2025 年是 XR 行业过去十年中最具里程碑式的一年。 文/VR陀螺 冉启行 2025 年，是 XR 行业过去十年中最具里程碑式的一年。 如果说 2024 年是行业在"空间计算"与"AI 眼镜"两大变量前的蓄力与试探，那么 2025 年，无疑是两大变量发生剧烈化学反应后的"质变之年"。 这一年，我们目睹了 AI Agent 赋予了眼镜真正的灵魂，从初创公司到手机厂商、互联网大厂纷纷入场，也见证了 MR 空间技术在巨头博弈中走出实验 室，也亲历了 LBE 大空间从一种新奇体验演变为散布在各个城市的文化肌理。 喧嚣之后，泡沫散尽，留下的皆是坚硬的岩石。站在 2025 年的尾声，我们试图通过梳理这十大标志性事件，在碎片化的信息洪流中，拼凑出过去 365 天 里 XR 产业最真实的进化逻辑。 （本文为 VR陀螺「2025 年复盘系列」十大行业事件篇，主要聚焦 2025 年全球关注度最 Top 的技术、产品与行业大事。） 01 Rokid CEO用AI眼镜提词 "品牌"与"融资"完成双赢 2025 年 2 月，杭州市余杭区经济高质量发展大会上，一款能将演讲词呈现在镜片上的 AI 眼镜Rokid 乐奇眼镜成为热搜的"主 ...

截至2025年12月29日 13:08，中证消费电子主题指数(931494)上涨0.94%，成分股芯原股份(688521)上涨 7.45%，寒武纪(688256)上涨5.54%，长盈精密(300115)上涨4.08%，东山精密(002384)上涨4.02%，景旺 电子(603228)上涨3.87%。消费电子ETF(561600)上涨0.83%，最新价报1.22元。 消息面上，终端厂商和大模型厂商正持续探索AI在硬件领域的落地场景，近期夸克AI眼镜推出平价新 品G1，以1999元的亲民价格提供语音问答、实时翻译、信息查询等完整AI交互体验，推动AI眼镜加速 普及。同时，联想集团计划在2026年国际消费电子展（CES）期间发布首款面向全球市场的"AI超级智 能体"，覆盖手机、PC、平板及可穿戴设备等多终端生态，主打跨设备、跨系统的智能协同能力。 招商证券指出，2026年AIOS升级值得重视，苹果有望在H1推出超预期解法，安卓阵营也将百花齐放； AI PC方面，Win11换机潮延续至2026年，叠加独立软件开发商提供更多本地AI功能，预计AI PC新品将 迎来新一轮增长周期。在穿戴与IoT领域，AI耳机、眼镜及家居 ...

Market Performance - As of December 22, 2025, the Shanghai Composite Index rose by 0.69% to close at 3917.36 points, while the Shenzhen Component Index increased by 1.47% to 13332.73 points, and the ChiNext Index gained 2.23% to 3191.98 points [1] - The overnight performance of U.S. markets showed the Dow Jones Industrial Average up by 0.47%, the Nasdaq Composite up by 0.52%, and the S&P 500 up by 0.64% [1] Industry Insights - Goldman Sachs predicts a strong rebound in Chinese stocks, driven by a reassessment of the technology sector's value and increased household savings flowing into the stock market. The firm expects Chinese corporate earnings to grow by 14% in 2026 and 12% in 2027, with a potential market increase of 38% by the end of 2027 [1] - The semiconductor sector is experiencing significant demand, with the GDDR7 memory chip prices soaring, leading NVIDIA to limit the supply of certain 16GB graphics cards. This may push consumers towards higher-priced options for increased memory [2] - The AI glasses market is gaining traction, with Quark AI glasses launching two new models, achieving significant sales on major e-commerce platforms. The market is expected to see rapid growth, with projections indicating 2025 could be a pivotal year for AI glasses [2] ETF Information - The Sci-Tech Semiconductor ETF (588170) tracks the semiconductor materials and equipment theme index, focusing on companies in semiconductor equipment (61%) and materials (23%). This sector is crucial for domestic substitution and is expected to benefit from the AI revolution and advancements in lithography technology [4] - The Semiconductor Materials ETF (562590) also emphasizes semiconductor equipment (61%) and materials (21%), targeting the upstream semiconductor market [4]

