Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Insights - The company achieved a net profit growth of 37% year-on-year in 2025, driven by both skincare and makeup segments [5][8] - The total revenue for 2025 was 5.05 billion RMB, representing a year-on-year increase of 30.01% [8] - The company maintains a gross margin of 84.22%, which is relatively stable compared to the previous year [8] Financial Performance - Revenue projections for the upcoming years are as follows: - 2026: 6.49 billion RMB (growth of 28.5%) - 2027: 8.19 billion RMB (growth of 26.3%) - 2028: 9.83 billion RMB (growth of 20.0%) [7] - Net profit forecasts are: - 2026: 1.56 billion RMB (growth of 29.9%) - 2027: 2.01 billion RMB (growth of 28.5%) - 2028: 2.47 billion RMB (growth of 22.9%) [7] - Earnings per share (EPS) is projected to be 3.19 RMB in 2026, 4.10 RMB in 2027, and 5.04 RMB in 2028 [7] Business Segments - Skincare revenue in 2025 was 1.87 billion RMB, up 31.1% year-on-year, with key products contributing significantly [8] - Makeup revenue reached 3.00 billion RMB, also reflecting a 30.0% increase year-on-year, with several products achieving over 1 billion RMB in retail sales [8] - The company is expanding its high-end department store channels and has a total of 445 self-operated counters [8] Market Position - The company has been recognized as the top domestic makeup brand during major shopping festivals on platforms like Douyin [8] - The brand is enhancing its high-end positioning with new fragrance products, contributing additional revenue [8] Profitability and Cost Management - The company’s net profit margin improved to 23.9%, an increase of 1.2 percentage points year-on-year [8] - The sales expense ratio decreased to 48.3%, indicating effective cost management and scale effects [8]

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for future stock performance [4][6][17]. Core Insights - The company achieved a revenue of 5.05 billion yuan in 2025, representing a year-on-year growth of 30.0%, with a net profit of 1.20 billion yuan, up 36.7% year-on-year [1][11]. - The company is recognized as a rare high-end domestic beauty brand with strong brand and product recognition among consumers, indicating significant potential for continued growth in the domestic market [4][16][17]. - The company is actively expanding into the fragrance segment and gradually entering international markets, further enhancing its growth prospects [4][16][17]. Revenue Breakdown - Makeup revenue reached 3.00 billion yuan, accounting for 59.3% of total revenue, with a year-on-year growth of 30.0%. The average price per item was 176.4 yuan, with sales volume increasing by 30.9% to 16.99 million units [2][12]. - Skincare revenue was 1.87 billion yuan, representing 37.1% of total revenue, with a year-on-year growth of 31.1%. The average price per item was 328.3 yuan, with sales volume increasing by 24.6% to 5.71 million units [2][12]. - Fragrance revenue was 0.03 billion yuan, accounting for 0.7% of total revenue, with an average price per item of 309.5 yuan and sales volume of 1.09 million units [2][12]. Channel Performance - Offline channel revenue was 2.43 billion yuan, up 24.5% year-on-year, accounting for 49.5% of total revenue. The average revenue per self-operated counter was 5.60 million yuan, an increase of 16.7% year-on-year [3][13]. - Online channel revenue reached 2.48 billion yuan, growing by 38.8% year-on-year, and accounted for 50.5% of total revenue. Online direct sales were 1.94 billion yuan, up 36.1% year-on-year [3][13]. Financial Projections - The company expects revenues of 6.49 billion yuan, 8.29 billion yuan, and 10.59 billion yuan for 2026, 2027, and 2028, respectively, with corresponding net profits of 1.59 billion yuan, 2.04 billion yuan, and 2.58 billion yuan [4][5][17]. - The projected price-to-earnings (PE) ratios for 2026, 2027, and 2028 are 20 times, 16 times, and 12 times, respectively [4][5][17].

Core Viewpoint - In 2025, the company achieved significant financial results with a revenue of 50.5 billion yuan, a year-on-year growth of 30%, and a net profit of 12.05 billion yuan, reflecting a 36.8% increase, indicating a healthy financial structure and strong risk resilience in a slowing industry environment [2][3]. Financial Performance - The company’s revenue has more than doubled over the past five years, with a compound annual growth rate (CAGR) exceeding 35%, and net profit increased nearly 2.6 times from 3.31 billion yuan in 2021 to 12.05 billion yuan in 2025 [5]. - The revenue and net profit figures for the past five years are as follows: - 2025: Revenue 50.5 billion yuan, Net Profit 12.05 billion yuan - 2024: Revenue 38.85 billion yuan, Net Profit 8.81 billion yuan - 2023: Revenue 28.86 billion yuan, Net Profit 6.63 billion yuan - 2022: Revenue 18.29 billion yuan, Net Profit 3.52 billion yuan - 2021: Revenue 15.77 billion yuan, Net Profit 3.31 billion yuan [7]. Business Structure - The core revenue is supported by two main segments: color cosmetics and skincare, with color cosmetics generating 29.96 billion yuan (59.3% of total revenue) and skincare contributing 18.73 billion yuan (37.1% of total revenue) in 2025 [9][10]. - The skincare segment has seen a significant increase in average selling price from 312.2 yuan per unit in 2024 to 328.3 yuan per unit in 2025, indicating a successful premiumization strategy [12]. Sales Channels - In 2025, online sales surpassed offline sales for the first time, with online revenue reaching 24.77 billion yuan (50.5% of total sales), a year-on-year growth of 38.8% [15]. - Offline sales also grew to 24.26 billion yuan, a 24.5% increase, with a focus on high-end retail experiences [16]. Customer Engagement - The overall repurchase rate increased from 30.9% to 33.3% in 2025, with offline member repurchase rates reaching 36.5% [18]. - The company’s strategy of integrating online and offline channels has created a closed-loop ecosystem that enhances customer retention and brand loyalty [20]. Brand Development and Cultural Strategy - The company has invested in brand culture and future strategies, emphasizing "Oriental aesthetics" through various collaborations and product lines, enhancing consumer experience and brand recognition [22][24]. - The brand's cultural marketing initiatives have successfully connected traditional culture with contemporary consumer experiences, contributing to increased customer loyalty and brand value [25]. Future Outlook - The company plans to continue expanding its presence in high-end markets, enhance product offerings in skincare and fragrance, and pursue international expansion starting from Hong Kong [26].

