今天分享的是：2025年中国康养产业趋势报告 报告共计：80页 康养产业迈入9.8万亿新阶段："未老先养"成趋势，智慧融合引领升级 近日发布的《2025年中国康养产业趋势报告》揭示，中国康养产业正以前所未有的速度扩容与深化，预计2025年市场规模将达到9.8万亿元。产业驱动逻辑 已从单一养老需求，扩展为全龄健康管理、政策系统赋能与科技智慧融合的多元动力体系，标志着行业进入规模化、标准化与品质化发展的关键阶段。 报告指出，康养已超越传统养老概念，成为覆盖全生命周期的主动健康实践。其内涵深度融合医疗、养生、旅游、文化、科技等多领域，构建协同生态。当 前产业发展呈现出鲜明特征：顶层设计进入实质落地期，相关示范项目与标准体系加速完善；人工智能、物联网、服务机器人等"硬核科技"从辅助工具升级 为核心生产力，驱动"智慧康养"场景广泛落地；同时，产教融合加速，各地康养产业学院的成立为行业专业化发展储备人才。 市场需求侧正在发生深刻变革。最显著的趋势是"未老先养"，康养参与年龄显著前移。30至50岁的职场人群成为新兴主力军，他们与追求品质生活的"新老 人"共同构成了多元化、分层化的消费市场。超过七成用户认为康养"非常重要"， ...

2月24日，国务院总理李强主持召开国务院常务会议，对抓紧做好春节假期后政府工作作出部署。 会议指出，今年是"十五五"开局之年，国务院各部门要进一步增强责任感紧迫感，瞄准全年目标任务， 迅速进入工作状态，推动党中央各项决策部署落地见效。要以创新的思路优化管理和服务，支持地方和 企业积极探索打造新增长点。 值得关注的是，会议研究推进银发经济和养老服务发展有关工作。会议指出，我国银发经济潜力很大， 要完善支持举措、强化政策落实，促进养老事业和养老产业发展，为应对人口老龄化提供有力支撑。 商务部国际贸易经济合作研究院研究员白明接受《每日经济新闻》记者电话采访时表示，过去，大家普 遍认为具有收入能力的中年人是消费的主力。随着中国人口老龄化发展，银发群体的规模越来越大，而 这类群体实际的消费需求是非常大的，比如养老、康养、医疗等。因此，需要针对这部分群体，设计出 更加合理的消费结构和消费方式。 进一步释放银发消费需求 会议指出，要进一步释放银发消费需求，提升消费能力，发挥消费补贴等政策牵引作用，打造一批银发 消费新场景新业态。要推动普惠养老服务供给提质扩面，健全分级分类、普惠可及、覆盖城乡、持续发 展的养老服务体系，更好 ...

本报记者 张霖 审核：刘立纲 91岁的董淑芬是第一次在康养中心过年。之前在北京养老院居住的她，经过一番考察最后选择住到了这 边。"这边领导重视，书记天天都来看我们，之前在家觉得孤单，来这之后感觉人都很热情，跟其他老 人还有工作人员聊天热热闹闹过年，我很开心！"在干净整洁的房间里，桌子上还摆着子女带过来的年 货，一身红衣的董大娘脸上透着喜气。 程可心说："每个老人来康养中心都是我接过来的，过年之前给他们剪了指甲，有的还理了发，换上新 的床单被褥，好好过个年。"她对负责区域内21个房间里的38名老人，以及12名长期护工如数家珍。"除 夕当天，不少老人的子女都来吃团圆饭，我干得最多的事就是给各个屋的老人家属借吃饭用的座椅，找 食堂借葱姜蒜。陪单独过年的老人吃饭，让他们别感觉到孤单。" 责编：曹思洋 2月17日，大年初一，位于盘锦市双台子区的辽河康养中心内，楼层内挂着灯笼，老人房间门口贴着对 联、福字。不少老人的家属来康养中心陪老人过年，一些平常不咋出屋的老人也在家属陪伴下坐轮椅出 门感受一下热闹。家属带来的小孩儿，蹦蹦跳跳地在屋外玩耍。 康养中心六楼楼层长程可心正进行着一天的常规查房。她出生于2000年，学习的专业 ...