新浪科技讯 12月22日下午消息，夸克AI眼镜今日开启两款新品预售，其中G1风尚眉框款最低到手价 1999元，可大幅降低AI随身门槛。同时，热销旗舰款S1系列也推出全新圆框玳瑁配色，为消费者提供 更多选择。 新浪科技讯 12月22日下午消息，夸克AI眼镜今日开启两款新品预售，其中G1风尚眉框款最低到手价 1999元，可大幅降低AI随身门槛。同时，热销旗舰款S1系列也推出全新圆框玳瑁配色，为消费者提供 更多选择。 在硬件配置上，G1与旗舰S1系列保持一致，配备双旗舰芯片双系统、五个麦克风阵列加骨传导、大振 膜高性能喇叭声学硬件等。这意味着，用户可以更低价格获得优秀的AI交互体验（搭载千问AI助 手），包括语音问答、实时翻译、信息查询、智能拍摄等AI功能。 得益于更轻量的潮流设计与可换电体验，G1整机重量仅约40g，佩戴体验接近普通光学眼镜，在佩戴舒 适度、续航方面表现更佳。因不带显示，G1配镜自由度也更高，提供防蓝光、智能变色等多种镜片定 制服务，对近视消费群体更为友好。 影像方面，G1具备手机级影像技术，支持0.6秒极速抓拍、3K视频录制，并通过AI超分超帧技术输出4K 视频。此外，S1旗舰系列也迎来新选择， ...

尽管价格下调，G1 仍搭载千问 AI 助手，可调用阿里生态服务，核心硬件与 S1 一致，配备双旗舰芯 片、五麦克风阵列、骨传导等配置，支持语音问答、实时翻译等功能。其机身仅 40g，搭配可调节支架 和食品级硅胶鼻托，支持防蓝光、智能变色等镜片定制，适配近视人群。影像方面，G1 支持 0.6 秒抓 拍、3K 录制及 4K 超分输出。 两款新品已在天猫、京东、抖音等线上渠道预售，全国 82 城 604 家线下门店将陆续提供体验、配镜服 务。作为千问 C 端核心业务，夸克 AI 眼镜的快速迭代，彰显阿里推动 AI 助手向多终端延伸、构建全 场景 AI 生态的决心。此前 S1 系列上市后引发抢购，此次新品将进一步丰富供给、扩大市场普及度。 经济观察网 12 月 22 日，阿里千问 C 端事业群推出两款夸克 AI 眼镜新品并开启预售，其中 G1 风尚眉 框款最低到手价 1999 元，大幅降低随身 AI 使用门槛。旗舰款 S1 系列新增圆框玳瑁配色，为消费者提 供更多选择。 ...

Core Insights - Quark AI glasses S1 are experiencing high demand, frequently selling out across multiple channels, with a reported shipping delay of up to 45 days [1] - The resale market for Quark AI glasses S1 has seen prices soar to 4000-5000 yuan [1] Production and Supply Chain - Quark has added a new production line, which is expected to gradually increase capacity starting next week [1] - An insider from Luxshare Precision revealed that Quark's team has been closely monitoring shipments and has established a new assembly line in their factory [1] - The founder of ZhiGe Technology stated that they are accelerating production of optical waveguide orders for Quark AI glasses, with newly purchased equipment already in use [1] Market Strategy - Quark's internal team aims to fully release production capacity by January to capitalize on the upcoming Spring Festival consumer surge [1] - The S1 and G1 series of Quark AI glasses were officially launched in November, with the S1 series starting at a price of 3799 yuan and the G1 series starting at 1899 yuan, marking the first hardware equipped with Qianwen [1]

阿里智能硬件终端负责人宋刚此前表示，相较手机， AI 眼镜的供应链复杂度程度更高，不仅组装线 更长，关键组件的校准精度要求也更高。此外， AI 眼镜供应链涉及领域更为广泛，配镜涉及传统眼 镜领域，光机、光波导组件涉及 VR/XR 等领域。 来自立讯精密的内部人士对第一财经独家透露，夸克的工作人员上个月就已经密集在盯出货，"他们 不仅在增加镜腿等一些零部件的供应量，还在我们的工厂内新增了一条组装产线。" 至格科技创始人孟祥峰称："我们正加紧生产来自夸克 AI 眼镜的大笔光波导片订单，新购买的设备 都已投入使用。" 夸克 AI 眼镜"爆单"后，市场需求远超预期，线上线下 " 一机难求 " 。今日第一财经记者从夸克 AI 眼镜的两家核心供应商处独家获悉，目前夸克 AI 眼镜已新增一条产线，产能将从下周陆续释放。 在线下渠道，夸克 AI 眼镜的多家线下合作门店均表示，门店并无现货，线下合作门店工作人员透 露，新订单普遍需要等待一个月左右甚至四十天。 夸克 AI 眼镜的一位内部人士此前对记者透露，团队目前最大的目标是明年 1 月能够充分释放产 能，赶上春节消费热潮。 今年 11 月，夸克 AI 眼镜正式发布了 S1 、 ...

