Group 1 - Xiaomi's collaboration with Leica has been crucial for its success in the high-end smartphone camera market, but there are rumors that this partnership may end soon [1][2][4] - The next generation of Xiaomi's flagship models is expected to feature a new self-developed camera technology instead of Leica [2][4] - Xiaomi's CEO Lei Jun has confirmed that the partnership with Leica has been renewed, and deeper collaboration is anticipated for upcoming flagship models [6][20] Group 2 - To commemorate Leica's 100th anniversary, Xiaomi has created a special edition of the Xiaomi 15 Ultra, featuring a design that mimics the wear and tear of Leica cameras over time [12][16] - The special edition includes a gift box with a photo album showcasing 32 selected award-winning images from Xiaomi-Leica photography competitions [14] - The upcoming Redmi K90 series is unlikely to feature Leica branding but may adopt a similar stylistic approach to imaging, with significant improvements expected in camera specifications [20][21]

报告提及，在京东平台上，小米在国内智能手机品牌中销量和GMV均排名第一。在京东销量方面，小 米占据了十大畅销机型中的4款(2024年618促销时为4/10，2024年双十一时为3/10)，包括Redmi K80、 Redmi Turbo 4 Pro、Redmi 14C和Redmi Note 14 Pro。尽管小米的旗舰系列今年未能进入前十榜单(去年 小米13位列第7名，或在人民币3000-4000元价格区间排名第一)，这是由于降价后符合国家补贴资格的 iPhone 14竞争加剧所致，但小米在超高端细分市场(均价6000元以上)的地位似乎更强，小米15 Ultra今年 进入了前十。 该行认为小米今年的折扣力度与去年基本持平。根据该行测算，截至6月17日，今年618期间小米产品的 平均折扣水平约为19%(不考虑国家补贴影响)，与去年同期水平相同。即考虑到国家补贴，从消费者角 度看折扣水平可能高达33%。正如该行提到的，国补很可能导致了苹果今年相比2024年额外提供了100 元人民币或5%的折扣。 智通财经APP获悉，高盛发布研报称，小米集团-W(01810)在618购物节期间通过线上线下渠道报告了 355亿元人民 ...

Core Insights - Xiaomi achieved a record-breaking total payment amount of over 35.5 billion yuan during the 2025 618 shopping festival, marking a new high [1] Group 1: Sales Performance - Xiaomi's flagship models dominated sales across various price segments, with the Xiaomi 15 Ultra leading in the 6000-8000 yuan range and the Xiaomi 15 securing the top spot in the 4000-5999 yuan range [2] - The REDMI K80 maintained its strong performance, winning the sales championship in the 2000-2999 yuan segment across multiple platforms [2] - Other models like REDMI K80 Pro, REDMI Turbo 4 Pro, REDMI Note 14 Pro, REDMI Note 13 5G, and REDMI 14C also achieved top sales positions in their respective price brackets [2] Group 2: Ecosystem and Product Categories - Xiaomi's success during the 618 festival was attributed to its "people, vehicles, and home ecosystem," which demonstrated strong momentum and significant synergy [3] - In various product categories, Xiaomi secured 158 first-place rankings, including in monitors, smart speakers, water purifiers, humidifiers, and dishwashers [3] - The Xiaomi Pad 7 Ultra led in the high-end tablet segment, while the Xiaomi Band 9 Pro and REDMI Watch 5 topped the sales charts in their respective wearable categories [3] Group 3: Service Upgrades - Xiaomi's service offerings saw significant enhancements, with a 38% year-on-year increase in on-site installation services and a 192% growth in integrated delivery and installation services [3] - The range of services expanded to 12 categories, and the number of stores supporting IP68 protection increased to 500 [3]

Investment Rating - The report assigns an "Accumulate" rating to Xiaomi Group [1][9]. Core Insights - Xiaomi's FY25Q1 revenue reached 111.3 billion RMB, marking a 47.7% year-on-year increase, with adjusted net profit surpassing 10.7 billion RMB, a 64.5% growth [3][7]. - The company has launched its self-developed 3nm mobile SoC chip, Xuanjie O1, and plans to invest 200 billion RMB in R&D over the next five years [7][9]. - Xiaomi's smartphone revenue in FY25Q1 was 50.6 billion RMB, up 8.9% year-on-year, regaining the top market share in mainland China at 18.8% [7][9]. Financial Summary - Revenue projections for FY2025E-FY2027E are adjusted to 483.5 billion, 602.3 billion, and 715.9 billion RMB respectively, with adjusted net profit forecasts of 42.2 billion, 55.2 billion, and 68.6 billion RMB [3][9]. - The company reported a gross profit of 25.4 billion RMB in FY25Q1, with a gross profit margin of 22.8% [10]. - The adjusted PE ratio for FY2025 is projected at 28.7, reflecting a premium valuation due to Xiaomi's hardware synergy and AI positioning [9][14].

