Core Viewpoint - Xiaomi has successfully developed its self-designed mobile SoC chip "Xuanjie O1" after years of setbacks, marking a significant step in its ambition to enhance its technological capabilities and compete in the high-end smartphone market [2][5][19]. Group 1: Development and Challenges - Xiaomi's "Xuanjie O1" chip utilizes second-generation 3nm technology and is currently featured in the Xiaomi 15S Pro and Xiaomi Pad 7 Ultra [2]. - The development of SoC chips is complex, involving multiple critical components such as CPU, GPU, and ISP, which directly impact the overall performance of mobile devices [4]. - Xiaomi's previous attempts at chip development faced significant challenges, leading to the shutdown of its chip division in 2017 after the underwhelming performance of its second-generation chip [9][10]. Group 2: Investment and Strategy - As of April 2023, Xiaomi has invested over 13.5 billion yuan in the "Xuanjie" project, with a projected investment of over 6 billion yuan for the year [6]. - The company plans to invest an additional 200 billion yuan in core technology research over the next five years to solidify its position in the semiconductor industry [7]. - Xiaomi's strategic decision to restart its chip development was influenced by its high-end market ambitions and the need to control its technology stack, similar to competitors like Apple and Huawei [15][16]. Group 3: Market Reception and Future Plans - The release of the "Xuanjie O1" has elicited mixed reactions, with some praising its potential while others question its originality and performance [7][19]. - Xiaomi aims to focus on flagship chips initially, with plans to tackle 5G modem development next [8]. - The company is also exploring opportunities in automotive chips, indicating a broader vision for its semiconductor capabilities [21]. Group 4: Talent Acquisition and Industry Context - Xiaomi's chip development team has grown to over 2,500 members, bolstered by talent from the recent wave of chip startups in China [17][18]. - The competitive landscape for chip development in China has seen a surge in new companies, but challenges remain as some firms, like OPPO's Zheku, have ceased operations [19][21].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 75.52 HKD based on a 38x PE valuation for 2026 [3][10]. Core Insights - The company achieved record high revenue and adjusted net profit in Q1 2025, with revenue reaching 111.3 billion CNY, a 47% year-on-year increase, and adjusted net profit of 10.7 billion CNY, up 64% year-on-year [9]. - The smartphone segment showed significant growth, with a 9% increase in revenue to 50.6 billion CNY and a global market share of 14.1%, ranking among the top three globally [9]. - The IoT and lifestyle products segment also saw strong performance, with revenue of 32.3 billion CNY, a 59% increase, and a gross margin of 25.2% [9]. - The internet services segment reported revenue of 9.1 billion CNY, a 13% increase, with a gross margin of 76.9% [9]. - The electric vehicle segment generated 18.6 billion CNY in revenue, with a gross margin of 23.2%, and the company continues to expand its sales network [9]. Financial Summary - Revenue projections for 2025-2027 are 477.67 billion CNY, 575.30 billion CNY, and 690.22 billion CNY, respectively, with year-on-year growth rates of 31%, 20%, and 20% [5][10]. - Adjusted net profit forecasts for the same period are 35.12 billion CNY, 47.32 billion CNY, and 59.00 billion CNY, with growth rates of 48%, 35%, and 25% [5][10]. - The company’s gross margin is expected to improve from 22.5% in 2025 to 23.1% in 2027, while net profit margin is projected to increase from 7.4% to 8.5% [5][10]. - The earnings per share (EPS) forecast for 2025-2027 is 1.35 CNY, 1.82 CNY, and 2.27 CNY, respectively [5][10].

Investment Rating - The report maintains a "Buy" rating for Xiaomi Group with a target price of 75.52 HKD, based on a 38x PE valuation for comparable companies in 2026 [3][10]. Core Insights - The company achieved record high revenue and adjusted net profit in Q1 2025, with revenue reaching 111.3 billion CNY, a 47% year-on-year increase, and adjusted net profit of 10.7 billion CNY, up 64% year-on-year [9]. - Xiaomi's smartphone shipments increased, with a market share of 14.1% globally, ranking among the top three, and a significant return to the top position in China's market with a share of 18.8% [9]. - The IoT and lifestyle products segment also saw strong growth, with revenue of 32.3 billion CNY, a 59% increase year-on-year, and a gross margin of 25.2% [9]. - The internet services segment reported revenue of 9.1 billion CNY, a 13% increase year-on-year, with a gross margin of 76.9% [9]. - The electric vehicle segment generated 18.6 billion CNY in revenue, with a gross margin of 23.2%, and the company continues to expand its sales network [9]. Financial Summary - Revenue projections for 2025-2027 are 477.67 billion CNY, 575.30 billion CNY, and 690.22 billion CNY, respectively, with year-on-year growth rates of 31%, 20%, and 20% [5]. - Adjusted net profit forecasts for the same period are 35.12 billion CNY, 47.32 billion CNY, and 59.00 billion CNY, with growth rates of 48%, 35%, and 25% [5]. - The earnings per share (EPS) estimates for 2025-2027 are 1.35 CNY, 1.82 CNY, and 2.27 CNY, respectively [5][10]. - The gross margin is expected to improve from 22.5% in 2025 to 23.1% in 2027, while the net margin is projected to increase from 7.4% to 8.5% over the same period [5].

