（图片来源：摄图网） 打响2026年汽车价格内卷第一枪的，不是比亚迪、吉利等国产自主品牌，而是传统豪华品牌宝马。 根据近期多家媒体报道，宝马中国自2026年1月1日起对旗下31款主力车型进行官方指导价调整，最高降幅超 过30万元。这是宝马继2024年宣称"退出价格战"后的重大策略转向。 此次官方调价涉及车型范围广泛，共有31款之多。其中既有7系、X6、X7等高端燃油车型，也有i4、i5、i7 等i系列纯电车型，甚至还有M240、X1 M35Li等定位性能细分市场的M车型。现在我们进到官网也能看到目 前价格已经调整完毕了，降价幅度大多在10%以上，部分车型降价力度更是惊人。宝马iX1 eDrive25L降价幅 度超过20%，达到了23.97%;而降价金额最高的宝马i7 M70L，直接降了30.1万元。如此大幅度的降价，在豪 华品牌中实属罕见。 | 2026年1月1日起部分车型建议零售价调整 | | | | | --- | --- | --- | --- | | ਵਿੱਚ | 原理议零售价 (元,含税) | 新建议零售价 (元,含税) | 降幅 | | 735Li | 919,000 | 808,000 | 12 ...

2026年开年，宝马旗下多款车型进行官方指导价调整，部分车型最高官降30万元左右。1月4日，北京商 报记者走访多家宝马4S店发现，在宝马下调车辆官方指导价后，终端售价并无显著下调，缓解了经销 商"价格倒挂"的现象。其中官方指导价下调了10万多元的7系车型，实际成交价格约下调1万元，且不同 经销商给出的价格略有差异。也有销售人员表示，宝马官方下调指导价后，虽然销售终端价格变化不 大，但折扣幅度会相应减少，有益于品牌形象。相关知情人士则称，宝马部分产品的价格调整，是其主 动调整产品策略、针对市场动态的积极回应，而非要打"价格战"。 事实上，降价的背后，宝马在中国的市场份额正不断被自主高端新能源车型抢占。业内人士指出，宝马 调价是传统豪华车企电动化转型困局的缩影，短期价格策略难解长期竞争压力，唯有通过技术破局、生 态重构与价值链再造，方能在新能源时代重塑豪华内核。 终端折扣无明显变化 宝马官网信息显示，旗舰纯电动车型i7 M70L现售价为159.8万元，降幅达30.1万元；7系等燃油车型也 有12%左右的降价，最低起售价下探至20.8万元。 1月4日，北京商报记者实地走访后发现，官方指导价下调后，不同经销商给出的实 ...

终端折扣无明显变化，利好品牌形象 宝马官网信息显示，旗舰纯电动车型i7 M70L现售价为159.8万元，降幅达30.1万元；7系等燃油车型也 有12%左右的降价，最低起售价下探至20.8万元。 1月4日，北京商报记者实地走访后发现，官方指导价下调后，不同经销商给出的实际售价略有差异，但 整体来看终端价格变化不高。北京华德宝4S店销售人员表示，官方指导价均下调了10万多元的7系和 X6，实际成交价格约下调1万多元，"调整后折扣幅度不会像此前那么大，对品牌形象来说有好处"。 百得利晨宝宝马4S店销售人员则表示，虽然官方指导价下调，但由于此前优惠力度已经到顶，实际售 价不会有变化，甚至由于部分燃油车型将增配，终端售价反而会有小幅上涨。 2026年开年，宝马旗下多款车型进行官方指导价调整，部分车型最高官降30万元左右。1月4日，北京商 报记者走访多家宝马4S店发现，在宝马下调车辆官方指导价后，终端售价并无显著下调，缓解了经销 商"价格倒挂"的现象。其中官方指导价下调了10万多元的7系车型，实际成交价格约下调1万元左右，且 不同经销商给出的价格略有差异。也有销售人员表示，宝马官方下调指导价后，虽然销售终端价格变化 不大 ...