16000家小米之家并不是终点。 作者丨 雪银 编辑丨 相辉 今年618还没落幕，国补却提前下线了。 近期多地国补陆续按下"暂停键"。以率先调整的江苏省为例，自6月1日起，其线上国补取消，线下国补以 每日限额的方式发放，消费者需提前在相关平台领补贴资格券，且补贴仅适用于家电及3C产品。同样取消 线上国补的还有河北、甘肃及广东的大部分地区，山西省实行每日限量领券补贴，重庆国补已于6月4日零 点停止，成为全国第一个国补资金使用完毕下线的地区。 今年年初，本轮国补政策正式落地，个人消费者在购买手机、平板、智能手表（手环）等三类数码产品 时，若产品单价不超过6000元，则可享受产品销售价格15%的补贴，每位消费者每类产品限购1件，补贴 上限为500元。 Counterpoint数据显示，1月20日至1月26日，国补落地仅一周，国内智能手机销量同比增长约65%，出 货量超950万部，其中2000-5000元价位段的智能手机销量增长尤为显著。 在国补政策推动下，2025年第一季度中国智能手机市场延续了自2024年以来的复苏态势，总出货量达 7090万部，同比增长5%。值得注意的是，小米凭借其越来越硬核的产品实力和政策红利 ...

据供应链权威市场调查机构周报数据显示，2025年第21周（5月19日-5月25日），苹果在中国智能手机 市场以25.9%的销量市占率位居第一，较前一周（W20）的21.5%进一步扩大优势，蝉联两周销量份额 冠军。 这一成绩不仅打破了华为、小米等国产厂商的持续领跑态势，更创下近三年来苹果单周市场份额新高。 供应链信息显示，iPhone 16 Pro 系列在W21周激活量突破80万台，较降价前增长150%，其中128GB版 本叠加国补后仅5499元，成为苹果史上最便宜Pro机型。 从市场竞争格局看，OPPO（含一加、realme）以14.9%位列第二，华为14.8%紧随其后，小米、vivo分 别以14.6%和14%的销量份额排名第四和第五。 这一数据与2025年第一季度形成鲜明对比——彼时苹果在华出货量同比下滑8%，市场份额仅13.7%，排 名第五（数据来源：Canalys）。 苹果此次销量爆发的核心推手是其首次深度参与中国政府主导的"智能终端补贴计划"。 iPhone 16 Pro系列中的128GB版本原价7999元，5月10日苹果官网直接下调1445，再叠加国补500元和平 台百亿补贴等多重优惠，最终售价低至 ...

最近一段时间，小米被推到了风口浪尖：燃爆门、挖孔屏、造芯疑云...5月27日，雷军用一份财报炸开了舆论围城。 据公开资料，2025年一季度小米总营收1113亿元，创单季历史峰值，相当于每天进账12.3亿元！经调整净利润107亿元，暴涨64.5%。 从细分业务板块看，智能电动汽车收入从去年同期的1840万元猛增至181亿元，毛利率也从12.6%大幅提升至23.2%。首款车型SU7系列上市一年累计交付量 已突破25.8万辆，而今年Q1季度交付新车7.59万辆，展现出强劲的市场动能。 与此同时，小米在造车领域再落重子——首款SUV车型YU7于5月22日小米15周年发布会正式亮相，定位中大型纯电SUV，预售价25-35万元。 卢伟冰透露，YU7当前的潜在用户预留资料量已达去年SU7同期的三倍，预示着其拥有更广的用户受众面。 智能手机业务是小米的基石，2025年Q1季度出货量达4180万部，同比增长3%，并以18.8% 的市占率重夺中国第一，全球市场份额14.1% ，依旧稳当老三。 其中高端机型出货占比提升至25%，今年2月发布的小米15 Ultra旗舰机国内首月销量同比激增90%，是高端突破关键支点。 早期，小米依赖 ...

