这是新消费智库第 2 7 6 1 期文章 新消费导读 1. 中粮可口可乐在四川全球首发可口可乐益生元汽水 2. 汇源推出福禄寿禧马年限定款 100% 果汁 3. 味精大王莲花食品跨界卖饮料 4. 亨氏在智利推出番茄酱味冰淇淋 5. 「茉莉奶白」 x 《阴阳师》开启千店联动合作 6. 农夫山泉电解质饮料 新品曝光 7. 王老吉推出嘉禾望岗定制罐 8. 旺旺推新复合果蔬汁 9. 雀巢茶品 ·香水柠檬茶新品上市 10. 山姆推果汁新品 粉柠薄荷 11. 格力高推出 必思可益生菌夹心饼干 12. 朝日唯品上新玫瑰红曲酒酿 13. 每日鲜酪上新希腊酸奶 ...... 一周新品 1. 中粮可口可乐在四川全球首发 可口可乐益生元汽水 图片来源：AI生成 近 日，中粮可口可乐在四川全球首发可口可乐益生元汽水。作为春节后上市的首款新品，该产品精准契合消费者节后健康消费需求，为消费 市场注入新动能。新品将益生元成分融入配方，每瓶添加超过 5000mg 益生元，坚持 0 糖 0 卡，主打有助于维持肠道功能的理念，为追求 健康生活方式的消费者提供无负担的畅饮新选择。 （ FDL 数食主张） 2. 汇源推出福禄寿禧马年限定款 100% ...

Core Insights - The emergence of a new form of energy drink that satisfies both the need for energy and health-conscious preferences is highlighted, with the launch of Kang Shifu's Ice Red Tea Energy as a significant development in the market [1][4] Market Demand - The Chinese energy drink market is expanding, with well-known brands like Red Bull and Dongpeng leading the way. However, there is a shift towards lower sugar and natural ingredients due to rising health awareness, with 67.87% of consumers expressing a desire to reduce sugar intake and 43% preferring energy drinks made from natural ingredients [5] - Traditional energy drinks, characterized by high sugar and caffeine, are increasingly seen as misaligned with current consumer preferences for healthier options, creating a gap in the market [5] Product Innovation - Kang Shifu's Ice Red Tea Energy aims to fill this gap by combining the popular taste of iced red tea with the functional benefits of energy drinks, creating a new category that appeals to a broad consumer base [5] - The product features a "5X5 Super Energy Formula" that uses five times the natural caffeine from red tea and incorporates five natural plant ingredients, providing a gentler and more sustained energy boost without the traditional high-stimulant components [7][9] - The drink also addresses taste concerns by maintaining the refreshing flavor of iced red tea while ensuring a low-sugar formula free from artificial colors and preservatives, thus enhancing consumer trust [9] Market Expansion - The successful integration of functionality, taste, and health opens up new consumption scenarios beyond traditional high-pressure situations, targeting leisure and entertainment contexts as well [10] - Kang Shifu's Ice Red Tea Energy is positioned to appeal to younger consumers in various daily activities, such as music festivals, camping, and late-night entertainment, thereby expanding the market's growth potential [10] Conclusion - The launch of Kang Shifu's Ice Red Tea Energy represents a significant shift in the energy drink market towards healthier, more enjoyable options that integrate seamlessly into daily life, indicating a new era for energy beverages [12]

Industry Investment Rating - The industry investment rating is "Outperform the Market" and is maintained [2] Core Viewpoints - During the Spring Festival, national catering and retail consumption showed steady growth, with holiday consumption potential continuing to be released. According to the Ministry of Commerce, the average daily sales of key retail and catering enterprises during the first four days of the Spring Festival in 2026 increased by 8.6% compared to the same period in 2025 [5][19] - The performance of Moutai and Wuliangye, as well as some mid-to-low-end price segments, exceeded expectations, while the overall performance of Fenjiu remained stable [15][19] Summary by Relevant Sections 1. Weekly Viewpoints - Moutai and mid-to-low-end liquor sales during the Spring Festival showed growth, while sub-premium liquor continued to face pressure. Moutai's repayment progress slightly exceeded the same period last year, and Wuliangye's repayment progress remained stable [15][6] - The mid-to-low-end liquor segment is expected to achieve double-digit growth during the Spring Festival, while high-end liquor sales are under pressure [15][6] 2. Industry Performance - The food and beverage sector experienced a decline, with the Shenwan Food and Beverage Industry Index (801120.SL) dropping by 2.51% during the week of February 9 to February 14, ranking 29th among 30 Shenwan primary industries [20] - All sub-sectors within the food and beverage industry saw declines, with meat products, health products, and baked goods experiencing relatively smaller drops [20] 3. Key Company Announcements - Luzhou Laojiao announced that the number of restricted stock units eligible for release is 1,962,814 shares, accounting for 0.1333% of the company's total share capital [29] - Miaokelan Duo signed a memorandum with SADAFCO to explore the market for children's cheese snacks in Saudi Arabia [29] 4. Important Industry News - The Ministry of Commerce announced anti-subsidy measures for EU companies, with rates ranging from 7.4% to 11.7%, effective from February 13, 2026 [31] - Kangshifu launched a new product, Kangshifu Ice Red Tea Energy, entering the energy drink market [31] 5. Industry Chain Data Tracking - As of February 10, 2026, wheat prices were 2,510.8 RMB/ton, up 6.45% year-on-year, while pork prices were 18.08 RMB/kg, down 11.63% year-on-year [34][36]