Core Viewpoint - The article discusses the transformation and growth of service consumption in China, highlighting the shift from product-centric to service-oriented spending, particularly during the upcoming Spring Festival, with a focus on quality and innovation in service offerings [1][2]. Group 1: Changes in Supply Side - The demand for services is characterized by diversity, personalization, and quality, which drives continuous innovation in supply [1]. - New technologies and smart solutions are enhancing service experiences, particularly in sectors like cruise economy, inbound tourism, and winter sports [1]. Group 2: Service Consumption Demand - Service consumption has rapidly increased, transitioning to a balanced focus on both goods and services [2]. - Key areas of service demand include essential services like elderly care, childcare, and domestic help, alongside rapidly growing sectors such as tourism, wellness, and entertainment, especially during the nine-day Spring Festival holiday [2]. Group 3: Potential Growth Areas - The nine key service sectors identified by the State Council are crucial for service consumption and economic development, expected to become new growth points in the service economy [3]. - Understanding service consumption involves recognizing its role in fulfilling emotional and experiential needs, such as leisure and relaxation, as well as practical needs like domestic assistance [3][4]. Group 4: Connection Between Service Consumption and Livelihood - Essential services like elderly care, childcare, and domestic help are closely tied to daily life and are foundational to service consumption [5]. - Policies aimed at supporting and regulating these sectors are necessary to expand supply while ensuring quality, which in turn can stimulate enterprise engagement and better meet consumer needs through data-driven insights [5].

Core Insights - The article discusses the increasing significance of service consumption in China, highlighting that by 2025, per capita service consumption expenditure will account for 46.1% of per capita consumption expenditure, indicating a need for quality upgrades in service consumption [1] Group 1: Changes in Supply and Demand - The demand for services is characterized by diversification, personalization, and quality, which drives supply innovation [1] - The supply side is innovating under policy guidance and technological empowerment, leading to new business models and enriched content in areas like cruise economy, inbound tourism, and winter sports consumption [1] - Service consumption is transitioning from a focus on goods to a balanced emphasis on both goods and services [1] Group 2: Key Areas of Service Consumption - Key service consumption areas include essential services like elderly care, childcare, and domestic services, which are in high demand [2] - Potential growth areas such as tourism, wellness, and entertainment are rapidly developing, especially during the nine-day Spring Festival holiday [2] - The nine key service areas identified by the State Council are crucial for service consumption and economic development, expected to become new growth points in the service economy [2] Group 3: Integration of Service Consumption and Livelihood - Service consumption in areas like elderly care, childcare, and domestic services is closely linked to daily life and is foundational to the service sector [4] - Policies should support and guide these sectors to expand supply while ensuring quality, which can stimulate enterprise engagement [4] - Companies can leverage big data to better understand consumer needs and provide more precise services [4]

每经AI快讯，有投资者在投资者互动平台提问：请问贵公司在山东有康养公司吗？ 悦心健康（002162.SZ）2月9日在投资者互动平台表示，公司目前在山东未设立康养机构。 （文章来源：每日经济新闻） ...

以下文章来源于刺猬公社 ，作者刺猬公社编辑部 刺猬公社 . 互联网内容行业观察与研究 出生率持续下跌， 老年教育是教培又一出路吗？ 文 ｜ 白棉 编辑 ｜ 园长 来源｜ 刺猬公社（ID ： c iweigongshe ） 封面来源 ｜ IC Photo 除了新东方，还有从上海交通大学勤工俭学中心发展而来的昂立教育、公考机构粉笔等多家 教培公司 选择布局银发经济。 和传统的K12教育相比，老年教育是一门怎样的生意？未来又会怎样发展？ 刺猬公社 发现，醉翁之意不在酒，老年大学仅是教培机构更大生意的流量入 口。 不止一家教培入局 近几年的教培行业内，转型和自救 早已是各个企业共同的命题：有的直播卖货，有的尝试转型To B，有的做起了学习机、羽绒服、咖啡等新的生意...... 就在最近 ， 一个新 的转型方式 出现了——养老。 以行业的龙头企业新东方为例，2024年 ， 新东方先是在南京试点老年大学，设立外语、旅游文化和艺术三个学院； 近期 ， 新东方 又在 北京 推出" 退休俱乐部 " ，同样开设多个兴趣课程，相较其他新东方培训课程价格亲民。 图源公众号南京新东方银铃俱乐部 这个消息社交媒体上也是小火一把。" 过去 ...