Market Overview - The A-share market experienced a decline on Thursday, with the Shanghai Composite Index falling by 0.22% to close at 3,380.19 points, the Shenzhen Component Index down by 0.72%, and the ChiNext Index decreasing by 0.96%. The total trading volume in the A-share market was 1.10 trillion RMB, with over 4,200 stocks declining. Only the banking, media, and household appliance sectors saw gains, while the beauty care and social services sectors led the losses. Concept sectors such as mobile gaming and terahertz technology performed well, while epoxy propylene and graphite electrode concepts faced significant declines. In the Hong Kong market, the Hang Seng Index dropped by 1.19%, and the Hang Seng Tech Index fell by 1.70%. Internationally, the U.S. stock indices showed mixed results, with the Dow Jones remaining flat, the S&P 500 down by 0.04%, and the Nasdaq up by 0.28%. European and Asia-Pacific markets also experienced declines [2][6]. Important News - The tax reduction bill proposed by U.S. President Trump passed the House of Representatives with a narrow margin on May 22. The bill aims to reduce taxes by over 4 trillion USD over the next decade and cut at least 1.5 trillion USD in spending. It will also raise the U.S. debt ceiling by 4 trillion USD, which is lower than the 5 trillion USD sought by the Senate [3][7]. - Xiaomi held its 15th-anniversary strategic product launch on May 22, unveiling three new products equipped with its self-developed Xuanjie chip: the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4 15th Anniversary Edition. The highly anticipated Xiaomi YU7, the company's first SUV, was also officially launched, positioned as a "luxury high-performance SUV" with features like laser radar and extended battery life, set to be released in July. Xiaomi's founder Lei Jun stated that the company has committed to chip development for at least 10 years with an investment of over 50 billion RMB, and plans to invest an additional 200 billion RMB in core technology research and development over the next five years [3][7].

Core Viewpoint - Xiaomi has launched its new electric SUV, the YU7, during its 15th anniversary event, showcasing advanced design and technology features aimed at expanding its automotive market presence [2][53]. Design and Aesthetics - The YU7 features a unique design inspired by luxury cars, with a focus on proportions such as a 3:1 wheelbase ratio and a 1.3:1 head-to-body ratio, contributing to its aesthetic appeal [6][8]. - The vehicle is available in multiple colors, including a gem-inspired green and a futuristic titanium color, achieved through advanced painting techniques [4][10]. - The design has drawn comparisons to the Ferrari Purosangue, highlighting its distinctive proportions and luxury appeal [10][12]. Technological Innovations - The YU7 incorporates a "sky screen" projection technology that enhances the driving experience by displaying information directly in the driver's line of sight, with a peak brightness of 1200 nits [32][36]. - The vehicle features over 40 aerodynamic optimizations, resulting in a reduced drag coefficient of 0.245Cd and an extended range of 836 km for the standard version [20][48]. Performance Specifications - The YU7 is offered in three versions: a standard rear-wheel drive, a dual-motor all-wheel drive Pro version, and a Max version, with power outputs ranging from 235 kW (320 hp) to 508 kW (690 hp) [46][49]. - The vehicle is equipped with a large 96.3 kWh battery, enabling it to achieve significant ranges, making it a leader in the mid-to-large electric SUV segment [48]. Market Positioning and Future Plans - The launch of the YU7 is a strategic move for Xiaomi to solidify its brand presence in the competitive SUV market, following the success of its previous model, the SU7, which sold 28,000 units [53][55]. - Xiaomi plans to expand its product lineup with a range of vehicles, including a potential entry into the budget segment with a range-extended SUV expected by 2026 [55][57].

