Core Viewpoint - The mainstream joint venture automakers have shown a strong recovery in sales during the first half of the year, with notable growth in companies like FAW Toyota and SAIC Volkswagen, driven by the effectiveness of their "oil-electric integration" strategy [1][2]. Sales Performance - FAW Toyota sold 377,800 vehicles, a year-on-year increase of 16% - FAW-Volkswagen sold 436,100 vehicles, up 3.5% year-on-year - SAIC Volkswagen's sales reached 523,000 vehicles, a 2.3% increase - SAIC General sold 245,100 vehicles, marking an 8.64% growth - GAC Toyota achieved a total sales of 364,200 vehicles, showing positive growth [2]. Strategic Initiatives - The "oil-electric integration" strategy has helped stabilize the core market for fuel vehicles while accelerating the launch of competitive electric products [2][5]. - FAW-Volkswagen has implemented a three-step intelligent driving roadmap for fuel vehicles, aiming to enhance their competitiveness [3]. - GAC Toyota's flagship fuel vehicles, including Camry and Highlander, saw a total sales increase of 30% in the first half of the year [3]. Localization and R&D - Joint venture automakers are shifting their strategies from global technology import to local market dominance, with a focus on localized R&D [5][6]. - FAW Toyota's "RCE system" allows for localized decision-making and development, resulting in strong demand for the bZ5 electric model [5]. - Volkswagen aims to enhance its R&D capabilities in China, planning to launch over 11 new models by 2026 [6]. Marketing Strategies - The "one-price" marketing strategy has been widely adopted among joint venture automakers, enhancing sales through price transparency and significant discounts [8][9]. - This strategy simplifies the purchasing process and directly competes with new energy vehicle brands by offering substantial price reductions [9][10]. - The shift to a "one-price" model has improved consumer experience by eliminating uncertainties in pricing and enhancing service quality from dealers [10].

本报（chinatimes.net.cn）记者刘凯 北京报道 乐道品牌针对2025届应届生家庭推出"前途似锦礼"，金融方案从5年免息调整为3年0首付，月供压力降 低的同时保留试驾抽奖等互动权益。理想汽车聚焦L6车型，首付降至6.98万元，5年免息月供仅三千余 元，配合试驾赠送30度电卡，精准吸引家庭用户。小鹏P7+置换补贴最高2.5万元，X9提供1万元选装基 金，全系支持0首付政策。 合资品牌则延续一口价形式稳住基本盘，上汽大众、东风本田对途观L、CR-V等主力车型推出限时一口 价，可叠加数千元的置换补贴。凯迪拉克主打"0首付+0息+超低月供"方案，CT5月供不足两千元，以灵 活还款政策应对豪华车市场价格战。 从市场趋势看，行业促销策略正从价格战转向价值战，90%新势力品牌推出0首付、3—5年免息政策， 领克/岚图/阿维塔额外叠加现金补贴；政务人群成为新战场，吉利、一汽-大众等品牌推出专属礼遇，政 策红利转化率提升显著。这场围绕消费触点、金融方案、客群细分的立体化竞争，正重塑着中国汽车市 场的竞争新范式。 2025年7月的中国新能源汽车市场正上演着一出"冰火交织"的变奏曲。一边是特斯拉Model 3长续航版逆 ...

