2025-05-22 08:19
Core Viewpoint - Guolian Aquatic Products is focusing on strategies to enhance profitability, including a focus on major products, dual circulation sales, and innovation in food products, amidst a backdrop of six consecutive years of losses [1][2][3] Financial Performance - In 2024, Guolian Aquatic Products reported total revenue of 3.409 billion yuan, a decrease of 26.16% year-on-year, and a net loss of approximately 742 million yuan, which is an increase of 39.62% in the loss compared to the previous year [2][3] - The decline in revenue is attributed to significant impacts on trade products and market conditions, while the expanded net loss is due to adverse global economic conditions, low prices for shrimp and other seafood, and substantial asset impairment provisions [2][3] Strategic Focus - The company plans to implement a "321 major product" strategy, aiming for the top three products to account for over 30%, 20%, and 10% of revenue respectively, while optimizing production management and cost efficiency [3] - Guolian Aquatic Products is shifting its focus to the food sector, having divested from upstream operations, with 94.80% of its revenue in 2024 coming from the aquatic food industry [3] Project Developments - The company has decided to terminate its water product deep processing expansion project due to changes in market demand and declining prices for shrimp, reallocating the remaining funds to improve liquidity [6][7] - Originally planned to be completed by January 2024, the project has been delayed to January 2026, with only 3.887 million yuan of the raised funds utilized by March 2025 [7] Regulatory Issues - Guolian Aquatic Products has been found to have multiple issues in its 2023 annual report, including inaccurate revenue recognition and inadequate internal controls, leading to regulatory scrutiny from the Guangdong Securities Regulatory Bureau [8][9] - The company has acknowledged the need for improved internal controls and has committed to enhancing compliance and financial reporting practices following the regulatory findings [12][13]