Core Points - BMW China, Brilliance BMW, FAW-Volkswagen, and Ford China have filed recall plans with the State Administration for Market Regulation, totaling over 140,000 vehicles due to issues with components such as relays, airbags, seat belts, and batteries [1][4][8] Group 1: BMW Recall - BMW is recalling vehicles due to poor waterproof performance of the starter relay, which may lead to water ingress, circuit corrosion, and potential electrical short circuits, posing a fire risk [4] - The recall includes specific models and production dates, with a total of 58,533 domestic 3 Series vehicles and various imported models, including 604 units of the 4 Series and 27,950 units of the X5 [2][4] Group 2: FAW-Volkswagen Recall - FAW-Volkswagen is recalling 187 units of the ID.7 VIZZION due to a size deviation in the passenger airbag gas generator's filter, which may prevent the airbag from deploying correctly in an accident, increasing the risk of injury [5][7] Group 3: Ford Recall - Ford is recalling 3,357 units of the Lincoln Navigator due to insufficient welding in the pre-tensioner of the front seat belt retractor, which may cause unexpected deployment and safety hazards [8][10] - Additionally, Ford is recalling 58 units of the 2020 Lincoln Navigator for issues related to the battery junction box, which may corrode and pose a fire risk [10]

Recall Information - BMW (China) Automotive Trade Co., Ltd. and Brilliance BMW Automotive Ltd. have filed a recall plan with the State Administration for Market Regulation according to the regulations on defective automotive products [1] - Recall number S2025M0175V will take effect from November 14, 2025, involving a total of 60,604 vehicles across various models including the 4 Series, 5 Series, 6 Series, 7 Series, X4, X5, X6, and Z4, with production dates ranging from June 16, 2020, to December 15, 2020 [1] - Recall number S2025M0176V will also take effect from November 14, 2025, involving 58,533 domestically produced 3 Series vehicles manufactured between October 9, 2018, and May 14, 2020 [2]

Core Viewpoint - The article discusses significant developments in the automotive industry, focusing on financial challenges faced by companies, IPO activities, and advancements in battery technology. Group 1: Financial Challenges - Baoneng Group and Qoros Auto have been subjected to enforcement actions amounting to 273 million yuan [2][3] - Baoneng issued a statement asserting that all business operations remain unaffected and new vehicles are set to launch soon [4][6] Group 2: IPO Activities - Cao Cao Mobility has initiated its IPO process, planning to list on the Hong Kong Stock Exchange on June 25, with expected fundraising of 1.853 billion HKD and a valuation of approximately 22.823 billion HKD [7][8] - The IPO will involve the global offering of 44.1786 million shares at a price of 41.94 HKD per share, with significant backing from industry giants like Mercedes-Benz and Guoxuan High-Tech [9] Group 3: Battery Technology Advancements - Envision AESC has commenced production of its 46-series cylindrical batteries, which will supply power to BMW models such as X3, X5, X6, and X7 [10] - The new battery features a maximum energy density of 310 Wh/kg and supports rapid charging, with a 10-minute charge time from 10% to 80% [10]

Core Viewpoint - Envision AESC's 46-series cylindrical battery products have commenced production at the Wuxi Jiangyin super factory and the first batch has been shipped to the United States for BMW's global electric platform models [1][3]. Group 1: Product and Technology - The 46-series cylindrical battery will be continuously supplied by Envision AESC's global supply chain to serve as the core power source for BMW's new generation models [3]. - Envision AESC's high-performance 46-series cylindrical battery features a high nickel positive electrode and silicon-doped negative electrode material system, significantly enhancing energy density [3]. - The battery's safety performance has been comprehensively upgraded, with lower heat generation per cell and designs to prevent thermal runaway, achieving system-level safety [3]. - The maximum single-cell energy density can reach ≥310Wh/kg, and it supports ≥6C fast charging technology, allowing for a 10-80% charge in just 10 minutes [3]. Group 2: Market and Production Capacity - The 46-series battery cells support a voltage range of 400-1000V, covering all vehicle classes from A to D, which greatly reduces vehicle development costs and cycles [4]. - Thanks to the latest battery technology from Envision AESC, the overall performance of BMW's new generation models will see a 20% increase in battery energy density, a 30% increase in vehicle range, and significantly faster charging speeds [4]. - Envision AESC has established multiple battery manufacturing bases in China, Japan, the United States, the United Kingdom, France, and Spain, making it one of the earliest global players in battery technology with comprehensive market coverage [4].