发展宠物经济，宿州拥有丰富的资源禀赋，得天独厚的资源条件，不仅是百姓餐桌的"幸福源泉"，更成 为宠物食品产业发展的"原料宝库"。 （来源：市场星报） 近年来，全球宠物产业步入快速增长轨道，已成长为规模可观、业态多元的庞大产业。从宠物食品、用 品到医疗服务，再到宠物美容、寄养、驯导等服务业，宠物经济的产业链条不断延伸。在此背景下，有 着发展宠物经济得天独厚优势的宿州，于2026年1月5日举行宠物产业投资推介会。邀请全国各地的行业 协会负责人、知名企业代表及产业专家学者齐聚宿州，解锁"宠爱"密码、共享"宠商"红利、共拓"宠 业"未来，携手打造长三角宠物经济发展新高地。 成果丰硕 现场签约总投资达13.3亿元 地处苏鲁豫皖四省交汇的淮海经济区腹地，宿州既坐拥"江淮粮仓"的丰饶物产，又承载"中国马戏之 乡"的深厚底蕴。如今，这座城市以农业为根基、文化为灵魂、政策为羽翼，在宠物产业蓝海中加速突 围，迸发蓬勃生机。通过深度融合农业资源、区位优势与文化特色，正将"宠物经济"打造成驱动区域高 质量发展的新引擎。 本次推介会上，与会者围绕宠物产业消费升级、品类创新、渠道变革、全球化布局等宠业核心议题，展 开多维度深度洞察，汇聚 ...

Group 1 - The Chinese pet market is experiencing explosive growth, with a compound annual growth rate of 13.3%, making it the fastest-growing pet market globally [1] - The rise of the post-2000 generation is a new growth engine for the pet market, with an estimated 20 million pet owners by 2024, representing a year-on-year increase of 164% and a penetration rate of 24% [2] - The average annual spending per pet is currently 2,419 yuan, with the younger generation focusing on "parenting-style pet care," leading to increased demand for personalized pet products, medical care, insurance, grooming, photography, and social activities [2] Group 2 - The job market is adapting to the pet economy, with positions related to pet care, such as pet doctors and groomers, experiencing rapid growth [1] - The fastest-growing job positions include dog trainers, with a projected growth rate of 28% by 2025, reflecting the interest-driven career choices of the younger generation [2] - The "Thousand Schools, Ten Thousand Jobs" initiative during the employment conference highlighted 100 unconventional job roles, providing diverse and flexible employment options for university students [3]

Core Insights - Over 70% of households in Mexico own pets, with nearly 80 million pets in total, including approximately 43.8 million dogs and 16.2 million cats, making it one of the leading countries in Latin America for pet ownership [1] - The pet economy is becoming a significant part of Mexican culture, especially among millennials, leading to increased spending on pet food, healthcare, insurance, e-commerce, and related services [1][2] - Pet-related expenditures are now included in Mexico's official inflation metrics, with pet food prices rising by 1.94% and pet care services increasing by 8.15% year-on-year as of September 2025, significantly outpacing the national average inflation rate of 3.76% [1] Industry Trends - The pet care sector is evolving into a complete economic chain, with rising costs in veterinary care, insurance, and related services driving growth [2] - The pet fashion market is emerging as a new growth area, with projections indicating that spending on pet products and services in Mexico will exceed $2 billion by the end of the century, growing at an annual rate of over 9% [2] - The pet insurance market in Mexico is underdeveloped, with less than 1% of pets insured, indicating substantial market potential as awareness of risk and product variety increases [2] Company Activities - Major food companies like Nestlé Purina and Mars are expanding their production facilities in Mexico, betting on local market potential [3] - Mars has invested over 3.5 billion pesos (approximately $186 million) in expanding its pet food factory in Querétaro, driven by the large market size and brand success in Mexico [3] - The Mexican pet economy is diversifying and professionalizing, becoming a new economic growth engine that offers strategic opportunities for investors across various sectors, including healthcare and high-end fashion [3]