Core Viewpoint - The Chinese automotive industry is undergoing significant transformation driven by electrification and intelligence, with SAIC Motor Corporation leading the way through deep reforms that are beginning to show results, indicating a new upward trajectory in the second half of the year [1] Group 1: Sales Performance - In the first five months of this year, SAIC's vehicle sales exceeded 1.68 million units, a year-on-year increase of 10.5%, with terminal deliveries reaching 1.824 million units, up 3.1% [1] - Notably, in May, SAIC achieved a monthly sales figure of 366,000 units, marking a fifth consecutive month of growth [1] - SAIC's self-owned brand sales reached 1.081 million units in the first five months, a 21.9% increase, accounting for 64% of total sales, up 6 percentage points from the previous year [2] Group 2: Strategic Reforms - The strategic restructuring initiated in early 2025 has been pivotal for SAIC's transformation, consolidating its core businesses into a "large passenger vehicle segment" to break down resource barriers and focus on core technologies and market expansion [2] - The integration has led to a significant shift in sales focus towards more dynamic and controllable self-owned brands, with new energy vehicle sales reaching 525,600 units, a growth of approximately 43% [2] Group 3: Technological Advancements - SAIC is leveraging technology partnerships, such as the collaboration between the MG brand and OPPO, to create seamless connectivity between smartphones and vehicles, enhancing user experience [3] - The introduction of AI automotive solutions in collaboration with partners like Huoshan Engine aims to provide proactive service features, such as automatic wiper activation in rain and autonomous route planning for charging during long drives [3] - The new brand "Shangjie," developed in partnership with Huawei, focuses on advanced safety features and is set to launch its first model, a mainstream SUV priced around 200,000 yuan, by the end of September [4] Group 4: Joint Venture Developments - SAIC Volkswagen and SAIC General Motors are also undergoing transformations, with SAIC Volkswagen reporting a terminal sales increase of 4.3% in May, totaling nearly 430,000 units in the first five months [5] - SAIC Volkswagen has introduced a "lifetime warranty" policy for core components of its fuel SUVs, addressing the industry's price war and enhancing service value [6] - SAIC General Motors has shifted its market strategy to a "one-price" policy, leading to continuous growth across its Buick product lines for three consecutive months [6] Group 5: Global Expansion - SAIC has established a comprehensive automotive industry chain in overseas markets, exporting over 403,500 units in the first five months of this year, continuing its trend as a leading exporter [9] - The company has launched its "Glocal Strategy," marking a shift from product output to technology and standard output, with plans to introduce 17 new models tailored for various international markets over the next three years [9] - SAIC aims to enhance its overseas smart cabin ecosystem and localize L2-level intelligent driving functions, with strategic investments in engineering centers and KD factories in key regions [10]

五月店里共买了50+台，其中皓影18台，我卖了其中的3台，卖这车难度不小，但是提成不高，只有300元，分期置换再多300。 现在仓库里还有10台现车，全是星空蓝1.5T豪华版，其他颜色和配置很少卖。 谁在看这个车？买车用户都是什么样的？ 大家好，我是广汽本田的销售顾问，店里现在能卖的车是越来越少，除了雅阁就只有皓影了，今天就看看皓影的情况怎么样 。 销量如何?卖的最多的是什么配置和颜色？ 当地一共两家同品牌店，上个月每天进店客户5-6组，周末差不多10组左右，10个客户里有3个是来看皓影的。 客户的需求全是家用代步，有很多是要接送孩子的，喜欢空间大一点，底盘高一点的车。职业上看，工薪阶层和小生意老板最多，大多都是40岁 以上的男性。 所以，后排的乘坐感受是很多用户最看中的。 上个月有个客户刘先生，是一家乡镇企业的小领导，手上有台老朗逸想要换掉。身边朋友同事都买了国产新能源，厂子里也有充电桩，本来把目 标放在电车这一块，但据他说老婆孩子都是晕车体质，借同事的车开了一天，老婆觉得有点晕，再加上自己每天通勤就5公里，最大用途就是晚上 接高中的女儿下晚自习，所以也不太担心油费的事。 最后能选择皓影，也是误打误撞，本来 ...