Core Viewpoint - Insurance funds are significantly penetrating the medical, health, and elderly care industries, with over 400 billion yuan invested, driven by aging population and health strategies [2][4]. Investment Scale and Focus - As of 2025, insurance funds are projected to invest over 1.5 trillion yuan in medical-related assets through various investment products, including debt and equity plans [4]. - Direct investments in the medical and elderly care sectors have reached nearly 30 billion yuan, covering biotechnology, new drug technology, and medical devices [4]. - The insurance industry is also focusing on building elderly care communities, with 130 projects expected by the end of 2024, marking a 38% year-on-year increase [5]. Strategic Shift - Insurance companies are transitioning from "risk compensators" to "health and elderly care ecosystem builders," aiming to create a "second growth curve" through integrated services [2][6]. - The competition is shifting from resource allocation to ecological collaboration efficiency, emphasizing the integration of insurance, services, and data [10]. Market Potential - The health and elderly care industry in China is projected to reach a market size of 9.8 trillion yuan by 2025, with expectations to grow to 14.6 trillion yuan by 2030 [7]. - Policies are encouraging insurance companies to integrate their services with health management and elderly care, enhancing their strategic importance [8]. Future Outlook - The insurance sector is expected to accelerate its investment in health and elderly care, leveraging policy guidance to create differentiated competitive advantages [8][9]. - The focus will be on transforming health management from a cost center to a profit center, with a need for sustainable business models [12]. - Challenges include talent shortages, data integration, and aligning product design with the actual risks faced by the elderly population [12].

保险资金正以规模大、期限长、来源稳定的独特优势，深度渗透医疗健康养老产业。 在近期召开的健康保险高质量发展工作座谈会中，中国银行保险资产管理业协会披露的数据显示，保险 资金通过直接或间接投资的方式，向医疗健康养老产业已注入超过4000亿元资金。 另外，在养老社区方面，中国保险行业协会此前数据显示，截至2024年底，保险业建设养老社区项目 130个，同比增长38%。按照单个项目投资额10亿元~20亿元计算，亦超过千亿规模。 大举投资的背后，是人口老龄化加速叠加健康中国战略深化之下，保险公司正加速从"风险补偿 者"向"健康养老生态构建者"转型，在业务端打造生态融合的"第二增长曲线"。 "未来，行业的竞争焦点将从'资源布局'转向'生态协同效率'。关键在于能否打通保险、服务、数据链 条，形成'服务-数据-保险'的正向循环。"对外经济贸易大学创新与风险管理研究中心副主任、众托帮联 合创始人兼总经理龙格在接受第一财经记者采访时表示。 保险资金涌向"医康养" 中国银行保险资产管理业协会近期披露的数据显示，保险资金正通过各种投资方式涌入医疗健康养老产 业。 保险资产管理产品方面，截至2025年，通过债权投资计划、股权投资计划 ...

Core Insights - The North River Wetland Park has transformed from a polluted area into a vibrant ecological and recreational space, attracting significant tourist activity and boosting local economy [8][9][10] Economic Impact - The second Ice and Snow Festival at North River Qing Tang City attracted over 265,000 visitors, generating direct consumption of 7 million yuan and indirectly boosting surrounding businesses by over 15 million yuan [7] - The development of the park has led to the establishment of 70 food stalls, enhancing local commerce and providing a lively atmosphere during winter [6][7] Ecological Transformation - The North River, once a polluted waterway, has undergone extensive ecological restoration, with a total investment of 8.5 billion yuan in comprehensive management projects since 2013 [9][10] - The park now features 173.5 hectares of wetland, with improved water quality and increased biodiversity, attracting various bird species and nature enthusiasts [10][11] Real Estate Development - The improved ecological environment has spurred real estate development, with several major property companies constructing lake-view homes around the park [12] - The North River Qing Tang City has become a hub for health and wellness tourism, with a focus on developing a health resort that leverages the park's ecological advantages [13][14] Tourism Growth - The North River Wetland Park has become a key destination for both locals and tourists, with a reported 7.69 million visitors in 2025, marking a 31% increase year-on-year [14] - The integration of ecological resources into economic development strategies is driving high-quality growth in the region [14]