奔驰正在全球市场吹响纯电车反击的号角。 9月8日开幕的慕尼黑车展上，全新奔驰GLC EV全球首发亮相；10天前开幕的成都车展上，全新奔驰纯电CLA首次亮相。另外，奔驰的一份投资者文件显 示，奔驰将在2026年推出至少18款新车，电动汽车占了大头。 但这并不能快速扭转奔驰在中国市场的冷清局面。 走进梅赛德斯-奔驰4S店，没有热闹的人群，没有此起彼伏的咨询声，销售人员站在展车旁，眼神中透着难以掩饰的无奈。 销量数据则增添了更多凉意。易车销量排行榜数据显示，8月奔驰累计零售量为3.7万辆，同比暴跌近25%。 图/2025年8月奔驰汽车销量 来源/互联网 新能源观截图 与之形成鲜明对比的是，北京芳草地奥迪门店内却是另一番景象。消费者围着E5 Sportback展车驻足围观，咨询不断，不少人直言"从这款车身上，看到了 奥迪在电动时代的诚意"。 而本就在电动汽车上领先的宝马正式迈入新世代，全新纯电SUV车型iX3也已于近日发布。除了全新的操作系统X，中国本土数字生态和高频交互体验 外，其电池成本比现有车型低40%-50%，显然在中国市场更有竞争力。 那个曾经象征着豪华与身份的"三叉星"，似乎正陷入前所未有的尴尬与落差之中 ...

Group 1 - The Munich Auto Show has seen a record participation from Chinese companies, with 116 exhibitors, making China the second-largest exhibiting country after Germany [1] - Among the 29 automotive manufacturers at the show, 14 are from China, while only 10 are from Europe [1] - Chinese automakers are increasingly showcasing their products and strategies in Europe, with companies like Xpeng and Leapmotor making significant debuts [5][6] Group 2 - Leapmotor's new model Lafa 5 made its global debut at the show, and the company has established over 1,700 sales and service points across more than 30 countries [6] - Xpeng highlighted its AI technology and showcased multiple models, including the new P7 and G6, while announcing plans for a new R&D center in Munich [10][8] - BYD is focusing on substantial overseas expansion, planning to open over 1,000 stores in Europe by the end of the year and launching new hybrid models [10][12] Group 3 - European automakers like BMW, Mercedes-Benz, and Volkswagen are also unveiling new electric models, but they express skepticism about the EU's 2035 target for 100% electric vehicle sales [5][21] - BMW and Mercedes-Benz have introduced new electric models, such as the iX3 and GLC EV, showcasing their commitment to electrification while simultaneously voicing concerns about the future of internal combustion engines [17][19] - The European giants are caught in a dilemma, trying to balance their electric ambitions with the reality of their existing combustion engine business [21][22]

2025年慕尼黑车展（IAA MOBILITY 2025）将于9月9日至14日在德国慕尼黑展览中心举行，这界车展 将以 "'动'悉一切"（IT'S ALL ABOUT MOBILITY）为主题，聚焦移动出行、可持续发展和技术创新三 个核心方向。 作为欧洲最具影响力的汽车盛会，本届慕尼黑车展将汇集超过750家全球领先展商，展示从纯电动汽车 到氢燃料电池技术，从智能驾驶到可持续材料应用的出行解决方案。 与此同时，中国厂商也将拿出看家本领登上国际舞台，在慕尼黑"决战"新能源与智能化技术的制高点。 这场展会不仅是新能源汽智能化技术的出海大考，更是全球汽车科技趋势的风向标。 以下是我们梳理的本届慕尼黑车展的核心亮点： 一、"东道主"品牌新车阵容 奔驰全新GLC EV 奔驰将首发全新GLC EV车型，作为基于奔驰全新MB.EA纯电动平台打造的首款量产车型，其前脸采用 封闭式格栅设计，并通过大面积的镂空发光结构营造电动特征。新车轴距相比燃油版GLC加长80mm， 显著提升后排乘坐空间与后备厢容积，并额外提供128L的前备厢储物空间。 图片来源：奔驰官方 技术方面，奔驰GLC EV支持800V高压架构，充电10分钟可补充约2 ...