大家好，我是别克的顾问，作为别克中型SUV的销量担当，昂科威Plus在市场中表现如何？今天跟大家一起来看看。 销量如何?卖得最多的是什么配置和颜色？ 本地有3家同品牌店，目前日均进店量有8个，相比去年这个时间段锐减了一半。其中50%是来看昂科威Plus的。 厂家内训里主要提到的是探岳、途观L，以合资车为主。实际接待中，各种块头差不多的车都有，其中红旗HS5、吉利星越能占到50%。 谁在看这个车？买车用户都是什么样的？ 看这款车的，很多是在外务工人群，能占到一半。有个有意思的点，这些人里有一半是在纺织厂上班的。 客户张先生在纺织厂工作有五六年了，老婆在家带孩子，如今孩子马上要升初中。自己在外打拼这么些年，每个月工资能达到15K上下，也有些积蓄，苦谁不能苦 老婆孩子，决定在孩子小学毕业前给他们买辆车。 他自己在网上关注这车有一年了，去年底就来看过，五一又看了一次，期间还一直问我优惠，就想等个最底价，最近老婆的驾照下来了，也实在等不下去了。说来 挺巧，他亲戚和身边的工友有七八个都开着别克，正所谓我们销售说一千道一万，不如身边人的影响。最后媳妇点头，当天就把车提走了。 对比最多的是哪款车型？选择或者放弃它的原因是什么 ...

中国基金报记者邱德坤 5月31日晚间，上汽大众启动"限时一口价+整车终身质保"的购车活动，覆盖途岳新锐、新途岳、途观L、途观L Pro、途昂X、途昂Pro等多款燃油SUV （运动型多用途汽车）车型，时间为5月31日至6月30日。 近期，多家国内本土车企推出"限时一口价""百亿补贴"等购车活动，但尚未有合资车企入局。如今，上汽大众作为头部合资车企正式参与"降价潮"。 5月31日上午，中国汽车工业协会在其官方微信公众号上发布《关于维护公平竞争秩序，促进行业健康发展的倡议》。 【导读】上汽大众加入"降价潮"，多款车型推出"限时一口价"活动 目前，上汽大众多款车型参与"限时一口价+整车终身质保"的购车活动，是在建议零售价或官方指导价已实施价格优惠的基础上，再次给予一定幅度的 价格优惠。 上述上汽大众销售顾问表示："基本上参与限时一口价活动的车型，都优惠了1万元左右。" 头部合资车企入局"降价潮" 上汽大众多款车型降价 官网显示，上汽大众多款车型推出"限时一口价+整车终身质保"的购车活动后，途岳新锐售价7.99万元起、新途岳售价10.99万元起、途观L售价14.29万 元起、途观L Pro售价19.29万元起、途昂X售 ...

Group 1: Event Overview - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show was held in Shenzhen from May 31 to June 8, featuring 112 vehicle brands and 1,039 models, covering an area of approximately 260,000 square meters [1] - The event attracted a record attendance of 183,000 visitors on its opening day, coinciding with the Dragon Boat Festival [1] - The auto show has evolved from a sales venue to a new A-level auto show, gaining importance among car manufacturers, particularly in the electric vehicle segment [1][2] Group 2: Industry Insights - Shenzhen ranked first in China for new energy vehicle production in 2024, with a total output of 2.9353 million units, supported by major players like BYD and Huawei [2] - The auto show highlighted the increasing significance of the Guangdong automotive market, with rapid development in Shenzhen driving more attention from car manufacturers [1][2] Group 3: Company Highlights - BYD secured an entire exhibition hall for the second consecutive year, showcasing its full range of models and creating an interactive outdoor smart area of 30,000 square meters [3] - Huawei's "HarmonyOS Smart Driving" showcased its ecosystem partners and launched the high-end vehicle, the Zun Jie S800, with a starting price of 708,000 yuan [3] - Xiaomi's YU7 SUV made its debut at the show, generating significant interest despite not being fully operational for public interaction [7] Group 4: Market Trends - The luxury vehicle market is seeing increased competition from Chinese manufacturers, with brands like HarmonyOS Smart Driving and NIO entering the high-end segment traditionally dominated by foreign brands [6] - The report predicts that by 2025, China's new energy vehicle sales will reach 16.5 million units, maintaining a growth rate of 30% [7] Group 5: Sales Strategies - The auto show emphasized a strong sales approach, with many manufacturers offering exclusive discounts and promotional policies to attract buyers [10][11] - The local government in Shenzhen is providing subsidies up to 6,000 yuan, which can be combined with other incentives for vehicle purchases [11] - Recent price reductions by major players like BYD and others indicate a competitive market environment, although regulatory bodies are addressing concerns over price wars [12]