Core Insights - The article discusses the emergence of a new undergraduate program in "Companion Animal Science" at China Agricultural University, which is part of the broader trend of universities offering pet-related majors to attract quality students [2][5][10]. Group 1: Industry Trends - The pet economy in China is experiencing robust growth, with the urban pet market projected to exceed 300 billion yuan by 2024 and potentially surpass 400 billion yuan by 2027 [4][10]. - The changing demographics, such as an aging population and increasing numbers of single-person households, have led to pets becoming significant emotional companions for many families [4][10]. - The demand for pet-related professionals is rising, with over 40% of job postings requiring only a college diploma, while only 6% require a bachelor's degree [6][10]. Group 2: Educational Developments - There are currently over 150 vocational colleges offering pet-related programs, while the number of undergraduate programs remains limited, primarily starting after 2020 [9][10]. - The curriculum for pet-related majors often builds on existing animal science and veterinary medicine courses, with a focus on companion animals [11][18]. - The geographical distribution of these programs shows that Henan province leads with 17 institutions offering related majors, followed by Heilongjiang and Jiangsu [11][10]. Group 3: Career Opportunities - The pet industry has diversified into over 20 specialized careers, including roles such as veterinarians, pet trainers, and pet groomers, reflecting a shift from traditional pet care roles [26][23]. - New job roles, such as "pet influencers," are emerging due to the growth of digital media and content platforms, indicating a fusion of the pet industry with technology and media [27][23]. - Despite the variety of career paths, many professionals face challenges such as low pay and high job stress, which can lead to disillusionment [31][32]. Group 4: Future Outlook - The pet-related major at China Agricultural University is currently a niche choice, but with a market penetration rate of only 20% in China, there is significant potential for growth in the pet industry [33][10]. - As the pet economy continues to expand, it is anticipated that more universities will focus on developing pet-related programs and talent cultivation [34].

Group 1 - The core viewpoint of the report is that the Chinese pet industry is experiencing significant growth, with a market size projected to reach 811.4 billion yuan by 2025, reflecting a compound annual growth rate of 25.4% from 2015 to 2023 [1] - The increase in market size is driven by the rising number of pets, which is expected to reach 430 million by 2024 and 570 million by 2029, indicating a growing demand for pet-related products and services [1] - The development of the pet economy is closely linked to the improvement in residents' consumption levels, as emotional needs for companionship and comfort drive spending in this sector [1] Group 2 - The younger generation, particularly those born in the 1990s and 2000s, constitutes over 60% of pet owners, focusing on quality and personalized pet products, which is leading to an upgrade in pet consumption concepts [2] - Social media is reshaping the decision-making process for pet owners, who are increasingly valuing brand image and values over technical details, with word-of-mouth and professional recommendations playing a crucial role [2] - The restructuring of supply chains and the acceleration of domestic product substitution are becoming the dual engines driving the development of the pet industry, with Chinese companies expanding globally and domestic high-end products improving in quality [2]

Core Insights - The article emphasizes that economic cycles do not eliminate demand but reshape its form, leading to the emergence of industries that thrive during downturns [3][4][26]. Group 1: Economic Trends - During economic downturns, certain industries experience unexpected growth, indicating a shift in consumer behavior towards more cost-effective options [5][10]. - The concept of "value-for-money economy" emerges as consumers prioritize savings, leading to a rational flow of consumption rather than a complete decline in demand [7][8]. Group 2: Consumer Behavior - The rise of the "middleman profit" model, particularly on platforms like Xianyu, showcases how young individuals capitalize on price differences between low-cost goods and resale opportunities, with some earning over 10,000 yuan monthly [9][10]. - The second-hand economy is booming, driven by a strong desire for cost-effective purchases among younger consumers, as they increasingly opt for second-hand items over new ones [12][13]. Group 3: Emotional and Anxiety Economies - The "emotional economy" is highlighted through the growing pet care industry, where services like pet boarding and grooming are in high demand, reflecting consumers' emotional investments in their pets [16][17]. - The "anxiety economy" is characterized by a surge in self-investment as individuals seek to enhance their skills amid job insecurity, leading to increased enrollment in practical training courses and the rise of flexible employment [22][23]. Group 4: Market Dynamics - The article concludes that the current economic landscape in China is undergoing a process of creative destruction, where industries that adapt to changing consumer needs and behaviors will thrive [26].