Core Insights - The main focus of the event was the launch of the Xiaomi 15S Pro smartphone and the YU7 car, marking Xiaomi's 15th anniversary and its transition into a "hard tech" company with the introduction of the self-developed chip, the玄戒O1 [2][19] - The玄戒O1 chip is designed to compete with high-end chips like Qualcomm's Snapdragon 8 Elite and Apple's A18 Pro, showcasing Xiaomi's ambition to achieve flagship performance [4][10] Chip Performance - The玄戒O1 chip scored 3,004,137 points in benchmark tests, indicating strong performance capabilities [6] - It features a deca-core architecture with 2 super-large cores, 4 large cores, 2 small cores, and 2 super-small cores, along with a 16-core GPU [8] - In terms of CPU performance, the玄戒O1 lags slightly behind the A18 Pro in single-core performance but surpasses it in multi-core performance [10] - The GPU performance of the玄戒O1 is significantly better than that of the A18 Pro, with a 35% lower power consumption [11] Development and Investment - Xiaomi has invested over 13.5 billion RMB in the玄戒 chip since restarting its chip program in 2021, with plans to invest 200 billion RMB in R&D over the next decade [16] - The company aims to sell 10 million units of the玄戒 chip within one to two years, despite acknowledging that this may initially be a "money-losing business" [16] Future Prospects - Xiaomi's玄戒 chip will not completely replace Qualcomm's chips in its flagship devices, as the company plans to continue its long-term partnership with Qualcomm [21] - The introduction of the玄戒 chip provides Xiaomi with more options and reduces its dependency on Qualcomm, allowing for greater flexibility in product offerings [23] - The development of the玄戒 chip signifies a shift towards self-reliance in core technologies, aligning with the broader trend of increasing domestic technological capabilities in China [24]

Core Insights - The report highlights the performance of the Hong Kong stock market, with the Hang Seng Index closing at 23,332.72, down 0.05% after a three-day decline totaling 1.3% [2][3] - The report notes that the industrial value-added data from mainland China exceeded expectations, which helped to mitigate the market's decline [3] - The report emphasizes the strong performance of certain stocks, such as Meituan and Tencent, which rose by 2.3% and 1.2% respectively, while Geely saw a decline of 2.5% [3] Macro & Industry Dynamics - Hong Kong's Chief Executive, John Lee, stated that Hong Kong serves as a financial hub amidst rising unilateralism and protectionism, aiming to strengthen its role as a mediator for international trade [6] - The Financial Secretary, Paul Chan, reported that Hong Kong's stock market has seen significant inflows, with new stock fundraising activities leading the world, accumulating over 60 billion this year, a sixfold increase year-on-year [7] - The Chinese Ministry of Industry and Information Technology has issued guidelines to promote the development of the technology service industry, focusing on creating a unified technology trading service platform [9] Company News - Xiaomi is set to unveil its first SUV model, YU7, and a self-developed chip, "玄戒 O1," at a strategic product launch event [11] - Jianbei Miao Miao expects a profit increase of at least 50% for the fiscal year ending March, driven by effective brand management and strong sales performance in its core product segments [12] - CLP Holdings reported a 2.6% year-on-year decrease in electricity sales in Hong Kong for the first quarter, attributed to warmer weather and a reduction in overall electricity demand [13]

Core Viewpoint - Xiaomi is set to launch its self-developed SoC chip named "Xuanjie O1" in late May, marking a significant milestone in its decade-long journey to create its own chips, which has been a long-cherished goal for the company and its engineers [1][3][7] Group 1: Historical Context - In 2014, Xiaomi established the "Pinecone" chip brand to break the foreign monopoly in the smartphone chip market, facing numerous technical challenges along the way [3] - The first chip, Surge S1, was launched in February 2017 but failed to gain market traction due to limitations in technology and performance [3][5] - Subsequent attempts to develop the Surge S2 were met with repeated setbacks, leading to a period of uncertainty and anticipation among engineers [3][5] Group 2: Recent Developments - Xiaomi shifted its strategy to focus on smaller chips, successfully developing imaging chips (Surge C series), charging chips (Surge P series), and battery management chips (Surge G series) as stepping stones towards the main chip [5] - The upcoming Xuanjie O1 is rumored to be featured in the Xiaomi 15S Pro, generating excitement among fans and marking a potential turning point for the company [5][7] Group 3: Future Aspirations - Xiaomi's founder, Lei Jun, has stated that the company aims to invest 100 billion yuan in research and development over the next five years, positioning itself as a leader in hard-core technology [7] - The launch of Xuanjie O1 is not just about the chip itself but symbolizes the culmination of years of effort and the determination of Chinese tech companies to break free from foreign dominance in the semiconductor industry [7]