Investment Rating - The report suggests a focus on the generative AI model leader iFlytek, AI hardware companies such as Hikvision, Hongsoft Technology, and Hesai, as well as companies like Maifushi that can enhance paid rates and ARPU through AI-related functionalities [3] Core Insights - The AI design platform Lovart has integrated Google's latest image generation model NanoBananaPro, introducing new features that allow processing of up to 14 images simultaneously while maintaining style consistency [2] - OpenAI launched a new feature called "ShoppingResearch" on the ChatGPT platform, providing personalized shopping research and recommendations through conversational interactions [2] - Alibaba released its first AI smart hardware product, Quark AI Glasses S1, which serves as a personal assistant with various functionalities [2] - The computer industry showed weak performance in November, contrary to historical trends, primarily due to external pressures such as geopolitical conflicts and internal factors like weak revenue growth [2][11] - The report anticipates a rebound in the spring following a three-month correction, with historical data suggesting a new round of elasticity typically follows a 2-4 month correction in non-bear market phases [2] Summary by Sections Computer Industry Insights - The report identifies high-growth areas for 2025, including AI computing power and LiDAR, with accelerating growth in AI applications and stable growth in software outsourcing, financial IT, quantum computing, data elements, EDA, and overseas software [10][12] - The report highlights the current pressures on certain sectors, such as industrial software and medical IT, while noting that sectors like smart transportation and government IT are stabilizing [10][12] Market Performance Review - From November 24 to November 28, 2025, the computer industry index (Shenwan) decreased by 3.08%, outperforming the CSI 300 index by 1.44 percentage points [13] - The report lists the top five companies with the highest gains and losses during this period, indicating a mixed performance across the sector [14] Upcoming Key Events - The report highlights two significant upcoming events: the "Artificial Intelligence +" Industry Ecosystem Conference and the 8th GAIR Global Artificial Intelligence and Robotics Conference, suggesting that these events may present opportunities within the industry [24][25]

Group 1 - Alibaba officially enters the consumer-grade AI hardware market with the launch of Quark AI glasses S1 and G1 series, aiming to provide AI hardware services similar to Meta's Ray-Ban smart glasses for the Chinese market [1] - The release of Quark AI glasses is part of Alibaba's transformation towards an "AI-first" business model, following the launch of the Qianwen app, which attracted over 10 million users within a short period [1] - The Quark AI glasses S1 is priced starting at 3,799 yuan, while the more economical G1 model starts at 1,899 yuan, with the latter lacking a micro-OLED display [1] Group 2 - The Quark AI glasses are integrated with Alibaba's ecosystem services, including Taobao, Fliggy, and Alipay, and feature collaborations with platforms like NetEase Cloud Music and QQ Music [1] - According to IDC, the shipment of smart glasses with AI features in the Chinese market reached 1.6 million units in the past year, increasing to 2 million units when including AI glasses with built-in displays [2]

AGI接口 . AI卷起的财富风暴。 以下文章来源于AGI接口 ，作者丸都山 在目前一众互联网大厂中，夸克AI眼镜S1的问世相对较晚，这也意味着它的出现不能只满足于"产品验证"的 工作，因为有太多公司已经走完了这一步，而是需要实打实地去解决行业痛点问题。 01 出品 | 虎嗅科技组 作者 | 丸都山 编辑 | 苗正卿 头图 | 虎嗅拍摄 进入白热化的AI眼镜行业，再入一条"鲶鱼"。 11月27日，夸克AI眼镜S1、G1系列六款单品正式发布，标志着阿里系正式打通AI眼镜这个新时代的流量入 口。 背靠阿里，不难想到这款眼镜的主要卖点是搭载千问与阿里庞大生态的集成。而笔者更关心的问题是，作为 一家长期致力于智能搜索与云储存业务的厂商，夸克在打磨一款硬件产品上，究竟能有多少本事？ 在夸克AI眼镜发布前夕，虎嗅拿到了这款产品的量产机型，并进行了持续多天、在不同场景下的使用测试。 先说结论，夸克的产品开发团队基于现有供应链，找到了一个近乎最优的解决方案：与供应链厂商一起创新 产品和服务体验。 接下来，笔者将结合这款眼镜的工业设计和使用体验，来聊聊为什么会给夸克AI眼镜S1如此高的评价。 真"全面无短板" 那么行业痛点问题 ...