Investment Rating - The report gives a positive outlook on Xiaomi Group (1810.HK), indicating a target price of HKD 65-75, suggesting a potential upside of 30%-45% from the current stock price [29]. Core Insights - Xiaomi Group's Q1 2025 performance exceeded market expectations, with total revenue reaching CNY 111.3 billion, a year-on-year increase of 47.4%, and adjusted net profit surpassing CNY 10.7 billion, up 64.5% year-on-year [2][27]. - The smartphone business showed significant growth, with revenue of CNY 50.6 billion, a year-on-year increase of 8.9%, and a global market share that remains in the top three [5][27]. - The electric vehicle segment also demonstrated strong performance, with revenue of CNY 18.6 billion, a year-on-year increase of 10.7%, and a gross margin of 23.2% [14][15]. - The IoT and lifestyle products segment achieved record revenue of CNY 32.3 billion, growing over 55% year-on-year, driven by significant sales in smart home appliances [20][23]. Summary by Sections Smartphone Business - Xiaomi's smartphone revenue reached CNY 50.6 billion in Q1 2025, with a global shipment of 41.8 million units, marking a 3% increase year-on-year [5]. - The average selling price (ASP) of smartphones reached CNY 1,211, a historical high, with high-end models (above CNY 3,000) accounting for 25% of shipments [9]. - The company aims to increase the proportion of mid-to-high-end models and plans to invest CNY 30 billion in R&D in 2025 [9][29]. Electric Vehicle Business - The electric vehicle segment's revenue was CNY 18.6 billion, with a gross margin of 23.2%, significantly higher than competitors [14][15]. - The SU7 series delivered 75,869 units, maintaining a strong market position in the CNY 200,000+ segment [14]. - The company plans to increase its annual delivery target from 300,000 to 350,000 units for 2025 [19]. IoT and Lifestyle Products - The IoT and lifestyle products segment generated CNY 32.3 billion in revenue, with a year-on-year growth of over 55% [20]. - The number of connected IoT devices reached 943.7 million, a 20.1% increase year-on-year [21]. - Xiaomi plans to enhance its product matrix and expand its presence in overseas markets, targeting a 45% share of IoT revenue from international markets by 2025 [21][23]. Internet Services - The internet services segment achieved revenue of CNY 9.1 billion, a year-on-year increase of 12.8%, with a gross margin of 76.9% [23][24]. - The number of MIUI monthly active users reached 719 million, a 9.2% increase year-on-year, indicating strong user growth [24].

Group 1: Financial Performance - Xiaomi reported a revenue of 111.3 billion, a year-on-year increase of 47.4%, and a net profit of 10.7 billion, up 64.5% year-on-year [1] - The company's mobile phone segment regained the top market share in China with a shipment of 13.3 million units, capturing 18.8% of the market from Huawei [5] - The IoT business generated 32.3 billion in revenue, a year-on-year growth of 58.7%, with significant increases in sales of washing machines, refrigerators, and air conditioners [9] Group 2: Market Dynamics - The growth in mobile phone sales was significantly supported by government subsidies, which provided a 15% rebate for phones priced under 6,000 yuan [5] - There are concerns about the sustainability of this growth once the subsidy policy diminishes, especially with Huawei's competitive offerings [8] - Xiaomi's ecosystem strategy is proving effective, with over 600 million devices connected through the Mi Home app, enhancing user retention [9] Group 3: Automotive Sector - The automotive segment delivered 75,869 vehicles, generating 18.1 billion in revenue, with a gross margin of 23.2%, surpassing BYD's margin of 20.07% [10] - The SU7 model has seen significant demand, with a monthly delivery of 28,000 units, indicating a strong market position [10] - However, there are challenges regarding production capacity, with the first phase factory operating at full capacity of 240,000 units, and the second phase set to launch in June [12] Group 4: Strategic Outlook - Xiaomi's strategy appears robust, with strong performance across mobile, IoT, and automotive sectors, indicating a potential acceleration in growth [14] - The company faces risks from reliance on government policies, competition from major players in the home appliance sector, and production limitations in the automotive division [14] - The future growth trajectory will depend on the sustainability of its AIoT ecosystem and its ability to maintain profitability across its diverse business segments [14]

导语 ： 小米 Q1 财报，给中国科技资产重估的干柴，再添一把烈火。 回望过去十年全球资本市场，以美国为代表的科技"七巨头"（ Magnificent 7 ），推动了美股长期走牛。而如今，以小米为代表的"中国科技巨头"， 正在开启对中国科技资产的重估叙事。 "重估中国科技资产"的论调，兴起于 2025 年初。彼时， DeepSeek 横空出世，全球对冲基金以数月来最快的速度涌入中国股市，小米（ 01810.HK ）等中国科技公司股票大涨，不到 5 个月的时间，小米股价涨幅便已超过 52% 。 高回报率吸引全球顶级投资机构纷纷加仓小米，今年 4 月，贝莱德对小米的持股比例，便从 4.90% 提升至 5.06% 。 5 月 27 日，小米发布 Q1 财报，给中国科技资产重估的干柴，再添一把烈火。 财报显示，小米 2025 年 Q1 营收同比增长 47.4% 至 1113 亿元，继 2024 年 Q4 后再破千亿；经调整净利润首次突破百亿，达到 107 亿元，同比增 幅高达 64.5% 。 47.4% 营收增长是什么概念？ 2021 年 Q4 ，时隔 6 年重回中国市场第一的苹果，曾"创下单季销量最好成绩"，即使如 ...