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company reported a revenue of 5.05 billion yuan for 2025, representing a year-on-year growth of 30.01%, and a net profit attributable to shareholders of 1.20 billion yuan, up 36.73% [2] - The company has shown balanced growth in both makeup and skincare segments, with online and offline channels working synergistically [3] - The company continues to enhance its product lineup and brand presence, with a focus on high-end beauty products and expanding its market reach [6][8] Revenue Summary - In 2025, the company achieved a revenue of 5.05 billion yuan, with makeup revenue at 2.996 billion yuan (+30.04%) accounting for 59.33% of total revenue, and skincare revenue at 1.873 billion yuan (+31.08%) making up 37.08% [2][3] - The company launched new eye makeup products in 2025, which performed exceptionally well [3] - Offline revenue reached 2.426 billion yuan (+24.49%), while online revenue was 2.477 billion yuan (+38.83%), indicating strong growth in both channels [4] Profitability Summary - The company's gross margin for 2025 was 84.22%, with a net profit margin of 23.84%, reflecting a year-on-year increase of 1.17 percentage points [5] - The company effectively managed its expenses, with a sales expense ratio of 48.28% and a management expense ratio of 5.33%, both showing a decrease compared to the previous year [5] Future Growth Prospects - The company is expected to continue expanding its product matrix and channel layout, with a strategic focus on overseas markets [6][7] - Revenue projections for 2026-2028 are estimated at 6.56 billion yuan, 8.27 billion yuan, and 10.14 billion yuan respectively, with corresponding net profits of 1.58 billion yuan, 2.02 billion yuan, and 2.51 billion yuan [8][9]

Investment Rating - The report maintains a "Buy" rating for the company [1]. Core Insights - The company achieved impressive performance in 2025, with revenue and net profit increasing by 30.0% and 36.7% year-on-year, respectively. The total revenue reached 5.05 billion yuan, and the net profit attributable to shareholders was 1.20 billion yuan, with an EPS of 2.46 yuan [5][9]. - The company continues to strengthen its positioning in the high-end beauty market, with significant growth across various product categories and sales channels [9]. Revenue Performance - In 2025, the company reported revenue of 5.05 billion yuan, with a year-on-year growth of 30.0%. The net profit attributable to shareholders was 1.20 billion yuan, reflecting a growth of 36.7%. The basic EPS was 2.46 yuan, and the net profit margin improved to 23.8% [5][9]. - The revenue breakdown for the first and second halves of 2025 was 2.59 billion yuan and 2.46 billion yuan, respectively, with year-on-year growth rates of 31.3% and 28.7% [5]. Product Category Performance - The revenue contribution from major product categories in 2025 was as follows: makeup (59.3%), skincare (37.1%), fragrance (0.7%), and makeup artistry training (2.9%). Makeup and skincare categories saw revenue growth of 30.0% and 31.1%, respectively [6]. - The company launched new products in the eye makeup category, achieving retail sales exceeding 600 million yuan for the starry eyeshadow and 900 million yuan for the earth eyeshadow [9]. Sales Channel Performance - In 2025, online and offline sales channels contributed 50.5% and 49.5% to total revenue, with year-on-year growth of 38.8% and 24.5%, respectively. Online direct sales and sales through online distributors accounted for 39.7% and 10.8% of total revenue, with growth rates of 36.1% and 49.7% [7]. - The company expanded its offline presence, with a total of 412 self-operated counters and 33 distributor counters by the end of 2025, marking a net increase of 34 and 2 counters, respectively [7]. Financial Metrics - The gross margin for 2025 was 84.2%, a slight decrease of 0.2 percentage points year-on-year. The operating cash flow for the year was 1.20 billion yuan, reflecting a year-on-year increase of 23.8% [8][9]. - The company’s expense ratio decreased by 2.4 percentage points to 53.7%, with sales, management, and financial expense ratios at 48.3%, 5.3%, and 0.05%, respectively [8]. Future Earnings Forecast - The report projects net profits for 2026, 2027, and 2028 to be 1.58 billion yuan, 2.04 billion yuan, and 2.60 billion yuan, respectively, with corresponding EPS of 3.22 yuan, 4.16 yuan, and 5.30 yuan. The current stock price corresponds to P/E ratios of 19, 15, and 12 for the years 2026 to 2028 [9][10].