"没有了。" "25款的途观L Pro还有没有三年8折回购呀？" 如果不是到店试驾刚上市的2025款途观L Pro，源Auto可能也注意不到1年前好评如潮的保值回购政策已经取消。 "三年内，每天一杯星巴克，你就能开上最聪明的油车。" 2024年5月途观L Pro上市时，时任上汽大众总经理、现任上汽集团总裁贾健旭在新车发布会、媒体专访等不同场合，都把新车三年约4.7万元的拥车成本挂 嘴边。平均一年约1.6万元，甚至已经算上保养费用，即便实际用车还有油费、保险等成本，这个数字仍足够吸引。 至同年12月，途观家族甚至实现了超2.6万辆的月销，重现油车时代的高光。 $$\exists\exists\exists\exists L\exists\exists\exists\exists L\exists L$$ 这些销量中，保值回购政策具体带动了多少难以细分，但一个事实是，踏入2025年至今，途观家族销量有所下滑。今年4月，包括途观L Pro和途观L 出众 款两款车型的途观L家族销量为1.36万辆。 参考友商案例和最新市场行情，上汽大众不再力推保值回购，或许是发现这账算不过来了。 关于 取消三年 8 折保值回购政策， ...

点 击 蓝 字 关 注 我 们 | | 目录 | | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 | 细分市场及车身结构 | 工程更改规模 | | 1 | 上汽大众 | 途观L PRO | 2025 / 05 / 07 | B SUV | MCE1 | | 2 | 一汽轿车 | 红旗 Ho | 2025 / 05 / 07 | C NB | MCE1 | | 3 | 云度汽车 | 吉祥AIR | 2025 / 05 / 07 | A NB | NP | | 4 | 阿维塔科技 | 阿维塔 12 | 2025 / 05 / 08 | C NB | MCE1 | | 5 | 比亚迪汽车 | 海狮 07 DM-i | 2025 / 05 / 08 | C SUV | NP | | 6 | 理想汽车 | LS | 2025 / 05 / 08 | C SUV | MCE1 | | 7 | 理想汽车 | L7 | 2025 / 05 / 08 | C SUV | MCE1 | | 8 | 理想汽车 | 18 | 2025 / ...

编 译 / 牛跟尚 设 计 / 琚 佳 宝马展台，一位高管用普通话与人工智能（AI）助手对话，尔后，宝马集团董事长奥利弗·齐普策 （Oliver Zipse）乘坐BMW新世代系列中一款设计极具未来感的SUV登上展台。 这款"驾趣"概念车是4月23日开幕的2025上海车展163款新车首发中的代表。 10天的展期中，观众看到新车以SUV居多，包括极氪9X、蔚来乐道L90、全新一汽奥迪Q5L、深蓝 S09、红旗全新SUV车型、二代哈弗枭龙MAX以及东风纳米06、全新岚图FREE等。 2024年，SUV市场在售车型371款，比轿车多出153款，而到了2025年，这一市场加速内卷。 乘联分会数据显示，2025年一季度，国内SUV市场零售250.1万辆，同比约增长4%；2024年1-3月国 内SUV市场累计零售达到240.7万辆，同比增长20.2%。 其中，累计销量超3万辆——月销过万辆的爆款SUV达到27款。而2024年同期只有18款，一年之内 SUV爆款增加了9款。 销量超过4万辆的超爆款SUV有13款，相比2024年同期的11款，多出2款。 新能源SUV领域同样火热，累计销量超过3万辆的新能源SUV有10款，较20 ...